Creative catalysts helping brand challenge sectors

We are creative catalysts, partnering with brands that want to challenge their sector.  We reject the same-old and expected by combining our expertise in research, strategy and design to create engaging brands, spaces and digital solutions. Helping our clients connect with their audience whilst accelerating business growth.

We have a weirdly wonderful mix of projects, from shops to branded places & experiences, kiosks & identities to reports, high speed trains & way-finding. Our work explores all that connects brands & consumers. We strongly believe this diversity helps us innovate & push boundaries.

We undertake a strategic approach to all of our projects and undertake thorough research before tackling any design.

Strategy
Determining a clear sense of direction and purpose to ensure projects achieve their goals; such as raising sales, increasing brand awareness or changing a sector.

Research
Before undertaking any design work we dedicate time to learn about the business opportunity, understand the customer and gain market insight.

Design
This is where the magic happens. Our multidisciplinary team and expert partners put their heads together to dream big and create the unexpected.

Over the years we have found that the most fulfilling and challenging projects come from clients who have great aspirations for their brand. It might be intimidating for clients to disrupt the norm and push through the boundaries but we are here to support, encourage and light the way to create new benchmarks.

Our clients invest in us to do things differently with a variety of objectives. Whether raising sales or brand awareness, generating recognition from landlords or even creating something in the physical world that will go viral in the digital world. No challenge is too great!

 
$25,000+
 
Undisclosed
 
10 - 49
 Founded
2007
Show all +
London, United Kingdom
headquarters
  • Northcote Road
    London, LND SW11 1NJ
    United Kingdom

Portfolio

Key clients: 
GLOBAL BRANDS: Coty, SKINS, Converse, Bourjois, NIKE, Max Factor, Santander, Fortnum & Mason, World Vision, Model's Own, iSmash, JD Sports, L'Oreal, John Lewis & Partners, Lindt, NEXT, OFFICE Shoes, Savoir Beds__ LANDLORDS, PROPERTY & INVESTMENTS: The Dominvs Group, Dubai Real Estate Centre, A.R.M Holding, Battersea Power Station, Heathrow, Unibail-Rodamco-Westfield, Quintain, Lendlease, Mount Anvil__ ENTREPRENEURS: Protein Haus, Bread Ahead, Nutriseed, Hideout Festival, Iconic London, Amigos
Mount Anvil, Royal Eden Docks Image

Mount Anvil, Royal Eden Docks

Our expertise in working with Global retail brands meant we knew how to engage consumers en mass both through brand and physical space design. We realised after diving deep with the target audience and mystery shopping that this ideology would work to engaging investors on the same level. The creation of a name and brand that expressed the verdant nature of the development has allowed investors to see the vision of the area and
the reasons to thrive in such a setting. The rebrand has given the client the depth to launch 7 further Phases whilst keeping it fresh each time. The marketing suite has been voted by Agents as 4.2 out of 5 for design effectiveness. Our scope included: Strategy, Naming, Identity, Marketing Comms, Illustration, Copywriting, Brand Guidelines
Wembley Market branding and design Image

Wembley Market branding and design

TYC delivered the brand identity, concept and technical interior design and managed the design work through to completion for London's newest indoor market.

Global playbook for Converse SIS Image

Global playbook for Converse SIS

The Global Partnership Marketing Team asked us to produce rollout guidelines for on-brand shop in shop executions, focusing primarily on the APAC region. 

Instead of a document in English that would prove onerous for speakers of myriad languages to use, we proposed and delivered an app that allows the user to play with stock elements to design and envisage their space. The app gives a degree of autonomy and bags of

usability while ensuring that the end result remains on-brand.
Research, strategy, interior and graphic design  Image

Research, strategy, interior and graphic design

We developed a clean and contemporary brand for this Shanghai-based high end male grooming service and product range. Initially appointed for the interiors work, after our first creative session we were asked to deliver the branding too. 

Research BPS customer of today and tomorrow Image

Research BPS customer of today and tomorrow

Battersea Power Station appointed TYC to conduct market research into their customers with a view to using the findings to increase footfall and maximise sales opportunities across all retail within the development. 

Bread Ahead - Wembley Park Flagship Image

Bread Ahead - Wembley Park Flagship

One of the new generation of experiential food brands, Bread Ahead approached TYC to take their incredible success and create a new flagship that allows  customers and visitors to experience the wonder of baking.

Nike x Office: Sage Launch Image

Nike x Office: Sage Launch

TYC have embarked on a journey with NIKE to formulate a reaction to the shift in attitudes to trainers as a fashion item. With a particular spotlight on the female marketplace and ‘the style editor’ shopper.

Working with OFFICE shoes as the test bed for the project due to its strong connection with the high street and fashion footwear. London sites at Carnaby street and Westfield White city were identified as the stores

to lead the exciting launch of the Air Force 1 Sage, 
#theforceisfemale. 
Black Mirror: Style Guide Image

Black Mirror: Style Guide

Black Mirror has amassed quite a cult following over the 4 seasons it has been on our screens. The tech-horror anthology series takes pride in offering up unique thought provoking glimpses into a not too distant future, and after a recent  move to Netflix doesn’t show any signs of letting up.

The producers of the show needed an agency to suit the style of the show; the disruptive approach that TYC is famous for was the

perfect fit to tackle a style  
guide for the show.
Models Own: Bottleshop Image

Models Own: Bottleshop

An award winning kiosk design that launched the online retailer onto the high street with massive success. The #Bottleshop created a social media frenzy upon opening and has become a franchise must have for landlords around the globe.

