10turtle

BACKGROUND

I am the COO | Director of Marketing of Insects Limited, Inc.

Insects Limited, Inc. is an insect pheromone company based on science, education, and innovation here to solve your pest problem.

OPPORTUNITY / CHALLENGE

• Style Guide for Product Launch

SOLUTION

Upwork

• High ratings
• Pricing fit our budget

1 Employee

Moth Block Campaign Identity & Style Guide Develop the foundational creative identity for the Moth Block product launch, including: Moth Block campaign concept and creative direction 

RESULTS & FEEDBACK

The team helped us develop and finalize branded creative materials for our Moth Block product launch, including our trade show presence at PestWorld 2026. We were able to move from initial concepts to completed, event-ready materials within our launch timeline. The designs aligned with our brand and gave us professional, consistent visuals to support the introduction of our new product. While we haven't measured the direct sales impact of the creative work yet, completing these deliverables on time was an important milestone for our launch.

Jigna was great to work with throughout the project! Communication was consistent, timelines were clear, and she was responsive whenever I had questions or feedback. What I appreciated most was her willingness to listen to our ideas, understand what we were trying to accomplish, and make thoughtful revisions along the way. She was flexible and collaborative throughout the process, which made it easy to keep things moving toward our launch deadline. Overall, the project was well managed, and I felt confident that our needs were being heard and addressed.

Email or Messaging App

What impressed me most was how genuinely collaborative Jigna was. She didn't just take our ideas and turn them into designs. She really listened to our feedback, asked questions, and worked with us to get the details right. I especially appreciated her ability to take our vision and bring it to life while still being open to adjustments along the way. It felt like she cared just as much about the final result as we did, which made the whole experience really positive!

Nothing significant comes to mind! Overall, it's been a really positive experience. As with any creative project, there were some revisions along the way, but Jigna was always receptive to feedback and willing to make adjustments. I really appreciated her flexibility and commitment to getting things right.

BACKGROUND

I am the Communications and Marketing Manager of NSRH

NSRH is a non-profit organization that works in providing resources and education to nurses. 

OPPORTUNITY / CHALLENGE

• Graphics for major website overhaul

SOLUTION

upwork

• High ratings
• Good value for cost

1 Employee

We were in search of an experienced graphic designer that would assist with designing graphics for our website relaunch. The entire website needed updated graphics and 10turtle came to our rescue. After working with two other artists and almost a year in progress with the website, 10turtle stepped in and delivered stunning graphics. The graphics were delivered in a timely manner and the artist was very responsive and helpful. This is an ongoing project that is still in progress but we were finally able to launch thanks to 10turtle. 

RESULTS & FEEDBACK

Delivered stunning,quality images, graphics were all delivered in a timely manner, was available to work with short notice

All items were delivered on time and artist was extremely responsive and would check in frequently. Artist worked really well with feedback and truly listened to our needs

• Virtual Meeting
• Email or Messaging App

This company truly cares. They always deliver quality products and ensure that you are truly happy with them. 

I have absolutely no complaints about 10turtle. They are the easiest company that I have ever worked with and I highly recommend them. 

BACKGROUND

Please describe your company and position.

I am the Creator/Owner of The Woman The Whisk and The Wardrobe

Describe what your company does in a single sentence.

Artist

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10turtle to accomplish?

• Brand Development and Book Design

SOLUTION

How did you find 10turtle?

Online Search

Why did you select 10turtle over others?

Used Upwork to post a job scope and found Jigna and 10turtle best matched by vision and values

How many teammates from 10turtle were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

My project brings together several different interests, and I wanted the brand to feel cohesive without losing what makes it personal. Jigna at 10turtle helped me do that. She developed the visual identity for The Woman, The Whisk & The Wardrobe—including the logos, monogram, peacock feather, wax seal, and colour palette—and pulled it together in a brand guide.

