10turtle

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of LenthraHealth

Describe what your company does in a single sentence.

Lenthra Health is a wellness company focused on creating premium, real-food-based nutritional supplements designed to support women's health naturally. Our mission is to provide clean, thoughtfully formulated products that help women nourish their bodies, support hormonal balance, and sustain healthy energy levels using nutrient-dense ingredients sourced from plants and the ocean.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10turtle to accomplish?

• I hired 10Turtle to help bring the Lenthra Health brand to life by creating a premium, professional, and conversion-focused digital presence. My primary goals were to develop a cohesive brand experience, design a high-end e-commerce website, create an intuitive customer journey, and ensure the visual identity reflected the quality and positioning of our products. Specifically, I needed support with website design, UX/UI strategy, mobile responsiveness, product page design, brand consistency, and preparing the site for a successful product launch. The objective was to create a trustworthy, elevated online experience that would resonate with health-conscious consumers and establish a strong foundation for the growth of the business.

SOLUTION

How did you find 10turtle?

Other

Why did you select 10turtle over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from 10turtle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work focused on designing and preparing the complete digital brand experience for Lenthra Health, a premium wellness and nutritional supplement company. The engagement covered brand-focused website strategy, UX/UI design, e-commerce planning, mobile optimization, and visual experience development. Key deliverables included: Custom website design and high-fidelity prototypes for desktop and mobile experiences User experience (UX) and user interface (UI) design for the entire customer journey E-commerce store design, including homepage, product pages, collection pages, cart, and checkout experience Product presentation and merchandising strategy to showcase supplements in a premium and trustworthy manner Mobile-responsive layouts optimized for usability and conversion Brand-consistent visual design, typography, color systems, and content hierarchy Interactive design reviews and iterative refinement based on stakeholder feedback Strategic recommendations to improve customer engagement, navigation, and overall conversion potential Throughout the project, 10Turtle worked closely with me to translate the Lenthra Health vision into a polished, luxury-inspired digital experience that aligns with our target audience and supports our upcoming product launch. The final deliverables provided a strong foundation for brand growth, customer acquisition, and long-term e-commerce success.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Although the website is still in the pre-launch phase, the project successfully achieved several important milestones that demonstrate progress and position the business for a successful launch. Key outcomes include: Completion of a fully designed, mobile-responsive e-commerce website ready for development and launch. Creation of a cohesive premium brand experience that aligns with Lenthra Health's target market and positioning. Development of optimized customer journeys, product pages, and purchase pathways designed to improve user engagement and conversion. 
Establishment of consistent branding across website layouts, product presentation, typography, imagery, and messaging. Significant reduction in the time and effort required to translate the brand vision into production-ready designs through structured collaboration and rapid iteration. Delivery of high-fidelity prototypes that provide a clear roadmap for development, reducing implementation risk and future redesign costs. While revenue and conversion metrics will be measured after launch, the project successfully delivered the strategic and design foundations necessary to support customer acquisition, brand credibility, and future business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

10Turtle demonstrated strong project management throughout the engagement. Communication was consistent, organized, and professional, with regular updates and opportunities for feedback at each stage of the design process. Deliverables were shared in a structured manner, making it easy to review progress, provide input, and track revisions. The team was highly responsive to my needs and feedback. Whenever I requested adjustments, refinements, or explored new design directions, they were receptive and worked collaboratively to ensure the final outcome aligned with my vision for the brand. 
Their responsiveness and willingness to iterate made the process feel more like a partnership than a traditional client-vendor relationship. Overall, items were delivered on time or within agreed-upon timelines, and any refinements were handled efficiently. What stood out most was their commitment to quality and their ability to balance creative expertise with client feedback, resulting in a smooth and productive project experience.

What was your primary form of communication with 10turtle?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about 10Turtle was their ability to combine creative design excellence with a genuine understanding of business objectives. Many agencies can create visually appealing designs, but 10Turtle took the time to understand the vision, positioning, and goals behind the Lenthra Health brand and translated those into a thoughtful customer experience. Their attention to detail, willingness to collaborate, and commitment to refining every aspect of the project stood out. They didn't simply execute requests—they provided strategic recommendations, challenged ideas when appropriate, and consistently looked for ways to improve the final outcome. I was also impressed by how quickly they were able to understand and capture the premium, luxury-inspired aesthetic I envisioned. Their ability to balance beautiful design with usability and conversion-focused thinking made them feel like an extension of my team rather than an external vendor.

