42DM | Your B2B Growth Marketing Partner

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director at Optherium Labs, a fintech company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 42DM?

We needed a marketing agency to help us with our strategy.

SOLUTION

What was the scope of their involvement?

We began with a few sessions to go over what we are, what we want, and where we want to be in the future. They created everything from there. They helped with our fintech strategy as well as content development and distribution with crypto connect media like Cointelegraph, CCM, crypto wallets, and Bitcoin. With their help, we also launched our product, VivexPay.

The content included press releases, articles, and reviews about us, as well as text and visuals, and content for our social media. The main thing was PR and content development for PR and distribution.

What is the team composition?

My main point of contact is a project manager. There was also a content writer, designer, and a native speaker for proofreading.

How did you come to work with 42DM?

Five years ago, I worked in marketing strategy with the CEO and she later created her own business, 42DM. When we needed help, I several agencies and found 42DM’s offer to be the best—they offered publications and would create content as well.

What is the status of this engagement?

We worked together between July 2018–February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our brand became stronger due to the digital assets they produced.

How did 42DM perform from a project management standpoint?

We started with a one hour call every day to go over all the project details, and then reduced the communication to twice a week.

What did you find most impressive about them?

They dove deep into the project, which was very good. They tried to understand our business and find the best strategy.

Are there any areas they could improve?

No, it’s one of the best things we’ve worked on.

Do you have any advice for potential customers?

Be open and describe things carefully, and you’ll get greater results.

BACKGROUND

Please describe your company and your position there.

I am the marketing and communication manager for Mubashir, a technology provider that creates solutions for retail fuel stations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 42DM?

We needed a pitch deck and website landing page to showcase at a major industry event. Our team hired 42DM to do the research and build the presentation.

What were your goals for this project?

The pitch deck needed to attract business partners and potential investors.

SOLUTION

How did you select this vendor?

Our sister company had hired them for a different project and recommended them to us for the job.

Describe the scope of their work in detail.

After we agreed on the project scope and details, we had intensive communication calls, emails to transfer our business knowledge to their team. They onboarded a subject matter expert to fast track the project. 42DM drafted content and developed the landing page, which reflected the final pitch deck.

What was the team composition?

We worked directly with the project manager. There was a larger team working behind the scenes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was a great success because the showcase attracted investors. What’s more, web traffic increased by 40%. Those positives resulted led to new projects with 42DM.

How effective was the workflow between your team and theirs?

The team was very professional. We had weekly calls to assure clear communication and smooth project management. They thought out-of-the-box.

What did you find most impressive about this company?

The team was supportive and service oriented; a dedicated resource for the latter benefited the partnership. Even though the engagement was short, 42DM genuinely cared about our success.

Are there any areas for improvement?

The deliverables could have been set more clearly. Next time, we’ll work to make expectations more transparent.

BACKGROUND

Introduce your business and what you do there.

I am a co-founder and the director of Incomlend. We provide invoice finance services on a marketplace basis on a global level.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 42DM?

Once we began our company, we engaged 42DM to build our website and devise a digital marketing strategy to attract new client leads.

SOLUTION

What was the scope of their involvement?

We entirely relied on 42DM to design and develop our website and implement our logo, images, branding, and color preferences. They have arranged the website so that it is SEO-friendly, and they launched Google keyword campaigns. They incorporated a blog and have written articles for us to post on our site and third-party pages. 42DM also launched our company’s Facebook and LinkedIn accounts and coordinated posts and content on those platforms.

What is the team composition?

Kate (CEO/Co-Founder, 42DM) led our team, which also included a project manager, a PR specialist, a designer, and copywriters.

How did you come to work with 42DM?

Once we started our company, we worked with a marketing agency in Ukraine that I knew from previous jobs to produce two videos. I was satisfied with their work and floated the idea of working together on a website. However, that firm said they didn’t have that specific skill set, but they introduced us to 42DM and assured us that we’d be treated well.

How much have you invested with them?

We spent between $40,000–$50,000 with 42DM.

What is the status of this engagement?

We worked together in earnest from 2017–2018. We are not currently working with them, but we are still in contact with their team and look forward to working with them again if necessary.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

42DM created a first-class website for us. Their SEO and digital communications efforts have raised our profile in Google rankings, and we’ve received many qualified leads as a result. 42DM has played a significant role in our success. We couldn’t have done this without them.

How did 42DM perform from a project management standpoint?

Our project manager was always available and responsive when we required them. We received regular updates and held productive meetings through conference calls and Skype.

