YORD

BACKGROUND

Please describe your company and your position there.

I'm Event Manager of BEDNAR FMT company. We are specialists in the production of agricultural technology for soil cultivation, seeding, inter-row cultivation, mulching, fertilization, and crop residue management

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YORD STUDIO, and what were your goals?

We wanted to create an AR application that will help us to describe to our customers how our OMEGA machine works.

SOLUTION

How did you select this vendor and what were the deciding factors?

I saw webinar "Digital Promotion 2020" and after that I contacted 3 companies which attend this project. After a few meeting we decided on YORD STUDIO. The reasons for them are mostly because we love their solutions. Other reasons were very smooth negotiations and a fair price.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

They created an app that include 4 parts (projection of 3D model, connecting a 3D model with a real machine, and 2 projections of 3D parts of machine). There is possibility to show how fluid seeds from tank of machine into the soil. We provided to YORD 3D models from our designers and also some photos and videos.

How many people from the vendor's team worked with you, and what were their positions?

Before we signed the contract I mostly spoke deal with CEO and then with Operations Manager and CTO.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We mostly create this app for fairs and other shows. Unfortunately because of the COVID, we are still waiting for first fair where we can use it.

Describe their project management style, including communication tools and timeliness.

In the beginning we had meetings and video calls to come up with a final form of application. Then we had a few video calls when some parts were done. Mainly because we are from the same city, the communication was perfect. Every time I call or email them, I get a very quick response.

What did you find most impressive or unique about this company?

We were impressed with their graphic design skills.

Are there any areas for improvement or something they could have done differently?

I have no idea, everything was perfect.

BACKGROUND

Please describe your company and your position there.

I am marketing manager of czech non-profit organisation Loono. We are a team of young doctors, medical students, and other enthusiasts. Together, we show people that health and prevention matter.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YORD STUDIO?

We needed help raising awareness of our new campaign about mental illness prevention. As we are actively educating on instagram, YORD studio has offered to create an AR filter for us and help us get our mission even further.

SOLUTION

How did you select this vendor and what were the deciding factors?

Studio yord offered itself to create a product for us without charge, which is a wonderful help for us as a non-profit organization.

Describe the project in detail and walk through the stages of the project.

At the first meeting, we talked about what would help us the most at the moment and how YORD can help us with that. We agreed that something modern like the AR filter on Instagram will be a great tool for our target group. Together with our graphic designer, we provided the studio with materials a they wonderfully developed and created a beautiful filter for us. In addition, they helped us with its deployment on our Instagram page.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 3 people - XR Consultant, Marketing Manager and CTO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to our cooperation, we reached out to 55,000 people in our target group with our activities.

How effective was the workflow between your team and theirs?

Very effective. The YORD STUDIO team communicates at a high level, and they've been a pleasure to work with.

What did you find most impressive or unique about this company?

The desire to help spread good things and to help without claiming a fee.

Are there any areas for improvement or something they could have done differently?

No, everything has been amazing.

BACKGROUND

Please describe your company and your position there.

Hi, I'm Yuri Smishkewych Rey. As the Web & Media Specialist for Oceana in Europe, I coordinate all of the digital communications (web site content, social media, and email) outputs for our four campaigns that are creating a more healthy and abundant ocean.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YORD, and what were your goals?

Our Habitats Protection Campaign team was looking for a way to communicate how important seamounts are as biodiversity hotspots to the general publics.

After looking at different interactive media, we decided that an Instagram filter would be the best way to engage audiences and help demonstrate the characteristics, fauna and flora of these truly unique "oases" of the world's ocean--all while having a bit of fun.

SOLUTION

How did you select YORD and what were the deciding factors?

We had a shortlist of possible service providers from a list made up of our sector's network and own professional LinkedIn networks. After a bit of shopping around, we saw that YORD's services, customers reviews, previous work (esp. with with NGOs) and pricing were the perfect fit.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

From day one, YORD helped us conceptualize the idea and develop its narrative so it would work within this platform (Spark AR).

After looking at our original schematics, reference images and other background documents, YORD started prototyping the filter, giving us periodic demos on an almost daily basis. The product went through approximately a half dozen test versions before it was finalized within a record time.

How many people from the vendor's team worked with you, and what were their positions?

Five, we worked directly with the YORD's CEO, Adam Rajnoha, David Mařák - CTO, Matthias Sinneman - Business Developer Specialist, Elena Mizeráková - Operations Manager, and Ana Maslenko - 3D Graphics.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Although still a living social media (SoMe) campaign, our initial evaluation from the launch yielded excellent results: Our filter, and its related promotions, increased our cross-platform reach and engagement numbers exponentially when compared to the previous month.

On the qual side, we received very positive feedback from a number of organizations within our sector as well as internally within our organization.

Describe their project management style, including communication tools and timelines.

