120/80

BACKGROUND

Please describe your company and position.

I am the Head of Growth of cybrid.xyz

Describe what your company does in a single sentence.

Payments API infrastructure so companies are easily able to build payment use cases involving ACH, wires, and digital currencies like USDC.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 120/80 to accomplish?

• Improve existing adwords setup and configuration
• Improve metrics of existing campaigns
• Launch new adwords campaigns

SOLUTION

How did you find 120/80?

Online Search

Why did you select 120/80 over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from 120/80 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

First, understanding our niche ICP was important to creating and managing the campaigns ongoing. Once the ICP as understood and our adwords account setup was modified and confirmed working, we began to iterate on the data presented to modify existing brand and competitor adwords campaigns, while expanding budget where/when it made sense.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Adwords conversions and business deal creation are the macro level measures of success, which both we've seen an increase in.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, all items are delivered on time and as requested. Whenever there is an issue that arises, the 120/80 team is always fast to react and provide feedback and/or recommendations.

What was your primary form of communication with 120/80?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The culture of 120/80 is great. Not only are they easy to work with, they understand the importance of continued iteration and collaboration to achieve goals and success.

Are there any areas for improvement or something 120/80 could have done differently?

At this time, no.

BACKGROUND

Please describe your company and position.

I am the Founder/Dentist of Austin Dental Company

Describe what your company does in a single sentence.

We provide quality dentistry, honestly delivered.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 120/80 to accomplish?

• We needed help managing PPC campaigns that aligned with our growing product line, complied with healthcare advertising guidelines and attracted more traffic to our online store.

SOLUTION

How did you find 120/80?

• Online Search
• Referral

Why did you select 120/80 over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from 120/80 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Developed and optimized targeted PPC campaigns to increase website traffic and conversions.
2. Provided continuous ad performance monitoring and A/B testing for better ROI.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since working with 120/80, we've seen a significant increase in qualified leads without violating advertising compliance regulations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was very organized, meeting all deadlines. They responded promptly to inquiries.

What was your primary form of communication with 120/80?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their team demonstrated exceptional knowledge of healthcare PPC strategies and ensured compliance with advertising regulations.

Are there any areas for improvement or something 120/80 could have done differently?

Nothing at this moment.

BACKGROUND

Please describe your company and position.

I am the Owner of Dental Auxiliary Placement Service, Inc.

Describe what your company does in a single sentence.

We provides high quality professional staffing services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 120/80 to accomplish?

• We were seeking a PPC expert to manage our campaigns, drive more leads and handle the surge in inquiries following a new marketing push and peak recruitment periods.

SOLUTION

How did you find 120/80?

• Online Search
• Referral

Why did you select 120/80 over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from 120/80 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hire them concerning our campaign management and to drive more leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a 80% increase in qualified leads and reduced our cost-per-click (CPC) by 9%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sonny and his team exceeded our expectations by delivering everything ahead of schedule.

What was your primary form of communication with 120/80?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to quickly simplify complex data and adjust campaigns for optimal results is particularly impressive.

Are there any areas for improvement or something 120/80 could have done differently?

Nothing

BACKGROUND

Please describe your company and position.

I am the CEO and Dentist of Westside Dental Center

Describe what your company does in a single sentence.

We provide a variety of dental care services, from general check ups to cosmetic and restorative treatments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 120/80 to accomplish?

• We needed help managing our online ad campaigns, especially during seasons when patient demand fluctuates.
• Someone with experienced in running PPC campaigns for healthcare.

SOLUTION

How did you find 120/80?

• Online Search
• Referral

Why did you select 120/80 over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from 120/80 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. They ran Google ad campaigns for us, tweaking keywords, optimizing the ads and monitoring everything closely.
2. They made adjustments throughout to ensure we were getting the best results, especially during high-demand periods.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a nice boost in appointment bookings while staying within our ad budget, which was exactly what we needed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were on top of everything, very professional and always quick to update us on their progress. They even gave us suggestions on how we could improve things along the way.

What was your primary form of communication with 120/80?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They really knew how to fine-tune the ads to get the best performance.

Are there any areas for improvement or something 120/80 could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of Crescent Electric Supply Company

Describe what your company does in a single sentence.

We are a nationwide distributor of electrical components for the industrial, commercial, and residential markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 120/80 to accomplish?

• Increase online revenue through paid advertising.
• Increase account-wide ROAS to a level that makes advertising dollars profitable for the business.
• Alongside our marketing team, support and execute campaigns to promote new product launches.

SOLUTION

How did you find 120/80?

Referral

Why did you select 120/80 over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from 120/80 were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with the 120/80 team in mid-2021 to help develop and execute a holistic advertising strategy focused around a new site launch. This included figuring out the best ways to increase site traffic, manage MDF/co-op funded advertising programs, and scaling of advertising spending to maintain healthy ROAS. 

