5WPR

BACKGROUND

Please describe your company and your position there.

I am the Chief Communications Officer of a leading influencer marketing and social data company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 5W Public Relations?

We hired 5W in early 2018 to give us ongoing monthly PR services.

What were your goals for this project?

To increase overall awareness about our company, leading to additional interest from Fortune 1000 brands and companies.

SOLUTION

How did you select this vendor?

Being that I've been in the industry for years and I owned my own firm before this latest company, I knew of Ron and 5W's reputation. My team and I interviewed many potential candidates and met with several other agencies before deciding to move forward with 5W.

Describe the scope of their work in detail.

We tasked 5W building and executing an overall PR strategy that covered technology, investment announcements, entertainment, advertising, and lifestyle publications. We needed a mix of support for our own company announcements, as well as finding proactive ways to insert our company into timely, current stories of the moment.

What was the team composition?

Primarily just myself and our CEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been in the press regularly ever since signing on with 5W and the stories that we've gotten, especially broadcast opportunities with our CEO on major national news stations, has lead to increased interest and inbounds from existing and potential clients.

How effective was the workflow between your team and theirs?

The workflow has been seamless. We use their alias email account and the team all respond very quickly, at virtually all hours. In our 2+ years together there has rarely ever been a lag in communication.

What did you find most impressive about this company?

I'm impressed with the breadth of their clients and their expertise in so many areas. Being that our company is so diverse and goes into so many different parts of the business and entertainment world, it's nice to have such a well-rounded agency to support our needs.

Are there any areas for improvement?

We would just love to get more broadcast pieces. While they are the hardest to get, those are the features that create the most excitement and truly move the needle for our business.

BACKGROUND

Introduce your business and what you do there.

We are an Italian luxury kitchen appliances and design company based in Italy. I am the marketing events specialist at the US and Canadian subsidiary of the company, and in that capacity, I manage all trade shows, as well as the advertising, planning, social media marketing, and PR coordination that goes into those.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 5W Public Relations?

We had no PR staff and needed a partner to help us handle that aspect of our events for us.

SOLUTION

What was the scope of their involvement?

Their team acts as our main PR apparatus in the United States. In that capacity, they handle media placements, vet influencers on social media, field incoming requests from publications and reporters, and are more generally the point of coordination for all of our outward-facing media.

What was the team composition?

We work with about six members of their team at any given time, although the exact number fluctuates a bit here and there.

How did you come to work with 5W Public Relations?

I was tasked with finding a PR partner and was looking primarily for agencies located within New York City. They were one of the companies selected for meetings with us and performed the best by far. They had a lot of energy and could appeal to a younger audience in the way that we wanted so we decided to move forward with them.

How much have you invested with them?

The total cost of the partnership over the years has been close to $150,000 so far.

What is the status of this engagement?

We signed our contract with them in May 2015 and are continuing to work with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Personally, I find target metrics in this industry to be a bit of a red herring because it is almost impossible to definitively determine why someone bought something. What I was interested in was the audience reach that they had, because they were a perfect match for our target demographics.

We are relatively unique in the industry in that we skew much more female than most competitor companies, and we are also overwhelmingly urban due to our smaller designs. We have grown dramatically in that time, with most of those purchases and market presence coming from that community. If I had to guess I would certainly attribute a lot of that to their work for us.

How did 5W Public Relations perform from a project management standpoint?

They are incredibly good about staying on top of everything we’re working on, to the point where if anything I’m the one causing any delays that we have. They are always more than willing to meet with us, and consistently went above and beyond the scope of their contract to make sure that we are completely satisfied, which has been an unbelievable asset to us. They are truly a joy to work with.

What did you find most impressive about them?

The flexibility of their team definitely stands out as a defining strength. They think fast on their feet and can roll with the punches, so any time we change the requirements or details of something we’ve requested from them, they have managed to make it work. They never complain and are consistently doing the best they can no matter what the task.

Are there any areas they could improve?

I really don’t have anything that I think they should be doing differently, from my perspective.

Do you have any advice for potential customers?

Foster your personal relationship with them, because it will translate to more care in your working relationship on both sides as well. With the kind of tightly knit teams that they assign to different clients, it really helps to know not just everyone’s name but what their personalities are like and what their skillsets are as well so that you can operate as seamlessly as possible.

BACKGROUND

Please describe your company and position.

I am the Head of Global Corporate Comms of Quest Software

Describe what your company does in a single sentence.

