5WPR

BACKGROUND

Please describe your company and your position there.

Formally was founding CEO of Gaea North America, LLC, a leading brand of Greek Extra Virgin Olive Oil and Greek specialty foods. I inherited 5WPR as our agency of record. That tenure was 3.5 years.

The office was closed. Now as a consultant, one of my clients, Oleamea, hired 5WPR at my recommendation to use as their PR agency-initially to support brand roll-out, and create awareness for their Olive Oil Gift set for consumers to purchase on-line during Holiday 2020.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 5W Public Relations?

At Gaea, it was multi faceted. First, to create brand awareness to the trade media. Then once distribution was secured, to drive consumers to bricks and mortar retailers to discover our products.

Their work evolved into building an awareness campaign about what quality EVOO is, by leveraging relationships with key editors and media connections. Including helping Gaea create a harvest visit for key media to learn first hand the work it takes to create the products we sold.

For Oleamea, currently their scope is limited but I have found they are very effective in driving a message to both mainstream media and influencers.

What were your goals for this project?

At Gaea, it was about generating impressions. The more eyes who saw the press hits, the more consumers the brand was likely able to secure. And then to share the press achievements with our buyers to create brand respect.

For Oleamea, drive consumers to the brand and gift sets for their holiday shopping.

SOLUTION

How did you select 5W Public Relations?

At Gaea I inherited them, but really liked them so I kept them. For Oleamea it was an easy decision. I had a very positive experience with 5W at Gaea so it was easy to recommend them to Oleamea.

Strategic planning with the 5W PR team. Establishing priorities. Targted media. Products of focus. 

Describe the scope of their work in detail.

Very disciplined group. There is a hireacrhy which scales their involvement from the Ownership down to the most junior account manager. Bi-Monthly calls with tight agendas ensures a quality result.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Getting products into top media hands- and producing TV, Print & Digital placements. Gaea alone produced more than 3 Billion un-paid media impressions in three years. 

How effective was the workflow between your team and theirs?

Very easy and fluid. They are responsive and reachable at any time. I never felt my business wasn't a priority. 

What did you find most impressive about this company?

The people- smart, youthful, ambitious, open to learning. Good Ambassadors for the brand.

Are there any areas for improvement?

Sometimes I felt their lack of particpation due to the retainer value, limited their exposure to the business. Invest in experinces. Invest in your people. The clients will appreciate that.

BACKGROUND

Please describe your company and your position there.

We are a luxury event production company in Beverly Hills and I am the CEO and Founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 5W Public Relations?

I appeared on a internationally renowned TV show as a wedding planner and I hired 5W PR to perform PR services.

What were your goals for this project?

Overall, I wanted to create greater awareness for my luxury event company. The aim was to garner press coverage in a variety of leading national and international mainstream media and wedding publications.

SOLUTION

How did you select 5W Public Relations?

5W works with my husband's technology company and he is very happy with their work, so he recommended them to me.

Describe the scope of their work in detail.

I provided the 5W team with all of the details and photos from the wedding and we discussed a wish list of top target outlets. From there, they created a pitch and sent it out to dozens of publications for consideration of coverage.

They maintained all of the communications and set up interviews with a number of top reporters. 5W then followed up, secured stories, and provided full, detailed reporting of their efforts.

What was the team composition?

Since this was a small, a one-time project, I had a team of 2 people- a Vice President and an Account Director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results exceeded my expectations. As a result of 5W's efforts, we received coverage in Oprah Magazine, New York Post, Newsweek, Pop Sugar, Daily Mail, and many more- 25 in total, including over 594 million media impressions.

How effective was the workflow between your team and theirs?

It was highly effective. The 5W team was prompt, professional, organized, and enjoyable to work with.

What did you find most impressive about this company?

The amazing breadth of press contacts and the remarkably high rate of success that they had in their outreach.

Are there any areas for improvement?

Not that I could see.

BACKGROUND

Please describe your company and your position there.

I am the CMO of the North American division of a Germany beauty company. I oversee all marketing activities including PR.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 5W Public Relations?

5W is our agency of record for our essence and Catrice brands.

What were your goals for this project?

We were looking for a PR company that could help us grow awareness and ultimately sales through quality hits and influencer relations. We needed an agency that matched our creativity and could meet our budget restrictions.

SOLUTION

How did you select this vendor?

We interviewed many agencies and were very impressed with 5W's ability to "do alot with a little". Their pitch came prepared with specific activities and associated costs. They had unique ideas and a true passion for the beauty industry.

Describe the scope of their work in detail.

5W handles all of our PR outreach and manages our influencer relationships. They have even made recommendations on how to leverage social media to enhance our awareness and grow sales.

What was the team composition?

