What evidence can you share that demonstrates the impact of the engagement?
The Yard Creative put a lot of hard work into defining what our brand looks like today. We are quite a tech-friendly individuals here, and we have had a lot of direct mail campaigns that are analyzed, and we had a lot of creative elements distributed through Facebook marketing and PPC adverts.
We analyze the performance by the reaction of the public and demographic and how they have received our brand, and it has been positive. We have been able to keep a good eye on which metrics work for us and the type of stuff that their team first provided us with and how it has evolved because the brand has evolved quite a bit since its inception.
How did The Yard Creative perform from a project management standpoint?
It has been exceptional. I wouldn’t have a bad word to say about them. We see them as almost our founding partners, and they are like a family to us now. My business partner and I have worked very closely with them.
Steve (Founder) is one of the main reasons we use The Yard Creative because of his passion, drive, commitment, and his opportunity to assist startup businesses. We are no longer a startup, but when we commissioned them, we were a startup, and we were relatively young guys, and I would say it has been exceptional from a project management standpoint.
They always deliver, they take amendments on board, and they have a positive outlook. They won’t just listen to you; they will give you their opinion on their ideas and give you an opportunity to find the perfect mix.
What did you find most impressive about them?
I think that they genuinely take their research and their project profiling very seriously. I think they focus on what we are looking for as a client. They will effectively not give you one or two bits of work, but they will provide you with three variable options on where the market sits. They will always position your brand and see where it fits from an offline to an online trajectory, and I think they are very forward-thinking.
They keep you updated on where your brand should be going or where the retail experience is developing. Overall, they seem to be ahead of the curve. I tried to use other creative agencies in between, but I see the difference in caliber and the difference in sticking to timelines and delivering. They will always deliver, and if there is any form of delay, it will be for the best of your business. It won’t be from their side; it will be to work on your brand more effectively.
Are there any areas they could improve?
It would be good to see them work with even more startups. I think they are trying their best, but I think it would be nice to see them work with a few more startups and get their name out there a bit more if you are someone with a bit of passion and are looking to create a good brand and have it articulated to the public. It would be nice to see them push themselves a bit more for startups because I think they can help a lot of people.
Do you have any advice for potential customers?
Something that Steve told me when I first started my journey in launching my business, is that you have to be willing to do anything.
My advice to anyone that is going to be working with The Yard Creative is, to be honest with them and be transparent. They will deliver what you need, but you should be transparent with them from the beginning so that they can deliver what you want. They will always exceed what your expectations are of your brand.
How I envisioned this brand initially looks completely different and, in the end, I would say it is for the better. I would say that as long as you put the effort in, and you put the conviction to articulate your brand and where you want it to sit, as well as what your needs are and if you are ethically or morally inclined to go in a certain way or portray your business in a certain way, articulate that to their team because they will put their spin on it and get you out there in a different and better way.