SaaS company specializing in data management, cybersecurity, platform modernization for customers' AI success.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 5WPR to accomplish?

• Position Quest Software as a go-to voice for enterprise AI readiness and data trust
• Secure consistent earned media in business, tech, and cybersecurity outlets
• Increase visibility across Quest's three core focus areas: Identity Security, Data Readiness, and Platform Management

SOLUTION

How did you find 5WPR?

Referral

Why did you select 5WPR over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from 5WPR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

5W built out a full PR program that included media relations across business, tech, AI/data, and cybersecurity outlets, thought leadership development for Quest's executive team, competitive analysis, and proactive pitch strategy. The team also focused on building relationships with key reporters in Quest's target verticals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

5W averaged 4-5 media placements per month throughout the engagement, spanning target areas including cybersecurity, enterprise data, and AI/data management.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team ran bi-weekly calls and kept daily communication going through Microsoft Teams. They also maintained a real-time activity tracker that gave us clear visibility into where pitches stood and what was actively in progress.

What was your primary form of communication with 5WPR?

Virtual Meeting

What did you find most impressive or unique about this company?

The media relationships 5W brought to the table made a real difference. They knew the right reporters and how to approach them, and that came through in the results. Their expertise in the enterprise tech space also meant they understood the story we were telling without a lot of hand-holding.

Are there any areas for improvement or something 5WPR could have done differently?

More deliberate deadline-setting on initiatives would help with tracking. There were times when timelines weren't as defined as they could have been, which made it harder to follow the progress of longer-term projects.

BACKGROUND

Please describe your company and position.

 I am the Senior Manager of PR of a medical spa.

Describe what your company does in a single sentence.

We are a medical spa offering facials, Botox, filler & more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 5WPR to accomplish?

• Drive awareness
• Improve influencer relations strategy
• Improve media presence

SOLUTION

How did you find 5WPR?

Referral

Why did you select 5WPR over others?

• High ratings
• Company values aligned

How many teammates from 5WPR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

5W has helped to garner more meaningful media placements and get extensive coveraging one of our largest partnerships to date with Nordstrom.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

5W has helped to improve our brand awareness, host very strong influencer and media events, and stregnthen our brand reputation as the leaders in aesthetics with their communication strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, 5W is incresbily responsive, collaborative and clear in terms of timelines and deliverables for projects.

What was your primary form of communication with 5WPR?

Email or Messaging App

What did you find most impressive or unique about this company?

They have a great can-do attitude across the team. They're go-getters who will listen to your company goals and genuinely work to understand your brand's proposition and then work with you to execute on driving home those objectives.

Are there any areas for improvement or something 5WPR could have done differently?

Nothing glaring to improve.

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Manager of a gaming company 

Describe what your company does in a single sentence.

Our company is a leading skill-based mobile gaming company that creates competitive, real-money games designed for everyday players.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 5WPR to accomplish?

• establish company awareness

SOLUTION

How did you find 5WPR?

Online Search

Why did you select 5WPR over others?

Pricing fit our budget

How many teammates from 5WPR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Press release (drafted, localized if needed, and distributed)
Outreach and pitching to tier-1 and tier-2 media in North America

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. increased the online reputation
2. Secured a few media placements in top-tier North American outlets, including Fortune

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they deliver on time, and their responses are fast.

What was your primary form of communication with 5WPR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was the company’s ability to deeply understand our brand tone and campaign objectives in a short time, and translate that into highly relevant media angles and storytelling. 

Are there any areas for improvement or something 5WPR could have done differently?

One area for potential improvement could be broader recourses in Gaming Media.

BACKGROUND

Please describe your company and position.

I am the CEO of Eff Creative Group, llc

Describe what your company does in a single sentence.

Design, Software Developemnt and Marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 5WPR to accomplish?
PR services.

SOLUTION

How did you find 5WPR?

Referral

Why did you select 5WPR over others?

• Referred to me
• Company values aligned

How many teammates from 5WPR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Worked on a client project called Qurr. 
• Earned media and placement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ROI and metrics were met. Brand awareness in the media drive traffic to the site and drove sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management. Timelines were hit and needs were met.

What was your primary form of communication with 5WPR?

In-Person Meeting

What did you find most impressive or unique about this company?

Leadership was attentive to the needs of our client. They worked at our budget while not compromising on the work. 

Are there any areas for improvement or something 5WPR could have done differently?

Not applicable 

BACKGROUND

Please describe your company and position.