That guide has given me a clear foundation as I move into the book design with Jigna. The work feels connected to the project and to me, rather than like a collection of separate design pieces. I’d recommend Jigna and 10turtle to anyone who has a lot of ideas but wants help bringing them into a recognizable, consistent brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project is still in progress, so there aren’t sales or audience metrics to report yet. Measurable progress so far includes the development of the brand identity—logo designs, monogram, peacock feather icon, wax seal, and colour palette—and a multi-page brand guide. These pieces give The Woman, The Whisk & The Wardrobe a consistent visual foundation, which we’re now carrying into the book design.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jigna has shared the brand work and guide, and is now presenting the early book layouts in stages. She walked me through the initial direction on Zoom, which gave me a chance to raise questions about the font, spacing, and image treatment while the design is still taking shape.

The book design is ongoing, so I can’t yet fairly assess delivery against the full project schedule or how all requested revisions will be handled. So far, I’ve had opportunities to discuss my needs as the work develops.

What was your primary form of communication with 10turtle?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out to me was how Jigna brought the different parts of my brand together without making them feel generic. The logos, peacock feather, wax seal, colours, and brand guide all feel connected to The Woman, The Whisk & The Wardrobe. That cohesive foundation is what I found most valuable, especially as I begin carrying the same visual identity into my book.

Are there any areas for improvement or something 10turtle could have done differently?

The main area for improvement so far is the early book layout. The foreword felt cramped and needed three pages, and the typeface wasn’t quite what I had in mind. More breathing room and an earlier conversation about the typography and how the text would sit alongside the images would have helped. Since the book design is still in progress, I see this as feedback for the next round rather than a final assessment.

BACKGROUND

Please describe your company and position.

I am an attorney at a real estate law firm. 

Describe what your company does in a single sentence.

Real estate law firm

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10turtle to accomplish?

• Create Interactive PDF Resource

SOLUTION

How did you find 10turtle?

• Online Search
• upwork

Why did you select 10turtle over others?

• High ratings
• Aligned Skills

How many teammates from 10turtle were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Design and refine a 5-page interactive PDF checklist for a New Jersey law firm using the existing content and draft layout as the starting point. Improve the overall visual hierarchy, typography, spacing, alignment, page flow, and consistency so the document feels polished and professionally designed. Use the firm’s branding and colors throughout, with particular attention to readability, white space, section headers, callout boxes, and two-column checklist layouts. Refine the placement and usability of checkboxes and other interactive elements so the PDF works well both on screen and when printed. Add working internal navigation and jump links where appropriate to make the document easier to use. The designer should also use independent judgment to suggest and implement design improvements that add value beyond the initial instructions. Minor text or layout adjustments may be made where necessary to improve balance, clarity, and presentation without materially changing the substance. Final deliverables should include a polished interactive PDF, an editable source file, working interactive checkboxes and navigation, and formatting suitable for both digital distribution and printing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a fully redesigned 5-page interactive PDF with improved layout, navigation, checkboxes, and overall usability. The final document was more polished, consistent, and professional than the original draft, making it better suited for public distribution and lead generation. The designer also introduced additional ideas and refinements that improved the final product beyond the original scope.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

She managed the project very well, delivered everything on time, and kept the process moving smoothly. She was responsive to feedback, carefully addressed each requested revision, and also offered helpful suggestions that improved the final product.

What was your primary form of communication with 10turtle?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was 10turtle's attention to detail and the extra value they brought beyond the original scope. She did not simply follow instructions, but identified opportunities for improvement and made thoughtful refinements that noticeably improved the final product.

Are there any areas for improvement or something 10turtle could have done differently?

Could have followed some directions regarding white font that i had to give a couple times

BACKGROUND

Please describe your company and position.

I am a software developer at ALSOFT Technology GmbH

Describe what your company does in a single sentence.

IT and HR management services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10turtle to accomplish?

• Further development of a logo concept into the final brand mark.

SOLUTION

How did you find 10turtle?

Referral

Why did you select 10turtle over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from 10turtle were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The assignment was to professionally refine and finalize an existing wordmark for Beautiful Medical Aesthetics without losing the original brand concept. Jigna meticulously analyzed the individual letterforms, specifically refining the typography of the letters B, e, a, u, t, and l.