The first #Bottleshop kiosk opened in Westfield White City, London in early April 2012 and has since opened in Westfield Stratford, Bluewater, Mexico, Tokyo, Thailand, Taiwan, Jordan,

Bahrain, Qatar and throughout the UAE.

The Models Own Bottleshop has also won the following recognition throughout the retail sector:

/ Highly commended for Mall Retail (2yrs or more) at the BCSC Opal Awards 2015

/ WINNER of the Best New Store Design at the Meadowhall Retail Awards 2014

/ WINNER of the top accolade of the Aurora Award at the BCSC OPAL Awards 2013

/ WINNER of the Mall Retail category for the BCSC OPAL Awards 2013

 

Black + Blanc Image

Black + Blanc

Looking to change the UK public perception of estate agents, these 3 entrepreneurs bought together their experiences to offer another way.

TYC was tasked with creating a brand that demonstrated an alternative approach and stood out in the market place

Savoir Beds Image

Savoir Beds

How do you elevate the world's best bed brand?

By giving it an investment document, design guidelines and store environment that reflects the hand craftsmanship of each and every bed made in their London workshop! That's how.

The new package has seen new locations in Shanghai, Moscow and Harrods and has become a key tool in the expansion of the brand across the globe.

Coty x Bourjois: Lifestyle Store Dubai Image

Coty x Bourjois: Lifestyle Store Dubai

Following recent innovation projects, COTY approached TYC to design the next generation of merchandising for Bourjois. The aim of the design was to elevate 
the Bourjois brand within the mall and to give it the premium experience whilst creating maximum standout by leveraging the Parisian credentials.

The next generation of merchandising for both the gondola and wall bay for Bourjois went live in Dubai Mall beauty

hall during Q3 2018. It has been incredibly well received by the consumer and is performing well.
Fuel Juice Bars Image

Fuel Juice Bars

TYC created a brand that is bright, bold, fun and eye catching. Utilising illustrations and retro fonts mixed with a combination of slick and rustic materials to create an eclectic-cool, modern day brand.

Its appeal with both customers and landlords has helped propel Fuel to become the No.1 juice bar in the UK.  In 2014 the brand took the top spot in the Horizons fastest growing ‘Ones to watch’ report.

Reviews

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Brand Relaunch & Market Research for Sports Apparel Company

"They didn’t just fit us into a mold that other brands might have also created."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2020 - Ongoing
Project summary: 

A sports apparel company hired The Yard Creative to help relaunch their brand. The team conducted market and customer research to inform their branding strategies.

The Reviewer
 
11- 50 Employees
 
London, United Kingdom
Simon Goodfellow & Benjamin Fitzmaurice
Chief Commercial Officer & COO, Symphony Holdings Limited
 
Verified
The Review
Feedback summary: 

Internal stakeholders are extremely impressed with The Yard Creative’s efforts and the results they produce. The team’s very detailed research led to a unique, effective branding strategy, helping to put the company back on track. Along the way, the team was personable and respectful.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Benjamin Fitzmaurice: Our organization is a sports apparel company. We were the creators of the sports compression sector, which we’ve been the leaders of for over 20 years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Yard Creative?

BF: We brought them on both for our brand relaunch as well as market research.

SOLUTION

What was the scope of their involvement?

Simon Goodfellow:  We worked on a six-stage process with them. We thought we knew what our brand was, but without market research, we didn’t really understand who our customers were and what they reacted to. 

The beginning of the six-stage process was an introductory period. We wanted to get everyone on board and increase your market research efforts. Then, we had a day of collaboration. We went through all the aspects of our brand, from packaging to products, as well as through previous campaigns. 

The Yard Creative then conducted research by speaking to customers, distributors, and anyone that had been involved with the brand and was still involved with the brand. 

Based on that research, we then started putting together the brand strategy and brand positioning, and the final stage was the brand concept.

What is the team composition?

SG:  We worked at all levels. Our general touchpoints were with Steve (Founder) and Laurence (Director of Interiors). They also brought in people responsible for different phases of the project, whether it was designers or researchers. We worked with about six to eight different people in total.

BF: The good thing was that all the touchpoints were involved in the presentation of the end result with us, so we could hear directly from everyone who had a hand in the project.

How did you come to work with The Yard Creative?

BF: I found them on Clutch which was the starting point. I was struck by their reviews and the quality of the work, so I told Simon about them. It just went from there.

SG: I think we got the list down to about four different agencies. One was an agency I had worked with previously. We reviewed them all and took it down to two, one being The Yard Creative and the other the one I’d worked with before. 

The Yard completely shone because their approach is unique and very refreshing, whereas the other one is more traditional.

How much have you invested in them?

BF: We spent just shy of £97,000 (approximately $118,000 USD).

What is the status of this engagement?

Our ongoing collaboration began in January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

SG: The distributors the brand has been engaged with for a long period of time were blown away by the level of research. I think everyone has remarked on the amount of work that was presented to us. It’s very comprehensive.

There were some surprises, but there were also some nice confirmations that we were on the right track in certain areas. 

BF: The process with them has been sophisticated, clean, and clear, and it produced the results. The Yard is bringing the brand back on a really clear track, and we now understand what our company is and where it’s going. Ultimately, that’s exactly what we wanted to achieve from this partnership: not just to research and brand, but to help us gain confidence in the market.

How did The Yard Creative perform from a project management standpoint?

BF: Everything was driven in a way to get a result, and from the initial brief, they kept us informed and we knew where they were going, they hit their timelines and hit all the gateways. 