I am an executive at CoinFlip

Describe what your company does in a single sentence.

We’re a fintech company powered by cryptocurrency most known for our network of over 4,500 bitcoin kiosks globally.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 5WPR to accomplish?

• To support our PR goals as we grew quickly

SOLUTION

How did you find 5WPR?

• Online Search

Why did you select 5WPR over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from 5WPR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

5W helped immensely with building and maintaining relationships with journalists, pitching and securing top tier media coverage, crafting compelling stories to effectively communicate our story, and positioned key executives as thought leaders in our industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Top tier media placements, positioned key executives as thought leaders, excellent coordination for interviews and large scale events.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

5W goes above and beyond to make sure you have your deliverables when you need them. They are excellent executors and communicators. You can always count on them to not only get the job done, but bring innovative and new ideas to the table every time. They are extremely reliable and happy pivot when needed.

What was your primary form of communication with 5WPR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Not only is their work top quality, who they are as people makes them such a pleasure to work with on a day to day basis. You can tell they really care about the work they are doing and want to help drive your business and goals forward as much as you do. Each person on our team has a unique set of skills they bring to the table yet they all work so well with one another.

Are there any areas for improvement or something 5WPR could have done differently?

Keep being you!

BACKGROUND

Please describe your company and position.

I am a PR & Content Manager at Adzuna

Describe what your company does in a single sentence.

We're a job search engine, using the power of technology to match people to better, more fulfilling jobs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 5WPR to accomplish?

• Brand building via thought leadership campaigns

SOLUTION

How did you find 5WPR?

Referral

Why did you select 5WPR over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from 5WPR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Using thought leadership initiatives to develop brand awareness in the US. This included creation and pitching of monthly data initiatives, media newsjacking, pitching commentary and spokespeople around key data releases, and campaign ideation. 5W also support our team with adhoc business announcements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were anticipating coverage levels of 5-10 unique placements per month in the first year and they achieved 100 unique placements in 8 months and nearly 300 placements including syndication.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great project management. We also appreciate the flexibility offered by the team to change up angles and approaches to maximise results.

What was your primary form of communication with 5WPR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Great hustle and pitching. The team is terrific and a pleasure to work with, and we can't recommend them highly enough.

Are there any areas for improvement or something 5WPR could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and position.

I am the Global PR Director of an HCM provider

Describe what your company does in a single sentence.

We are an HCM provider that powers productivity, engagement and retention.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 5WPR to accomplish?

• Raise brand awareness in the US
• Gain meaningful SOV
• Develop relationships with Tier 1 press

SOLUTION

How did you find 5WPR?

Referral

Why did you select 5WPR over others?

• High ratings
• Great culture fit
• Company values aligned
• Other

How many teammates from 5WPR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

5W has been providing strategic media and narrative consultancy, content development, press office, and media relations services. In recent years, they have created customized PR programs to support our company's goals.

Through activities like press releases and thought leadership articles, our business has consistently appeared in target business, business tech, and trade press, effectively conveying key messages and boosting brand awareness in the US market. This effort has helped us maintain a top 3 share of voice rank against established competitors and led to increased branded search visibility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Consistently in the top 3 ranking of Share of Voice (SOV), 5W also maintains a steady level of double-digit pieces of coverage per month. This coverage includes quality press where we are the exclusive brand featured in the article.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

5WPR comprises a proactive and accommodating team that offers expert consultancy. They always deliver results on time and to budget.

What was your primary form of communication with 5WPR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Even when our business lacks hard news, 5W excels at creating content and consistently delivering results. In one instance, a rapid response opportunity resulted in coverage by the Associated Press, which was then syndicated over 500 times.

Are there any areas for improvement or something 5WPR could have done differently?

Honestly, I can't find any issues with the service they're currently offering.

BACKGROUND

Please describe your company and your position there.

Talent Resources hired 5wpr to help with communications and they were excellent.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 5W Public Relations, and what were your goals?

To help form a communication strategy.

SOLUTION

How did you select this vendor?

We were referred by a client.

Describe the scope of their work in detail, including any steps and the final deliverables.

To come up with a strategy and execute on it.

How many people from the vendor's team worked with you, and what were their positions?

4

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Very, very successful.

Describe their project management style, including communication tools and timeliness.

Very hands-on.

What did you find most impressive or unique about this company?

We felt very comfortable working with their team throughout.

Are there any areas for improvement or something they could have done differently?

No.