A key focus was the custom-designed golden "f," which needed to function both as part of the wordmark and as a standalone brand element. This involved multiple rounds of precise adjustments to proportions, line work, spacing, and visual balance.

In addition, the kerning, color gradients, the "MEDICAL AESTHETICS" tagline, and the overall balance of the wordmark were optimized. Various applications and logo variations were also taken into account, including color, monochrome, white, and transparent versions, as well as the standalone "f" symbol.

The result is a wordmark with a much more distinctive, harmonious, and professional finish that perfectly captures the desired high-end, warm, yet clinically precise character. It was particularly impressive that Jigna did not unnecessarily redesign existing elements but instead improved them in a targeted manner, demonstrating great typographic sensitivity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As this was a design and branding project, no sales or conversion data were available at the time of completion. However, progress can be clearly measured by the project outcomes achieved.

The existing wordmark underwent a comprehensive typographic overhaul and finalization. Several critical letterforms—specifically B, e, a, u, t, and l—were meticulously refined. Multiple variations of the distinctive golden "f" were developed and compared until a solution was found that worked effectively both within the word "Beautiful" and as a standalone brand mark.

In addition, the color gradient, kerning, tagline, and overall balance were fine-tuned, and various logo versions were created for different applications, including color, monochrome, white, and transparent variants.

The most significant measurable outcome was the transformation of a design that was good but not yet fully mature into a finalized, production-ready brand identity—one now ready for use across websites, print materials, apparel, and other applications.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jigna’s project management was highly reliable and professional. Agreed-upon deliverables were provided on schedule—or even sooner—and communication throughout the project was prompt, friendly, and clear.

I particularly appreciated the care she took in addressing my feedback, which was sometimes very detailed. She did not simply implement requested changes mechanically; instead, she evaluated and justified each one, creating multiple options for direct comparison whenever necessary.

She remained patient and solution-oriented, even when dealing with subtle typographic details. At the same time, she contributed her own professional expertise, openly pointing out instances where she felt a further change did not make sense from a design perspective.

This resulted in a very pleasant collaboration where I felt my requirements were taken seriously while also benefiting from her professional experience.

What was your primary form of communication with 10turtle?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me was the combination of design sensitivity, patience, and a willingness to engage with an existing concept.

Jigna did not try to unnecessarily reinvent the project; instead, she grasped the existing idea and developed it further in a targeted manner. She demonstrated a keen eye for balance, proportions, and overall impact, particularly regarding the many fine typographic details.

I also found it unique that she didn't simply implement every requested change; rather, she contributed her own professional opinion and provided a rationale whenever she felt a different solution was stronger from a design perspective.

This created a sense of true collaboration between equals, rather than just a standard client-service provider relationship.

Are there any areas for improvement or something 10turtle could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I'm the founder and CEO of TwoGround LLC, a wellness food brand building CPG products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10turtle to accomplish for your wellness food brand?

We hired 10turtle to build and iterate on our Shopify website and our product packaging design.

SOLUTION

What was the scope of their involvement?

10turtle has built and continues to iterate on our Shopify website. The team has rebuilt our multi-page site and created a custom quiz and assessment flow. 10turtle has also integrated Klaviyo into our site. In addition to website development, 10turtle has designed our product packaging. The team has designed our product pouches across multiple revision rounds and created CCOF-ready artwork. 10turtle has also provided branding and content creation services.

What is the team composition?

We work with one teammate from 10turtle.

How did you come to work with 10turtle?

We found 10turtle through an online search. We chose 10turtle because they offered good value for the cost.

How much have you invested with them?

We've invested less than $10,000.

What is the status of this engagement?

We started working with 10turtle in February 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Working with 10turtle has been a genuinely strong experience for an early-stage founder managing a lot of moving pieces. The team is consistently responsive and easy to communicate with, even across time zones. What stands out most is 10turtle's willingness to go through multiple detailed rounds of feedback — copy rewrites, full color/design system changes, custom quiz logic — without losing patience or cutting corners. The team flags issues, such as naming inconsistencies and technical constraints, rather than just executing blindly. 10turtle also handles real technical troubleshooting well: fixing indexing errors, improving mobile performance, and resolving data/privacy configuration issues.

