Punto Rojo

BACKGROUND

Please describe your company and position.

I am the marketing analyst of an insurance company.

Describe what your company does in a single sentence.

Insurance company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Punto Rojo to accomplish?

• Improve the ranking of the website against the competition
• Increase traffic
• Improved brand awareness, trust and credibility

SOLUTION

How did you find Punto Rojo?

Referral

Why did you select Punto Rojo over others?

Referred to me

How many teammates from Punto Rojo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope Summary: 

• 4 deliverables with technical optimizations (monthly)
• 4 "contents" (monthly) 
• 2 "links" (monthly) 
• 2 SEO Workshops (annual) 
• A monthly report with main KPIs. 

Key deliverables: 

• Semantic Optimizations 
• FAQs / structured data 
• Site Health 
• Interlinking 
• 4xx and 3xx bug fixes 
• Empty landings 
• Backlink Audit

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Ranking on SERP 
• Traffic 
• Session duration 
• Bounce Rate 
• Page per session

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Punto Rojo is a pleasure, their level of professionalism is impeccable. Deliveries we receive to date exceeded expectations and were delivered on time. Every need that I raised was taken with respect and with a lot of professionalism.

What was your primary form of communication with Punto Rojo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The level of professionalism and knowledge. And, of course, the good energy

Are there any areas for improvement or something Punto Rojo could have done differently?

-

BACKGROUND

Please describe your company and your position there.

I am Director of specific and high importance projects at a Mexican company dedicated to the manufacture of high quality furniture at affordable prices with national coverage. Our catalog has more than 800 products, which positions us as the largest furniture store in Mexico.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Punto Rojo, and what were your goals?
We are currently very focused on improving the positioning of our website, and thus expand our presence nationwide. Reason why we hired Punto Rojo, to be able to carry out this project with the advice of professionals in the SEO field.

SOLUTION

How did you select this vendor and what were the deciding factors?

After carrying out a very meticulous investigation, we managed to find Punto Rojo thanks to several references. When we contacted the agency we received a very friendly and fast attention; His proposal was perfectly adapted to our objectives, in addition to the fact that the price seemed very accessible. We do not hesitate to hire their services.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We start the project with a complete audit of our website to identify errors and opportunities for improvement. Among his proposals were to create landings for upcoming events such as Good End, Black Friday and Cyber ​​Monday in order to capture traffic on our business orientation, later we began with a semantic optimization in all our categories, to later proceed to the correction of coverage errors and with sitemaps that consumed the crawl budget.

It is worth mentioning that in each of the steps we have been given proposals and solutions by Punto Rojo, in addition to the fact that they kindly answer all our questions and are always aware of the progress of our project.

How many people from the vendor's team worked with you, and what were their positions?
We made the first contact with one of their Business Executives, who assigned us a team of 3 customer experience executives, who are true experts in SEO and have helped us masterfully.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Although we have been working for a few months, we have noticed a significant improvement in the traffic of our website even before the end of the year events, in which by the way we had a large number of visits to our site which led to an increase in our sales. Although we are still a bit far from reaching our ultimate goal, the improvement has been, for lack of words, incredible.

Describe their project management style, including communication tools and timeliness.

We mainly communicate through email, however, the review of the progress of the project as well as all the attention to our doubts has been given through monthly online conferences. The punctuality when sending us the deliverables has been perfect.

What did you find most impressive or unique about this company?

The formality and punctuality with which they work is unsurpassed, they have been fully aware of the progress of our project, each point in the deliverables is perfectly explained, as are the steps for the implementation of the improvements.

Are there any areas for improvement or something they could have done differently?

So far we have been very comfortable working with Punto Rojo, we have not had any disagreement regarding their work and attention.

BACKGROUND

Please describe your company and your position there.

Naranja X is a financial services company based in Argentina, and it's purpose is to ease people's finances. My position is SEO & ASO Specialist Sr.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Punto Rojo, and what were your goals?

We hired Punto Rojo to take the SEO stategy to the next level and we found a group of experts always willing to help us providing the best advice.

SOLUTION

How did you select this vendor and what were the deciding factors?

Punto Rojo is the most important SEO agency in Argentina.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our scope of work is based on quarter roadmaps in which we include what we consider to be the most important SEO actions to be taken. We ussually set this roadmaps up based on the company's website needs to be up-to-date with latests Google algorythm updates. In that regard, we set up 4 actions per month.

How many people from the vendor's team worked with you, and what were their positions?

I can't really tell because i've been in touch with several members of Punto Rojo, and they were all willing to help the company.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

During this campaign we we able to increase50% the website traffic comparing the previous year, start a blog from scratch and quickly gain positions in relevant search results and get the app in the top 3 most popular finances apps in Argentina.

Describe their project management style, including communication tools and timeliness.