Are there any areas for improvement or something 10turtle could have done differently?

Overall, my experience with 10turtle was very positive.

BACKGROUND

Please describe your company and position.

I am the Creator and Founder of Headway Display

Describe what your company does in a single sentence.

Headway designs and hand-builds real-time transit map art. Each piece is a physical map of a city's rail network where every station is a fiber-optic point of light wired to live arrival data — so your wall shows the city actually moving: trains approaching, lines running, the whole system breathing in real time, with a small e-paper display for the next arrivals. Every one is made to order with custom electronics and firmware that keeps it updating over Wi-Fi. We're shipping the Chicago 'L' now, with DC Metro and more cities to come.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10turtle to accomplish?

• building the SVG overlay for the map

SOLUTION

How did you find 10turtle?

Online Search

Why did you select 10turtle over others?

• High ratings
• Pricing fit our budget

Describe the scope of work in detail. Please include a summary of key deliverables.

Summary I'm commissioning an illustrated map of the Chicago "L" rail system to use as the printed face of a tabletop transit-map device I sell. Think "elevated poster art" — not a literal Google Maps print, not a corporate brand diagram. A real piece you'd be proud to hang on a wall, that *happens* to also function as the substrate for a real-time train-tracking display. This is the **first product** in the line and the one I'm currently shipping. The original artwork is being refreshed; I'm looking for the illustrator who'll define the visual identity going forward. If you've done transit-themed posters, isometric city illustrations, vintage-tourism-poster-style work, Art Deco / industrial illustration, or watercolor architectural prints — you might be a fit. What I'm commissioning One thing: an illustrated map of the Chicago "L" rail system, delivered as a high-resolution print file (24" × 36" poster, 300 DPI minimum), plus the layered source file (Illustrator / Affinity /Procreate / Photoshop — producer's choice as long as it's editable). The artwork should: - Show all 8 lines (Red, Blue, Brown, Green, Orange, Pink, Purple, Yellow) with recognizable geographic accuracy. Not Harry-Beck-style schematic — but not Google-Maps-literal either. Stylized geographic. You should be able to tell which line is which without a legend, but the map should still look like a piece of art, not infographic clip-art. The Loop (the downtown elevated rectangle where six lines converge) deserves real visual care — it's the icon of the system. - Mark all ~144 station locations with markers visually substantial enough that a 1mm LED dot at that position will look intentional. Stations need to be the visual anchors — not lost in busy background detail. I'll provide the exact GPS lat/lon of every station from CTA's published roster. - Reserve color hierarchy for the line traces. Backgrounds, water features, parks, and downtown context should be muted enough that the eight CTA line colors (Red #C60C30, Blue #00A1DE, Brown #62361B, Green #009B3A, Orange #F9461C, Pink #E27EA6, Purple #522398, Yellow #F9E300) read instantly. Cream / parchment / soft-grey backgrounds tend to work best behind the LEDs. Note that the Brown line is the trickiest at LED intensities; happy to discuss tuning. - Identify itself as Chicago. Lake Michigan along the east edge, the Chicago River branching through downtown, the Loop, recognizable landmarks where they make sense (Wrigley near the Red Line at Addison, Soldier Field near Roosevelt, O'Hare and Midway out at the termini). This isn't an abstracted network diagram — it's a tribute to a city.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We build our first prototype

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are super responsive to feedback providing detailed notes I was able to meet over VC when needed 

What was your primary form of communication with 10turtle?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I got to work with the same designer and again was quickly and rapidly responsive to feedback.

Are there any areas for improvement or something 10turtle could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the CEO & Director of Better Living Enterprises Ltd

Describe what your company does in a single sentence.

We are a leading sports media company in the endurance space with tri247.com run247.com cycling247.com

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10turtle to accomplish?

• TRI247.com redesign
• RUN247.com redesign
• 247endurance.com design

SOLUTION

How did you find 10turtle?

