XQL Group

BACKGROUND

Please describe your company and position.

I am the CEO of SolarSpark

Describe what your company does in a single sentence.

SolarSpark is a casual puzzle game development and design studio specializing in production support for mobile game companies, including level design, game design, UI/UX, and hybrid-casual development.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XQL Group to accomplish?

• Improve our visibility in AI search
• Strengthen our website positioning
• Generate inbound leads

SOLUTION

How did you find XQL Group?

Online Search

Why did you select XQL Group over others?

• High ratings
• Great culture fit

How many teammates from XQL Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged XQL Group to improve our visibility in AI assistants and strengthen our website as a conversion channel.

They worked on AI Search Optimization for one of our most important commercial keywords, helping us secure strong visibility and top placements in tools like ChatGPT for commercially relevant prompts. At the same time, they helped us remake the website to improve positioning, sharpen the messaging, and create a clearer path to conversion.

The work combined strategic positioning with practical execution, which was important for us because we needed both stronger visibility and a website that could convert that visibility into real business opportunities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The most important result was that we achieved strong visibility in AI assistants for a commercially important keyword in our space. We started appearing prominently in tools like ChatGPT for relevant buying-intent prompts, which gave us confidence that the strategy was working.

That visibility also translated into increased website traffic and our first inbound leads from the website connected to this effort. In parallel, the website remake improved how we present our offer and made the site more conversion-focused, which strengthened the overall impact of the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

XQL Group were proactive, responsive, and easy to work with throughout the engagement.

They moved quickly, communicated clearly, and kept the work focused on outcomes rather than just deliverables. We especially appreciated that they combined strategic thinking with execution. 

What was your primary form of communication with XQL Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was that they understood an emerging channel of Generative Engine Optimization before most agencies even started paying attention to it. They were not just talking about AI search in theory; they knew how to approach it in a practical way and connect it to real commercial outcomes. Plus, they have vast experience in the software development, outsourcing industry and clearly knew the type of buyers we wanted to attract.

I also appreciated that they did more than improve visibility. They understood that visibility alone is not enough, and helped us improve the website positioning and conversion path so the traffic had a better chance of turning into real leads.

Are there any areas for improvement or something XQL Group could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and position.

I am the Partner of Baytech Consulting

Describe what your company does in a single sentence.

Baytech architects, designs, and builds custom software applications from the ground up using a 100% onshore team super-powered with AI efficiency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XQL Group to accomplish?

• Run Meta ads
• Generate leads and qualified calls

SOLUTION

How did you find XQL Group?

Online Search

Why did you select XQL Group over others?

• High ratings
• Great culture fit

How many teammates from XQL Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged XQL Group to launch Meta ads as a new channel for our software development services.
They handled the process end to end, including strategy, audience development, creative direction, funnel setup, and campaign launch. In addition to campaign execution, they integrated the lead flow with our CRM to ensure proper tracking.

Beyond paid acquisition, they also worked on strengthening our visibility in AI-driven search environments, helping position Baytech in LLM-generated answers for an important commercial keyword in our space.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The most important outcome was that we successfully closed a deal that originated from the Meta channel they built. This validated paid social as a viable acquisition channel for our business.

In parallel, being referenced in LLM answers for a commercial keyword increased our visibility in AI-based discovery, which is becoming increasingly relevant in B2B buying journeys.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

XQL Group were proactive, responsive, and highly organized throughout the collaboration.

They took ownership of the process, consistently brought improvement ideas, and ensured that campaigns, tracking, and CRM integration were aligned. Communication was clear and efficient.

What was your primary form of communication with XQL Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their deep specialization in working with software development companies. Having supported more than 60 firms similar to ours, they clearly understand how our services are evaluated, how buyers think, and how to position technical expertise in a way that generates real demand.

That experience translated directly into results.

Are there any areas for improvement or something XQL Group could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and position.

I am the Lead of Marketing of Kitrum

Describe what your company does in a single sentence.

Kitrum is a global custom software development company helping fast-growing businesses in Healthcare, Fintech, AI, and Logistics solve real business challenges — from pre-built frameworks to complex systems built from scratch.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XQL Group to accomplish?

• Test Meta ads channel
• Generate leads and qualified calls

SOLUTION

How did you find XQL Group?

Referral

Why did you select XQL Group over others?

• High ratings
• Great culture fit

How many teammates from XQL Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged XQL Group to build and execute a Meta ads strategy targeting healthcare audiences for our software development services. The goal was to generate qualified demand from our ICP and validate Meta as a scalable acquisition channel.
XQL Group took full ownership of the campaign setup, including strategy, audience development, funnel structure, creative direction, and launch coordination. They worked as a true extension of our internal team, ensuring everything was implemented correctly and efficiently.