How did 10turtle perform from a project management standpoint?

10turtle's communication and turnaround times are strong. We primarily communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

I'd recommend 10turtle to any founder who needs a design and development partner capable of handling both the creative and technical sides of a launch.

Are there any areas they could improve?

In a few earlier rounds of feedback (home page copy, CTA placement), we had to restate our requests more than once before 10turtle landed fully. It would help if the team cross-checked updates against the full brief before marking something complete, especially on multi-part requests.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of LenthraHealth

Describe what your company does in a single sentence.

Lenthra Health is a wellness company focused on creating premium, real-food-based nutritional supplements designed to support women's health naturally. Our mission is to provide clean, thoughtfully formulated products that help women nourish their bodies, support hormonal balance, and sustain healthy energy levels using nutrient-dense ingredients sourced from plants and the ocean.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10turtle to accomplish?

• I hired 10Turtle to help bring the Lenthra Health brand to life by creating a premium, professional, and conversion-focused digital presence. My primary goals were to develop a cohesive brand experience, design a high-end e-commerce website, create an intuitive customer journey, and ensure the visual identity reflected the quality and positioning of our products. Specifically, I needed support with website design, UX/UI strategy, mobile responsiveness, product page design, brand consistency, and preparing the site for a successful product launch. The objective was to create a trustworthy, elevated online experience that would resonate with health-conscious consumers and establish a strong foundation for the growth of the business.

SOLUTION

How did you find 10turtle?

Other

Why did you select 10turtle over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from 10turtle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work focused on designing and preparing the complete digital brand experience for Lenthra Health, a premium wellness and nutritional supplement company. The engagement covered brand-focused website strategy, UX/UI design, e-commerce planning, mobile optimization, and visual experience development. Key deliverables included: Custom website design and high-fidelity prototypes for desktop and mobile experiences User experience (UX) and user interface (UI) design for the entire customer journey E-commerce store design, including homepage, product pages, collection pages, cart, and checkout experience Product presentation and merchandising strategy to showcase supplements in a premium and trustworthy manner Mobile-responsive layouts optimized for usability and conversion Brand-consistent visual design, typography, color systems, and content hierarchy Interactive design reviews and iterative refinement based on stakeholder feedback Strategic recommendations to improve customer engagement, navigation, and overall conversion potential Throughout the project, 10Turtle worked closely with me to translate the Lenthra Health vision into a polished, luxury-inspired digital experience that aligns with our target audience and supports our upcoming product launch. The final deliverables provided a strong foundation for brand growth, customer acquisition, and long-term e-commerce success.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Although the website is still in the pre-launch phase, the project successfully achieved several important milestones that demonstrate progress and position the business for a successful launch. Key outcomes include: Completion of a fully designed, mobile-responsive e-commerce website ready for development and launch. Creation of a cohesive premium brand experience that aligns with Lenthra Health's target market and positioning. Development of optimized customer journeys, product pages, and purchase pathways designed to improve user engagement and conversion. 
Establishment of consistent branding across website layouts, product presentation, typography, imagery, and messaging. Significant reduction in the time and effort required to translate the brand vision into production-ready designs through structured collaboration and rapid iteration. Delivery of high-fidelity prototypes that provide a clear roadmap for development, reducing implementation risk and future redesign costs. While revenue and conversion metrics will be measured after launch, the project successfully delivered the strategic and design foundations necessary to support customer acquisition, brand credibility, and future business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

10Turtle demonstrated strong project management throughout the engagement. Communication was consistent, organized, and professional, with regular updates and opportunities for feedback at each stage of the design process. Deliverables were shared in a structured manner, making it easy to review progress, provide input, and track revisions. The team was highly responsive to my needs and feedback. Whenever I requested adjustments, refinements, or explored new design directions, they were receptive and worked collaboratively to ensure the final outcome aligned with my vision for the brand. 
Their responsiveness and willingness to iterate made the process feel more like a partnership than a traditional client-vendor relationship. Overall, items were delivered on time or within agreed-upon timelines, and any refinements were handled efficiently. What stood out most was their commitment to quality and their ability to balance creative expertise with client feedback, resulting in a smooth and productive project experience.