With other agencies, sometimes the chaos of a lack of project management skills can leave you feeling stressed. With The Yard, they put us in a level of comfort; we don’t have to micromanage the team through the project. 

We can tell them the inputs we need, and the team produces a result. We can properly discuss our objectives, which inspires confidence in all of our partners and distributors.

What did you find most impressive about them?

BF: Their sophistication and voice make them stand out. They’re never overbearing; rather, they provide an environment that’s balanced in its tone of voice. The Yard is able to take a step back and get introspective about what they’re doing. They didn’t just fit us into a mold that other brands might have also created. 

They’re not an agency that steals ideas. They self reflect, they research, and they apply new thinking. 

SG: Everything they have presented to us is based on facts, not opinions. They put the time into understanding who we are, whereas a lot of agencies I’ve worked with in the past just tell you what they think you want to hear or what they believe is right. That was the refreshing thing with these guys.

Are there any areas they could improve?

BF: For me, no. I think they did an excellent job. It would be hard to be critical of them. It’s been a very seamless process — we’ve both been surprised about what we have been given. 

Do you have any advice for potential customers?

BF: Be willing to be open and to really self reflect on your brand and what you want to get out of the engagement. Don’t go in there with preconceptions because you might get a nice healthy surprise about where you end up.

SG: You have to go in and lay it all out for them and let them sift through it. You will get a much better result than going in there with an idea and asking them to refine it.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Brand Strategy & Design for Innovative Beauty Company

"I was impressed by their fresh approach and how they thought of things in a completely different way."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Apr. 2020
Project summary: 

The Yard Creative provided branding and strategic direction support for a beauty brand. They performed interviews and conducted market research to create a brand for the company. 

The Reviewer
 
1-10 Employees
 
London, United Kingdom
Founder, Innovative Beauty Brand
 
Verified
The Review
Feedback summary: 

The project resulted in a creative brand that perfectly represented the company’s desired image and authenticity. The Yard Creative was a diligent, innovative partner that brought perspective and skill together. Their dedication to the success of the project was clear. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of an innovative beauty brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Yard Creative?

I needed strategy and branding work done so I hired The Yard Creative.

SOLUTION

What was the scope of their involvement?

I started by presenting my ideas to them. From there, they helped me strategize, interviewing me to get a grasp on who I was and my goals and vision. They also did some market research.

For example, they checked out competitors to see what they were doing and if there were any points we wanted to use. Overall, their team came up with a brand to represent the company. 

What is the team composition?

I worked with three people to start. As the creative process continued, I worked with just one person, and they fed information to the team.

How did you come to work with The Yard Creative?

I looked on Google and Clutch to find a branding specialist and read reviews. When I pitched the idea to this team, I felt they were the most enthusiastic, and had creative ideas that grasped my vision more than other agencies I spoke with. They also had great reviews and specialized in branding.

How much have you invested with them?

We spent around £23,000 (approximately $29,000 USD).

What is the status of this engagement?

We worked together from January – April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They were able to bring my personality and the authenticity I desired into the brand. The brand now represents the company well. I couldn’t feel better about the positive experience I had; I loved working with them. 

How did The Yard Creative perform from a project management standpoint?

They were incredibly organized and structured, which is very important going through the process. They gave a clear timeline of when I should expect deliverables, and they met them. If there was ever any delay, they were very communicative.

We had about four meetings, but there were weekly conference calls. We also used emails and phone calls almost daily to discuss any ideas or concepts we wanted to toss around.

The way they handled the process never made me feel overwhelmed or pressured to come up with concepts and ideas. Rather, it felt organic, allowing me to stay relaxed and feel more creative.

What did you find most impressive about them?

I was impressed by their fresh approach and how they thought of things in a completely different way. They really spent the time getting to know me and what my company was all about. They cared about the project being a success. For example, they still call to check on its progress even though they have finished their part.

Are there any areas they could improve?

No, there’s nothing. 

Do you have any advice for potential customers?

Be very clear about your mission and why you’re there. Don’t be afraid to push back and challenge throughout the process.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Market Research for Department Store

"Their energy and enthusiasm are infectious."

Quality: 
4.5
Schedule: 
5.0
Cost: 
3.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2018 - Mar. 2019
Project summary: 

The Yard Creative provided market research and a customer journey map for a new concept for a 2,000-square-foot retail space. They collaborated with an in-house team to build an internal business case.

The Reviewer
 
10,001+ Employees
 
London, United Kingdom
Robin Howard
Senior Concept Designer, John Lewis & Partners
 
Verified
The Review
Feedback summary: 

The client’s business case was strengthened by The Yard Creative’s collected insights, research, and mapping. The Yard Creative demonstrated themselves to be a team of original thinkers. Their passion, diligence, and expertise made them ideal partners for the project.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a senior concept designer at John Lewis & Partners, a partnership of a department store and a grocery retailer. I work for the retail side.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Yard Creative?

We had a 2,000-square-foot space to come up with a new home design studio proposition against a tight timeline. It would focus on home furnishings, which is a really cool part of our business that’s important to us. However, we needed to create a business case backed up by research to prove that this investment wasn’t a waste of time.

SOLUTION

What was the scope of their involvement?

The Yard Creative did research to help us present a business case for this new store design. We were looking to understand the opportunity in the market, its headroom for growth, what customers to target, and what those customers wanted.