Their approach was structured, highly communicative, and focused on lead quality rather than vanity metrics. They consistently aligned the execution with our positioning and sales process, which made the outcomes much stronger than typical paid lead gen campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We held 21 real calls with our ICP, and the campaign produced 10 sales-qualified opportunities that our sales team was genuinely happy with.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

XQL Group’s project management was one of the strongest parts of the engagement.

They were responsive, proactive, and highly organized throughout the entire process. Communication was consistent and clear, and they coordinated all moving parts of the campaign setup without creating overhead for our internal team.

They worked with strong ownership, kept timelines under control, and ensured the campaign execution stayed aligned with business goals, not just ad platform performance.

What was your primary form of communication with XQL Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was XQL Group’s depth of experience with software development companies.

They also went far beyond simply launching campaigns. They proactively helped us improve the full lead flow, including funnel structure and CRM integration, so leads were tracked properly and followed up consistently. This made the campaign more operationally effective, not just “successful in Ads Manager.”

Overall, they acted like a senior marketing partner, not a vendor. They've brought structure, strong execution, and constant initiative to improve outcomes across the entire funnel.

Are there any areas for improvement or something XQL Group could have done differently?

Nothing comes to mind.  

BACKGROUND

Please describe your company and position.

I am the Founder of DataPlumbers

Describe what your company does in a single sentence.

Fractional data team for multichannel apparel brands

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XQL Group to accomplish?

• Create an inbound GTM strategy and roadmap

SOLUTION

How did you find XQL Group?

Reddit

Why did you select XQL Group over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from XQL Group were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Overview

XQL Group developed a 3-month marketing strategy roadmap for a fractional data team service targeting fashion and apparel brands. Delivered through five integrated workstreams.

 
1. Website Expansion

Scoped and structured a full buildout of 19 service and role-based pages, each following a defined conversion architecture (Problem → Solution → Cases → Testimonials → CTA), published progressively across the three months.

 
2. Lead Magnet Stack & LinkedIn Distribution

Designed a tiered library of 6–9 lead magnets (checklists, sample reports, swipe files, playbooks) tailored to the ICP. Distributed via LinkedIn at two posts per week using a comment-to-DM mechanic to move engaged followers into booked calls.

 
3. Meta Ads

Specified a full lead generation setup including a high-intent Instant Form with hard qualification fields routing directly to a booking link. Campaign runs at €30/day with six static creatives and three founder videos, optimized weekly.

 
4. Guest Posts for AEO & AI Visibility

Ten placements targeting core keyword clusters and long-tail AI search phrases, each linking to a relevant service page. Total budget €2,000 via paid placement network.

 
5. Reddit & Community

Ten value-first posts across four relevant ecommerce subreddits, mixing anonymized case studies with practical how-to content. Posts are AI-search indexable and drive profile-based inbound.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The engagement delivered a clear, actionable strategy and prioritized roadmap . Measurable progress at this stage includes a fully documented 5-channel go-to-market plan, a defined ICP and north star metric , a scoped 19-page website sitemap, a tiered lead magnet library of 6–9 assets, and a costed budget framework . These outputs provide the foundation for execution.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

XQL Group demonstrated strong project management throughout the engagement. Deliverables were completed on schedule, and the team maintained clear communication at every stage. They were responsive to feedback, quick to incorporate input, and proactive in flagging decisions that required our involvement. Overall, working with them was smooth and collaborative - they made a complex strategy process feel straightforward.

What was your primary form of communication with XQL Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to quickly grasp a complex, niche business model and translate it into a focused, prioritized plan. Rather than overwhelming us with options, they cut straight to what mattered and sequenced the work in a way that made execution feel achievable. That combination of domain understanding and strategic clarity is rare.

Are there any areas for improvement or something XQL Group could have done differently?

Nothing significant to flag. The engagement met our expectations and the quality of their work is consistently high.

BACKGROUND

Please describe your company and position.

I am the COO at of Computools

Describe what your company does in a single sentence.

Computools is a global software engineering and consulting company with 250+ engineers, 400+ delivered projects, ISO 9001/27001 certifications, GDPR & HIPAA compliance, Microsoft and AWS Partner status—trusted by Visa, Epson, IBM, Dior, Bombardier and the British Council.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XQL Group to accomplish?

• Improve website conversion through new messaging and value propositions.
• Increase inbound lead flow.
• Strengthen overall marketing strategy.