Upwork

Why did you select 10turtle over others?

Good value for cost

How many teammates from 10turtle were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with 10turtle on the redesign and development of several projects across our media portfolio, including TRI247.com, RUN247.com and 247Endurance.com. The projects involved extensive collaboration, evolving requirements, stakeholder feedback and numerous rounds of revisions throughout the process. Despite the changing scope and ongoing refinements, the 10turtle team remained highly responsive, professional and solution-oriented. Communication was excellent, turnaround times were fast, and requests were consistently handled promptly and professionally. Beyond the design and development work itself, the team also provided guidance and training materials to help our staff manage the sites effectively after launch. We are very pleased with the final results and would have no hesitation recommending 10turtle to businesses looking for a reliable web design and development partner.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Did what we asked for, we arent an ecom brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They consistantly met requirements, on time, with all the changes and iterations we came up with.

What was your primary form of communication with 10turtle?

Virtual Meeting

What did you find most impressive or unique about this company?

They went way beyond the agreed scope, eg creating tutorial videos for our colleagues on how to do what.

Are there any areas for improvement or something 10turtle could have done differently?

None. They are good.

BACKGROUND

Please describe your company and position.

I am the CEO of Fitzgerald Equity

Describe what your company does in a single sentence.

We are an Australian-based investment platform, Ferrum Steel, focused on the consolidation of the industrial services sector. We acquire and integrate profitable, founder-led businesses across steel fabrication, engineering, and infrastructure. Our platform provides a consolidated, institutional-grade service offering to high-stakes industries, including Defence, Mining, and major Infrastructure projects. We bridge the gap between specialist, high-quality industrial work and the professional governance required by Tier-1 clients and sophisticated investors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10turtle to accomplish?

• We hired 10Turtle to take an existing 120-page, text-heavy Word document and transform it into a graphically professional, institutional-grade Information Memorandum.
• Our main objectives were: Style & Discipline: To move away from a standard 'marketing brochure' look and instead create a restrained, private equity-grade aesthetic that would appeal to sophisticated investors and lenders.
• Our main objectives were: Industrial Positioning: To ensure the document reflected the heavy industrial sectors we operate in, specifically Defence, Mining, and Infrastructure, without losing its clean, authoritative feel.
• Our main objectives were: Complex Document Management: To establish a consistent typographic hierarchy, professional table formatting, and clear visual rhythm across a very large, complex document, while ensuring it remained fully editable in Microsoft Word.
• Our main objectives were: Proactive Enhancement: To leverage Jay’s expertise in identifying structural or design gaps we hadn’t considered, ensuring the final output was ready for immediate distribution to Tier-1 institutional partners.

SOLUTION

How did you find 10turtle?

Online Search

Why did you select 10turtle over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from 10turtle were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work involved transforming an existing 120-plus page Information Memorandum into a fully institutional-grade document suitable for distribution to sophisticated investors and lenders. This was not a marketing redesign, but a disciplined layout and structuring exercise. The objective was to significantly improve readability, consistency, and visual clarity while preserving all underlying content and maintaining a restrained, private equity aesthetic. 
Key deliverables included: 

• Full Document Transformation: Reformatting the entire IM within Microsoft Word to establish a consistent and scalable design system across all sections. 
• Typography & Hierarchy System: Development and application of a clear typographic structure, including section headers, sub-headings, and body text, ensuring strong hierarchy and ease of navigation throughout a long-form document. 
• Section Structuring: Redesign of section openers, headers, and spacing to create a clean, institutional flow and improve overall document rhythm.
• Financial Tables & Data Presentation: Standardisation and enhancement of complex financial tables to ensure clarity, consistency, and professional presentation aligned with investor expectations. 
• Chart & Visual Integration: Creation and integration of clean, analytical charts to support key financial and strategic narratives without introducing unnecessary visual complexity. 
• Callouts & Key Information Blocks: Introduction of structured callout boxes for highlighting critical investor information such as returns, platform metrics, and key insights. 
• Imagery Integration: Professional incorporation of key personnel imagery in a manner consistent with the overall tone of the document. 
• Word-Based Style System: Implementation of a robust, fully editable Microsoft Word style framework to ensure the document can be easily updated and scaled for future use. 

