LYFE Marketing

BACKGROUND

Please describe your company and your position there.

Asili Wellness offers sustainable products and holistic therapeutic services to naturally nurture women’s health and wellness. Dr. Nicole is the owner and operator of Asili Wellness.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing, and what were your goals?

We’ve hired Lyfe Marketing for managing all things social media related including advertising, management, and newsletters.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online digital marketers in our area and shortlisted it to 2. We worked with another company and had great results and were financially ready to move forward with Lyfe Marketing as they had more experience and expertise in our field.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through discovery phase to share our branding materials and go over our goals for the campaign. They then put together a digital strategy, focusing on showcasing our sustainable wellness products via Facebook ads. Now, we are including our holistic wellness services and increasing brand awareness through ads, social media posts, and newsletters.

How many resources from the vendor's team worked with you, and what were their positions?

We’ve worked with an account manager, a social media marketer, an email marketer, and a videographer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have been working with Shaye and her team at LYFE Marketing for the past few months, and have thoroughly enjoyed the relationship! Shaye is super responsive and the quality of work is stellar! Shaye listens, has great ideas, and makes recommendations that align with our values and goals.

How effective was the workflow between your team and theirs?

Our account manager, Shaye, sends a detailed monthly report to go over our campaign performance. She also uses email to communicate and is timely. Whenever we’ve had a question about something, Shaye and Lyfe Marketing have been responsive.

What did you find most impressive or unique about this company?

They’re a one-stop shop for all of our digital marketing needs. Every time we launch a new product or have an idea, we ask them for support. Their execution has met or exceeded our needs.

Are there any areas for improvement or something they could have done differently?

We're hopeful that at some point LYFE Marketing will consider offering military or bundle discounts in the near future. In the meantime we'll continue to work with Shaye and her team in increasing brand awareness!

BACKGROUND

Please describe your company and your position there.

I am the owner of an Esthetics Equipment Company. We sell Equipment for the operation of Spas and Salons.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing, and what were your goals?

To grow our social presence, lead generation, and to drive traffic to our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for an agency that could do it all for us. And also one that would give us a single contact person that we could communicate with.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we figured out our goals and ideal client and then we went through budget and services. We have slowly increased the budgets and services and our account manager Brandon has been key in making sure our investment was being well spent.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with our account manager. His name is Brandon M. And he has been with us every step of the way

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website traffic increased 300% we have grown our social media audience in HUGE amounts. Our Sales have increased 200%. Our engagement is consistently increasing.

How effective was the workflow between your team and theirs?

Brandon is always available for a call when I need to discuss a new launch, campaign, or update. He always comes with good ideas and an extremely positive attitude.

What did you find most impressive or unique about this company?

I love that they have most of the services I need, and I love that I have an account manager that understands my business goals, and he makes sure the other members of his team deliver for me.

Are there any areas for improvement or something they could have done differently?

We have been working for a year and it has been wonderful. I would love if the agency did social media influencer marketing or if they would provide professional photo service. Working with Brandon has been a pleasure and I have nothing but amazing things to say about him, his work ethic, how thorough he is. I really feel like I have another person that is just as invested in our success as I am. They've helped my company achieve great things last year, and I can't wait to see how many more things await us.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Clater-Kaye Studios.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LYFE Marketing?

We’re a new company and we needed to create and design a website that looked more than just a brochure online.

SOLUTION

What was the scope of their involvement?

LYFE Marketing not only helps us with design and creating the website, but they also create ads and help us market in a more efficient way through Google and social media. The ads they create are videos to help people get to know our business, as well as integrate us into Google SEO. The team also helps us with general branding.

What is the team composition?

We work with Anthony (Business Development Specialist), Morgan (Account Manager), and two others.

How did you come to work with LYFE Marketing?

They had good reviews and were able to do everything we were looking for. I looked up the websites they had done in the past and matched them with what we were looking for. I liked that they did both marketing and web design.

How much have you invested with them?

We’ve invested between $5,000–$6,000.

What is the status of this engagement?