SOLUTION

How did you find XQL Group?

Referral

Why did you select XQL Group over others?

• High ratings
• Referred to me

How many teammates from XQL Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We initially engaged XQL Group to help us refresh our website. The goal was to improve conversions, sharpen our core message, and build differentiated value propositions for several ICPs and industries. Their involvement quickly proved more valuable than expected, which led us to expand the collaboration into Fractional CMO consulting.

They rebuilt our messaging architecture, clarified our positioning, and helped us communicate our services in a way that aligned with buyer expectations. They reviewed and refined our website content, improved our value propositions, and upgraded our content structure for clarity and conversion impact.

As we expanded into a wider growth initiative, they introduced a structured plan focused on SEO, and Generative Engine Optimization. This became a major driver of our inbound performance. They helped us appear in AI-based search and review environments, including ChatGPT and other models, for competitive retail and financial industry queries. Their Generative Engine Optimization approach resulted in us securing the number one position in AI reviews for a key retail software development keyword within one month.

Their support extended into paid acquisition. They launched Meta ads, produced creatives, and built lead funnels that began generating qualified appointments from our target audience. This opened a new and reliable channel of lead generation for us.

They also reviewed our blog content, strengthened SEO workflows, and helped us refine our industry-focused content strategy. Organic traffic now shows a positive upward trend, and inbound lead quality has significantly improved. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a clear and measurable lift in the volume and quality of inbound leads. The combination of new messaging, content improvements, and Generative Engine Optimization made a direct impact on our pipeline.

We reached the number one position in AI reviews for a competitive retail software development keyword, and we became referenced in ChatGPT for multiple industry terms. These placements have already produced qualified leads, several of which converted into closed contracts.

Organic traffic continues to grow, and our website now delivers higher quality inbound interest. Meta ads generated appointments with decision-makers in our target industries, giving us predictable acquisition through paid channels with CPL of $36.

The improvements in content quality, messaging clarity, and industry-specific positioning created a more consistent inbound engine across multiple touchpoints.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

XQL Group managed the engagement with strong ownership and consistency. They operated with the discipline and initiative of an internal senior marketer rather than an external agency. They kept communication tight, surfaced issues early, and consistently brought new ideas forward.

Their understanding of the custom software development business made execution efficient. They anticipated challenges, guided our decisions, and helped us avoid unnecessary experimentation.

What was your primary form of communication with XQL Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their depth of specialization in B2B tech and software development services was a major differentiator. They understand the nuances of our industry, our buyer personas, and the reality of selling engineering services, because they have worked with 53 software development companies like ours.

Their expertise in Generative Engine Optimization stood out as well. They understand how to influence AI-based discovery systems, and they deliver results in areas where most agencies lack both experience and methodology.

We also valued their proactiveness. They constantly identified opportunities, recommended improvements, and helped us focus on what moved the needle.

Are there any areas for improvement or something XQL Group could have done differently?

 Nothing comes to mind.

BACKGROUND

Please describe your company and position.

I am the CEO of Hoverla Soft

Describe what your company does in a single sentence.

Hoverla Soft is a trusted tech partner providing end-to-end product development, from MVP creation to deploying scalable solutions, supported by expert developers and tailored Fractional CTO services for startups and businesses worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XQL Group to accomplish?

• Establish a marketing framework for effective lead generation.
• Develop marketing strategy aligned with business goals.
• Review and optimize the company website for improved performance and conversions.

SOLUTION

How did you find XQL Group?

• Referral
• Other

Why did you select XQL Group over others?

Referred to me

How many teammates from XQL Group were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

XQL conducted a detailed audit of our website and developed a marketing strategy tailored to our budget, focusing on an ABM campaign. For the campaign, they created deep ICPs and designed a strategic sequence to effectively target our audience.

Additionally, XQL created niche-specific and general presentations, a presentation-portfolio, and prepared case studies for our website. They reviewed and optimized our main LinkedIn accounts and provided overall strategic consulting to support our marketing efforts. They also assisted in the recruitment process by helping us hire a Lead Generation Specialist/SDR.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

XQL developed a clear ABM campaign strategy, including detailed ICPs and outreach sequences, which is currently in progress. With their expertise, we also created several key materials, such as niche-specific and general presentations, a presentation-portfolio, and case studies for our website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All communication was managed through weekly marketing syncs on Google Meet, complemented by daily messaging on Slack. XQL created a comprehensive marketing plan focused on ABM, providing clear guidance to ensure the campaign stayed aligned with our target audience and objectives.