Project management style is very easy going, with clear goals to achieve and always in a good mood for urgent tasks. We get a monthly report, a competition benchmark, weekly meetings and a Slack channel to get in touch quickly.

What did you find most impressive or unique about this company?

We're impressed with Punto Rojo's empathy for the campaign needs and will to spread SEO knowledge is clearly one of it's best features.

Are there any areas for improvement or something they could have done differently?

I can't think of that.

BACKGROUND

Please describe your company and your position there.

I work in the Content area of ​​a banking firm

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Punto Rojo, and what were your goals?

Migration of the new site.

SOLUTION

How did you select this vendor and what were the deciding factors?

I did not participate in the process.

How many people from the vendor's team worked with you, and what were their positions?

The team changed throughout the process.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We haven't done the migration yet so we don't have any results to share.

Describe their project management style, including communication tools and timeliness.

Very good.

What did you find most impressive or unique about this company?

Their predisposition.

Are there any areas for improvement or something they could have done differently?

No. They had good service and were very attentive.

BACKGROUND

Please describe your company and your position there.

I am SEO editor at the El Economista website, so I had a narrow contact with Punto Rojo Staff. El Economista is a Mexican media focusing on Economy and Finance.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Punto Rojo, and what were your goals?

We worked with Punto Rojo in a SEO strategy. The goal was reduce bounce rate and increase the organic traffic.

SOLUTION

How did you select this vendor and what were the deciding factors?

Punto Rojo worked with El Economista in the past and we have a good work relation.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Punto Rojo is very helpful to provide a research files about specific issues, por examples technical problems. Also they gave us 20 evergreen ideas content per month.

How many people from the vendor's team worked with you, and what were their positions?

At least 2 always: account manager and SEO consultant.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We together couldn't reduce the bounce rate and increase the organic traffic. Of course we got good points about information, traning and more, but the whole evaluation isn't so good as we expected.

Describe their project management style, including communication tools and timeliness.

Punto Rojo staff is always opened, friendly and they try to help in all we needed. The answer for our questions was timely.

What did you find most impressive or unique about this company?

Their kindly treat.

Are there any areas for improvement or something they could have done differently?

They need to improve their SEO technical knowledge and understand deeply the Mexican context for an economic and finance media, like us.

BACKGROUND

Please describe your company and your position there.

I’m a SEO analyst for a telecommunications company in Argentina.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Punto Rojo, and what were your goals?

We contacted Punto Rojo to improve our position at the Serp of Google and CTR.

SOLUTION

How did you select Punto Rojo and what were the deciding factors?

We chose Punto Rojo for its experience and because they are SEO specialists.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The project involves the permanent semantic optimization of the landings of our products and services, and implementing link-building strategies.

How many people from the vendor's team worked with you, and what were their positions?

An account executive that works on the coordination and monitoring of tasks and the SEO specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

With the help of Punto Rojo, we have reached the top positions for the landings of our products.

Describe their project management style, including communication tools and timelines.

The workflow consists of weekly deliverables , quarterly roadmaps and monthly meeting where we make a review of the results.

What did you find most impressive or unique about this company?

I highlight the proactivity and adaptability of Punto Rojo. They are always paying attention to what happens on the site and they adapt the strategy for our possibilities and limits

Are there any areas for improvement or something they could have done differently?

Punto Rojo is always ready to adapt to our needs. Therefore, the areas for improvement are solved together.

BACKGROUND

Please describe your company and your position there.

I'm the marketing coordinator for a fertility clinic.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Punto Rojo?

Weekly blog content for 3 countries

What were your goals for this project?

respect deadlines, content that will increase traffic to our webs

SOLUTION

How did you select Punto Rojo?

agency contest

Describe the scope of their work in detail.

write weekly blog content, using the kw selected beforehand, the site link, meta descripticon, etc. And monthly report Deliver content in time to upload every week check best kw to use, to generate web traffic

What was the team composition?

account excecutive and writer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They are always trying to do better, and fulfill goals. Learning curve is a bit to slow. Should be faster. They could give solutions before we ask them to. A few organizational issues needed improvement, but they are resolving them

How effective was the workflow between your team and theirs?

a bit bumpy at first. I, as the client, had to jump in nd organize a few things.

What did you find most impressive about this company?

Nothing has been impresive.

Are there any areas for improvement?

Wirting of content needs improvement. Still havent increase traffic on web from blog content

BACKGROUND

Please describe your company and your position there.

RE/MAX is a real estate's fanchise. i'm marketing analyst

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Punto Rojo?

SEO strategy

What were your goals for this project?

Boost our online presence

SOLUTION

How did you select this vendor?

recomendation

Describe the project in detail.

-on site -link building -improve long tail

What was the team composition?

account executive and 4 more specialist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

we increased our pageviews and leads from our wesite

How effective was the workflow between your team and theirs?

Their workflow was very good!

What did you find most impressive about this company?

the compromise of the team

Are there any areas for improvement?

no