5WPR

BACKGROUND

Please describe your company and position.

I am an executive at CoinFlip

Describe what your company does in a single sentence.

We’re a fintech company powered by cryptocurrency most known for our network of over 4,500 bitcoin kiosks globally.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 5WPR to accomplish?

• To support our PR goals as we grew quickly

SOLUTION

How did you find 5WPR?

• Online Search

Why did you select 5WPR over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from 5WPR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

5W helped immensely with building and maintaining relationships with journalists, pitching and securing top tier media coverage, crafting compelling stories to effectively communicate our story, and positioned key executives as thought leaders in our industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Top tier media placements, positioned key executives as thought leaders, excellent coordination for interviews and large scale events.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

5W goes above and beyond to make sure you have your deliverables when you need them. They are excellent executors and communicators. You can always count on them to not only get the job done, but bring innovative and new ideas to the table every time. They are extremely reliable and happy pivot when needed.

What was your primary form of communication with 5WPR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Not only is their work top quality, who they are as people makes them such a pleasure to work with on a day to day basis. You can tell they really care about the work they are doing and want to help drive your business and goals forward as much as you do. Each person on our team has a unique set of skills they bring to the table yet they all work so well with one another.

Are there any areas for improvement or something 5WPR could have done differently?

Keep being you!

BACKGROUND

Please describe your company and position.

I am a PR & Content Manager at Adzuna

Describe what your company does in a single sentence.

We're a job search engine, using the power of technology to match people to better, more fulfilling jobs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 5WPR to accomplish?

• Brand building via thought leadership campaigns

SOLUTION

How did you find 5WPR?

Referral

Why did you select 5WPR over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from 5WPR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Using thought leadership initiatives to develop brand awareness in the US. This included creation and pitching of monthly data initiatives, media newsjacking, pitching commentary and spokespeople around key data releases, and campaign ideation. 5W also support our team with adhoc business announcements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were anticipating coverage levels of 5-10 unique placements per month in the first year and they achieved 100 unique placements in 8 months and nearly 300 placements including syndication.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great project management. We also appreciate the flexibility offered by the team to change up angles and approaches to maximise results.

What was your primary form of communication with 5WPR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Great hustle and pitching. The team is terrific and a pleasure to work with, and we can't recommend them highly enough.

Are there any areas for improvement or something 5WPR could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and position.

I am the Global PR Director of an HCM provider

Describe what your company does in a single sentence.

We are an HCM provider that powers productivity, engagement and retention.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 5WPR to accomplish?

• Raise brand awareness in the US
• Gain meaningful SOV
• Develop relationships with Tier 1 press

SOLUTION

How did you find 5WPR?

Referral

Why did you select 5WPR over others?

• High ratings
• Great culture fit
• Company values aligned
• Other

How many teammates from 5WPR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

5W has been providing strategic media and narrative consultancy, content development, press office, and media relations services. In recent years, they have created customized PR programs to support our company's goals.

Through activities like press releases and thought leadership articles, our business has consistently appeared in target business, business tech, and trade press, effectively conveying key messages and boosting brand awareness in the US market. This effort has helped us maintain a top 3 share of voice rank against established competitors and led to increased branded search visibility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Consistently in the top 3 ranking of Share of Voice (SOV), 5W also maintains a steady level of double-digit pieces of coverage per month. This coverage includes quality press where we are the exclusive brand featured in the article.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

5WPR comprises a proactive and accommodating team that offers expert consultancy. They always deliver results on time and to budget.

What was your primary form of communication with 5WPR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Even when our business lacks hard news, 5W excels at creating content and consistently delivering results. In one instance, a rapid response opportunity resulted in coverage by the Associated Press, which was then syndicated over 500 times.

Are there any areas for improvement or something 5WPR could have done differently?

Honestly, I can't find any issues with the service they're currently offering.

BACKGROUND

Please describe your company and your position there.

Talent Resources hired 5wpr to help with communications and they were excellent.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 5W Public Relations, and what were your goals?

To help form a communication strategy.

SOLUTION

How did you select this vendor?

We were referred by a client.

Describe the scope of their work in detail, including any steps and the final deliverables.

To come up with a strategy and execute on it.

How many people from the vendor's team worked with you, and what were their positions?

4

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Very, very successful.

Describe their project management style, including communication tools and timeliness.

Very hands-on.

What did you find most impressive or unique about this company?

We felt very comfortable working with their team throughout.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director for ShelterLogic Goup, the world leader in outdoor lifestyle products

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 5W Public Relations, and what were your goals?

5WPR is our PR firm of record.

SOLUTION

How did you select this vendor?

RFQ process with several East coast firms.

Describe the scope of their work in detail, including any steps and the final deliverables.

They began with a discovery and onboarding phase and jumped right in with media outreach based on our mutually agreed KPI’s.

How many people from the vendor's team worked with you, and what were their positions?

We have a team of five account managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have generated billions of media impressions in a very short amount of time.

Describe their project management style, including communication tools and timeliness.

We meet bi-weekly and talk via email on an almost daily basis for review needs and editorial placements.

What did you find most impressive or unique about this company?

The energy level, enthusiasm and attention to detail is a great fit for our company.

Are there any areas for improvement or something they could have done differently?

Everything's been going well so far. 

BACKGROUND

Please describe your company and your position there.

I am chief growth officer of a growing consumer goods cleaning products brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 5W Public Relations, and what were your goals?

Our business was scaling revenue but needed brand awareness, validation and credibility.

SOLUTION

How did you select this vendor?

5w has a stellar reputation of being a PR firm that helps build brands.

Describe the scope of their work in detail, including any steps and the final deliverables.

Press Media Awards Thought Leadership

How many people from the vendor's team worked with you, and what were their positions?

5

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

5w exceeded their KPIs and drove our earned media business. They also helped us win industry recognition through several innovation awards. Our founders also were interviewed by major media outlets such as Forbes and NYTimes

Describe their project management style, including communication tools and timeliness.

They communicate via spreadsheets that are updated in real time, via email and weekly call with our management team. We also have brainstorm sessions to create strategies to back into the businesses goals for the year.

What did you find most impressive or unique about this company?

Their drive, media relationships, copywriting skills, strategy and communication skills

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the CFO of a diversified media company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 5W Public Relations?

We were looking to outsource our communications, and public relations work.

What were your goals for this project?

Our goals were to increase professional reputational awareness, earned media, build relations with reporters, and spokesperson responsibilities.

SOLUTION

How did you select 5W Public Relations?

We interviewed several firms that were recommended to us.

Describe the scope of their work in detail.

They draft press releases, help craft messaging and talking points, engage with the press, secure earned media, screen inquiries and responses.

What was the team composition?

They have a team of people on our account, each with different specialties but all interchangeable.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They have established relationships with media that have a better understanding of us, have ensured message points are not divergent, helped us tell our story.

How effective was the workflow between your team and theirs?

Very collaborative.

What did you find most impressive about this company?

They are able to pivot and respond quickly, able to distill strategy/approach, and tell a cohesive story in a fast-moving and evolving company.

Are there any areas for improvement?

Nothing material.

BACKGROUND

Please describe your company and your position there.

We are consumer goods company in the maternal industry. I am the Senior Manager for Digital Marketing at the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 5W Public Relations?

We hire them as our PR agency of record.

What were your goals for this project?

Market level awareness of our brand and to help our position as a leader in the breastfeeding, pumping space.

SOLUTION

How did you select 5W Public Relations?

We reviewed their proposal and ideas and made the selection that way.

Describe the scope of their work in detail.

They help us secure media placements in leading publications within our industry. They help us track our placements. They help write press releases and monitor coverage. They help us with celeb endorsement/relationships and any 3rd part partnership relationships and managing them.

What was the team composition?

3-5 members working on our brand. Yes we've worked with them for a few years and they have added one or two people to the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've been able to get into some top tier placements for our industry.

How effective was the workflow between your team and theirs?

The team has monitoring tools to help keep us informed and the collaboration is excellent between us. They are always willing to go above and beyond to help us.

What did you find most impressive about this company?

Their ability to quickly react to our timelines. They are super agile and willing to get right to work.

Are there any areas for improvement?

No.