180 Marketing

BACKGROUND

Please describe your company and your position there.

I am the Founder and CEO at Cables & Sensors, the leader in compatible patient monitoring accessories.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 180 Marketing, and what were your goals?

We were seeking prominent SEO positioning for our product category, blanket ownership of the space in SEO.

SOLUTION

How did you select 180 Marketing and what were the deciding factors?

180 Marketing demonstrated keen understanding and ability to execute white-hat solutions that would help us achieve our goal by adding trackable revenue to our SEO efforts.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

180 Marketing put together a plan that included ongoing content creation, page rank monitoring, key word improvement, among others.

How many people from the180 Marketing team worked with you, and what were their positions?

We worked with the CEO, a project manager and an assigned account rep.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Continuous SEO growth directly attributable to the efforts of 180 Marketing, year over year steadily increasing our revenue throughout the relationship.

Describe their project management style, including communication tools and timeliness.

Monthly catch-up calls, constant email communication, quick turnaround for requests.

What did you find most impressive or unique about this company?

They are very knowledgeable about an industry that little is certain (Google ranking), They're willing to put in the hard work and always implementing white-hat strategies and seeking long-term results.

Are there any areas for improvement or something they could have done differently?

I wouldn't change a thing, this is a stellar company.

BACKGROUND

Please describe your company and your position there.

I am the business development and marketing director for our online retail business. We do about 7 figures in revenue each year and I'm responsible for organising the logistics, development and marketing spend.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 180 Marketing, and what were your goals?

We were growing our services out and we hired 180 Marketing because they came through references who were very satisfied with their results. We wanted to grow our SEO and organic outreach so that our website and business could expand - and through reading about and researching 180 and finally interviewing, we decided that they stood out head and shoulders above their competition.

SOLUTION

How did you select this vendor and what were the deciding factors?

We went through referrals for several companies, and 180 was the stand-out perfect fit for us. We held several interviews, and they ended up being the best choice for us in pricing, experience and fit to what we wanted.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement started with calls, and screenshares of the areas that we wanted to talk about - essentially educating them initially on where we wanted to go. We had regular meetings and they would issue recommendations and in some cases make the changes themselves after we gave them access.

They would tailor the work on our website, and provide updates for any key issues they wanted to look at. Overall, we're super happy with the structure and how they went about achieving our desired outcomes

How many people from the vendor's team worked with you, and what were their positions?

We were assigned a project manager, and an SEO individual. At various stages through the project we also had other juniors that we were in contact with for blog outreach.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the SEO recommendations we're now number 1 on the majority of our chosen terms. This has led to a great increase in traffic overall. We essentially started from nowhere, and we've dethroned the incumbents.

Describe their project management style, including communication tools and timeliness.

We mostly use email to communicate (at my recommendation). My area of specialism is in growth and business development - so a lot of what they do I have some expertise in. They provide a thorough breakdown on where our terms are, how they seek to improve them, and any remediation that's required.

What did you find most impressive or unique about this company?

We are impressed by their professionalism, friendliness, and ability to make what they say will work.  As mentioned before, we're number 1 on the vast majority of the search terms we wanted.

Are there any areas for improvement or something they could have done differently?

Not really. They've executed well all round

BACKGROUND

Please describe your company and your position there.

I am the Marketing manager for Brillianteers, a diamond jewelry eCommerce store.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 180 Marketing, and what were your goals?

We were looking to build high quality links to key pages on our website in order to improve our organic rankings.

SOLUTION

How did you select this vendor and what were the deciding factors?

I personally met Jeff and received tons of recommendations for his service and experience.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The 180 marketing team started with a complete audit of our onsite and offsite seo. Then they decided on which type of links to build and what quantity and started working on these monthly. Every month we had a summary call in which they presented all the work done and whats planned for the next month.

How many people from the vendor's team worked with you, and what were their positions?

I was working with the Owner and the Link building team manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Almost doubled the organic traffic to some pages. Great work overall.

Describe their project management style, including communication tools and timeliness.

The communication was clear and quick, and everything was done as promised.

What did you find most impressive or unique about this company?

They have tons of experience and they get things done.

Are there any areas for improvement or something they could have done differently?

No, I think they were great.

BACKGROUND

Please describe your company and your position there.

Marketing director for growth agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 180 Marketing, and what were your goals?

We hired 180 Marketing for full service SEO to help grow organic traffic.

SOLUTION

How did you select this vendor and what were the deciding factors?

We hired 180 Marketing after hearing about them from other eCommerce owners who have used them for SEO with great success.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We had an initial call where Jeff from 180 Marketing presented their analysis of our current SEO. He then laid out an action plan based on this analysis of what SEO efforts could be completed over the next 6+ months to help reach our goals.

How many people from the vendor's team worked with you, and what were their positions?

One main point of contact a few SEO specialists in communication.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We're not ranking #1 for many keywords and have seen a continued monthly increase in organic traffic.

Describe their project management style, including communication tools and timeliness.

Communication is via email and a monthly calls.

What did you find most impressive or unique about this company?

We were impressed by their level of expertise and their ability to communicate the work that is being done and why it is being done.

Are there any areas for improvement or something they could have done differently?

No areas of improvement so far.

BACKGROUND

Please describe your company and your position there.

I am the owner and lead marketing strategist for https://lynkpleasure.com and https://theenhancedmale.com.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 180 Marketing, and what were your goals?

We engaged with 180 marketing for content marketing and SEO implementation. Our goals were to build our organic traffic and online presense.

SOLUTION

How did you select this vendor and what were the deciding factors?

After interviewing several SEO agencies, we went with 180 marketing thanks to their detailed analysis of our current place in the market as well as the well thought out strategy they designed specifically for us.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We first went through a strategy call where we all pitched ideas and what we were trying to accomplish. From there, 180 designed a full strategy and implemented.

How many people from the vendor's team worked with you, and what were their positions?

We worked with 5 people

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our organic traffic grew 500% while working with 180 Marketing

Describe their project management style, including communication tools and timeliness.

We communicated through email, calls, and google docs. Everything was easy and seamless.

What did you find most impressive or unique about this company?

The knowledge and availability of their CEO Jeff were unmatched. He personally helped us on numerous occasions.

Are there any areas for improvement or something they could have done differently?

No, everything was as expected