Web Design & Development Agency
We design best-in-class experiences and technology-led solutions that drive performance and growth.
We’re an award-winning Web Design & Development agency. We focus on understanding the needs of both the brand and the customer to deliver user centric experiences that drive brand performance. As part of independent digital network TIPi Group, our clients can rest assured that all our design and development projects are completed with wider digital performance considerations in mind.
We create experiences that your customers will truly connect with. Our natural curiosity means that creativity and technology sit at the heart of everything we do and, by putting human insight at the core of our creative process, we eliminate assumptions and adopt an agile and innovative approach to everything we create.
Services:
Branding, UX & design
Website development
eCommerce consultancy
Hosting & integrations
Media Asset Production
Conversion Rate Optimisation (CRO)
SEO
headquarters
-
TIPi Group, 2nd Floor, 33 Foley Street, FitzroviaLondon, W1W 7TLUnited Kingdom
Focus
Portfolio
| Signature Staff - signaturestaff.com | Cookson Adventures - cooksonadventures.com | Maiiro - pack-of-lies.com| Starlight - starlight.org.uk | Mediworld - mediworld.co.uk | XP-21 - xp21.co.uk | GetItRight - getitrightfromagenuinesite.org | InsureandGo - discoverinteresting.com | Chuffed Store - thechuffedstore.com | Carverter - carverter.com | BookAShop - bookashop.app
Maiiro: Pack of Lies
New sustainable skincare company, Maiiro, came to Kitty and ROAST with the challenge of building a global launch campaign for their brand. But how could we create cut-through in an industry as tough as skincare? Launching the ‘Pack of Lies’ campaign, we were able to target the issue of the ‘ethical consumer’, designing and building an engaging microsite to successfully position Maiiro in a way that would make them more than just a brand.
Working alongside ROAST’s Content Marketing team, we knew that we needed to launch a campaign that went further than just brand or product awareness; a campaign that triggered an interest and a response in people. Only that would place the company on the map. So, we launched Pack of Lies, a campaign to raise awareness of the problem of greenwashing within the industry, positioning Maiiro as leaders of the charge in the fight against plastic packaging.
We designed and built a microsite to house the campaign, containing information about the issue, Maiiro’s brand ethos and other useful information about how we – the consumers – can help to tackle the problem. Designing the site, we had to ensure that the message was articulated through the creative – powerful and eye-catching – but that the site also had a high spec UX and was easy to navigate, essential for user experience.
Launching the Pack of Lies microsite rapidly created an online buzz around Maiiro and its stance on the plastic problem, driving traffic to Maiiro’s eCommerce site and securing 25 pieces of online editorial coverage. With an online readership of over 27.9 million through the coverage, we were able to create substantial conversation about the brand launch, establishing Maiiro as a disruptor within the industry.
Not only was the campaign a huge success for the client, but it has also been shortlisted in the 2020 European Content Awards.
Cookson Adventures: Venture beyond the extraordinary
Why?
With a desire to differentiate themselves, Henry Cookson Adventures came to us looking for a brand refresh, along with a brand new website to go with. The aim was to move the brand away from their perception of ‘that English company in the UK’ into the more ownable territory of ‘a global luxury brand for explorers’.
How?
For us, this was all about highlighting what Cookson do best – providing unique, one-of-a-kind memories that push the boundaries of adventure and luxury.
We wanted to bring these values to life in the clearest possible way, so an approach of ‘less is more’ was adopted. Whether it was copy, design, UX or photography, the approach underpinned everything throughout the refresh, creating a clear, clean and elegant look and feel for the brand.
Logo – A clean, sleek and sophisticated use of the brand’s initials. Contrast to thin strokes offer elegance whilst the serifs anchor the logo with a sense of trust and heritage.
Website design – Refined, uncomplicated and thought-provoking. Through powerful imagery, simple layout and emotive language, we set out to create a website that was both inspiring, functional and easy to use.
Tone of voice – Simple, confident and inspirational. These values allowed copy to become more emotional, making the brand seem more human without losing any credibility.
Result
Through our brand refresh, we were able to give Cookson Adventures a distinctive positioning within the luxury travel market. A new global stance has allowed for future-proofing, giving scope for the brand to grow into new territories (quite literally), services and offerings.
