WebFX

BACKGROUND

Please describe your organization.

Kauffman's Animal Health manufactures animal health nutritional supplements for cows, horses, dogs, and so on.

What is your position?

I am one of the office managers. One of my roles here is managing the company website.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with WebpageFX?

We wanted to bring more traffic to the website and to create more sales through that traffic.

SOLUTION

Please describe the scope of their involvement in detail.

When they started out the collaboration, they made changes to our web page's design. They currently work on SEO [search engine optimization] for our site. We also advertise our shop through Google AdWords.

How did you come to work with WebpageFX?

We looked online for SEO companies that would be geographically close to us. WebpageFX has headquarters in Harrisburg, [Pennsylvania,] which was convenient. Reading their reviews and the fact that they work with Magento made us decide to work with them.

Could you provide a sense of the size of this initiative in financial terms?

The annual cost for our services is between $10,000 and $50,000.

What is the status of this engagement?

We've been working with them for nine months. We have no plans to stop.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We are satisfied with WebpageFX. They've come through on everything they promised. They're very professional. We'd like to have more traffic to the page, but the current SEO work has been done for less than nine months.

Our orders come both through the online shop and through phone calls. Our sales have been steady. A big percentage of our online sales come from repeat buyers that do business with us on a monthly basis. We do have new customers that reach us online, which I can relate to the work that WebpageFX are doing in terms of SEO work.

The general traffic numbers have also gone up. Much of it is traffic coming from our Google RSS feed. We can track these numbers, and they're not something we'd seen before working with WebpageFX. It's a 100 percent increase from our previous numbers.

How did WebpageFX perform from a project management standpoint?

Tasks are completed on time, and there haven't been any issues whatsoever with their work.

What distinguishes WebpageFX from other providers?

I can only compare them to the previous company we've worked with. WebpageFX are far more professional.

Is there anything WebpageFX could have improved or done differently?

I can't think of anything.

BACKGROUND

Please describe your organization.

We are a workers' compensation firm. We represent the client and not the companies.

What is your position?

I am the office manager.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with WebpageFX?

We needed help in attracting more clients.

SOLUTION

Please describe the scope of their involvement in detail.

They work on SEO [search engine optimization] and Google pay per click for us. They've also maintained and updated elements of our website.

How did you come to work with WebpageFX?

We interviewed several companies. Initially, we wanted to employ one vendor for PPC and another for website marketing. After meeting with WebpageFX, we decided they were the best source for both of those services.

Could you provide a sense of the size of this initiative in financial terms?

We pay them $10,000 to $50,000 annually.

What is the status of this engagement?

We started working with them in October 2015. The work is ongoing.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We've now had 60 days to evaluate results from working with WebpageFX. Our calls have increased. We've been contacted through the website by more people enquiring about our services. The changes have been to our benefit. They've done a lot for us, and we've just started with them. I'm anxious to see what will happen in the next 60 days.

How did WebpageFX perform from a project management standpoint?

We speak to our account manager two to three times a week. She details all the work that they're doing, including the status of the current running campaigns.

What distinguishes WebpageFX from other providers?

I like the way in which they communicate with us. We receive constant emails about updates to our blogs and things of that nature. It encourages our staff to come up with more information to put on the site. Going through this process with them has been a huge benefit for us.

Is there anything WebpageFX could have improved or done differently?

At this moment, no.

BACKGROUND

Please describe your organization.

Coastal Life Systems has been around for 27 years. We started as a distributor of surgical products and, through the years, have grown and purchased a smoke evacuation product line, which is a system of products that are used in surgical procedures for capturing the smoke that is generated. The company that we bought was using an SEO [search engine optimization] vendor, called WebpageFX, so we inherited them.

What is your position?

I am the manager of marketing and customer service. 

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with WebpageFX?

We are currently in charge of manufacturing and distribution. Three years ago, a decision was made to change our business model from strictly having an outside field sales force to a more centralized marketing system, using pay per click, SEO, and so on. We still kept the outside team, but most of the investment and emphasis is on the centralized marketing, which we've oriented toward in the past two and a half years [since 2013].

We did look at different distributors for our product lines, but didn't find what we needed. As a result, we decided to convert our site into an e-commerce outlet, which has proven to be very successful. In order to maximize its potential, we've come to depend on WebpageFX for SEO and analytics since e-commerce is everything these days.

SOLUTION

Please describe the scope of their involvement in detail.

Their work started off as SEO, moved into pay per click, and has grown from there. We've added services, our confidence in them grew, and we invested more as we started to see success. We're doing remarketing, and we work on social media in-house. WebpageFX have given us a quote on other services they can offer in these areas, and we will consider them.

We've also decided to do two email blasts per quarter for which WebpageFX has helped us. They've created content and keywording for us, extending even to the images that go into the website. They've assessed whether the website should be made more mobile-friendly, which is something we are planning on doing. WebpageFX has been very helpful in getting us a better understanding of the industry.