What was your primary form of communication with 10turtle?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about 10Turtle was their ability to combine creative design excellence with a genuine understanding of business objectives. Many agencies can create visually appealing designs, but 10Turtle took the time to understand the vision, positioning, and goals behind the Lenthra Health brand and translated those into a thoughtful customer experience. Their attention to detail, willingness to collaborate, and commitment to refining every aspect of the project stood out. They didn't simply execute requests—they provided strategic recommendations, challenged ideas when appropriate, and consistently looked for ways to improve the final outcome. I was also impressed by how quickly they were able to understand and capture the premium, luxury-inspired aesthetic I envisioned. Their ability to balance beautiful design with usability and conversion-focused thinking made them feel like an extension of my team rather than an external vendor.

Are there any areas for improvement or something 10turtle could have done differently?

Overall, my experience with 10turtle was very positive.

BACKGROUND

Please describe your company and position.

I am the Creator and Founder of Headway Display

Describe what your company does in a single sentence.

Headway designs and hand-builds real-time transit map art. Each piece is a physical map of a city's rail network where every station is a fiber-optic point of light wired to live arrival data — so your wall shows the city actually moving: trains approaching, lines running, the whole system breathing in real time, with a small e-paper display for the next arrivals. Every one is made to order with custom electronics and firmware that keeps it updating over Wi-Fi. We're shipping the Chicago 'L' now, with DC Metro and more cities to come.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10turtle to accomplish?

• building the SVG overlay for the map

SOLUTION

How did you find 10turtle?

Online Search

Why did you select 10turtle over others?

• High ratings
• Pricing fit our budget

Describe the scope of work in detail. Please include a summary of key deliverables.

Summary I'm commissioning an illustrated map of the Chicago "L" rail system to use as the printed face of a tabletop transit-map device I sell. Think "elevated poster art" — not a literal Google Maps print, not a corporate brand diagram. A real piece you'd be proud to hang on a wall, that *happens* to also function as the substrate for a real-time train-tracking display. This is the **first product** in the line and the one I'm currently shipping. The original artwork is being refreshed; I'm looking for the illustrator who'll define the visual identity going forward. If you've done transit-themed posters, isometric city illustrations, vintage-tourism-poster-style work, Art Deco / industrial illustration, or watercolor architectural prints — you might be a fit. What I'm commissioning One thing: an illustrated map of the Chicago "L" rail system, delivered as a high-resolution print file (24" × 36" poster, 300 DPI minimum), plus the layered source file (Illustrator / Affinity /Procreate / Photoshop — producer's choice as long as it's editable). The artwork should: - Show all 8 lines (Red, Blue, Brown, Green, Orange, Pink, Purple, Yellow) with recognizable geographic accuracy. Not Harry-Beck-style schematic — but not Google-Maps-literal either. Stylized geographic. You should be able to tell which line is which without a legend, but the map should still look like a piece of art, not infographic clip-art. The Loop (the downtown elevated rectangle where six lines converge) deserves real visual care — it's the icon of the system. - Mark all ~144 station locations with markers visually substantial enough that a 1mm LED dot at that position will look intentional. Stations need to be the visual anchors — not lost in busy background detail. I'll provide the exact GPS lat/lon of every station from CTA's published roster. - Reserve color hierarchy for the line traces. Backgrounds, water features, parks, and downtown context should be muted enough that the eight CTA line colors (Red #C60C30, Blue #00A1DE, Brown #62361B, Green #009B3A, Orange #F9461C, Pink #E27EA6, Purple #522398, Yellow #F9E300) read instantly. Cream / parchment / soft-grey backgrounds tend to work best behind the LEDs. Note that the Brown line is the trickiest at LED intensities; happy to discuss tuning. - Identify itself as Chicago. Lake Michigan along the east edge, the Chicago River branching through downtown, the Loop, recognizable landmarks where they make sense (Wrigley near the Red Line at Addison, Soldier Field near Roosevelt, O'Hare and Midway out at the termini). This isn't an abstracted network diagram — it's a tribute to a city.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We build our first prototype

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are super responsive to feedback providing detailed notes I was able to meet over VC when needed 

What was your primary form of communication with 10turtle?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I got to work with the same designer and again was quickly and rapidly responsive to feedback.