What was your primary form of communication with XQL Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

XQL Group stands out due to its tailored and data-driven approach to marketing. Instead of providing generic strategies, they conducted an in-depth analysis of our business needs and developed a highly customized ABM campaign. Their ability to combine strategic vision with hands-on execution was particularly valuable. Additionally, their expertise in optimizing LinkedIn presence and recruitment support made a significant impact on our outreach and lead generation efforts.

Are there any areas for improvement or something XQL Group could have done differently?

Honestly, everything went smoothly, and we were fully satisfied with the collaboration. The team was highly professional, proactive, and delivered exactly what we needed. At this point, I can’t think of anything specific that needs improvement. Keep up the great work! 😊

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Noltic

Describe what your company does in a single sentence.

Noltic is a Salesforce consulting and development company that specializes in delivering customized Salesforce solutions, including integrations, implementations, and optimizations, to help businesses maximize their CRM capabilities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XQL Group to accomplish?

• Step in as a Fractional CMO to provide stability and continuity during the replacement of the Head of Marketing
• Audit the existing marketing efforts and build a marketing strategy
• Develop new service pages and blog articles to improve website visibility
• Launch retargeting campaigns to enhance audience engagement
• Manage and oversee contractors for link building and content creation
• Optimize SEO efforts to increase search engine rankings for key pages

SOLUTION

How did you find XQL Group?

Referral

Why did you select XQL Group over others?

Referred to me

How many teammates from XQL Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

XQL first conducted a thorough audit of our existing marketing efforts and developed a comprehensive marketing strategy from scratch. They focused on creating new service pages and blog articles to boost our visibility, while also launching targeted retargeting campaigns. XQL managed and coordinated contractors for link building and content creation, ensuring seamless execution.

Additionally, they optimized our SEO strategy, which resulted in 12 out of 24 key service pages ranking in the top 10. Their efforts consistently improved our overall performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With the XQL team, we defined a clear marketing strategy for the end of the year and successfully hired key developers for our website. XQL launched retargeting campaigns through LinkedIn and developed a strong content marketing strategy for our blog, ensuring the publication of high-quality articles aligned with Google’s EEAT guidelines. Over the course of four months, we completed the creation of 31 service pages as part of the planned content strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All communication was handled through twice-weekly marketing syncs via Google Meet, with additional day-to-day messaging on Slack. XQL developed a six-month marketing plan, providing clear direction across various channels to ensure we stayed on course.

What was your primary form of communication with XQL Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their deep marketing expertise overall and professional approach are remarkable

Are there any areas for improvement or something XQL Group could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Content Manager of Inoxoft

Describe what your company does in a single sentence.

Inoxoft is a custom software, web, and mobile application development company. We deliver innovative digital solutions across diverse industries (including Healthcare, Fintech, Education, Logistics, Real Estate, and Blockchain) to empower startups and small to medium-sized companies to achieve their business goals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XQL Group to accomplish?

• Manage and oversee contractors for link building and content creation
• Refine the inbound content strategy to attract more leads
• Improve the website’s overall performance and enhance the user experience

SOLUTION

How did you find XQL Group?

Referral

Why did you select XQL Group over others?

Referred to me

How many teammates from XQL Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The XQL Team provided advisory services on our new content strategy, ensuring it was tailored to generate inbound leads. They also created a link-building plan to improve the website's DR and participated in redesigning the blog pages by incorporating lead-generation elements.

During the project, the XQL team closely monitored the website's current performance, tracking various KPIs to observe the effectiveness of our strategies. They provided ongoing consultations to us, offering insights and recommendations for further marketing activities

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

XQL launched several successful Facebook and Instagram campaigns, generating a strong number of qualified leads. We collaborate in brainstorming sessions each week to design and implement new strategies to further boost lead quality and volume. Alongside managing these campaigns, XQL effectively handled link-building and content creation, ensuring alignment with our overall marketing objectives.

Additionally, we focused on updating outdated content on the website, particularly on service pages and blog articles, to ensure the publication of high-quality content that adheres to Google’s EEAT guidelines, further improving our SEO performance and user engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is proactive and well-organized, maintaining control over every aspect of the project. We have weekly calls to review progress, address updates, and align our strategies. 
Additionally, there’s seamless daily communication through messaging apps, which allows for quick responses and immediate reactions to any requests or changes. Their responsiveness and ability to adapt to our needs have made the collaboration smooth and highly efficient.

What was your primary form of communication with XQL Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impresses us most is their proactive approach and genuine commitment to our success. They consistently bring ideas and concepts to boost our marketing, quickly adapt if something doesn’t work, and remain ready with new strategies. Their focus on results and true interest in making things work set them apart.