What did you find most impressive about them?

I appreciated their capacity to thoroughly understand the business and propose solutions that fit our business needs.

Are there any areas they could improve?

I imagine that it’s not easy for digital marketing agencies to dive into a very complex project, but it’s important for us to have a partner with knowledge of financial products. In that regard, 42DM could improve.

Do you have any advice for potential customers?

Digital marketing agencies can be a great asset, but they need clear direction on what their clients need. Future clients of theirs must be prepared when entering into the engagement.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for a company that develops and supplies innovative, science-based ingredients for dietary supplements, functional foods, beverages, animal health, and personal care. We offer unique formulation solutions for both human and animal products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 42DM | Your B2B Growth Marketing Partner?

We needed help creating a custom marketing metrics reporting dashboard.

SOLUTION

What was the scope of their involvement?

42DM has developed a custom Power BI metrics dashboard so we can have all our marketing data and metrics from various sources and campaigns in one place. The team has handled everything from start to finish.

What is the team composition?

We’ve worked with 2–5 teammates from 42DM

How did you come to work with 42DM | Your B2B Growth Marketing Partner?

We found them on Upwork. We chose them over other options because they had high ratings, their pricing fit our budget, and their company values aligned with ours.

What is the status of this engagement?

We started working together in May 2026 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The dashboard’s functionality is the main outcome of our project. Although we haven’t implemented it yet, it looks like exactly what we asked for.

How did 42DM | Your B2B Growth Marketing Partner perform from a project management standpoint?

42DM has been quite efficient and communicative. We mainly communicate through virtual meetings and emails.

What did you find most impressive about them?

42DM | Your B2B Growth Marketing Partner has been easy to work with

Are there any areas they could improve?

Not that we have identified so far! 

BACKGROUND

Introduce your business and what you do there.

I’m the content marketing manager of an IT company that provides simplified governance, risk, and compliance solutions tailored for modern businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 42DM | Your B2B Growth Marketing Partner to accomplish for your business?

We needed help accelerating our content production, improving our website's technical aspects, and optimizing our SEO.

SOLUTION

What was the scope of their involvement?

42DM | Your B2B Growth Marketing Partner helps us with SEO optimization for our current blogs and suggests new topics. The team also performs quarterly audits of our website to check for technical and SEO optimization. Moreover, 42DM | Your B2B Growth Marketing Partner assists us with creating new blogs and videos on high-intent topics and provides interlinking opportunities for better content search.In terms of deliverables, 42DM | Your B2B Growth Marketing Partner has helped us update old blogs, create new blogs and videos, and suggest technical changes to our website, taking on the technical challenges themselves.

What is the team composition?

We work with 2–5 teammates from 42DM | Your B2B Growth Marketing Partner.

How did you come to work with 42DM | Your B2B Growth Marketing Partner?

We found 42DM | Your B2B Growth Marketing Partner through a referral. We chose them over other options because they had high ratings and offered good value for the cost.

How much have you invested with them?

We've spent a considerable amount of money with 42DM | Your B2B Growth Marketing Partner.

What is the status of this engagement?

We started working with 42DM | Your B2B Growth Marketing Partner in August 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to 42DM | Your B2B Growth Marketing Partner's work, our share of voice and AI mentions have increased across platforms, particularly in Perplexity and Gemini. We now have 199 pages cited in Google AI Overviews, establishing a strong baseline. Initially, we were only visible in Google AI Overviews and OpenAI, but now we also perform well in Perplexity and Gemini.Moreover, an analysis of ~400 AI prompts shows strong visibility for some queries. We have also improved our ranking among competitors in total AI citations, going from #5 to #3. We determined this improvement using tools like Ahrefs, SEMrush, and HubSpot.

How did 42DM | Your B2B Growth Marketing Partner perform from a project management standpoint?

42DM | Your B2B Growth Marketing Partner always delivers on time. We mainly communicate through virtual meetings.

What did you find most impressive about them?

42DM | Your B2B Growth Marketing Partner's unique insights into the industry are valuable, along with the strong technical acumen they bring to the table.

Are there any areas they could improve?

I can't think of anything for 42DM | Your B2B Growth Marketing Partner to improve.

BACKGROUND

Introduce your business and what you do there.

I'm an SEO lead at Lumin PDF, a cloud-based platform that enables teams to generate, edit, and sign documents using AI-powered tools and a PDF editing suite, serving over 100 million users worldwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 42DM | Your B2B Growth Marketing Partner?

