522 Productions

BACKGROUND

Please describe your company and position.

I am an executive at The Kennedy Center

Describe what your company does in a single sentence.

As the nation’s cultural center, and a living memorial to President John F. Kennedy, we are a leader for the arts across America and around the world, reaching and connecting with artists, inspiring and educating communities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 522 Productions to accomplish?

• Produce an entertaining educational miniseries about opera

SOLUTION

How did you find 522 Productions?

Professional Connections

Why did you select 522 Productions over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Excellent work

How many teammates from 522 Productions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

522 helped The Kennedy Center create a brand new educational miniseries about the "weird and wonderful world" of opera, resulting in four expertly crafted 5-7 minute videos, each centered around a key aspect of the art form: 

• The History
• The Music
• The Stories
• The People

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Kennedy Center's artistic leads and programmatic staff loved the process of working with 522 as well as the end products, and the videos have been well received -- both online and in person, including a diverse crowd at Nationals Stadium during "Opera in the Outfield."

Describe their project management. Did they deliver items on time? How did they respond to your needs?

522 was responsive, energetic, and helpful throughout the process of creating the videos. They provided us with excellent feedback, ideas, and customer service.

What was your primary form of communication with 522 Productions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The creative direction, quality of work, and ability to execute.

Are there any areas for improvement or something 522 Productions could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the President and Founder of For Momentum

Describe what your company does in a single sentence.

For Momentum supports strategic social impact partnerships between nonprofit organizations and their corporate partners.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 522 Productions to accomplish?

• Create a compelling video built from existing broll footage that demonstrates the power of social impact partnerships.

SOLUTION

How did you find 522 Productions?

Referral

Why did you select 522 Productions over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from 522 Productions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The 2-minute video targeted internal company stakeholders to advance awareness and understanding of key social impact partnerships and their power to advance brand awareness and business objectives. The video served as an introduction to the company's CSR platform and key components of campaigns with the company's legacy partners. The video leveraged existing assets and told the story of how legacy nonprofit partnerships can be valuable for brands, retailers, and affiliates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The video was well-received by the client who continues to feature it as a communications cornerstone more than 5 years later. This project instilled such confidence with the client that multiple subsequent projects have followed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All production timelines were met, within budget, and with stellar product deliverables. Services exceeded expectations at every step of the project!

What was your primary form of communication with 522 Productions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They served as our full creative partner in bringing this video to life. Their understanding of the project goals, coupled with their creative vision, resulted in a stellar product the client still raves about 5 years later.

Are there any areas for improvement or something 522 Productions could have done differently?

This project was seamless!

BACKGROUND

Please describe your company and position.

I am the Vice President of Client Services

Describe what your company does in a single sentence.

We're a full-service marketing agency that has worked for decades with large Government agencies to do recruitment marketing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 522 Productions to accomplish?

• conceptualize, produce, and deliver a 3-minute Brand Anthem Video for the launch of a new brand. This video was intended to effectively introduce and establish the brand's identity, values, and messaging to the target audience in a compelling and memorable way.
• Efficiently manage the entire video & photo production process, encompassing pre-production, production, and post-production stages, for multiple educational and training videos. This would involve overseeing the planning, shooting, and editing of these videos to ensure they meet the desired educational objectives and standards.
• Create three distinct video topics with a total of 19 video cuts, all aimed at career-specific recruitment. These videos were intended to effectively showcase and promote career opportunities in a targeted and engaging manner to potential candidates.

SOLUTION

How did you find 522 Productions?

Referral

Why did you select 522 Productions over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from 522 Productions were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

For all of the projects the scope included:

• Storyboarding and Scriptwriting
• Pre-Production for sites and talent
• Scheduling Production and management of shoot days
• Post Production
• Delivery of final files for multiple uses, lengths for different uses, such as for video advertising, CTV, social media and web.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Specific deadlines for each step of the project and analytic metrics of the video products themselves after the work was finished.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are a fantastic team work with. Very clear communicators, on time with deliverables, and really professional staff to work with and professional with talent and our clients.

What was your primary form of communication with 522 Productions?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Amazing customer service, great to work with, and high-quality work. The whole package.

Are there any areas for improvement or something 522 Productions could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Former Marketing Communications Manager of CNSI (now Acentra Health)

Describe what your company does in a single sentence.

CNSI is a Health IT firm that develops enterprise solutions and customizable IT products that drive real transformation for federal, state, and local health initiatives.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 522 Productions to accomplish?

• Develop a series of corporate videos for each business vertical
• Develop a corporate video outlining our Corporate Social Responsibility Program
• Develop a corporate video outlining our Corporate Compliance and Ethics Program

SOLUTION

How did you find 522 Productions?

• Referral
• Past Vendor

Why did you select 522 Productions over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Portfolio

How many teammates from 522 Productions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This project's scope involves developing a series of corporate videos for each business vertical, along with two additional corporate videos highlighting our Corporate Social Responsibility (CSR) Program and Corporate Compliance and Ethics Program. The primary focus will be on creating engaging and informative content to communicate the key messages associated with each area effectively.