Are there any areas for improvement or something 10turtle could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the CEO & Director of Better Living Enterprises Ltd

Describe what your company does in a single sentence.

We are a leading sports media company in the endurance space with tri247.com run247.com cycling247.com

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10turtle to accomplish?

• TRI247.com redesign
• RUN247.com redesign
• 247endurance.com design

SOLUTION

How did you find 10turtle?

Upwork

Why did you select 10turtle over others?

Good value for cost

How many teammates from 10turtle were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with 10turtle on the redesign and development of several projects across our media portfolio, including TRI247.com, RUN247.com and 247Endurance.com. The projects involved extensive collaboration, evolving requirements, stakeholder feedback and numerous rounds of revisions throughout the process. Despite the changing scope and ongoing refinements, the 10turtle team remained highly responsive, professional and solution-oriented. Communication was excellent, turnaround times were fast, and requests were consistently handled promptly and professionally. Beyond the design and development work itself, the team also provided guidance and training materials to help our staff manage the sites effectively after launch. We are very pleased with the final results and would have no hesitation recommending 10turtle to businesses looking for a reliable web design and development partner.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Did what we asked for, we arent an ecom brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They consistantly met requirements, on time, with all the changes and iterations we came up with.

What was your primary form of communication with 10turtle?

Virtual Meeting

What did you find most impressive or unique about this company?

They went way beyond the agreed scope, eg creating tutorial videos for our colleagues on how to do what.

Are there any areas for improvement or something 10turtle could have done differently?

None. They are good.

BACKGROUND

Please describe your company and position.

I am the CEO of Fitzgerald Equity

Describe what your company does in a single sentence.

We are an Australian-based investment platform, Ferrum Steel, focused on the consolidation of the industrial services sector. We acquire and integrate profitable, founder-led businesses across steel fabrication, engineering, and infrastructure. Our platform provides a consolidated, institutional-grade service offering to high-stakes industries, including Defence, Mining, and major Infrastructure projects. We bridge the gap between specialist, high-quality industrial work and the professional governance required by Tier-1 clients and sophisticated investors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10turtle to accomplish?

• We hired 10Turtle to take an existing 120-page, text-heavy Word document and transform it into a graphically professional, institutional-grade Information Memorandum.
• Our main objectives were: Style & Discipline: To move away from a standard 'marketing brochure' look and instead create a restrained, private equity-grade aesthetic that would appeal to sophisticated investors and lenders.
• Our main objectives were: Industrial Positioning: To ensure the document reflected the heavy industrial sectors we operate in, specifically Defence, Mining, and Infrastructure, without losing its clean, authoritative feel.
• Our main objectives were: Complex Document Management: To establish a consistent typographic hierarchy, professional table formatting, and clear visual rhythm across a very large, complex document, while ensuring it remained fully editable in Microsoft Word.
• Our main objectives were: Proactive Enhancement: To leverage Jay’s expertise in identifying structural or design gaps we hadn’t considered, ensuring the final output was ready for immediate distribution to Tier-1 institutional partners.

SOLUTION

How did you find 10turtle?