Overall, the engagement delivered a highly structured, professional, and investor-ready Information Memorandum that aligns with mid-market private equity and infrastructure standards.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered a clear step change in the quality and usability of our Information Memorandum. Key measurable outcomes included: 

• Institutional Standard Achieved: The document was elevated from a basic Word draft to a fully institutional-grade IM suitable for distribution to sophisticated investors, lenders, and credit committees. 
• Consistency Across 120+ Pages: A complete and consistent style system was applied across the entire document, eliminating formatting drift and significantly improving readability. 
• Improved Readability and Navigation: Clear typographic hierarchy and structured section layouts reduced cognitive load, making the document easier to review and assess, particularly for time-constrained investors. 
• Professional Financial Presentation: All financial tables and charts were standardised and cleaned, improving clarity and making key data points easier to interpret. 
• Faster Investor Engagement: The improved structure and presentation enabled more efficient investor review, with key sections such as the Executive Summary and financials becoming far more accessible. 
• Reusable Document Framework: The final output is a fully editable Word document with a scalable style system, allowing us to efficiently produce future IMs and related materials with a consistent standard. 

Overall, the outcome was a document that not only looks professional, but performs effectively as an investor communication tool.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

10Turtle’s project management was excellent throughout. Jay was highly organised and structured in his approach, which was particularly important given the size and complexity of the document. He worked in a clear, methodical way by establishing the style system upfront and then applying it consistently across the full IM, which ensured both efficiency and quality. 
He delivered all items on time and maintained strong communication throughout the process. He was responsive, easy to work with, and quick to incorporate feedback or adjust direction where needed. Importantly, he was proactive rather than reactive. 
He identified issues and opportunities for improvement without being prompted and communicated these clearly, which added significant value beyond the original brief. Overall, the process was smooth, professional, and well managed from start to finish.

What was your primary form of communication with 10turtle?

Email or Messaging App

What did you find most impressive or unique about this company?

What was most impressive about 10Turtle was their ability to combine high-level design discipline with a deep understanding of institutional requirements. Unlike many designers who focus on visual flair, Jay understood that an Information Memorandum for sophisticated investors requires restraint, authority and extreme consistency. He was able to reflect our industrial positioning in a way that felt authentic and grounded rather than marketed. 
His proactive approach was particularly unique. He did not just follow instructions; he interrogated the document and identified structural improvements and design nuances that we had not even considered. 
This capability to think like an investor and a designer simultaneously was invaluable. The final result was a long-form document that felt exceptionally well resolved and authoritative, delivered with a degree of professionalism and technical skill that is rare to find.

Are there any areas for improvement or something 10turtle could have done differently?

Overall, the engagement was very strong and there are no material areas for improvement. 
If anything, the only challenge was the inherent complexity of working within a large, 120-plus page Word document, which is more a constraint of the format than anything specific to 10Turtle. Jay handled this well and navigated the limitations of Word effectively while still delivering an institutional-grade result. From our perspective, the process and outcome both met or exceeded expectations.

BACKGROUND

Please describe your company and position.

I am the CSO and Co-Founder

Describe what your company does in a single sentence.

End-to-end AI movie making platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10turtle to accomplish?

• Pitch Deck
• Website overhaul

SOLUTION

How did you find 10turtle?

Online Search

Why did you select 10turtle over others?

• Good value for cost
• Best compared to 4 other candidates

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Pitch deck redesign
2. Full Website design & development
3. Additional enhancements

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes & Success Indicators from the Project While the project was primarily qualitative (visual transformation and brand elevation for an early-stage startup), several clear, measurable outcomes demonstrate strong progress and success:

1. Project Growth & Scope Expansion Started with a small paid test milestone for 3–4 slides. Expanded significantly into a full 31-slide pitch deck redesign + complete website redesign & development. Client added extra work (additional slides, pricing page/chart, gradient implementations) even late in the project. This demonstrates high client satisfaction — they repeatedly chose to invest more with 10turtle.