Excellent., I believe that YORD's forte lay in their project management and communications. They are very amiable and always a pleasure to speak with.

We had a number of periodic video calls that ranged from brainstorming sessions to actually training us on how to us the platform as well as follow-up calls. Now-a-days with so much "Zoom fatigue," I prefer calling by phone and it's great to know that I can talk with anyone at YORD just by picking up the phone.

What did you find most impressive or unique about this company?

Creative, organized, innovative, patient...the list goes on. The YORD team and the way its managed is a model of what modern service providers should be. They were extremely professional, easy to relate to, and explained things in a very clear and understandable manner. And this was regardless of your technical knowledge or specialization.

Are there any areas for improvement or something they could have done differently?

I cannot think of any areas that need improvement as we are truly satisfied with YORD.

BACKGROUND

Please describe your company and your position there.

My position is Account Executive at Peppermint digital, which offers strategic and conceptional care to brands. We take care of strategy, creative concepts and content creation in order to deliver client's message through digital media.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YORD, and what were your goals?

For our client we wanted to create an AR filter for Instagram, that would engage viewers in an entertaining way and bring awareness and leads to their Christmas gift search engine.

SOLUTION

How did you select YORD and what were the deciding factors?

We already had a great and successful collaboration with Yord for another client, so when another opportunity came, they were our first choice.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

According to our creative strategy, we discussed options that were available for our client. Yord offered several ideas and recommendations, including options with different budget. After final concept was chosen, we sent necessary visual assets, which were afterwards developed into desired AR filter. Communication through the whole process was very smooth.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with 2 people - CEO and Operations Manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The AR filter had great results, it was twice as successful than the benchmark and brought many leads to the profile, website and also awareness of the product.

Describe their project management style, including communication tools and timelines.

The process of developing the filter was surprisingly quick and throughout the whole process we were in contact through email and Google Meets.

What did you find most impressive or unique about this company?

The YORD team are true professionals, they helped us on every step of the process, offered quick and great results. Brilliant communication needs to be also noted.

Are there any areas for improvement or something they could have done differently?

Nothing considering this project needed improvement. Perfect collaboration!

BACKGROUND

Please describe your company and your position there.

I am the Director of Global Campaigns at Human Rights Watch. We are an international human rights organization that investigates and reports on abuses around the world. We are roughly 450 people of 70-plus nationalities who are country experts, lawyers, journalists, and others who work to protect the most at risk, from vulnerable minorities and civilians in wartime, to refugees and children in need.

We direct our advocacy towards governments, armed groups and businesses, pushing them to change or enforce their laws, policies and practices. To ensure our independence, we refuse government funding and carefully review all donations to ensure that they are consistent with our policies, mission, and values. We partner with organizations large and small across the globe to protect embattled activists and to help hold abusers to account and bring justice to victims.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YORD, and what were your goals?

We wanted an Instagram filter that would help our supporters engage with our #BreakTheChains campaign. The filter is meant to help users self-identify with the campaign and engage their followers to join.

SOLUTION

How did you select YORD and what were the deciding factors?

The team at YORD reached out to us and we decided to work with them to see how we could use filters to engage audiences in a new way and as a pilot program for future campaigns.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Following an initial brainstorming call with their team, YORD presented a few design directions. Our team honed in on the direction and they worked on iterations of the filter incorporating our feedback. They delivered the final filter file, as well as talking us through loading it into the Spark AR Hub for approval.

How many people from the vendor's team worked with you, and what were their positions?

We worked with a project manager and several members of their creative team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are very happy with the filter as delivered by the YORD team.

Describe their project management style, including communication tools and timelines.

We communicated over email and had calls as needed.

What did you find most impressive or unique about this company?

The YORD team was very enthusiastic and open about working with us. They were mindful of all the considerations for the filter given the subject matter. At the start of the process it was great to begin with different design directions.

Are there any areas for improvement or something they could have done differently?

Would love to learn from their expertise on promotion/distribution of filters.

BACKGROUND

Please describe your company and your position there.

I am the Digital Campaign Lead at Equality Now. We are an international human rights organization using the law to protect and promote the rights of women and girls.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YORD, and what were your goals?

We wanted to create an Instagram filter that would allow our supporters to engage with us and use their voice to speak about gender equality in a way that was relevant to them.

SOLUTION

How did you select YORD and what were the deciding factors?

The team at YORD reached out to us and we decided to work with them to see how we could use filters to engage with a new audience on Instagram.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Following an initial brainstorming call with their team, YORD worked through a number of iterations of the filter incorporating feedback from our team. They delivered the final filter file, as well as talking us through loading it into the Spark AR Hub for approval.

How many people from the vendor's team worked with you, and what were their positions?