Over time, this project has evolved into ongoing advertising management, including the execution of new product-related social media campaigns, general campaign support, and ongoing advertising account management. All projects have been focused on two goals: constantly taking steps to improve the efficiencies of advertising accounts while increasing online revenue.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have been able to maintain a profitable ROAS while scaling advertising spending over a two-year period.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We value partners that truly understand our business and make recommendations based on data, rather than hunches. 120/80 has always been able to deliver its promises while voicing recommendations for how the process and outcomes can be improved in the future.

What was your primary form of communication with 120/80?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The flexibility and team spirit. 120/80 feels like an extension of our internal team in the best way possible.

Are there any areas for improvement or something 120/80 could have done differently?

When reporting on paid advertising campaigns is sent, the decks sometimes need to be reformatted for distribution internally. Company executives care less about niche details that are important to marketers, and are more focused around the "bottom-line."

BACKGROUND

Please describe your company and position.

I am the Director of Marketing and Communications of BBSI

Describe what your company does in a single sentence.

BBSI is a Professional Employer Organization or PEO providing payroll, workers’ comp, HR, risk, and business consulting services designed to help small to mid size business grow and prosper - all with locally supported teams.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 120/80 to accomplish?

• Acquisition Growth via Paid Media
• SEO Growth via Content Strategy
• Web Development Services

SOLUTION

How did you find 120/80?

Referral

Why did you select 120/80 over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from 120/80 were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Research, Planning and execution of digital activities related to demand generation, SEO and digital marketing. Deliverables include reporting, workflows, content, design and management of activities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Leads, Leads and more Leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Responsive and friendly - and willing to pivot with the new direction provided by management.

What was your primary form of communication with 120/80?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to align with the new goals and objectives of the marketing team and deliver results is impressive.

Are there any areas for improvement or something 120/80 could have done differently?

None that I can think of at the moment.

BACKGROUND

Please describe your company and position.

I am an Executive at Dental Lab Direct, LLC

Describe what your company does in a single sentence.

We make custom made dental devices.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 120/80 to accomplish?

• To grow our business

SOLUTION

How did you find 120/80?

Referral

Why did you select 120/80 over others?

• Close to my geographic location
• Company values aligned

How many teammates from 120/80 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Before working with 120/80 my SEO was beginning to lag. Within a few months they got us back to were we wanted to be. They are a very capable agency that will help make your company competitive in the highly competitive ecommerce market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I do not have exact analytics but last time we checked our SEO rating jumped up drastically. I am now starting PPC and soon social media marketing with them.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver as promised. I like dealing with the same project manager all the time.

What was your primary form of communication with 120/80?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are very knowledgeable; the team gets things done the right way from the start. Looking forward to doing more business with them.

Are there any areas for improvement or something 120/80 could have done differently?

None yet.

BACKGROUND

Please describe your company and position.

I am the President of Studio Rendering Inc.

Describe what your company does in a single sentence.

We provide photoreal 3d renderings to architects, interior designers, product manufacturers, or anyone else who needs to see what something will look like that is not built yet.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 120/80 to accomplish?

• Lead generation
• Content creation
• Ad placement and management

SOLUTION

How did you find 120/80?

know the owner, Sonny

Why did you select 120/80 over others?

• Great culture fit
• they understand our business

How many teammates from 120/80 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I hired 120/80 to create and place videos on social media platforms, including TikTok and Instagram. These videos are meant to provide leads from interior designers for the rendering business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lead conversion - entry of contact information from the ads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team sets a regular cadence of check-in meetings to share project progress, assess project needs, and receive feedback on what else we need from them. Interim steps and tweaks to our automated marketing will help us to better convert the leads we are getting.
What was your primary form of communication with 120/80?

Virtual Meeting

What did you find most impressive or unique about this company?

We're impressed with their willingness to help do what it takes to get the campaigns working.

Are there any areas for improvement or something 120/80 could have done differently?

Preparing us better for the usage of Hubspot and how to handle leads that were coming in on that platform, but we got there eventually.

BACKGROUND

Please describe your company and position.

 I am the VP of a manufacturing company 

Describe what your company does in a single sentence.

Printed Circuit Board (PCB) fabrication and assembly.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 120/80 to accomplish?

• increase number of quality leads
• drive traffic to our website
• increase our revenue
• set up and help us manage HubSpot

SOLUTION

How did you find 120/80?

Referral

Why did you select 120/80 over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from 120/80 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

120/80 took over our paid ads on Google, managed our marketing content creation, managed our SEO strategy, set up and helped manage our HubSpot, and helped create and implement our sales/marketing automations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

By tracking all of campaigns through hubspot, we saw a significant increase in quality leads coming through our pipeline. We saw notable increases in leads coming through google ads as well as higher conversion rate of new leads becoming clients through our sales automations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team communicated effectively and met or exceeded all of our project deadlines. All of our requests were responded to in a timely matter and handled just as quickly as someone would have if it were done internally.

What was your primary form of communication with 120/80?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

120/80 has unique ability to quickly learn about your businesses needs and act quickly upon them. They understand which KPIs really matter and know what needs to be done to drive growth and revenue.

Are there any areas for improvement or something120/80 could have done differently?

No. I thoroughly enjoyed working with them and felt like they were part of my team.