2. Client Feedback & Approval Metrics Internal praise (direct quotes from correspondence): “Easily one of the best initial versions we’ve seen.” “Really strong first pass.” “Huge upgrade from the original.” “Looks wonderful overall… we are very happy.” “We really love the work.” All milestones were fully approved and paid without dispute. Contract ended positively on good terms, with the client publishing the site and continuing to use/maintain the deliverables.

3. Delivery & Launch Success Pitch Deck: Delivered fully editable .pptx with custom slide masters. Used for investor and studio presentations (target: Disney, Netflix, Apple executives). Website: Successfully launched (live and active as of April 2026). Replaced the older, “noisy” site. Implemented clean brand consolidation as the primary face. Full multi-page site (Homepage, How It Works, Demos, Pricing, Blog, Podcast, Press, Career, etc.) with responsive design, CMS, forms, and SEO foundations. Performance improvements: Page speed and SEO optimizations were completed and noted as significantly improved.

4. Strategic & Brand Impact Simplified and clarified the brand story. Created a consistent premium visual system (cinematic purple palette, typography, layouts) now used across pitch materials and digital presence. Enabled self-sufficiency: Client received tutorials, custom slide masters, and CMS guidance for ongoing updates.

5. Relationship & Long-term Value Evolved from a one-off design gig into a trusted design partner. Client expressed interest in future work (e.g., app dark mode) and provided strong testimonial material. Positive post-project outreach was well-received.

Summary: The project achieved full delivery, successful public launch, significant scope growth, 100% payment approval, and clear brand elevation. The strongest measurable proof of success is the client’s willingness to expand the budget multiple times and the live, professional website + pitch deck now representing company to investors and prospects. These outcomes reflect high-quality execution, strong collaboration, and tangible progress in company’s professional presentation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

10turtle demonstrated excellent project management throughout the engagement. They were highly organized, proactive, communicative, and client-focused — which is especially impressive given the iterative nature of the project and multiple stakeholders involved.

Project Management Style
Structured & Transparent: They broke the work into clear phases and milestones, provided regular progress updates (often unprompted), and shared partial deliverables for early feedback. This allowed us to stay aligned without surprises.
Proactive Communication: Frequent status updates, Loom video walkthroughs explaining design decisions, and clarifying questions whenever something was ambiguous. They consistently summarized feedback before implementing changes.
Organized Revision Process: Consolidated all feedback (from multiple team members and advisors) and addressed it systematically. They asked smart follow-up questions when needed instead of guessing.
Self-Sufficiency Focus: Created helpful resources like step-by-step tutorial videos (for CMS, gradients, forms, etc.) so we could maintain the site independently after handover.

Delivery Timeliness
Generally strong and reliable.
The initial pitch deck test was delivered on time within the 48-hour window.
Full pitch deck was promised within 24–36 hours after approval and they delivered a substantial first pass (17 slides) right on the agreed milestone date.
Website design and development phases were delivered in clear stages with regular updates, even during holiday periods.
There were a few minor delays on their end (mostly around major festivals like Holi), but they communicated these clearly and always caught up quickly.
Overall, they consistently met or came very close to the timelines they proposed, especially considering our own slower feedback cycles due to travel, holidays, and team reviews. 

Responsiveness to Our Needs
Outstanding. They were exceptionally patient with our early-stage startup reality — we were often slow to review drafts or provided feedback in batches from multiple people.
Adapted quickly to changing requirements (e.g., adding new pages like Press, Career, Pricing, and “How It Works”; incorporating advisor notes; multiple revisions to tables and charts). Highly flexible and solution-oriented. When we changed direction or added scope, they accommodated it smoothly without resistance.
Responsive in chat, even on weekends in some cases, while remaining professional.
Took ownership: If something wasn’t clear, they asked targeted questions rather than waiting or making assumptions.

Summary: 10turtle ran the project in a very professional, calm, and organized manner. They delivered high-quality work on time (or with clear communication when slight adjustments were needed), responded excellently to feedback, and made the entire process feel collaborative and low-stress for us. Their project management style built significant trust, which is why we kept expanding the scope with them.

Highly recommended for clients who value clear communication and reliable execution.

What was your primary form of communication with 10turtle?

Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive thing about working with 10turtle (Jigna and her team) was the combination of premium creative talent and exceptionally professional project management — something that’s rare to find together, especially at this level.