We first explained to them the whole back catalog of our company, products, and versions of our store. The Yard Creative then went out and researched the market and our company’s shops. They did secret shopping trips, went into branches, and talked to partners. After that, they came back with a customer journey map that explained the company’s market, the opportunity to grow, and the audience to target. Our in-house team translated that information into a solution to present internally. 

Because the project was progressing so fast, we had to just design anyway before The Yard Creative’s insight came in. However, we worked collaboratively as they did the research and we did the design so that the end would align anyway. Their research made us think in different directions and helped us to develop the best solutions in the long term.

What is the team composition?

We started with Steve (Co-Founder) as our contact and business development manager. After that, we worked with a team of people, including Miles (Creative Director) and another person. We were in regular conversation and often went to their studio to critique the customer journey map, review it, and make it better for our presentation.

How did you come to work with The Yard Creative?

I’d been talking to The Yard Creative for a while. Steve had been emailing me, and I was looking for an opportunity to get them in. The way they operate and think is quite insight-heavy and appealing as an in-house studio. We have lots of longstanding external partners, but I was also looking for a fresh perspective. When this project came up, I reached out to them. 

How much have you invested with them?

We’ve spent about $50,000–$100,000.

What is the status of this engagement?

The project ran from October 2018 until March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to their work, we were able to land a solution internally with a huge number of stakeholders. If we did this inhouse, it would have taken a lot longer. Because The Yard Creative is forward-thinking, they include some trend conversations and future technologies to consider for multi channel retailing. Not only did they get the project done quickly, but they also gave us insights to think about.

How did The Yard Creative perform from a project management standpoint?

We have our own project management team and a dedicated project manager who was the main point of contact for all things related to contracts. For the day-to-day, our design team communicated with their design team. We had physical meetings as well as a combined project tracker and project timeline that was updated weekly and shared across our teams. All in all, there were lots of separate resources that combined into one project management workflow.

What did you find most impressive about them?

One reason I wanted to use The Yard Creative — and continue to use them — is that they have an enthusiasm for the job that’s uncommon to see. Their energy and enthusiasm are infectious, and it means we never ever have to push them; they’ll push themselves. That excitement also has experience attached to it. If you want something that will push you to think differently, they’ll deliver that. They don’t rehash old content; they’re original thinkers.

Are there any areas they could improve?

A corporate environment requires a bit more polish in presentation, but I don’t want The Yard Creative to be so polished that they lose what makes them special. Plus, it’d be unfair to judge them on that.

Any advice for potential customers?

Give them a brief that will change and transform what you do. Don’t look for a rehash of what’s already done; that’s a waste of their talent.

5.0
Overall Score They’re brilliant as a team. They felt very good and fluid to work with, and they’re very good at collaborating.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Whenever they were late, they informed us ahead of time.
  • 3.5 Cost
    Value / within estimates
    They’re significantly more expensive than other agencies, but it’s obviously about value.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’d be confident to recommend them without blowback.

Branding & Social Media Campaign for Streetfood Company

"Our space was referred to as a masterclass in positioning and branding."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2019 - Ongoing
Project summary: 

The Yard Creative partners with a Sri Lankan restaurant to deliver authentic street food. The team handled the design management of their kiosk, and is now working on branding materials. 

The Reviewer
 
1-10 Employees
 
London, United Kingdom
Prasanna Krishnamoorthy
Founder
 
Verified
The Review
Feedback summary: 

Internal stakeholders are thrilled with The Yard Creative’s deliverables, noting especially their dedication to understanding the group’s values and goals on a personal level. The kiosk has received excellent feedback, and the team has been effective and attentive along the way. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

K+K Streetfood is a Sri Lankan street food restaurant. We offer authentic flavors from Sri Lanka, where the two other founders and I are from.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Yard Creative?

We went to The Yard Creative to build an accessible Sri Lankan street food brand. There was nothing like that in the UK, where there were mostly nice, high-end restaurants. The team also designed our kiosk.

SOLUTION

What was the scope of their involvement?

The Yard Creative has offered end-to-end services, from creating the brand and voice, to all graphic and asset creation, to the ultimate store design. They also served as the design process manager after we contracted with a builder for the kiosk.

Recently, we’ve also been working with them on social strategy. Following the launch of our store, we wanted to gain more traction. After discussing our goals with The Yard Creative, they produced a complete strategy for us to position our brand in the social world.

We’ve been continuously working with them on our brand story and values, along with the store design itself, the retail delivery process, and the design management aspects.

What is the team composition?

We’ve had three main points of contact. We worked with Laurence (Director of Interiors) on the initial concept and interior. We then worked with an interior design expert, and with a graphics and concept expert, who made all the graphic illustrations for the concept, and ultimately the entire store layout.

How did you come to work with The Yard Creative?

The Yard Creative was recommended to us by the mall we built our kiosk in, along with a few other industry experts, but they stuck out. It was an easy choice to keep working with them for the rebranding project.

How much have you invested with them?

We’ve spent between $10,000–$25,000 on the collaboration.

What is the status of this engagement?

We started working with The Yard Creative in August 2019. Though our kiosk has opened, our engagement with them is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our experience building the kiosk was fantastic. The Yard Creative understood our vision of making Sri Lankan food and our childhood memories accessible to everyone, and they executed it very well. We’ve gotten great feedback from our customers, which is one of the reasons we trusted them moving into our next project.

Additionally, we were recently reviewed by a food critic who praised our interior and called ours one of the best restaurant openings since 2016. Our space was referred to as a masterclass in positioning and branding. We attribute the praise to The Yard Creative’s work and support in the build and design management process. 

We often see customers taking pictures when they come in, and there’s a lot of interest in who designed the space. The visual impact is quite high.