As well as having a project manager looking after us throughout the process, we also spoke to members of their creative team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are hugely happy with the filter as delivered by the YORD team.

Describe their project management style, including communication tools and timelines.

We communicated over mainly over email, with calls as required.

What did you find most impressive or unique about this company?

The YORD team were extremely excited to work with us on the project and did well at bringing together our ideas about what we wanted with what was technically possible and delivering something that exceeded our expectations.

Are there any areas for improvement or something they could have done differently?

We are entirely satisfied with what YORD delivered.

BACKGROUND

Please describe your company and your position there.

Rizlly Transforms. We turn ordinary spaces into seductive, inviting, thrilling and persuasive retail experiences. With a broad range of skill sets and tenacious approach to every project, we’re a one stop shop for you and your brand. We design, engineer, produce, assemble, pack and install to ensure every stage of the process is covered. We take care of the details so you don’t have to, delivering tangible results in an eco-conscious, sustainable and responsible fashion. On time and on budget, whatever the scale of your project. My position is "Project manager" I communicate with the client and propose him new fresh solution and one of them was the AR game development for his parisian football store

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YORD, and what were your goals?

We hired Yord for an AR game development for our end client adidas France and the game was physically installed in a parisian football store. The goal was to create a game which generates customer interest, the customers go into the store, play the game and buy the product after having a positive experience

SOLUTION

How did you select YORD and what were the deciding factors?

There were various options online but YORD immediately caught my attention, we arranged a personal meeting and I immediately knew that these guys would give it 120% and they did so my assumption was right. I was very happy with the outcome.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

As a Project Manager at Rizlly I have cooperated with Yord on an AR football game for a parisian football store where adidas France was the end client. The deadline was super crazy (just 4 weeks), but the Yord team put an extreme effort, working overtime and went an extra mile to deliver a stunning result. I can´t recommend them enough! We had a kick off where we theoretically discussed what could be included in the game and we agreed on what is technically doable. We worked on an agile basis discussing MVPs and bits of functional SW every 4-5 WD. We used classic tools like Trello, Slack guys used UNITY for coding..

How many people from the vendor's team worked with you, and what were their positions?

3 CEO CTO Project manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The game was successfully launched in the parisian store, the customer was superhappy about it so that he decided to use it in the future again, which made us all very happy.

Describe their project management style, including communication tools and timelines.

We had a kick off with the team, YORD prepared a detailed project timeline in order to have the timing covered. There was one project managed on their side who cooperated and communicated with me (Project manager on the Rizlly side). This project manager (on YORD side) then shared details within their team and reported to me as a representative of the whole company. It was a great team effort

What did you find most impressive or unique about this company?

they were extremely reliable, extremely quick (bear in mind that they developed a damn cool game in just 4 weeks), well organized, excellent project management and project planning, and they were willing to work overtime and go the extra mile in order to deliver top results.

Are there any areas for improvement or something they could have done differently?

Nothing that I can really think of. Maybe they should push for more time because then, they would be able to deliver even more stunning results, I am 100% sure about.

BACKGROUND

Please describe your company and your position there.

Československá obchodní banka, a. s. (ČSOB) offers to its clients a wide range of banking products and services, including the products and services of the entire ČSOB group. The ČSOB group consists of the Bank (ČSOB) and entities related with the Bank. ČSOB’s financial group includes strategic companies in the Czech Republic controlled directly or indirectly by ČSOB, or KBC, which offer financial services, namely Hypoteční banka, ČSOB Pojišťovna, Českomoravská stavební spořitelna, ČSOB Penzijní společnost, ČSOB Leasing, ČSOB Asset Management, ČSOB Factoring and Patria. As a Product Manager I am a part of our Surf Studio (an inspirational working area) team, where I work on several exciting projects. I mainly organize events for our employees and bring them both internal and external speakers on the following topics - Artificial Intelligence, Smart solutions - mobility, shopping, etc., Fintech, Change and Agile and so on.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Yord?

Our Annual Innovation Report describes both internal and external projects that brings something innovative to our clients and employees. The format of this document has to be interesting for its readers. We were lucky to meet the start-up Yord and the idea of making our Report in Virtual Reality was here.

What were your goals for this project?

The goal was to provide our employees an outstanding experience by "reading/watching" the Annual Innovation Report so every colleague can remember at least 5 innovative services which our bank is doing for our clients.

SOLUTION

How did you select this vendor?

We got a great reference from our Start it programme leader who recommended the Yord company to us. Yord also delivered several presentations on VR/AR topics which demonstrated that they have a strong team to come up with the solution we need.

Describe the project and the services they provided in detail.

First of all, Yord created an interactive pdf document and then turned it into Virtual Reality. It sounds easy, but there was a lot of work behind it. They provided the pdf document with a clickable menu which navigated its reader through 7 chapters full of infographics, web links, videos, pictures and animations. Here is a short description how the Virtual Reality by Yord looks like.

