32 Points Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a trusted third-party rating site where we publish customer reviews around various products and services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 32 Points Marketing?

We were trying to leverage Google’s latest AI-driven ad tool called Smart Bidding. I and some people from my team had dealt with it in the past, but we needed someone with more expertise on it to help us achieve our goals. 

SOLUTION

What was the scope of their involvement?

To increase our ROI from our marketing campaigns, 32 Points went into our Google Ads account to assess the figures and what we already had set up. Once they came to the conclusion that our goals were achievable, they guided us through the process of using Smart Bidding. Their team built out and executed the strategy and are now continuously optimizing it. 

What is the team composition?

I work with Mike (Owner & Chief Marketing Strategist) and Sean (SEM strategist). 

How did you come to work with 32 Points Marketing?

I’ve worked with Mike in the past. He provided consulting services across all different channels when I came into my current role. We got along great and hit it off, so I decided to bring them in for this project as well. 

What is the status of this engagement?

We started working around September 2021, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

32 Points looks across a wider set of clients than we do, so they’ve given us a lot of confidence with our strategies. We’re a bit nearsighted when it comes to our business but they’ve given us recommendations and examples that affirm how successful a campaign can be. At the same time, they’ve helped identify what’s deviating from my team.

All in all, they’ve been very helpful in providing us with a testing roadmap and dramatically scaling our conversions and ROI. Our conversion volume has increased twofold ever since we started working with 32 Points, and we’ve seen a 10%–20% gain in our ROI. It’s been tremendously successful. 

How did 32 Points Marketing perform from a project management standpoint?

They work incredibly fast. Right after every discussion or email, they will immediately reach back to say that they’ve finished everything we’ve requested. 

What did you find most impressive about them?

It’s hard to find someone who knows how to drive performance, but we found that with 32 Points. They really understand the complicated business model that we have. Even our own people struggle with different aspects of it, but their team really goes in-depth to figure it out.

Are there any areas they could improve?

No, I can’t think of anything. They’ve been very impressive.

Do you have any advice for potential customers?

The most important thing is to sit down, talk about your business, and lay it all out for 32 Points. Tell them everything they need to know and provide them with a write-up that they can go back to every now and then. This way, they’ll be able to ask the right questions and make great recommendations.