How did The Yard Creative perform from a project management standpoint?

The Yard Creative offers traditional project management, but we chose to use their services for “design management,” where the focus is on the physical implementation matching the creative output. That meant they were in charge of choosing materials and managing the supply chain. 

Given the results, we have no complaints. When we compare the store now next to the initial concept, we can’t even tell the difference between the two.

What did you find most impressive about them?

Though they’re not Sri Lankan themselves, they did an excellent job of understanding our motivations and implementing them visually. Sri Lankan food isn’t very well-known compared to other cuisines, but The Yard Creative was able to communicate our brief and deliver it in an accessible way. When they presented their deliverables, we had no amendments. Their level of engagement was quite special. Even today, their branding materials still resonate with me.

Are there any areas they could improve?

From what we planned to what was implemented, I wouldn’t say there’s anything in particular that could’ve been changed. The build process ran for three weeks, and we didn’t find any major issues. We implemented it as-is, and we’re pretty happy with the end result.

Do you have any advice for future clients of theirs?

It’s important to have a clear brief. We wrote a page on our brand goals, and what the project meant to us, which was one of the key things that helped them understand us. They’re open to any criticism, and they want to get the best out of us, so it’s best to collaborate during those creative sessions, rather than telling them what to do.

5.0
Overall Score They went out of their way to help us on this project, and we’ve become good friends.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They’re not cheap, but what they do is worth it.
  • 5.0 Quality
    Service & deliverables
    We had zero complaints.
  • 5.0 NPS
    Willing to refer
    I’ve done it already.

Branding Enhancement Project for Retail Development Company

"They’re always thinking outside of the box, their finger is always on the pulse of innovation."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May 2018 - Feb. 2020
Project summary: 

The Yard Creative supported the creation of brand guidelines for mid-mall retail kiosks in a shopping center. They also re-designed a kiosk for one of the brands in the center.

The Reviewer
 
1,001-5,000 Employees
 
London, United Kingdom
Craig Engall
Brand Experience Manager, Landsec
 
Verified
The Review
Feedback summary: 

The new kiosk has caused an increase in inquiries, customer engagement, and sales for the brand. The team has a clear communication style, and they offer insightful advice backed by their expertise. They're able to transform many requirements into a deliverable that aligns with a client's vision.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I worked for Landsec, a development company that has multi-use assets such as offices and retail shopping centers. I’m primarily focused on the retail environment in the Bluewater shopping centre in Kent, England. I’m the brand experience manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Yard Creative?

We’ve worked on two projects with the team, both with a similar outline. For background, I was responsible for the mid-mall retail kiosks in the shopping center. We did a quality enhancement audit because we didn’t feel that our kiosks represented the fact that we are a top shopping destination in the UK. So, they helped us with a new set of brand guidelines. We send the guidelines to new and potential operators to highlight our standards from a design perspective.

Also, one of our brands didn’t get the best result on the quality enhancement audit. So, The Yard Creative also worked with the brand to design a brand new kiosk.

SOLUTION

What was the scope of their involvement?

First, we had a kick-off meeting to explain the type of brands that Bluewater wants to convey in its mid-mall kiosks. We were quite flexible with our requirements since The Yard Creative is an expert in their industry, and they know what they’re talking about. 

Then, we had a brainstorm to let them know what we wanted in that brochure. They worked on it and came back with a first draft. We looked through it and had a few tweaks in terms of center-specific information. We did that a couple of times, and then we got the final product.

What is the team composition?

Steve (Co-founder) is the guy I have the closest relationship with from my previous role. But once we chose to go with The Yard Creative, I was put in touch with two of his team members who took charge of the project. 

How did you come to work with The Yard Creative?

We had narrowed it down to three design agencies and asked them to send over their collateral. I had a relationship with The Yard Creative with my last company, so I knew what they were about. I’d also had conversations with Steve about what we were trying to achieve.

They sent over a pack of case studies, and we went to a couple of their retail presentations. Our team members were really impressed by those presentations. From there, we decided to progress because we liked how they performed and their reputation. 
 
How much have you invested with them?

We invested over $50,000 overall, including the creation of the design guidelines and the re-design of the kiosk.

What is the status of this engagement?

The engagement began in May 2018, and it was finalized in February 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The kiosk that they helped design and deliver has been installed in the mall ever since November of 2019. As a result, there has been a huge uplift in terms of inquiries, customer engagement, and sales. From our perspective, our new rating of the kiosk after the initial quality audit clearly proves that we’re a lot happier with it both aesthetically and functionally.

How did The Yard Creative perform from a project management standpoint?

They’ve always been very responsive, approachable, and friendly. They’re experts in their field, but they can always dilute the language into phrases we can understand. There’s never been any issues with their project management. They’re always ready to help or throw in their recommendations. They’re happy to facilitate fast turnarounds if needed.

What did you find most impressive about them?

They’re very good at taking small elements from a conversation and combining those to create something bigger. A lot of other companies need you to steer them. But, The Yard Creative is happy to challenge your comments and make recommendations. Also, they’re always thinking outside of the box, their finger is always on the pulse of innovation. 

Are there any areas they could improve?

They were more expensive than other people in the industry. But, that isn’t their fault. That is their price point, and they were honest about it when we started the project. We were prepared to pay that price because of their knowledge.

Also, they give you a set amount of amendments free of charge, but we had to go through a couple more at a later stage. However, that wasn’t their fault as they made the process clear.
 
Do you have any advice for potential customers?