Online Search

Why did you select 10turtle over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from 10turtle were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work involved transforming an existing 120-plus page Information Memorandum into a fully institutional-grade document suitable for distribution to sophisticated investors and lenders. This was not a marketing redesign, but a disciplined layout and structuring exercise. The objective was to significantly improve readability, consistency, and visual clarity while preserving all underlying content and maintaining a restrained, private equity aesthetic. 
Key deliverables included: 

• Full Document Transformation: Reformatting the entire IM within Microsoft Word to establish a consistent and scalable design system across all sections. 
• Typography & Hierarchy System: Development and application of a clear typographic structure, including section headers, sub-headings, and body text, ensuring strong hierarchy and ease of navigation throughout a long-form document. 
• Section Structuring: Redesign of section openers, headers, and spacing to create a clean, institutional flow and improve overall document rhythm.
• Financial Tables & Data Presentation: Standardisation and enhancement of complex financial tables to ensure clarity, consistency, and professional presentation aligned with investor expectations. 
• Chart & Visual Integration: Creation and integration of clean, analytical charts to support key financial and strategic narratives without introducing unnecessary visual complexity. 
• Callouts & Key Information Blocks: Introduction of structured callout boxes for highlighting critical investor information such as returns, platform metrics, and key insights. 
• Imagery Integration: Professional incorporation of key personnel imagery in a manner consistent with the overall tone of the document. 
• Word-Based Style System: Implementation of a robust, fully editable Microsoft Word style framework to ensure the document can be easily updated and scaled for future use. 

Overall, the engagement delivered a highly structured, professional, and investor-ready Information Memorandum that aligns with mid-market private equity and infrastructure standards.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered a clear step change in the quality and usability of our Information Memorandum. Key measurable outcomes included: 

• Institutional Standard Achieved: The document was elevated from a basic Word draft to a fully institutional-grade IM suitable for distribution to sophisticated investors, lenders, and credit committees. 
• Consistency Across 120+ Pages: A complete and consistent style system was applied across the entire document, eliminating formatting drift and significantly improving readability. 
• Improved Readability and Navigation: Clear typographic hierarchy and structured section layouts reduced cognitive load, making the document easier to review and assess, particularly for time-constrained investors. 
• Professional Financial Presentation: All financial tables and charts were standardised and cleaned, improving clarity and making key data points easier to interpret. 
• Faster Investor Engagement: The improved structure and presentation enabled more efficient investor review, with key sections such as the Executive Summary and financials becoming far more accessible. 
• Reusable Document Framework: The final output is a fully editable Word document with a scalable style system, allowing us to efficiently produce future IMs and related materials with a consistent standard. 

Overall, the outcome was a document that not only looks professional, but performs effectively as an investor communication tool.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

10Turtle’s project management was excellent throughout. Jay was highly organised and structured in his approach, which was particularly important given the size and complexity of the document. He worked in a clear, methodical way by establishing the style system upfront and then applying it consistently across the full IM, which ensured both efficiency and quality. 
He delivered all items on time and maintained strong communication throughout the process. He was responsive, easy to work with, and quick to incorporate feedback or adjust direction where needed. Importantly, he was proactive rather than reactive. 
He identified issues and opportunities for improvement without being prompted and communicated these clearly, which added significant value beyond the original brief. Overall, the process was smooth, professional, and well managed from start to finish.

What was your primary form of communication with 10turtle?

Email or Messaging App

What did you find most impressive or unique about this company?

What was most impressive about 10Turtle was their ability to combine high-level design discipline with a deep understanding of institutional requirements. Unlike many designers who focus on visual flair, Jay understood that an Information Memorandum for sophisticated investors requires restraint, authority and extreme consistency. He was able to reflect our industrial positioning in a way that felt authentic and grounded rather than marketed. 
His proactive approach was particularly unique. He did not just follow instructions; he interrogated the document and identified structural improvements and design nuances that we had not even considered. 
This capability to think like an investor and a designer simultaneously was invaluable. The final result was a long-form document that felt exceptionally well resolved and authoritative, delivered with a degree of professionalism and technical skill that is rare to find.

Are there any areas for improvement or something 10turtle could have done differently?

Overall, the engagement was very strong and there are no material areas for improvement. 
If anything, the only challenge was the inherent complexity of working within a large, 120-plus page Word document, which is more a constraint of the format than anything specific to 10Turtle. Jay handled this well and navigated the limitations of Word effectively while still delivering an institutional-grade result. From our perspective, the process and outcome both met or exceeded expectations.