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Digital Agency Pricing Guide December 2023

Updated January 12, 2023

Digital Agency Pricing Guide 2023

How much does it cost to hire a digital strategy agency? The services they are providing will have the biggest impact on project cost, but hourly rates vary depending on the location of the agency, their experience, and team size.

Digital strategy is the use of several different initiatives to grow your business online. By combining digital marketing efforts like PPC, SEO, and social media advertising with strategic web design and development, digital agencies help their clients gain more online visibility, positively impacting sales.

But how much does it cost to hire a digital agency?

This pricing guide will provide detailed information about how much you can expect to pay when you hire a digital agency as well as the factors that impact the project cost.

Digital Strategy projects reviewed on Clutch typically cost

$10,000 - $49,999
< $10,000 $10,000 - $49,999 $50,000 - $199,999 $200,000 >

Most companies that hire a digital agency on Clutch will spend several tens of thousands of dollars.

The project range varies widely because each client has different needs and may hire a digital agency to support several distinct projects. This can make it difficult for companies to get an accurate estimate of how much they should be spending on their digital strategy.

That being said, the flexibility of hiring a digital agency allows companies with any budget to find a partner that meets their needs.

Small Businesses Benefit From Hiring a Digital Agency, Here’s Why

While designing and developing a great website is the first step in building an online presence, companies then need to maintain the platform and promote it to earn a return on their investment.

With proper digital marketing efforts, small-to-medium size businesses can grow their audience and increase sales, but it requires a lot of resources to be effective. Can your business afford to hire an entire development team to maintain your website and a marketing department to bring traffic to your website?

Many companies hire separate web designers, developers, and marketing agencies to support all of their digital efforts, but that may not be the best option for your business. It can be difficult to manage multiple service providers at once, especially if they need to collaborate with one another.

While many small to midsize businesses don’t have the internal resources to support all of their digital efforts, a full-service digital agency can help companies of all sizes grow their business online.

Hiring a full-service digital agency that can support all of your digital needs — from SEO, PPC, and email marketing to web design and development — can streamline your processes. Their internal team can collaborate on things like website structure, flag issues, and communicate how the digital strategy is being implemented to make sure that your project stays on track.

How Much Do Full-Service Digital Agencies Charge for Their Services?

The average cost of hiring a digital strategy agency on Clutch ranges between $100-$149 per hour.

Explore Recommended Digital Strategy Companies

In order to create a digital strategy that will effectively drive potential customers to your website and convert them, agencies must not only understand what motivates users but also must be able to execute the strategy effectively. This requires companies to conduct market research to understand their target audience and competitors.

With this information, they can design a website that represents the brand well and create a marketing strategy that will ensure the platform’s success. For instance, the data they collect can inform what digital marketing channels to invest in and what tactics to employ.

What Services Do Digital Strategy Agencies Offer?
  • Web design
  • Web development
  • Digital marketing
  • Digital advertising 

With the resources to design and build functional and user-friendly websites and the know-how to appeal to users online, a digital strategy agency can provide a custom solution to meet your business’s specific needs.

Digital Agency Services & Hourly Rates

Because a digital strategy agency will create a bespoke plan of action to help your business meet its needs, how much they charge may vary depending on the project's scope.

This table breaks down what you can expect to pay for each service digital agencies will offer.

Average Hourly Cost
In addition to ensuring that your website represents your brand and is aesthetically pleasing, custom web design includes UI/UX design and is focused on ensuring the accessibility and usability of the website.

Learn more about the cost of web design in Clutch’s pricing guide. 
Web developers will bring your web design to life. They will create wireframes, build both the front- and backend of the site, conduct quality assurance testing, and ensure the smooth launch of your website.

Learn more about the cost of web development in Clutch’s pricing guide. 
Digital Advertising
Pay-per-click (PPC) advertising, social media advertising, and display ads are some of the most effective ways to drive traffic to your website and increase online sales. In addition to agency fees, companies also need to pay ad placement costs.

Learn more about the cost of digital advertising in Clutch’s pricing guide. 
Digital marketing strategies, such as email marketing, content marketing, social media management, and search engine optimization (SEO), help promote businesses where consumers spend most of their time — online.

Learn more about the cost of digital marketing in Clutch’s pricing guide. 

Note: Price ranges above are in U.S. dollars

Total Project Cost Depends on the Services Provided

As discussed above, digital agencies may charge more or less depending on the services they’re providing.

A company that hires a digital service provider to build a website from scratch and wants to launch email marketing, PPC, and social media ads in tandem will pay significantly more than one that wants help building out its SEO strategy and strengthening its messaging on social media platforms. 

After all, web development, for example, requires extensive technical expertise that requires more training and experience. As a result, it is likely to cost more. Yet, even this can range in cost depending on how complex your website is.

In the table above, we’ve broken down the hourly cost of hiring a digital service provider, but the total project cost depends on the full scope of the project.

Digital ad agencies may not charge that much on an hourly basis, but when you consider the fact that they may conduct competitor and market research, develop a proposal, identify keywords to target, make creative assets, launch, and monitor the success of your campaigns, the time spent on the project really adds up.

When hiring a digital agency, make sure you scope out your project thoroughly and communicate your budget to ensure your project and cost expectations are aligned.

Learn more about budgeting for digital strategy with these budgeting guides:

What Impacts the Cost of Hiring a Digital Agency?

  • Agency size
  • Experience
  • Industry
  • Agency location 

In addition to the scope of the project, other factors for hiring a digital agency include the team size, experience, your industry, and where their team is located.

Large, well-established agencies usually charge more because of demand for their services. They’re famous in the digital space and they have already proven that they can deliver results for their clients, so they have higher hourly rates than boutique service providers.

Your industry can also have a huge impact on the cost of your project. In some industries, it’s standard to have certain website features, while in others, the cost per click for certain keywords may be higher than others. The best way to ascertain how much you should expect to spend is by comparing your digital ad spend and web development budget to your top competitors. 

Finally, the location of your digital strategy agency can impact how much it costs to hire them. Companies that operate in areas with a high cost of living generally charge more than in other areas of the world.

2023 Digital Strategy Pricing by Location

Browse hourly rates for Digital Strategy companies by popular locations.

CountryAverage Cost per Hour
United States of America$100 - $149
United Kingdom$150 - $199
Canada$100 - $149
Australia$100 - $149
Phillippines$25 - $49
Ukraine$25 - $49
Poland$50 - $99
Spain$25 - $49
Mexico$25 - $49

* Countries ranked by Clutch traffic

Many companies can save by outsourcing their digital services. By hiring a company in Eastern Europe, Southeast Asia, or Central America, you can save money while still working with industry-leading service providers.

A Comprehensive Digital Strategy Doesn’t Have to Be Cost Prohibitive With the Right Service Provider

How much you spend on your digital strategy depends largely on the scope of the project and the hourly rate your agency charges. Because their hourly rates may depend on the agency's size, experience, and location, finding the perfect partner for your project can help keep your project within budget.

A digital strategy agency can help you with everything from launching a new website to planning digital marketing and advertising campaigns. With their help, you can build your online presence and begin converting users through your website and other digital platform.

Interested in hiring a digital strategy agency?

Browse the leading digital strategy agencies