You should be very transparent and tell them exactly the objectives you’re trying to achieve. Nine times out of 10, They’ll understand and be able to achieve your objectives through design. Be as wild, wacky, and creative as you can, and say exactly what you want in that meeting. They’ll find a way to bring it all into one piece of work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Graphic & Interior Design for Bike Shop

“They delivered on everything they promised.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. - Sep. 2019
Project summary: 

The Yard Creative engaged their bike shop partner in a creative design process, building interior design installations from the ground up. They took charge of brainstorming sessions and concept designs.

The Reviewer
 
1-10 Employees
 
Buckinghamshire, United Kingdom
Founder, Independent Cycle Shop
 
Verified
The Review
Feedback summary: 

Taking the lead with project management, the team took responsibility for collaborating and coordinating with contractors to execute the partner’s vision for their shop. Their experience teaming up with independent companies paired with their reliable communication skills stood out.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of an independent bike shop.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Yard Creative?

We wanted to create a friendly, warm retail space. The main goal was to avoid having our space feel too corporate. We wanted it to feel more like a community space.

SOLUTION

What was the scope of their involvement?

They handled content design and project management. Afterward, they delivered the concept as expected. First, they created concept designs to help us determine the overall look for the store. We developed them together, in a session that lasted a few hours.

They asked me tons of questions to narrow down my taste for different design styles. They worked with contractors to successfully create 3D designs and installations. Their team ensures that everything was designed and branded according to plan. Along the way, they made small modifications.

What is the team composition?

I had one point of contact, but there were two other teammates involved on their end. 

How did you come to work with The Yard Creative?

We were recommended to them by a mutual connection. They had a strong portfolio and experience, so they looked like a good bet. The team also had worked with several independent shops before. 

How much have you invested with them?

We spent about £60,000 (approximately $76,749 USD). 

What is the status of this engagement?

The project lasted from March–September 2019.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The shop looked exactly like the concept designs did in the beginning. By keeping in contact and visiting the site during construction, we were able to make sure that the engagement was a success.   

How did The Yard Creative perform from a project management standpoint?

They collaborated with contractors in order to deliver the concept design that we determined together. In terms of project management, they handled all those logistics. With our team, they’d keep us up to date on issues and made sure to loop us in when making decisions. We communicated through phone calls and in-person.

What did you find most impressive about them?

It was a good first experience with concept designs and project management. They delivered on everything they promised.

Are there any areas they could improve?

I was happy with everything they did. 

Do you have any advice for potential customers?

Trust their process because they know what they’re doing. Let them be creative.  

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Full Brand Identity Creation for Emerging Skincare Line

“The personality and attitude of the team were great.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May - Oct. 2019
Project summary: 

Through a discovery phase and a few loose ideas provided by the client, The Yard Creative constructed a brand identity for an emerging skincare brand. They also took on interior design responsibilities.

The Reviewer
 
2 - 10 Employees
 
Beijing, China
Aiden Hamilton
Co-Founder, Curae
 
Verified
The Review
Feedback summary: 

The team allocated effective resources to meet the needs of various components of the project, clearly understanding their partner’s overall goals. Working effectively with a partner that was inexperienced in the space, they were consistently able to communicate complex concepts with clarity.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We set up a hair and skincare brand in China. Our goal was to launch a salon and then use its growing reputation to create and see retail products as well. The business was co-founded by my business partner and me.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Yard Creative?

We wanted to ensure that we had a consistent brand identity and aesthetic. It was also important that it met our high design standards.

SOLUTION

What was the scope of their involvement?

They gave us a full brand identity after early brainstorming sessions and a few calls. That was practical for us in terms of setting standards. We approached the brief with several ideas of our own, without a cohesive brand identity. Our team knew that we wanted a green, environmentally-friend, non-feminine space. Along with that, we had a few minor design preferences. For example, we brought tiles that we liked to our first meetings, as a reference.

Other than that, all of our branding ideas were born out of the brainstorming session with their team. We spent a full day with them to make sure they understand everything that we wanted, coming prepared with market research for our new space. After our briefing day, we returned to China and worked together remotely under tight deadlines. 

In addition to the branding guidelines and visualization, their team handled the interior design in our first location. They’ve delivered everything to this stage, but we intend to work with them on future projects. 

What is the team composition?

There were five people attending and contributing to our briefing day and regular video conference meetings. That included Miles (Creative Director, The Yard Creative), who was our main point of contact for the project. 

How did you come to work with The Yard Creative?

After using an agency in Vancouver for another company, we found that they couldn’t nail the aesthetic we were looking for. So, we searched for top branding agencies online and narrowed it down to a shortlist of agencies. Because we have backgrounds in London and like those aesthetics, it was easy for us to connect with their team. They met our standards and our budget.

How much have you invested with them?

We spent about £20,000 (approximately $26,000 USD). 

What is the status of this engagement?

This project lasted from May–October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

A large part of the process was finding a flexible agency, attuned to our understanding of this business environment. They knew how to be flexible with designs and communicate to us in a way that would make sense. Since we hadn’t been through this process before, there was some hand-holding, but not in a condescending way.

Having said that, one unavoidable issue we ran into was that some things in the design were inaccessible to us for a while. That caused us to be a little delayed.  

How did The Yard Creative perform from a project management standpoint?

They adhered to tight deadlines and kept us regularly updated with drafts over video conferences. That way, we were all on the same page. We were originally worried about the remote working relationship, but their communication was very strong. They made it clear that they were always on call, staying flexible despite our distance and time zones. 