Are there any areas for improvement or something XQL Group could have done differently?

Honestly, nothing significant comes to mind. They’ve been responsive, proactive, and results-driven throughout our collaboration. If anything, minor adjustments or enhancements come up, they’re quick to address them, so it’s hard to point out any major areas for improvement.

BACKGROUND

Please describe your company and position.

I am the COO of DBB Software

Describe what your company does in a single sentence.

DBB Software is a product software development provider specializing in transforming innovative ideas into market-ready products, reducing web and mobile app development time by up to 50% using pre-built solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XQL Group to accomplish?

• Audit the existing marketing efforts and build a marketing infrastructure from scratch
• Create a comprehensive marketing strategy with a clear UVP and proper messaging
• Start lead generation through various marketing channels
• Assist in hiring key in-house marketing specialists (Content Writer, Lead Gen Specialist, SEO Specialist, etc.)

SOLUTION

How did you find XQL Group?

Referral

Why did you select XQL Group over others?

Referred to me

How many teammates from XQL Group were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

XQL first helped us develop a comprehensive marketing strategy, starting by defining our unique value proposition and identifying key marketing channels to focus on. They then assembled a team of in-house specialists, including a Content Writer, SEO expert, Website Designer and Lead-Gen Specialist, to execute the strategy. With the team in place, XQL initiated a full website redesign to address content, design, and conversion issues. 

After that, they optimized our LinkedIn profiles, which led to a 10% monthly increase in social media engagement. They also prepared a six-month content plan aimed at attracting and converting leads, while ramping up SEO efforts with a focus on link building and content marketing. As part of their SEO work, XQL audited and started rewriting and improving blog articles.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With the XQL team, we defined a clear marketing strategy and established the company’s unique value proposition. They helped us hire key specialists for our marketing team and initiated a full website redesign. XQL also started launching outreach campaigns through LinkedIn and email. Additionally, they developed a strong content marketing strategy for our blog and started publishing high-quality articles that follow Google’s EEAT guidelines

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All communication was managed through weekly marketing syncs, held twice a week via Google Meet. XQL created a marketing plan for the next six months, outlining the direction by marketing channels to keep us on track. They also set up a Notion board to track and update the team’s tasks.

What was your primary form of communication with XQL Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out about XQL is their expertise in the tech industry, combined with their consultative approach. They consistently demonstrate strong knowledge of various marketing strategies and always present multiple options with clear pros and cons for each approach. Rather than just executing requests, they act as true advisors, suggesting innovative solutions we hadn't considered and backing their recommendations with solid data and industry insights.

Are there any areas for improvement or something XQL Group could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Head of Operations of Ecrivio

Describe what your company does in a single sentence.

We offer content writing services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XQL Group to accomplish?

• Assist in developing and enhancing the SEO and content strategy for several of our high-profile software development clients.
• Improve the SEO performance of our clients' websites.
• Build content strategy.

SOLUTION

How did you find XQL Group?

Referral

Why did you select XQL Group over others?

• Pricing fits our budget
• Referred to me

How many teammates from XQL Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

XQL Group was responsible for crafting detailed content outlines and strategies that served as a blueprint for our writing projects. Their scope included market research, keyword analysis, and the creation of content frameworks that our writers used to produce SEO-optimized blog posts and service pages. 
Key deliverables from XQL Group included comprehensive content outlines, SEO keyword integration strategies, and periodic reviews to ensure the content aligned with the evolving SEO landscape and client expectations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since implementing the content strategies developed by XQL Group, we've seen a noticeable improvement in the SEO performance for our clients' websites. This includes higher rankings for targeted keywords, increased organic traffic, and improved user engagement on the blog posts and service pages we produced based on their outlines and guidance.
Their strategies not only supported our content creation efforts but significantly contributed to the overall digital marketing objectives of our clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

XQL Group's project management was exemplary. They consistently delivered high-quality content outlines on time, which was crucial for keeping our content production schedule on track. They were highly responsive, addressing any queries or adjustments we needed promptly. Their proactive approach to communication and feedback made it easy for us to maintain workflow efficiency and adapt to any project changes seamlessly.

What was your primary form of communication with XQL Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most about XQL Group was their deep understanding of the B2B software development market, which enabled them to tailor their content strategies effectively. Their ability to merge technical SEO requirements with engaging content ideas was particularly impressive. This unique blend of technical expertise and creative strategy has been instrumental in elevating the quality of our content and enhancing the overall effectiveness of our SEO efforts.

Are there any areas for improvement or something XQL Group could have done differently?

Nothing to suggest so far