Not only do Cookson Adventures now have a brand that truly reflects them and their values, they now have a website that (through seamlessly integrating CMS and ECRM) helps prioritise leads, driving ROI, making the business more commercially viable.
InsureandGo: Discover Interesting
Specialist travel insurer InsureandGo wanted a microsite on which they could host intrepid tales told by real-life adventurers. So we built them discoverinteresting.com. Interactive, engaging, and beautiful, it’s not surprising that our site’s become a hotspot for travellers.
From exploring the still-faintly-radioactive Bikini Atoll, to jumping into the world of freediving, discoverinteresting.com essentially grew into an online travel publication.
Together with ROAST, we were able to make discoverintersting.com a success. It’s authentic and editorial style grew the site into a stand-alone online destination for adventurers. This ultimately allowed ROAST to achieve their goal of driving up overall rankings for InsureandGo.
BetVictor: Bet Calculator
With over 200,000 searches for ‘bet calculator’ related terms each month, BetVictor were missing out on the chance to attract new customers to their site. To make the most of this opportunity, the brand were looking for a bespoke solution that not only delivered a best-in-class asset, but cemented their positioning as a leading brand in this sector.
A digital experience that was as functional as it was user-friendly – two areas where other bet calculators fell short. With answer box capabilities allowing content from each ‘Bet Type’ page to be picked up by Google (maximising SEO potential), a bespoke calculation engine gave users calculations and accuracy that no other site could.
The best value for money for customers
The Bet Calculator helped users to get the best value out of their money by providing them with an asset which would show them what profits they would make from which combined bets and as a result the page became the second biggest page to drive new visitors after the homepage. It also ranked in the top five for key terms within 24 hours.
Due to its success, the content asset became a ‘go to market’ tactic for BetVictor’s expansion into foreign markets such as Germany and Korea, where they had a smaller audience.
Nextbase: Multi-Territory Website Build
After years of adapting the same website (through different companies and developers) to coincide with their growth, Nextbase were looking for a way to maximise their site’s potential, helping them expand into 10 new markets.
A new site, coded entirely from scratch. Through using WordPress Multisite, it was possible to quickly roll out the new markets, managing and customising the look and feel of each one from one WordPress installation. Simple layout and UX has meant that users can get the information they need in as few clicks as possible.
Laying the foundations for global dash cam domination
As a result, Nextbase has become the leading UK dash cam brand for non-brand search queries and has successfully expanded into over 10 markets. Other stats include:
Position 1 to 3 rankings for “Dash cam” and “Dash cams” (90,500 avg. monthly searches)
+39 featured snippets since launch (With an avg. 6,150 monthly searches)
+7.67% increase in organic sessions (YoY Oct-Dec – peak period)
Experian: Property Ladder
Despite being a market leader in consumer credit scoring, Experian wanted to move into the world of money comparison – an area with huge potential for growth, but with many price comparison sites, is hugely competitive.
Recognising the current issues around first-time buyers struggling to get onto the property ladder, Experian wanted to build an engaging piece of educational content (something easier said than done in a tightly-regulated financial industry). When it comes to mortgages, there can be a lot to take in. So we knew we had to come up with an experience that would not only give first-time buyers the relevant information, but an experience that would help them remember it too.
It’s why after looking at insights drawn from research, we decided to gamify the experience in the form of a quiz – a first for Experian in the UK. Using the quiz format allowed for facts and figures to become more digestible and in turn, more memorable. Users were also given the option to compare mortgage deals, allowing them to find out more and search the best price, all thanks to Experian.
Carving out a space within the mortgage sector
Through gamifying the mortgage process, we were able to build an educational, yet engaging digital experience. Thanks to The Property Ladder Quiz, first-time buyers can equip themselves with the knowledge needed to get their foot onto the property ladder.
Not only this, but the unique assets we created have differentiated Experian from competitors, allowing them to carve out a new space for themselves within the mortgage sector.
Reviews
the project
SEO, Web Design & Web Development for Distillery Company
"They’ve established a nice and clean user journey that allowed us to connect with our target audience."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder and director of Big Grin Distillery, a company based in Burford, Oxfordshire. We’ve started the business because of the lockdown. We began brainstorming and setting up the company and distillery once we’ve identified an opportunity in this field. We’ve produced gin and vodka since early December.
What challenge were you trying to address withWe Are Kitty?