When we initially launched, there were some things that we weren’t able to execute because of our remote relationship. In those situations, they made themselves available to help us find an alternative. Otherwise, they kept ahead of schedule, making it clear when tasks would be completed. 

What did you find most impressive about them?

The personality and attitude of the team were great. They made a collective effort to understand our goals, position, and familiarity with the process of building a brand. Despite this being a new market for us, we never felt condescended for asking questions.

Personalities aside, we felt that they put the right people on tasks. At no point did we ever have to repeat ourselves or elaborate. Other agencies may not be as proactive as The Yard Creative. 

Are there any areas they could improve?

No, they’ve been great partners.

Do you have any advice for potential customers?

If I could go back and do this process again, I would ask different questions about the design process. If there are other areas in the process that you’re not an expert in, it may be a good idea to proactively talk them through as a means of educating you in that area. They’re very willing to explain their processes at any point. I wish I had taken them up on that more on the design side of the development.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were proactive with us, always giving updates on their work.
  • 4.0 Cost
    Value / within estimates
    I paid a moderate price for very high-quality deliverables. I’m comfortable with that.
  • 5.0 Quality
    Service & deliverables
    They understood our needs and exceeded expectations on deliverables.
  • 5.0 NPS
    Willing to refer
    I’d confidently recommend them to people, specifically here in China, who’re looking for high-quality design work.

Brochure for Mixed Use Real Estate Development

“They were professional, direct, efficient, and communicative.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. - Oct. 2019
Project summary: 

The Yard Creative delivered marketing materials for a real estate conglomerate. After a briefing, they handled everything including concepts, copy, and photos. They produced digital and physical brochures.

The Reviewer
 
1,001-5,000 Employees
 
Dusseldorf, Germany
Bianka Borcsiczk
Senior Development Manager, Unibail-Rodamco-Westfield
 
Verified
The Review
Feedback summary: 

The Yard Creative delivered work that satisfied all levels of the corporation. They were receptive and adaptive to feedback. Striking the perfect balance between following directions and being creative, they implemented the client’s precise requirements while incorporating best practices.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Unibail-Rodamco-Westfield is a leading European commercial real estate company. It’s a merger between Unibail-Rodamco and Westfield. Working as a senior development manager, I’m responsible for a new development project which focuses on the retail sector.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Yard Creative?

The Yard Creative provided marketing services for my project.

SOLUTION

What was the scope of their involvement?

The Yard Creative executed food-and-beverage marketing brochures for us. We wanted to have printed and online marketing materials to present to potential dining operators that we’re in conversations with. They took care of everything from conceptualization to copywriting and photography selection. They’ve created different brochures for us since that initial project.

What is the team composition?

We had shifting points of contact, where we started with Steve (Co-Founder, The Yard Creative), but was transferred to Miles (Creative Director, The Yard Creative). He was working with David (Middleweight Graphic Designer, The Yard Creative) and one other person. We worked with a team of about 5­–6 people, in total.

How did you come to work with The Yard Creative?

One of our colleagues from the Paris office had worked with them. They recommended them for the hypermarket brochure, so I decided to contact them.

How much have you invested with them?

The cost of this particular project was around $22,000.

What is the status of this engagement?

The project ran just about one month, from September–October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There’s unanimous satisfaction at all levels of our organization: from C-level executives in our firm to the people who were directly involved in the project. We could really see the input versus output; everybody’s happy with the quality of their delivery.    

How did The Yard Creative perform from a project management standpoint?

They were professional, direct, efficient, and communicative. They answered any questions we had, continually asked us for feedback, and continually integrated that feedback. About 80% of the time, we communicated via email, but we also spoke on the phone.  

With other agencies, we could express that we want something done a particular way and repeat it 3–4 times, and it still wouldn't be done that way. The Yard Creative went precisely in the direction that we asked for and provided appropriate suggestions. The outcome was a very good balance between what the client wanted and what they advised.

What did you find most impressive about them?

Their friendliness and customer-oriented friendly behavior were great. They’re very welcoming and interact with you like you’re a true partner.

Are there any areas they could improve?

I can’t really think of anything. I’d recommend them to consider taking on more foreign projects. They could expand their inhouse team to have wider language proficiency. Our documents were well done in English and German, but it wouldn’t be bad if they had more of a multilingual team.  

Do you have any advice for future clients of theirs?

Have a good kickoff call at the beginning, for context—ours lasted between 60–90 minutes. We also sent them a lot of documents to help them understand the scope of the project. That establishes a good foundation, and it’s easier to proceed from there.

It’s also important to maintain consistent communication. Define and consolidate your points of contact, so you’re not bombarding them with different messages and emails.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Brand Messaging & Package Design for Food Company

“They helped us really understand our customers and what they want and need.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2016 - Mar. 2017
Project summary: 

The Yard Creative provided brand consulting, user research, and product and packaging design for a startup in the food delivery industry. Their team focused on driving customer targeting and retention.

The Reviewer
 
11 - 50 Employees
 
London, United Kingdom
James Green
Director, Nutriseed
 
Verified
The Review
Feedback summary: 

The creative direction provided by The Yard Creative’s team exceeded all project stakeholder expectations and has expanded the business significantly since their involvement began. They demonstrated unparalleled passion for design and commitment to their client’s success throughout the project.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of Nutriseed. We are a food delivery company that’s been around for the last five years and was created from my kitchen table.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Yard Creative?

Over the last 5–6 years we’ve grown the scale of our production quite rapidly. We’ve traditionally done all of our design in-house, but we were really looking to capitalize on the existing strengths of the brand and create more of a hierarchy within our products and give us a stronger identity in the marketplace.