What stood out most:

1. True Strategic Partnership (Not Just Execution) They didn’t just “make things look nice.” They actively helped us simplify and clarify our brand story. Our original materials were somewhat fragmented and noisy; 10turtle brought a clear, cohesive narrative and visual system that made our AI filmmaking platform feel executive-ready and cinematic. This strategic thinking elevated the entire project beyond pure design.

2. Outstanding Communication & Transparency
-Regular, proactive progress updates (even when we were slow to respond).
-Extremely helpful Loom video walkthroughs explaining their design decisions.
-Clear Loom tutorials teaching us how to manage the site ourselves afterward.
-Smart clarifying questions whenever feedback was ambiguous — they rarely made assumptions.

3. Remarkable Patience and Flexibility
As an early-stage startup, we often reviewed things slowly (multiple founders + advisors, holidays, travel). They handled this with impressive calm and professionalism, never pushing or complaining, while still delivering high-quality work.

4. Consistency & Attention to Detail The visual system they created for the pitch deck carried perfectly into the full website. Everything felt part of one unified, premium brand — typography, colors, layouts, photo treatment, and tone. Even small elements like gradient text and hover effects were thoughtfully executed.

5. Ability to Scale Seamlessly What started as a small $50 test task for a few slides turned into a full pitch deck + complete website redesign because the quality was so strong. They handled the expanding scope gracefully and maintained the same high standard throughout. 

Unique Quality:
10turtle felt like an extension of our team rather than a typical freelancer or agency. They combine high-end design sensibility with the reliability, organization, and client-focused mindset you’d expect from a top-tier studio. We were genuinely impressed by how well they understood our vision and translated it into polished, professional deliverables that we’re proud to present to investors and studio executives.

Bottom line: They are one of the best design partners we’ve worked with. Highly recommended.

Are there any areas for improvement or something 10turtle could have done differently?

Overall, the project was handled very well. However, for the sake of a balanced and honest assessment, here are the areas where we felt there was room for improvement:

1. Post-Launch Handover & Self-Sufficiency Could Have Been Stronger
-While they provided several Loom tutorials, we still encountered several small issues after going live (gradient text not easy to replicate, certain elements breaking on mobile, form configurations, etc.).
-A more comprehensive final handover document or a recorded walkthrough of the full Wix editor (key pages, custom CSS locations, how to properly duplicate elements, etc.) would have saved us time troubleshooting.

2. Technical Implementation Details on Wix
-Some advanced effects (especially gradient text and certain layouts) relied on custom CSS that wasn’t always intuitive for us to maintain or duplicate.
-A couple of features (like the pricing comparison table) required multiple revisions after launch because the initial versions used premium Wix apps with ads or weren’t fully editable.

3. Minor Timeliness & Communication Gaps
-There were occasional delays in responses, particularly around festivals/holidays. While they communicated these, slightly more proactive notice would have helped us plan better.
-A few times we had to remind them about specific requests (e.g., certain pages or small fixes), whereas earlier in the project the updates were more frequent and anticipatory.

4. Small Polish Items
-Some images appeared blurry on the live site (we had to replace them ourselves). A few content elements (blog posts, social links, exact FAQ answers) needed our direct involvement to complete, even though we expected them to be fully migrated.

Summary – Balanced View
These points are relatively minor in the grand scheme of the project. None of them were deal-breakers, and the final quality of the deliverables remained high. Most of the issues stemmed from the complexity of Wix as a platform and our own slow feedback cycles rather than major shortcomings on their side.

Recommendation for 10turtle:
For future projects, they could further strengthen the final handover phase with a clear maintenance guide and perhaps offer a short “knowledge transfer” call after launch. This would make the transition even smoother for non-technical clients.

Despite these notes, we were still very satisfied with the overall work and would consider working with them again. The strengths (design quality, strategic thinking, and professionalism) far outweighed these improvement areas.

BACKGROUND

Please describe your company and position.

I am the Founder and Board Chair

Describe what your company does in a single sentence.

We make food products for teh Ethiopian market and beyond

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10turtle to accomplish?