During the lockdown, we realized that quite a large portion of our business would be online, so we wanted to get a website up and running in time for Christmas. That way, we'd be able to sell our products. We also wanted the platform to be a good poster of our brand and what we stand for.
What was the scope of their involvement?
We Are Kitty created our site on BigCommerce. Their goal was to build a platform that showed our youthful and fun side. Part of that was creating wireframes and designs. The team currently provides ongoing SEO support; they implement SEO efforts on all of our products. We also have them on retainer so that they can help us with any questions or changes we need to do on our website.
What is the team composition?
We regularly communicate with three people including We Are Kitty's designer and head of web development. We’re also occasionally in touch with their managing director.
How did you come to work with We Are Kitty?
We heard about We Are Kitty through word of mouth; I asked a few people around and someone recommended their team.
How much have you invested with them?
We’ve spent £7,500 (approximately $10,300 USD) on the initial build, which includes SEO, web development, and web design services.
What is the status of this engagement?
The project began in November 2020, and it’s ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We Are Kitty has aligned themselves with our needs, and they’ve assigned a developer that has been able to deliver our site quickly so that we can utilize it during Christmas sales. The team's bold and creative designs have allowed them to produce an attractive site that shows off who we want to be as a brand. They’ve also been able to create what we had envisioned in under four weeks — which is pretty unbelievable.
With their support, we’ve had over 1,500 visitors and a 30% increase in sales within the first month after launch. There has also been a 2.5% conversion in the first two months, which is 39% higher than the UK average. For SEO, our company’s name has been quite widely used. As a result, we’ve managed to get on top of all search results within a couple of weeks. Overall, We Are Kitty has been a perfect partner for us, and they’ve established a nice and clean user journey that allowed us to connect with our target audience.
How did We Are Kitty perform from a project management standpoint?
They amazingly reply to our emails, and they’re incredibly thoughtful with our wishes. We Are Kitty is very personable, and they work quickly to meet our deadlines. On top of that, they’re very responsive; they always get back to us immediately. We’ve used JIRA during the initial phase to share designs and place comments.
What did you find most impressive about them?
Their agility and adaptability have been impressive. We’ve given them a tight deadline, and they’ve managed to deliver.
Are there any areas they could improve?
No, there’s nothing to improve.
Do you have any advice for potential customers?
You can call them whenever you want, so don’t be afraid to get the most out of them.
the project
Website Development & Design for Healthcare Company
"They take their time to go through things with us, and we can reach them whenever we need them."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
Excalibur Healthcare Services Limited began operating early last year. During the COVID-19 pandemic, we realized that we needed to get medical devices and protection out to the public. As a result, we created XP21 as a subsidiary to provide the public with high levels of personal protective equipment (PPE) and other safety protection.
What challenge were you trying to address with We Are Kitty?
We needed an e-commerce platform that could handle B2C transactions. Our main goal was to have a professional website designed as quickly as possible.
What was the scope of their involvement?
We had a few documents prepared at the beginning of the partnership, but We Are Kitty mainly did all the discovery for us. We also had big design sessions, which allowed us to adapt the branding of the parent company into our new business.
We Are Kitty designed the frontend of our BigCommerce site, and they helped us developed an effective customer journey. After that, they designed the backend and integrated tools such as Salesforce. Additionally, they helped us integrate a payment system called Stripe.
After they created our site, the team explained how to set everything up and how we could utilize the platform. They also helped us create content and post images on the site’s frontend, and they continue to support our site.
What is the team composition?
We’re collaborating with an account manager, project manager, technical developer, designer, and business lead.
How did you come to work with We Are Kitty?
We reached out to some people within our own company and spoke about what we wanted to do. We Are Kitty’s name was raised then. After that, we got in touch and they made their brilliant pitch. They said that they could create our website as quickly as possible and for a really stripped-back price compared to what we were seeing from other companies. Ultimately, we went with them.
How much have you invested with them?
We’ve spent £14,000– £16,000 (approximately $19,200–$22,000 USD).
What is the status of this engagement?
Our ongoing work began in May 2020.
What evidence can you share that demonstrates the impact of the engagement?
Since we wanted to have our platform up and running quickly, we didn’t ask for any specific features. However, We Are Kitty has brought their own imagination to speedily develop our platform. On top of that, they’ve been helpful in recommending features for the site.