We began working together in February 2021 and the work is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The reviews that I’ve gotten from people about the site have been phenomenal. People really love the site and it looks very clean and professional. In my opinion, I think the site looks amazing and I love the work that they’ve done. We’re still new, so we’re still trying to build a following. We’ve actually gotten some people outside the country to reach out to us, which is really cool because we didn’t expect to see that until much later down the road.

How did LYFE Marketing perform from a project management standpoint?

They have a LYFE Marketing portal on their website that we do most of our communication through or via email as well.

What did you find most impressive about them?

They’re very quick with their responses, which is great.

Are there any areas they could improve?

Our industry isn’t as well known, so I think it was hard to understand.

Do you have any advice for potential customers?

Add on new things as you go and spread out your budget a little bit as opposed to putting everything on in the first go.

BACKGROUND

Introduce your business and what you do there.

We’re Knotty Wood Barbecue Company. We manufacture almond wood barbecue pellets. Recently, we created plum wood pellets too.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LYFE Marketing?

We’re a small company that launched in the middle of the COVID-19 pandemic. We had to reach our customers and needed help reaching the largest audience possible.

SOLUTION

What was the scope of their involvement?

LYFE Marketing works on social media advertising, PPC, and SEO campaigns. They not only manage ad space on Facebook, Instagram, and Google but also design and create ads for us. For any initiatives on social platforms and Google Ads, their team’s our partner.

A home improvement company offers our products for free shipping. LYFE Marketing had to come up with ways to capture users through the Facebook Pixel and send traffic to our website but also drive traffic to the home improvement company’s page.

What is the team composition?

We primarily communicate with our account manager. He works with designers, but we don’t directly interact with them.

How did you come to work with LYFE Marketing?

We did a broad Internet search because we previously worked with local agencies but wanted to partner with a company that had a broader reach across the US. We had a super helpful call with a salesperson from LYFE Marketing. He immersed himself in our brand before we even talked on the phone. He made a thoughtful presentation with ways the LYFE Marketing team could help us.

How much have you invested with them?

We’ve spent about $3,500 on their services so far.

What is the status of this engagement?

We started working with them in February 2021, and our partnership’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their team has exceeded our expectations. In the last month, we literally tripled our sales. Right off the bat, sales have accelerated to such a great extent. As we haven't even reached barbecue season and achieved these results, I’m really looking forward to seeing what they can do in the rest of the year.

How did LYFE Marketing perform from a project management standpoint?

We have weekly meetings with our account manager via Zoom and use Google Docs, which works with our internal systems. We constantly have discussions about where campaigns stand and sales updates because we don’t have visibility into sales from the home improvement company’s website. Their team’s giving us updates about sales and search terms every day.

What did you find most impressive about them?

For the size of the organization, I’m surprised that LYFE Marketing's truly hands-on with their customers. I previously worked with companies that treated us as just one of many clients. We always feel like we’re LYFE Marketing’s only client even though we’re not. Every single day, their team’s invested in our project

Are there any areas they could improve?

No, we’re so incredibly thrilled with them.

Do you have any advice for potential customers?

Give their team all of the information they need upfront to help them understand your company’s challenges and goals. Communicate your needs and then ask a lot of questions along the way.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of an apparel firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LYFE Marketing?

We needed a partner to handle our social media marketing.

SOLUTION

What was the scope of their involvement?

They used software to prepare and run ad campaigns on Facebook, Instagram, and Pinterest.

What is the team composition?

I spoke with a salesperson initially, and then we worked with a couple of people on the project.

How did you come to work with LYFE Marketing?

I saw their paid ad online.

How much have you invested with them?

We spent between $1,500–$2,000.

What is the status of this engagement?

We worked together from August–September 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They used templates to create the ads and they weren’t well-designed. As a result, we didn’t make a single sale from their campaigns. They didn’t follow the directions we gave them and didn’t target our ideal audience as we discussed. Rather than targeting specific zip codes, they ran nationwide Facebook Ads.

On top of that, they didn’t follow through with Facebook, Instagram, or Pinterest to figure out how to do campaigns according to their guidelines. 

How did LYFE Marketing perform from a project management standpoint?

There was no project manager and no customer service. They didn’t seem to know what they were doing and they didn’t seem to care. They regularly missed deadlines and their communication was nonexistent.

What did you find most impressive about them?

The salesman was a nice person; he the only person who gave me confidence in their capabilities.

Are there any areas they could improve?

They need to communicate with clients, especially if they’re going to miss deadlines. They need to improve the quality of their work; I was quite dissatisfied with the ads they produced. They took no responsibility for running ads to the wrong demographic and refused to return any of the money we had paid. They actually blamed me for the lack of sales.

Do you have any advice for potential customers?

Make sure to protect yourself in the contract by having a penalty provision for lack of execution.

BACKGROUND

Please describe your company and your position there.

I am the CTO for an ecommerce store who is leveraging new technology to provide consumers with enhance online experiences.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

We hired LYFE Marketing to do online advertising on Google, Facebook and Instagram.

What were your goals for this project?

We wanted to drive more quality traffic to our website and mobile app.. and increase our email subs.

SOLUTION

How did you select LYFE Marketing?

Our top priorities were quality and price. We had alot of things we wanted to accomplish, so making sure we could get quality volume out of our budget was essential.

Describe the scope of their work in detail.

Mmanage your advertising campaign(s) on the social media platforms associated with your package. We will also manage up to the maximum ad spend, campaigns, and advertisements associated with your package.

Additional ad spend, campaigns, or ads above these limits will result in an automatic upgrade according to the ad tiers above. Our service includes ad creation and development, monitoring, and optimization. Ad development includes the creation and publishing of advertisements.

Ad monitoring includes routine checks on the performance of your ad campaigns, Monday through Friday. Optimization includes all efforts to increase the rate of results. This may include the development of new ads and A/B split testing. Please note that your advertising budget is not included in our management for social media advertising.

What was the team composition?

I had one main point of contact, an marketing manager named Adam (who was amazing btw). I mainly talked with him, but he would often refer to his team working on this, which was a graphic designer and I believe another marketing associate.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I am quite knowledgable on running advertising campaigns, but they were definitely able to improve where I started at. I would admit that in the beginning I was worried because there was little change.

But after a couple of months, both our CPC and CPL decreased as a result of some better positioned ads. The growth % fluctuated, but I would estimate it led to roughly a 30% increase from where I was.

How effective was the workflow between your team and theirs?

I thought it was effective. Relatively simple honestly, I gave them the room to do the work and was able to get hold of my contact usually within 24 hrs.

What did you find most impressive about this company?

They are quick to adapt and very responsive. Due to the pandemic, I had lots of doubts and questions... they remained with me every step of the way.

Are there any areas for improvement?

I have nothing, but good things to say about this company. They've helped us grow even throughout a pandemic.

BACKGROUND

Please describe your company and your position there.

I am the CEO Founder of an e-commerce company and digital website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

Social Media Marketing and Management, and email campaigns and management.

What were your goals for this project?

Target specific buyers and profiles, increase engagement and sales. Build brand awareness.

SOLUTION

How did you select LYFE Marketing?

Online research.

Describe the scope of their work in detail.

This company is a total sham. Misses deadlines, causes coding errors, loses emails, and does zero effective buyer profiling and target marketing. Missed my launch deadline, a holiday promotion deadline, an email marketing campaign set up deadline, and did not adjust any of my marketing spend to a more detailed target audience after I expressed concern.

Paid for 2 months of complete garbage, then blocked them from my billing card. I actually had a "supervisor" snob come on the phone and tell me missing deadlines and losing emails or delays were all "part of social marketing". Said it like she really believed it also!

Delivering your clients everything delayed is an acceptable way of doing business to this company, as long as they eventually do it, who cares when it's done. Glad this supervisor does not own her own business or she would be out of business.

Actually, it's probably why she doesn't. I asked for a refund of half my total spend and for a campaign never activated and was told they would be "kind enough" to let me out of my contract early and not charge me a third month.

Like with all these red flags in the beginning, anyone would want to continue on and have more consistent errors with their money?

Currently filing a complaint with the BBB and disputing all of my charges for their total lack of respect and accountability now, I was actually hung up on for voicing my concerns and was told by this supervisor she " could not deal with an escalation, or deal with threats". WTF are you doing in a supervisory role then?

Requesting a refund for services not delivered, in the manner they should be delivered in, in the time frame they are supposed to be delivered in is a threat to this company.

Do not give them your money or hire them for your social media marketing or management and email campaigns, unless you want to be told you are a threat for voicing concern over your hard earned business money.

Already with another company who gave me 2 fully detailed presentations, and laid out an entire marketing plan to target my exact needs, audience, and demographics. They also have not missed any deadlines as you would expect from an actual business.

Wish I could remember the supervisors name to put her out there, but she probably will be fired for doing a crap job with clients soon anyway. By the way the boss, has zero balls to speak with upset clients as well, good luck with any escalations in that area if needed.

What was the team composition?

Sales Manager who gave a generic presentation and proposal, and an Account Manager. I never spoke to anyone but her on the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I saw zero results and they consistently missed deadlines.

How effective was the workflow between your team and theirs?

Communication between us was not the issue.

What did you find most impressive about this company?

They got Marcus Lemonis to appear and endorse this piece of garbage company.

Are there any areas for improvement?

Telling clients that delivering things consistently late is an acceptable way of doing business "as long as it gets done" leaves some room for improvement.

BACKGROUND

Please describe your company and your position there.

I am the Founder and CEO at an Eco friendly company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

To launch and manage our Facebook campaign

What were your goals for this project?

To break even within 2 months and see profit in 3rd month

SOLUTION

How did you select LYFE Marketing?

I selected them based on the reviews and the sales rep promising they would deliver

Describe the scope of their work in detail.

They were interviewed and a sales person sold us on the idea that they can pull this job and I then purchased a consultation with their senior consultant and he also gave me confidence that they can do it.

We are a company that sell both on Amazon and our own website. We started working with Lyfemarketing for our facebook marketing and worked with another company for our Amazon PPC management. We have followed whatever Lyfemarketing asked us to do, we agreed to their proposal ad spent and even hired them to create a high quality video which was outsourced through another company.

What was the team composition?

I worked with a sales person, account manager and marketing person

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

 Lyfemarketing failed to generate a single sale while on Amazon we have received 320 sales in the same 4 months period.The only part of the project that we were happy with was the video they made which was 100% done by another company. My account manager confirmed that. For Facebook Ads you have these creatives, it could be an image or video. The video was created by that video company and Lyfemarketing was provided with lots of images and they put together a very fake and ugly creative.

Then their ad strategy is laughable at best. I have done facebook ad myself before and by going through multiple courses I know enough to laugh at the strategy that they were using. I kept discussing this with the Facebook ad "Specialist" and she kept telling me that this is what everyone does, and I yet to find even one other expert or company recommend their ad strategy.

They were not getting any results based on metrics which is complicated and I won't go into it here however I kept telling them they are not getting any result because the strategy is wrong and they are bringing the wrong type of traffic. They basically made one set of adsets day one and didn't touch it for a month.

Any ad expert would tell you when it comes to Facebook ad you need to analyze the result, change the copy, change the creative, change the targeting AT LEAST every 3 4 days. Leaving this whole thing for a month is a joke. My product was priced competitively and was selling 100s of units on Amazon and this company could not get a SINGLE sale.

If I was not getting any result on Amazon I would have understood that maybe our product had a high price point or did not have market. But sales on Amazon prove that this simply was not the case and not getting a single sale proves Lyfemarketing should not be trusted with your project. Save yourself 4 months (Yup they push a contract) and find a proper agency or learn it and do it yourself.

How effective was the workflow between your team and theirs?

Not effective at all

What did you find most impressive about this company?

Nothing about this company. But the video creation which they used another company to do it was nice.

Are there any areas for improvement?

Learn how to do facebook ad!

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a new ad-free, data storage and social media hybrid. The company is Leavemark and we just launched to the public at the end of May.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

We were looking for a group to help manage our FB, IG, Twitter and LI pages.

What were your goals for this project?

Outsource current social media management efforts to a third party who could provide quality content and consistent management.

SOLUTION

How did you select this vendor?

We initially did a lot of research online, read a lot of reviews and then interviewed each of our final candidates.

Describe the scope of their work in detail.

After we selected Lyfe Marketing, we set up a planning session with their team to define objectives and then we quickly moved into implementation.

What was the team composition?

We've had the most communication with Gunnar Peters. He has been excellent to work with and has provided quality service throughout.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've continued to gain traffic on our social media pages. Specifically we focused most of our efforts on Facebook. We had about 1,000 followers after the first week and almost 3,000 after the first month.

How effective was the workflow between your team and theirs?

Workflow has always been easy and straightforward.

What did you find most impressive about this company?

They've been very flexible with meeting our needs. They provide a great quality service for a very fair price.

Are there any areas for improvement?

Nothing significant enough to note. There are always areas for small improvements with any business.

BACKGROUND

Please describe your company and your position there.

I am the CEO/Founder of Pink Papyrus, a pet lifestyle brand for dogs located in Southern California.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

We hired Lyfe to handle all of our social media advertisements as well as subscriber email campaigns.

What were your goals for this project?

Our goals for the project were to generate a specific revenue target, and from there continue to grow and expand outward with our digital reach.

SOLUTION

How did you select this vendor?

We selected Lyfe Marketing after doing rigorous research and phone call meetings with several marketing firms. After speaking with different companies, at different marketing price points, it became evident to us that Lyfe would be the right fit for our brand and for our company.

Describe the scope of their work in detail.

After signing on with Lyfe, we had a series of meetings and phone calls to discuss our goals for the brand, and what the exact steps would be to help us achieve those goals. Both Sherman (CEO/Founder) and Cargill (Account Manager) have been instrumental in outlining a plan that would be effective for us in order to achieve our goals. Step by step, as each piece of the plan was enacted, we were guided to the next steps.

Along the way, we've had continuous phone and email communication. Adjustments have been made where deemed fit with both the knowledge of the Lyfe team and the input of our team here at Pink Papyrus. The results have been steadily growing since the first month we initiated our services with Lyfe.

What was the team composition?

We have worked closely with Sherman (CEO/Founder of Lyfe Marketing) and Cargill (Account Manager).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning our services with Lyfe (about the course of 6 months):

1. Our email subscription list has increased by more than 1,500 subscribers.
2. In 2020, our retail e-commerce site sales have increased nearly to goal, and continue to grow monthly. The number of individual orders on our e-commerce site has increased by 1,957.1% over all of 2019. Gross revenue is up by 2,128.4% over all of 2019. Our average order value has also seen an 8.3% increase over all of 2019.
3. We are being recognized from our social media ads, and our Instagram account has also seen an increase in follower count by several thousand.
4. The e-commerce site conversion rate has increased to 0.64% The funnel that has been established for us continues to target potential customers who would be a good fit for our brand and the products that we offer.

How effective was the workflow between your team and theirs?

Communication is above and beyond easy and smooth. Any communication we have sent the Lyfe team has been responded to within 24 hours. When situations have arisen that require more assistance, Cargill and Sherman have made time to get on the phone with us outside normal business hours (early in the morning or late in the evening).

There has never been a request, question, comment, or concern that has been too large or too small. Each time we communicate, we are treated with the utmost respect and given all the time we need to feel comfortable with the task or topic at hand.

What did you find most impressive about this company?

We have found the truthfulness and honesty of this company to be the most valuable asset that they provide. Having worked with several prior marketing companies, with very abysmal results, we were extremely cautious about working with another marketing company in the future. Lyfe has changed our perception of what success and communication means on the digital front. There hasn't been anything that was communicated to us that was false or misleading.

Everything that was told to us, down to the timeline, has come to fruition. Lyfe requests that you be patient with them as they. begin the process of optimizing your account, and if you are, you will see the result of all their hard work. The worst thing you can encounter is a company that over promises and under delivers. That is not the case with Lyfe at all. What they can promise you, is that they will do everything in their power to see your brand, your company, your name succeed in the industry that you are in.

Are there any areas for improvement?

Not at this time.