How did you come to work with WebpageFX?

We inherited them. The company that we bought had an e-commerce website that was far from robust for which they decided to hire an SEO company. I'm not sure how long they worked together. We've had such a success with them that we wouldn't dream of ever changing.

Could you provide a sense of the size of this initiative in financial terms?

We spend $5 million per year with them.

What is the status of this engagement?

We've been working with WebpageFX for two and a half years, and we're planning to invest more money into the effort. 

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We have a monthly meeting between our staffs in which we measure results. We look at who's visited the site, the bounce rates, and so on. We can track which competitors and what hospitals are looking at our website. We also look at revenue results for the current year compared to the previous ones. All these reports are generated by WebpageFX.

How did WebpageFX perform from a project management standpoint?

They are very organized with reporting and pumping out work on time.

What distinguishes WebpageFX from other providers?

We've formed good relationships with them. The person we work with on a regular basis is especially knowledgeable and friendly. I can't speak highly enough about them.

Is there anything WebpageFX could have improved or done differently?

I have nothing negative to say about the work they've provided for us. They send us a periodic survey asking a similar question, which I always leave blank. They've met all our needs and exceeded them many times.

BACKGROUND

Please describe your organization.

We are a contracting company providing exterior remodeling work. We work on fixes and replacements for gutters, trims, and so on.

What is your position?

I am the marketing manager. I handle online marketing and all other forms of advertising for the company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with WebpageFX?

We wanted to increase our online marketing and drive more traffic to the website. My company had worked with a different SEO [search engine optimization] firm, and their results were not impressive.

SOLUTION

Please describe the scope of their involvement in detail.

They help us with SEO work and pay per click. Everything outside of this is done in-house.

How did you come to work with WebpageFX?

I researched and contacted many different companies. I found WebpageFX through an article on the top 10 SEO companies.

What set them aside from everyone else was the initial meeting, where they sat down with us and listened to what we needed, as opposed to the other companies, which limited themselves to phone conversations, and gave the impression of just trying to sell themselves. The personal attention received from WebpageFX is what brought us to choose them.

Could you provide a sense of the size of this initiative in financial terms?

The yearly cost is $10,000 to $50,000, depending on the kind of work that we do.

What is the status of this engagement?

We've been with them for almost a year [since 2015]. We have no plans to stop the work whatsoever.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

In the past few months, we've notices a significant increase in our core website traffic. So far, 2015 has been the biggest year for the company in its 23 years of activity, which is due in large amount to the calls that we're getting. The company has been growing, and WebpageFX has been a big part of that. The money we're giving them has been a good investment.

Our web traffic has increased by about 75 percent. We've had 1.5 million more hits in 2015 vs. 2014. We have a big referral and repeat customer base, but Internet and online marketing is definitely competing right next to it as one of the top three ways to bring in business. WebpageFX have put in a lot of effort, and I've worked directly with their marketer.

How did WebpageFX perform from a project management standpoint?

They've done nothing but increase our online traffic. Jason [Ruhl], our internal marketer, almost gives the feeling that he works for our company. I have nothing negative to say about them in terms of SEO or PPC. The other companies weren't very responsive and made me doubt their effectiveness.

What distinguishes WebpageFX from other providers?

The responsiveness and personal attention they offer is amazing. When Jason, our internet marketer, was assigned to us, he made a two-to-three-hour trip to meet us personally. We talked about goals, where we wanted to be, our strategy for 2015, and so on. It showed that they really do care about our business. Even though we are just a client to them, sometimes I forget that.

If we contact Jason through phone or email, he responds right away, and, even when I need help with the website, he will try to figure it out for us and not charge us extra. He simply is there. That personal attention shows that they really care about our business.

Is there anything WebpageFX could have improved or done differently?

There really isn't anything. I have had no problems or complaints and look forward to seeing where we'll be a year from now.

BACKGROUND

Please describe your organization.

Our company is called Titan Alarm.

What is your position?

I am the marketing director. I am in charge of SEO [search engine optimization] work and web design.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with WebpageFX?

I am primarily a web and graphic designer, and I was hired as the marketing director. Therefore, our SEO work was mostly outsourced to WebpageFX.

SOLUTION

Please describe the scope of their involvement in detail.

They generate leads for us through Google search terms. We were ranking terribly for many of them and are now on page one and even slot first for most searches.

Their work centers on organic SEO. WebpageFX handles 60 percent of all our SEO with the other 40 percent being done in-house. They do offer pay-per-click and social media services, but we don't use them due to underwhelming results with previous companies. 

How did you come to work with WebpageFX?

They were recommended by a friend of my boss.

Could you provide a sense of the size of this initiative in financial terms?

The overall cost is hard to estimate. We use WebpageFX for both residential and commercial security, and our leads vary greatly in terms of pricing. For example, a lead may consist of a retired couple paying a $29.99 a month rate while another could be for a corporation paying upward of $2,000 per month.