We needed help growing our organic traffic and supporting our broader marketing goals, especially around paid advertising campaign management.

SOLUTION

What was the scope of their involvement?

42DM | Your B2B Growth Marketing Partner has handled several workstreams for us across organic and paid marketing. A key focus is SEO, including on-page optimization for our existing site, content strategy and recommendations for new pieces, and technical fixes to improve crawlability and performance. The team has also helped us reach new markets and demographics we hadn't previously targeted, broadening our top-of-funnel reach beyond our core audience.On the paid side, 42DM | Your B2B Growth Marketing Partner manages our advertising campaigns and continuously optimizes them for ROI, ensuring the budget goes to the channels and creatives that perform. Beyond those specific channels, the team provides general marketing support that lets us scale more efficiently than we could with our in-house team alone.In terms of deliverables, we get tactical and strategic advice on our organic search campaigns, monthly performance reports, competitor research and analysis, content research and topic recommendations, and outreach and off-page SEO work.

What is the team composition?

We work with two teammates from 42DM | Your B2B Growth Marketing Partner.

How did you come to work with 42DM | Your B2B Growth Marketing Partner?

We found them through a referral. We chose them over other options because they offered good value for the cost, were referred to me, and had company values aligned with ours.

What is the status of this engagement?

We started working together in January 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

42DM | Your B2B Growth Marketing Partner's work has produced measurable progress across both organic and paid channels. Our organic traffic has grown steadily, and we now rank in stronger positions for the keywords that matter most to our business. That has meant more inbound visibility without proportional increases in spend.On the paid side, our ad spend is better optimized than when we were running campaigns ourselves. The budget works harder per dollar, with a clearer line of sight from spend through to revenue. Operationally, the partnership has let us keep our internal marketing headcount lean. We get specialist expertise across SEO, PPC, and marketing strategy without having to hire for each function ourselves.The cumulative effect on revenue has been positive. Our wider reach into new markets and demographics, combined with stronger conversion on paid, has driven top-line growth we can attribute to 42DM | Your B2B Growth Marketing Partner's work. Our organic traffic has grown by several hundred percent over the course of our partnership. Our keyword rankings have improved across the board, especially for the terms that drive the most value to our business. Our campaign performance has been consistently optimized. Our ROAS has steadily improved as 42DM | Your B2B Growth Marketing Partner has refined targeting, creative, and bidding over time.

How did 42DM | Your B2B Growth Marketing Partner perform from a project management standpoint?

42DM | Your B2B Growth Marketing Partner has been reliable on timelines throughout our work together. Deliverables land when they're scheduled, and we get plenty of notice on the rare occasions when something needs to shift. The team is communicative, responsive, asks the right clarifying questions early on, and keeps us in the loop on progress without us having to chase them.

What did you find most impressive about them?

One thing that stands out is how well 42DM | Your B2B Growth Marketing Partner has come to understand our business. Their recommendations have become more tailored to our setup over time, rather than feeling like a default agency playbook. That carries over into how they handle problems. The team is proactive about flagging issues and proposing solutions, often raising them before we've articulated the problem ourselves. We don't usually need to bring them up to speed because they already have the context.

Are there any areas they could improve?

Whenever required, 42DM | Your B2B Growth Marketing Partner has always been eager to understand how they can help us better and adapt to our needs. They're responsive to feedback and focused on delivering the best outcomes for us.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of a custom software development company

Describe what your company does in a single sentence.

Custom software development company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 42DM to accomplish?

• Launching a LinkedIn campaign
• Testing a new niche
• Lead generation

SOLUTION

How did you find 42DM?

• Online Search
• Clutch Site

Why did you select 42DM over others?

• Great culture fit
• Good value for cost

How many teammates from 42DM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Within this collaboration, 42 DM:

• developed a detailed strategy for launching a campaign in the Renewable energy niche
• prepared the necessary backlog of topics and resources needed to launch the campaign
• implemented the launch of advertising campaigns on LinkedIn

Key results:

• Obtained about 80 target contacts from the Renewable energy segment

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We successfully obtained around 80 target contacts from the renewable energy segment. Additionally, our interaction with the 42 dm team proved beneficial as it enabled us to gain valuable experience and knowledge that we plan to apply internally. Overall, the collaboration was productive.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team's project management was high-level. The team was always open to communication and strived to make the process as transparent and convenient for us as possible.

What was your primary form of communication with 42DM?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• High-quality processes and approach to clients
• Openness of experts and interest in our success

Are there any areas for improvement or something 42DM could have done differently?

No, our expectations were fully met