• Develop a clear and scalable packaging system for our food brand
• Create packaging that stands out on retail shelves in Ethiopia
• Deliver production-ready packaging files

SOLUTION

How did you find 10turtle?

Upwork

Why did you select 10turtle over others?

• High ratings
• Great culture fit

How many teammates from 10turtle were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

10Turtle was engaged to develop a packaging design system for a new consumer packaged food product. The scope included packaging concept development, creation of a scalable design architecture for multiple SKUs, refinement of visual hierarchy and messaging, and delivery of production-ready packaging files and mockups for manufacturing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered a scalable packaging system, production-ready packaging files, and visual mockups for retail presentation. The design framework now allows us to efficiently extend the packaging across additional SKUs while maintaining brand consistency.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was well managed overall. The team structured the work in clear stages, beginning with concept exploration and then moving into refinement and finalization of the selected design direction. Key deliverables were shared on schedule, and communication throughout the process was consistent and organized.

They were responsive to feedback and open to iteration, while also providing clear design rationale to guide decisions. This balance of collaboration and design leadership made the process efficient and helped ensure we arrived at a strong final result.

What was your primary form of communication with 10turtle?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their strategic approach to packaging design. Rather than focusing only on visual aesthetics, they considered how the packaging would function in a real retail environment, including shelf visibility, clarity of messaging, and scalability across multiple SKUs. They were also able to translate feedback effectively while maintaining a clear design rationale, which helped keep the process focused and productive. Their ability to think in terms of systems, not just a single package design, was particularly valuable for a growing brand.

Are there any areas for improvement or something 10turtle could have done differently?

Overall we had a very positive experience, and can't pinpoint anything that could've gone better.

BACKGROUND

Please describe your company and position.

I am the Owner of Giftoria

Describe what your company does in a single sentence.

Online Gift Shop

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10turtle to accomplish?

• We hired 10turtle to support us with website design and creative execution, with the goal of building a clean, professional, and well-structured online presence that clearly communicates our brand and business objectives.

SOLUTION

How did you find 10turtle?

Online Search

Why did you select 10turtle over others?

Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included end-to-end website design and creative support. 10turtle was responsible for translating our ideas and requirements into a clear, structured website layout, while ensuring the design aligned with our brand direction and business goals.

Key deliverables included website design planning, page structure and layout design, visual styling, and implementation support to ensure the final outcome was both user-friendly and visually cohesive. Throughout the process, 10turtle also provided guidance on design decisions, usability considerations, and overall consistency across the site.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a fully launched, professionally designed website that clearly reflects our brand and business direction. Compared to our previous setup, the new site is more structured, easier to navigate, and significantly more consistent in terms of visual identity and layout.

From a practical perspective, the clearer page structure and improved user flow have made it easier to communicate our offerings and support ongoing business activities. Internally, the team also benefited from a more organised and scalable website framework, which allows for easier updates and future expansion.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

10turtle demonstrated strong project management throughout the engagement. Timelines were clearly communicated from the beginning, and key milestones and deliverables were consistently met on time.

Communication was organised and responsive, making it easy to provide feedback and discuss updates as the project progressed. They were attentive to our needs, open to adjustments, and proactive in offering solutions when questions or changes arose.

What was your primary form of communication with 10turtle?

Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most about 10turtle is their ability to balance creativity with practical, business-focused thinking. They didn’t just execute design tasks, but took the time to understand the purpose behind each decision and how it would support long-term goals.

Are there any areas for improvement or something 10turtle could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Owner of Louvenir Photography

Describe what your company does in a single sentence.

Wedding Photography

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10turtle to accomplish?

• Design and Copy

SOLUTION

How did you find 10turtle?

Online Search

Why did you select 10turtle over others?

• High ratings
• Company values aligned

How many teammates from 10turtle were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with 10turtle was a great experience and very much worth the investment. They helped refine my copywriting and design, and brought my vision to life through a polished PDF guide that now serves as a lead generator for my business.

Before working together, I had ideas but no real structure, both in presentation and in how my brand message was coming across. The final result feels aligned, intentional, and much more representative of the type of clients we want to attract. The aesthetic and messaging now work together instead of competing.

What made the process stand out was the thoughtful approach, the time saved, and the level of guidance throughout. 10turtle was strategic and creative while staying true to my vision, listened carefully to what I needed, and delivered prompt, professional results.

I’d highly recommend 10turtle to anyone who wants to confidently delegate their design and copy ideas to a team that can bring them to life with ease, while also refining the brand to speak clearly to the right audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with 10turtle was a great experience and very much worth the investment. They helped refine my copywriting and design, and brought my vision to life through a polished PDF guide that now serves as a lead generator for my business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were timely and delivered excellent results all aligned with my vision for the project.

What was your primary form of communication with 10turtle?

Email or Messaging App

What did you find most impressive or unique about this company?

The promptness in understanding what I needed and the care in ensuring the results were consistent with our existing brand style.

Are there any areas for improvement or something 10turtle could have done differently?

None that come to mind at this time.

BACKGROUND

Introduce your business and what you do there.

Zooq is a social discovery app that helps people connect in real time based on shared interests and nearby locations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10turtle?

We hired 10turtle to handle end-to-end software development for Zooq.

SOLUTION

What was the scope of their involvement?

10turtle built a scalable backend, smooth user experience, and stable core features for our launch-ready app. The team handled end-to-end app development, including backend, frontend, and real-time features. They developed user authentication, real-time messaging, geolocation-based matching, in-app notifications, and a smooth onboarding flow tailored to Zooq’s unique concept.

What is the team composition?

We worked closely with about 3–4 people from the 10turtle team throughout the project.

How did you come to work with 10turtle?

 I chose 10turtle because they quickly grasped our vision and had a solid track record building early-stage tech products efficiently.

How much have you invested with them?

We spent approximately $19,000 on the project.

What is the status of this engagement?

We worked together from March–June 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were able to go from MVP to a working beta pretty smoothly. Early users responded well, and most stuck around. The overall feedback on the experience was solid. During the beta phase, we saw a 40% user retention rate in the first week, and over 50% of users completed key actions like profile setup and first interactions, which were solid early indicators for us. Users found the app smooth and easy to use — many said it felt like a finished product, not a beta.

How did 10turtle perform from a project management standpoint?

10turtle was organized and responsive throughout the project. Everything was delivered on time, and they were quick to adapt whenever we needed changes. We primarily communicated through regular video calls and occasional emails for updates and feedback.

What did you find most impressive about them?

10turtle’s ability to understand our vision and turn it into something functional without overcomplicating the process really stood out.

Are there any areas they could improve?

The experience was smooth overall. If anything, a bit more post-launch support would’ve made it even better.

BACKGROUND

Introduce your business and what you do there.

I’m the global sales head at Minimalist Moon, a graphic and UI/UX design agency. We create custom, visually impactful designs for brands, offering tailored solutions for clients ranging from startups to major companies like TEDx and LinkedIn.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10turtle?

We needed a brand identity that felt premium and minimal and visually spoke to our values. We wanted it to stand out in a growing wellness market.

SOLUTION

What was the scope of work done by 10turtle?

10turtle handled our full branding, including the logo, colors, typography, packaging mockups, and a brand deck we use for both retail and investor outreach.

What is the team composition?

We worked with a small team of three people from 10turtle, including a designer, a brand strategist, and a project lead.

How did you come to work with 10turtle?

We found 10turtle through an online search. We chose them because their clean and thoughtful design approach matched exactly what we needed for our branding.

How much have you invested with them?

We spent around $12,500.

What is the status of this engagement?

We worked together from September–October 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since launching the new branding, we’ve seen stronger engagement on social media, better time-on-site metrics, and increased interest from wholesale partners. Social engagement rose by 35%, time on site increased by 22%, and we got three new wholesale inquiries in the first month post-launch.

How did 10turtle perform from a project management standpoint?

Their project management was smooth and reliable. They hit every milestone right on time and were quick to respond anytime we needed adjustments or feedback.

What did you find most impressive about them?

10turtle’s ability to turn abstract ideas into a clear and elegant brand identity really stood out. They just got us from the start.

Are there any areas they could improve?

Honestly, there wasn’t much they could improve on. Maybe a bit more detail in the brand usage guidelines, but overall, everything was solid.