Ali Roth is the content strategist for Simple Strat, the marketing agency for companies that are serious about growth. She loves words, data, and research—which makes content marketing her niche. She began her career working in marketing at a high-growth sports tech company. She uses that knowledge to craft innovative strategies for clients and create content that motivates and inspires. A Midwest girl all her life, she's lived in most of the states that no one cares about but loves corn, football, and fall.