The user is sitting in a yellow armchair while discovering the Annual Innovation Report using just hands. The user sees in VR the yellow chair on the beach by the sea and in front of him is the document, videos and special effects that are related to a specific chapter. There is a menu on the armrest of the chair so that the user can browse the report easily.

What was the team composition?

Yord - Graphic designer, VR master, Project manager ČSOB - Project manager

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

This project helped us to educate our employees about innovative projects which were done within the Group by using a different communication channel (which VR definitely is). They got a picture of what is planned for 2020. It also increased a better cooperation between involved departments on the Group level.

How was project management arranged and how effective was it?

First of all there was a project preparation where we gathered all the content for our Annual Innovation Report - project descriptions, pictures, short videos, animations and so on. Then we met with Yord graphic designer to talk about the design of the document in pdf format.

Then everything went really smooth. We had several status meetings to see how the project is going. We used secured account on Google drive for exchanging/reviewing the files. Then Yord turned the pdf into Virtual Reality and there was also a live demonstration in our Surf Studio using 3D Oculus Quest head set. No other project management tools were needed in this case.

What did you find most impressive about this company?

Their flexibility is incredible. They did maximum to deliver the project in time and they always found a nice solution to our requirements, even if we asked for changes at the last moment.

Are there any areas for improvement?

The project was delivered on time and in a very good quality.

BACKGROUND

Please describe your company and your position there.

We are car manufacturer from Czech Republic, with more than 125 year tradition in automotive industry. My position in company is Sales network development and monitoring. We are monitoring and steering sales in more than 50 countries worldwide. Our team is focused mainly on new retail formats and digital showroom.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Yord?

Whole automotive industry is now standing before huge challenge - electromobility. Last year our company has launched first plug-in hybrid vehicle and also purely electric vehicle. We wanted to come out with some supporting tool for oure dealers to help them with argumentation when offering and explaining plug-in hybrid technology. Many of our dealers are using tablets as a supportive tool during discussion with customer. Our idea / opportunity was to develop interactive app using AR technology to explain and promote hybrid technology.

What were your goals for this project?

Increase e-mobility awareness not only among SKODA customers but also sales staff in interactive way.

SOLUTION

How did you select this vendor?

This vendor was recommended to us by other company. We did a standard tender where chepeast offer wins the contract (if there are fulfilling technical requirements).

Describe the project and the services they provided in detail.

Vendor analysed needs and afterwards designed, developed and tested the application that met our requirements. We provided full 3D data of car model (with complexity of milions of polygons). Task for the vendor was to simplify the model to low-resolution HW so it could be displayed in regular mobile device (iPad Pro in this case). Then they had to choose relevant components from powertrain platform, highlight them and make animation of working components. Afterwards they had to work with real physical model to track it via iPad and to display its powertrain as a second layer incl. pop-up text desciptions. Last phase besides testing was UI of application and its deployment via TestFlight.

What was the team composition?

We had two direct contacts - PM and leader of developers. I expect that the whole team involved in this project was up to 5 members.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Due to current Covid crisis we haven't been able to pilot the solution so far.

How was project management arranged and how effective was it?

We mostly communicated in person or via phone. Everything was arranged according mutual agreement.

What did you find most impressive about this company?

I would say effectivnes in terms of project costs. I think it is the benefit of start-up when the company is able to deliver quality product in short time using just few resources. In addition they have definitely huge know-how of VR/AR apps development.

Are there any areas for improvement?

From this project I do not have any areas for improvement to point our.

BACKGROUND

Please describe your company and your position there.

I'm head of digital for the ONE Campaign (www.one.org). ONE is a global movement campaigning to end extreme poverty and preventable disease by 2030, so that everyone, everywhere can lead a life of dignity and opportunity. We believe the fight against poverty isn’t about charity, but about justice and equality.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Yord?

Development of a series of AR filters for Instagram.

What were your goals for this project?

Provide a way for our supporters to take action and show their support for The Global Fund to Fight AIDS, TB and Malaria.

SOLUTION

How did you select this vendor?

We found Yord via word of mouth and were really impressed with their creative ideas and approach.

Describe the scope of their work in detail.

Development of five Instagram AR filters using Facebook's Spark AR platform.

What was the team composition?

We worked with a small team at Yord who were alwys helpful and responsive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The team were incredibly creative and a great partner throughout the project. I would absolutely recommend them and hope we can work with them again in the future.

How effective was the workflow between your team and theirs?

The Yord team communicated brilliantly and were incredibly helpful throughout the project.

What did you find most impressive about this company?

The Yord team brought great creativity and technical knowledge to the project and helped us navigate the publishing and approval process. And thoughout everything they were always super friendly and helpful. We really enjoyed working with!