• Business Vertical Videos: 
  • Develop individual corporate videos for each business vertical. 
  • Showcase the unique aspects, products, and services of each vertical. 
  • Ensure a consistent and cohesive visual style across all videos. 
• Corporate Social Responsibility Program Video: 
  • Develop a comprehensive corporate video outlining our CSR Program. 
  • Highlight our commitment to social responsibility, sustainability, and community engagement. 
  • Feature relevant initiatives, partnerships, and impactful contributions. 
• Corporate Compliance and Ethics Program Video: 
  • Develop a detailed corporate video outlining our Corporate Compliance and Ethics Program. 
  • Emphasize the importance of adherence to ethical standards and legal compliance. 
  • Include information on policies, training programs, and reporting mechanisms. 
• Storyboarding: 
  • Create detailed storyboards for each video to outline the visual and narrative structure.
• Scriptwriting: 
  • Craft compelling scripts that effectively convey the key messages for each video. 
• Pre-production: 
  • Plan and organize all aspects of pre-production, including location scouting, casting, and scheduling. 
• B-Roll Filming: 
  • Conduct high-quality B-roll filming to capture relevant footage supporting the narrative. 
• Interviews: 
  • Conduct interviews with key stakeholders, experts, and employees for authentic insights. 
• On-site Directing: 
  • Direct and oversee the on-site filming process to ensure alignment with the project vision. 
• Postproduction Editing: 
  • Edit the footage to create polished and professional videos for each business vertical and the CSR/Compliance programs. 
• Graphics and Transitions: 
  • Incorporate visually appealing graphics and seamless transitions to enhance overall video quality. 
• Music: 
  • Select and integrate appropriate music to complement the mood and messaging of each video. 
• Delivery: 
  • The final deliverables will include a series of business vertical videos, a Corporate Social Responsibility Program video, and a Corporate Compliance and Ethics Program video. 
  • All videos will be provided in a format compatible with various platforms for easy dissemination. 
• Timeline: 
  • The project is expected to be completed within [insert timeframe], with milestones and progress updates communicated regularly. 
• Budget: 
  • The budget for this project includes costs associated with pre-production, filming, editing, and all necessary resources. 
  • A detailed breakdown of the budget will be provided upon approval.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project successfully extended its reach across social media channels, contributing to a broader audience and increased awareness. Moreover, the impact extended to the corporate website, with a notable surge in traffic attributed to the videos. This outcome not only showcased the effectiveness of the content but also its ability to drive interest and direct traffic to the company's online platforms. 

In addition, we were able to leverage the videos across a wide variety of audiences--potential new hires, new hires, clients, and potential new clients. The 3-minute videos segmented into short clips of around 20-30 seconds gave us strong library content to pull from and utilize for the right audience on the right medium. 

Lastly, the project demonstrated efficient resource management by adhering to the budget and achieving milestones within the specified timeline. This underscores the success of the project not only in terms of content quality and engagement but also in the effective utilization of resources and project management. Overall, the outcomes from the project collectively demonstrate substantial progress and success in achieving its goals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Needless to say, it was a big project with a lot of moving parts. But 522 not only kept it all running but brought it all together. They were our partners from start to finish—helping storyboard and script content, managing the schedule and participating team members, and suggesting strategic edits that tightened our message. 

I wasn’t surprised by their level of professionalism, expertise, and efficiency. I was, however, grateful for it. These videos were initially a hard sell to leadership as something worth investing time and money. But once they saw the finished product as well as all the different ways we could leverage these assets, everyone came out on top. 

What was your primary form of communication with 522 Productions?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

522 Productions' ability to take our vision and put it into a tangible product was incredible. They were exceptional at translating our goals into a script that truly reflected our values and the purpose of the videos. So, overall it was their creativity, ingenuity, and ability to bring our vision to life.

Are there any areas for improvement or something 522 Productions could have done differently?

I usually have something to add here, but not this time. It’s pretty easy to find a video production company. However, it’s tough to find one as good as 522 regarding strategic thinking, project management, budget management, technical skills, and quality products. It also helps that their entire team is super friendly, flexible, and faceted.

BACKGROUND

Please describe your company and position.

I am the Executive of BRG Communications

Describe what your company does in a single sentence.

Public Relations

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 522 Productions to accomplish?

• Video development

SOLUTION

How did you find 522 Productions?

Referral

Why did you select 522 Productions over others?

Referred to me

How many teammates from 522 Productions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Developed a video showcasing industry professionals and the work they do everyday.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

deadlines and video asset inclusion

Describe their project management. Did they deliver items on time? How did they respond to your needs?

on time and always responsive.

What was your primary form of communication with 522 Productions?

Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed with their customer service and video production talent.

Are there any areas for improvement or something 522 Productions could have done differently?

none.

BACKGROUND

Please describe your company and position.

I am the Co-Owner/Physical Therapist of Advanced Kinetics Physical Therapy

Describe what your company does in a single sentence.

We are a physical therapy business.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 522 Productions to accomplish?

• Produce a video banner for a website
• film and produce videos for online educational course

SOLUTION

How did you find 522 Productions?

Referral

Why did you select 522 Productions over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from 522 Productions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our company hired 522 to create and produce a variety of video marketing branding elements including banner video for our website and training videos for online courses. They even helped us develop our overall branding including a new logo, website and marketing one-pagers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a dramatic increase in website traffic and overall client feedback. The training videos we produced served as an important additional source of revenue and continue to receive incredibly positive feedback!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at 522 Productions was incredible to work with. Organized, communicated well, and delivered the final projects on time.

What was your primary form of communication with 522 Productions?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The creativity they put into their work. They are artist of their craft and have a vision beyond what we could have thought.

Are there any areas for improvement or something 522 Productions could have done differently?

No! we had an amazing experience from start to finish.