SOLUTION

What was the scope of their involvement?

The Yard Creative worked with us on brand identity. That started with identifying the values of our brand and articulating our sales message better. We did customer research on who our target audience really was, which actually ended up being significantly different from who we thought our biggest customer would be.

From there, they took that information and applied it to the lineup of products and completely lifted the brand and the design of our packaging as well.

What is the team composition?

I had direct contact with Steve (Managing Director, The Yard Creative) and Sarah (Account Manager, The Yard Creative). I believe there was a designer and copywriter working on the project as well.

How did you come to work with The Yard Creative?

I had seen the work they did for a similar brand in our space and was very impressed with their work, so I reached out to them. We considered about 4 other companies in our shortlist for the engagement, but we thought they were very passionate, and really just understood design on a deep level.

Beyond that, it meant a lot to be working alongside the managing director of the brand. The pair of them have a very personal touch to the way that they approach the project and really good attention to detail that helps them stand out from the crowd.

How much have you invested with them?

We spent around £28,000 (approximately $36,000 USD) in total.

What is the status of this engagement?

I believe we worked together from December 2016–March 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

This project was probably one of the best things for us, at a time when we were a relatively new brand. It helped us really understand what each sale was about and what our customers and what they want and need. Their suggestions regarding building an online community have significantly boosted retention and driven customers back to the site.

From a design perspective, they gave us a really good hierarchy and ruleset that we’ve been able to roll out across over a hundred and twenty products. We credit them with being able to increase our conversion by over 1,000% and our total business by 20% since we started working with them.

How did The Yard Creative perform from a project management standpoint?

They were great to work with. Their team was always incredibly professional and passionate. They communicated throughout the project and always did what they said they were going to do exactly when they said they were going to deliver it. We communicated either face-to-face or by phone and email, which was always very intuitive and effective.

What did you find most impressive about them?

Their passion and enthusiasm for design are by far the most impressive aspect of their company. It is very, very rare to find a good agency that is equally skilled and passionate about design and the world.

Are there any areas they could improve?

No. I honestly don’t think there’s anything they could do better.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Full Rebranding & Interior Design for Ice Cream Company

"From the first time I met with them, they gave me time and attention."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2019 - Ongoing
Project summary: 

The Yard Creative provided full rebranding, design, and renaming services. Their team helped with name selection and the final brand package. They also are working on an interior design project.

The Reviewer
 
11 - 50 Employees
 
London, United Kingdom
Scott Burgess
Co-Founder, Good Times Roll
 
Verified
The Review
Feedback summary: 

The vendor successfully created a brand that was well-received by the target audience. The Yard Creative's work transformed the client's business as it expanded into a new market. Communicative and innovative, their team always gave focused, empathetic attention to the client's project.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Good Times Roll, a London-based ice cream company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Yard Creative?

We wanted to do a total rebrand. We’d been given the opportunity to expand from a small location in southwest England to some larger locations in London. Because of this, we wanted to rebrand from scratch to effectively target this new market.

SOLUTION

What was the scope of their involvement?

The Yard Creative worked on renaming and graphic design for the rebranding project. Their team targeted our brand to an exact audience in London by developing a tone of voice, imagery, fonts, logos, and colors. They offered a list of names and we had a selection process for that. We wanted to use this brand package going forward as a company as we expanded.

To start, we met with a few people at The Yard Creative and explained our story. After this, they kept asking questions to learn more about us. They wanted to know exactly where we wanted to go with the rebranding effort and as a company. We’ve also hired them to work on interior design with some new locations.

What is the team composition?

There were three people: an account manager and two graphic designers.

How did you come to work with The Yard Creative?

Some landlords we were working with recommended The Yard Creative.

How much have you invested with them?

We invested $10,000-$25,000. It was a lot, and we went into some debt to finance it. However, the work paid off. 

What is the status of this engagement?

We started in January 2019. The rebrand is complete, but we needed support with store design, so we contracted the interiors team. We’ve just started working on designing a few new locations. We’ll be working with them more going forward.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I had a vision of what I wanted the brand to look like and who our target audience was. They translated the vision in my head to a brand that was well-received in the market. They gave us focus and executed the brand strategy. We’ve had lots of positive feedback and people saying the design looks cool. It’s transformed my business for the better.

Whenever we make any type of content, the design captures the essence of the brand. For example, the new brand had a viral video over the summer with six million views worldwide.

How did The Yard Creative perform from a project management standpoint?

They’ve done really well. The whole process is effectively organized. It was very open the whole time. I could always pick up the phone and speak to anyone if I had questions. They’re very patient and open to ideas we had. They did a good job of challenging us and trying to refine our thoughts on the design. Every time we met with them, we got full documentation and outlines of what happened.

Communication occurred via phone and email. We’ve met in person for lunch or I’ve gone into their offices to meet in person. They are very responsive to our needs. I never need to push them for anything.

What did you find most impressive about them?

From the first time I met with them, they gave me time and attention. I started with a very small business, smaller than the clients they typically work with. I met with the founder for a long time. We had a long meeting and they really paid attention. This was before I even signed up as a client. Both of us wanted a long-term working relationship.

Are there any areas they could improve?

No, I don’t have anything.

Do you have any advice for potential customers?

Have a very clear idea of what you want to achieve in your head. You should also be open to listening to their ideas. I trusted them and it’s worked out very well.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    It’s a lot of money to invest. Overall, we’re seeing a return on investment.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer