Development, Thought Leaders

How to Start a Crowdfunding Campaign for COVID-19 Assistance

January 20, 2021

by Guarav Jain

Co-founder, MageComp

Almost a year after the initial outbreak of COVID-19, the impacts are here to stay. Crowdfunding campaigns are great ways for individuals and businesses to support causes they care about in their communities.

The COVID-19 pandemic has affected everyone economically and financially. Due to its rapid spread, in-person business operations came to a halt. A number of people lost their jobs, and many businesses faced declining revenues and closures.

A lot of companies are promoting and encouraging crowdfunding campaigns to offer relief to those most impacted by COVID-19. 

The funds collected through these campaigns can be used to provide medical and personal supplies to families in need, or even temporary funding for small businesses in trouble.

If you’re thinking about helping people suffering financially from COVID-19, you can start a crowdfunding campaign. 

Whether you are starting a new e-commerce business or already have one, this article outlines steps to launching a successful crowdfunding campaign. 

How to Start a COVID-19 Crowdfunding Campaign

  1. Plan your giving campaign
  2. Select a platform for your campaign
  3. Promote your crowdfunding campaign
  4. Complete donation payments and communicate results

1. Plan Your Giving Campaign

Before you begin, decide what cause or charity you wish to donate your funds to. 

Study the number of people affected by COVID-19 near your area. Which areas of society are most in need of funds? Some examples include:

  • Food banks
  • Homeless shelters
  • Small businesses
  • Local restaurants

Once you’ve chosen a cause, you can estimate the funds required to help them and set a fundraising goal.

Then, set a plan on how you will receive the funds, what channels you will follow to promote your crowdfunding campaign, and how you will reach the donors for your crowdfunding campaign.

2. Select a Platform for Your Campaign

Next, choose the right platform for receiving donations on your website. 

If you are running an online business then you may already have a team to help set up a crowdfunding website. You might just need some add-on features and plugins to make your crowdfunding campaign user-friendly. 

If you don’t have in-house development resources, you can seek the help of an e-commerce development company to set up your platform that meets your specifications.

development platforms for crowdfunding campaignsIf you don’t have an online business already established, you need to study the features of all the e-commerce platforms and then choose the right one for you. 

Magento, for example, can be an appropriate platform for starting a crowdfunding campaign. You can also research other platforms like Shopify, WooCommerce, and Prestashop. 

All these platforms offer similar functionalities and will help you to get success in your crowdfunding campaign.

3. Promote Your Crowdfunding Campaign

After you have successfully set up a crowdfunding campaign, it’s time to promote it.

Social media platforms are the best way to promote your crowdfunding campaign for COVID-19 help. 

You can use platforms like Facebook, Instagram, and Twitter to encourage your campaign and get people to know about it. 

Instagram, for example, lets users share where they are donating money with stickers.

instagram crowdfunding donation stickerSource

By promoting your crowdfunding campaign, you can reach more people and raise more funds. 

You can also boost engagement with your campaign by reaching out to local media and bloggers. This will help drive awareness for your cause.

Keep engagement up by honoring or rewarding your donors with coupons, discounts, or even social media shout-outs for special donors.

Honoring your donors will also attract new donors. You can also send a personalized message of gratitude to the donors to make them feel valued. 

Encourage donors to share the campaign on social media and with their personal networks. This will help in acquiring more funds and make your crowdfunding campaign a success.

4. Complete Donation Payments and Communicate Results

Once you reach your donation goal or your donation deadline, it’s time to donate the funds.

Make sure you are honoring your promise to your donors and giving the full amount to the cause you chose. Earmark your funds for a specific use, if necessary, when you communicate with the organization of your choice.

Once the final amount is calculated, share that number with donors and on social media to drive awareness for the campaign’s success.

The people who are supporting you in this social cause have the right to be updated about the campaign.

Send out a bulletin or summary of the campaign’s goals and achievements, along with a personal thank-you for donors’ support. Inform the donors about your plans and the ways you implemented them. This will help to retain donors for the long term.

Finally, create a social media and marketing campaign to share your crowdfunding success.

Tell people about the number of donors for your campaign. This will keep them engaged in your campaign. You can improve the user experience of your campaign by informing them about your journey of the crowdfunding campaign for COVID-19 assistance.

Planning a Crowdfunding Campaign Is Easy and Rewarding

A crowdfunding campaign is an easy way to raise money for a cause important to you or your business.

Decide on a local cause to support, and set up the e-commerce infrastructure necessary to support your campaign.

Use social media and networking to promote your donation campaign. You can even use incentives and rewards to entice donors.

Finally, complete your donation and share your results with your community. 

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