5W put their most enthusiastic beauty employees on our business. We love their insights and value the relationship.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With certain PR mentions, we see an instant and direct correlation to sales on our digital channels. The results are quite impressive and we rely on 5W's relationships to secure this type of media.

How effective was the workflow between your team and theirs?

Our team lead and project managers are in constant communication with our teams via in-person meetings, weekly calls and email threads. Additionally, once the COVID quarantine happened, 5W made a great effort to flex our plan appropriately to ensure were sensitive to the current environment.

We also were highly effective in switching to remote communications. The 5W team never missed a beat.

What did you find most impressive about this company?

I continue to be impressed with 5W's ability to find creative programs that fit our small business needs and budget. They are true partners. The enthusiasm and winning spirit of the team makes them easy and fun to work with!

Are there any areas for improvement?

NA

BACKGROUND

Please describe your company and your position there.

I am the Chief Communications Officer of a leading influencer marketing and social data company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 5W Public Relations?

We hired 5W in early 2018 to give us ongoing monthly PR services.

What were your goals for this project?

To increase overall awareness about our company, leading to additional interest from Fortune 1000 brands and companies.

SOLUTION

How did you select this vendor?

Being that I've been in the industry for years and I owned my own firm before this latest company, I knew of Ron and 5W's reputation. My team and I interviewed many potential candidates and met with several other agencies before deciding to move forward with 5W.

Describe the scope of their work in detail.

We tasked 5W building and executing an overall PR strategy that covered technology, investment announcements, entertainment, advertising, and lifestyle publications. We needed a mix of support for our own company announcements, as well as finding proactive ways to insert our company into timely, current stories of the moment.

What was the team composition?

Primarily just myself and our CEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been in the press regularly ever since signing on with 5W and the stories that we've gotten, especially broadcast opportunities with our CEO on major national news stations, has lead to increased interest and inbounds from existing and potential clients.

How effective was the workflow between your team and theirs?

The workflow has been seamless. We use their alias email account and the team all respond very quickly, at virtually all hours. In our 2+ years together there has rarely ever been a lag in communication.

What did you find most impressive about this company?

I'm impressed with the breadth of their clients and their expertise in so many areas. Being that our company is so diverse and goes into so many different parts of the business and entertainment world, it's nice to have such a well-rounded agency to support our needs.

Are there any areas for improvement?

We would just love to get more broadcast pieces. While they are the hardest to get, those are the features that create the most excitement and truly move the needle for our business.

BACKGROUND

Introduce your business and what you do there.

We are an Italian luxury kitchen appliances and design company based in Italy. I am the marketing events specialist at the US and Canadian subsidiary of the company, and in that capacity, I manage all trade shows, as well as the advertising, planning, social media marketing, and PR coordination that goes into those.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 5W Public Relations?

We had no PR staff and needed a partner to help us handle that aspect of our events for us.

SOLUTION

What was the scope of their involvement?

Their team acts as our main PR apparatus in the United States. In that capacity, they handle media placements, vet influencers on social media, field incoming requests from publications and reporters, and are more generally the point of coordination for all of our outward-facing media.

What was the team composition?

We work with about six members of their team at any given time, although the exact number fluctuates a bit here and there.

How did you come to work with 5W Public Relations?

I was tasked with finding a PR partner and was looking primarily for agencies located within New York City. They were one of the companies selected for meetings with us and performed the best by far. They had a lot of energy and could appeal to a younger audience in the way that we wanted so we decided to move forward with them.

How much have you invested with them?

The total cost of the partnership over the years has been close to $150,000 so far.

What is the status of this engagement?

We signed our contract with them in May 2015 and are continuing to work with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Personally, I find target metrics in this industry to be a bit of a red herring because it is almost impossible to definitively determine why someone bought something. What I was interested in was the audience reach that they had, because they were a perfect match for our target demographics.

We are relatively unique in the industry in that we skew much more female than most competitor companies, and we are also overwhelmingly urban due to our smaller designs. We have grown dramatically in that time, with most of those purchases and market presence coming from that community. If I had to guess I would certainly attribute a lot of that to their work for us.

How did 5W Public Relations perform from a project management standpoint?

They are incredibly good about staying on top of everything we’re working on, to the point where if anything I’m the one causing any delays that we have. They are always more than willing to meet with us, and consistently went above and beyond the scope of their contract to make sure that we are completely satisfied, which has been an unbelievable asset to us. They are truly a joy to work with.

What did you find most impressive about them?

The flexibility of their team definitely stands out as a defining strength. They think fast on their feet and can roll with the punches, so any time we change the requirements or details of something we’ve requested from them, they have managed to make it work. They never complain and are consistently doing the best they can no matter what the task.

Are there any areas they could improve?

I really don’t have anything that I think they should be doing differently, from my perspective.