What is the status of this engagement?

The work is ongoing. I plan to keep collaborating with them remotely in the future. We've been working together for eight months.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We've gotten a greater number of good quality leads since working with WebpageFX. Before, we used to get roughly the same numbers, but more than half of them did not close. Now, we make appointments for more than 90 percent of our leads. It's a rare occurrence to get a lower quality one from which we don't make money.

How did WebpageFX perform from a project management standpoint?

They're amazing to work with – very relatable and friendly. WebpageFX work around my schedule as much as needed. I plan on doing contracting work for another company that will also be using them. I will be working with them same WebpageFX manager for both companies. They work well in helping you achieve your company's goals and connect with you.

What distinguishes WebpageFX from other providers?

I don't like the big corporation feel of larger companies. You don't get that with them. They allocate their time to you and offer personalization. The person I work with has dozens of other clients, but always has the time to work with me if I need help.

Is there anything WebpageFX could have improved or done differently?

No. They've gone above and beyond.

BACKGROUND

Please describe your company and position.

I am the Service Team Leader of a fire fighting equipment company.

Describe what your company does in a single sentence.

Sell and service fire fighting equipment

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• create our website
• manage our website
• assist in online sales

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Pricing fit our budget

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

design web site, maintain and update website, start shopify, help manage shopify

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

volume of views on our website constantly increasing. online sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

very responsive. They are regularly open and understanding of our needs.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

communication was very good, regular meetings to discuss updates and progress

Are there any areas for improvement or something WebFX could have done differently?

I have no real complaints

BACKGROUND

Please describe your company and position.

 I am the Marketing assistant of a Licensing Consulting Firm

Describe what your company does in a single sentence.

We help to solve licences issues 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• To get more leads

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

Good value for cost

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Campaign Strategy and Planning:
   - Conduct thorough keyword research to identify relevant and high-converting keywords related to licensing assistance services.
   - Develop a comprehensive PPC campaign strategy to target potential leads effectively.
   - Create ad groups based on different aspects of licensing assistance, such as legal requirements, application process, and industry-specific licensing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of calls we received 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were professional and friendly. Answered all our questions and concerns. 

What was your primary form of communication with WebFX?

Email or Messaging App

What did you find most impressive or unique about this company?

• Their unique campaign. 
• Personal approach 

Are there any areas for improvement or something WebFX could have done differently?

Not sure 

BACKGROUND

Please describe your company and position.

I am the Office Manager of a dental practice.

Describe what your company does in a single sentence.

We are a general dentist private practice.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• SEO Optimization
• New Patient Inflow
• Page functions for UX

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from WebFX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Search engine optimizations made monthly.
• Monthly meetings to discuss optimizations with our lead, Lindsey. 
• She always delivers and is on top of requests and updates to stats. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• New patients coming into the practice from SEO

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lindsey always has timelines and updates for us and we can login and check at any time to see what our team is currently working on. Delivered on time and always responds to our questions and/ or needs. 

What was your primary form of communication with WebFX?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

There are individuals assigned to each appropriate category making them an expert in that area versus 1-3 individuals trying to juggle multiple things and things falling through the cracks. 

Are there any areas for improvement or something WebFX could have done differently?

No. We've been very impressed and pleased with our communication with Lindsey about where we are at and giving us options for optimizing!! 

BACKGROUND

Please describe your company and position.

I am the Owner and CEO of All Points Fasteners

Describe what your company does in a single sentence.

We sell fasteners to roofing, gutter, and HVAC industries. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Drive traffic to our website

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WebFX helps us with our google rankings, ppc, and tracking/converting leads

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our website traffic and revenue has gone through the roof! We are very happy with WebFX's services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Projects are completely in a timely manner. 
• We are provided regular reports and updates to our progress. 
• Communication is 10/10.

What was your primary form of communication with WebFX?

Virtual Meeting

What did you find most impressive or unique about this company?

This company is extremely responsive and their communication is stellar. 

Are there any areas for improvement or something WebFX could have done differently?

We are completely satisfied with their services.

BACKGROUND

Please describe your company and position.

I am the Vice President, Marketing of SPQ Brands

Describe what your company does in a single sentence.

Manufacture and market consumer products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Market our products online
• Create a website
• Create and execute a social media marketing plan

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

High ratings

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Create a dynamic, informative and easy to navigate website
• Create and maintain a Facebook social marketing presence
• Manage SEO
• Assist in Amazon listings and advertising

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We have the website we wanted
• We have a viable Facebook presence
• Our Amazon sales have increased measurably

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Each WebFX Associate was the consumate professional.  They were knowledgeable and friendly and did what they promised on time.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were experts, friendly, and very helpful.

Are there any areas for improvement or something WebFX could have done differently?

I really can't criticize anything they did or did not do.