Do you have any advice for potential customers?

Foster your personal relationship with them, because it will translate to more care in your working relationship on both sides as well. With the kind of tightly knit teams that they assign to different clients, it really helps to know not just everyone’s name but what their personalities are like and what their skillsets are as well so that you can operate as seamlessly as possible.

BACKGROUND

Please describe your company and position.

I am an executive at CoinFlip

Describe what your company does in a single sentence.

We’re a fintech company powered by cryptocurrency most known for our network of over 4,500 bitcoin kiosks globally.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 5WPR to accomplish?

• To support our PR goals as we grew quickly

SOLUTION

How did you find 5WPR?

• Online Search

Why did you select 5WPR over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from 5WPR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

5W helped immensely with building and maintaining relationships with journalists, pitching and securing top tier media coverage, crafting compelling stories to effectively communicate our story, and positioned key executives as thought leaders in our industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Top tier media placements, positioned key executives as thought leaders, excellent coordination for interviews and large scale events.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

5W goes above and beyond to make sure you have your deliverables when you need them. They are excellent executors and communicators. You can always count on them to not only get the job done, but bring innovative and new ideas to the table every time. They are extremely reliable and happy pivot when needed.

What was your primary form of communication with 5WPR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Not only is their work top quality, who they are as people makes them such a pleasure to work with on a day to day basis. You can tell they really care about the work they are doing and want to help drive your business and goals forward as much as you do. Each person on our team has a unique set of skills they bring to the table yet they all work so well with one another.

Are there any areas for improvement or something 5WPR could have done differently?

Keep being you!

BACKGROUND

Please describe your company and position.

I am a PR & Content Manager at Adzuna

Describe what your company does in a single sentence.

We're a job search engine, using the power of technology to match people to better, more fulfilling jobs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 5WPR to accomplish?

• Brand building via thought leadership campaigns

SOLUTION

How did you find 5WPR?

Referral

Why did you select 5WPR over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from 5WPR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Using thought leadership initiatives to develop brand awareness in the US. This included creation and pitching of monthly data initiatives, media newsjacking, pitching commentary and spokespeople around key data releases, and campaign ideation. 5W also support our team with adhoc business announcements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were anticipating coverage levels of 5-10 unique placements per month in the first year and they achieved 100 unique placements in 8 months and nearly 300 placements including syndication.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great project management. We also appreciate the flexibility offered by the team to change up angles and approaches to maximise results.

What was your primary form of communication with 5WPR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Great hustle and pitching. The team is terrific and a pleasure to work with, and we can't recommend them highly enough.

Are there any areas for improvement or something 5WPR could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and position.

I am the Global PR Director of an HCM provider

Describe what your company does in a single sentence.

We are an HCM provider that powers productivity, engagement and retention.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 5WPR to accomplish?

• Raise brand awareness in the US
• Gain meaningful SOV
• Develop relationships with Tier 1 press

SOLUTION

How did you find 5WPR?

Referral

Why did you select 5WPR over others?

• High ratings
• Great culture fit
• Company values aligned
• Other

How many teammates from 5WPR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

5W has been providing strategic media and narrative consultancy, content development, press office, and media relations services. In recent years, they have created customized PR programs to support our company's goals.

Through activities like press releases and thought leadership articles, our business has consistently appeared in target business, business tech, and trade press, effectively conveying key messages and boosting brand awareness in the US market. This effort has helped us maintain a top 3 share of voice rank against established competitors and led to increased branded search visibility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Consistently in the top 3 ranking of Share of Voice (SOV), 5W also maintains a steady level of double-digit pieces of coverage per month. This coverage includes quality press where we are the exclusive brand featured in the article.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

5WPR comprises a proactive and accommodating team that offers expert consultancy. They always deliver results on time and to budget.

What was your primary form of communication with 5WPR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Even when our business lacks hard news, 5W excels at creating content and consistently delivering results. In one instance, a rapid response opportunity resulted in coverage by the Associated Press, which was then syndicated over 500 times.

Are there any areas for improvement or something 5WPR could have done differently?

Honestly, I can't find any issues with the service they're currently offering.

BACKGROUND

Please describe your company and your position there.

Talent Resources hired 5wpr to help with communications and they were excellent.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 5W Public Relations, and what were your goals?

To help form a communication strategy.

SOLUTION

How did you select this vendor?

We were referred by a client.

Describe the scope of their work in detail, including any steps and the final deliverables.

To come up with a strategy and execute on it.

How many people from the vendor's team worked with you, and what were their positions?

4

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Very, very successful.

Describe their project management style, including communication tools and timeliness.

Very hands-on.

What did you find most impressive or unique about this company?

We felt very comfortable working with their team throughout.

Are there any areas for improvement or something they could have done differently?

No.