In the end, they’ve delivered a well-made site within six weeks. They’ve also ensured that we can be part of the emerging PPE market. Within a few months of launching, we’ve made just under £500,000 (approximately $680,000 USD) on the website and we couldn’t have done that without their work. Since our company has grown a lot, we're going to bring all tech efforts in-house. However, we still plan to reach out to them if we need their help
How did We Are Kitty perform from a project management standpoint?
Since we work remotely, we communicate via email, phone, and Zoom. We Are Kitty has great communication skills, and they’ve been very transparent throughout the engagement. They take their time to go through things with us, and we can reach them whenever we need them. I’m not the most technical person, so overseeing this project has been a bit daunting, but We Are Kitty has ensured that I feel confident in every step that I take.
What did you find most impressive about them?
We Are Kitty has closely worked with us and has delivered our requirements. They’ve also helped us streamline, and they’ve ensured that we use the right technologies.
Are there any areas they could improve?
Our brief has been straightforward and they’ve completely fulfilled it. They’ve never let us down in any way and there’s nothing that they can do differently.
Do you have any advice for potential customers?
Give them as much information as you can and be open to listening to their creative inputs. I’ve personally enjoyed working with them. I've worked with quite a few agencies and I’ve felt that We Are Kitty has been unbelievably friendly and professional.
the project
Web Design & Branding for Staff Recruitment Agency
"I couldn't be happier with the outcome."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are Signature Staff, a household staff recruitment agency supplying maternity nurses, nannies, housekeepers, butlers, chefs etc. to private households. I am Chairman of the company.
For what projects/services did your company hire We Are Kitty?
We hired Kitty to do a complete rebrand of the company and subsequent web design from scratch. The challenge was to create a new company name for a 60yr old business and make ourselves relevant from an SEO perspective
What were your goals for this project?
The goals of the project were to drive both customer and candidate conversions, resulting in more placements made and hence higher revenues for us as a business.
How did you select We Are Kitty?
We entered a tender process with 5 suppliers and Kitty won hands down with respect to their credentials, rapport & communication with client, professionalism, add-on services (they have a digital marketing agency), and they were extremely competitive from a pricing perspective
Describe the project in detail.
The scope of the project was to rename the business, create a new SEO optimised website. I was the project lead on the client side so interacted with the team on a regular basis.
What was the team composition?
Across the kitty team there was a designer, a developer, a project manager and a senior project manager. They were all excellent at their roles.
Can you share any outcomes from the project that demonstrate progress or success?
I couldn't be happier with the outcome. Clients & candidates alike are extremely impressed with the new brand and new site and this has manifested itself in only 2 months in a sharp increase in enquiries and ultimately placement conversions.
How effective was the workflow between your team and theirs?
Extremely effective comms and workflow management with regular calls, a regularly updated timetable with milestones & deadlines for all key stakeholders in the project.
What did you find most impressive about this company?
Everyone was extremely capable and critically for us Kitty were able to produce an amazing looking site that was fully SEO optimised which not all stand alone web designers can achieve as unlike Kitty they don't have an accompanying digital marketing agency.
Are there any areas for improvement?
Not at all.
the project
Web Development & SEO for Online Casino
"They are a young and dynamic that's friendly and committed."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Country Manager at an online casino
For what projects/services did your company hire We Are Kitty, and what were your goals?
We hired Kitty in a bid to transform out brand perception and establish Casumo as an entertainment brand. This involved working with influencers creating content, driving traffic to a site created by Kitty as a platform to engage with a new audience.
How did you select this vendor and what were the deciding factors?
The pitch and the team.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Created the site Searched for influencers (selected 12) Negotiated with influencers Produced content (4 “episodes” per influencers) Promoted on social platform
How many people from the vendor's team worked with you, and what were their positions?
1 PM 1 Web Dev 1 Creative Director 1 Account Manager 2 Designers 1 Copywriter
Can you share any measurable outcomes of the project or general feedback about the deliverables?
5.25% increase in brand search 17k extra transactions 750k extra revenue 420k social media views
Describe their project management style, including communication tools and timeliness.
Daily contact, use of Slack Weekly meetings
What did you find most impressive or unique about this company?
They are a young and dynamic that's friendly and committed.
Are there any areas for improvement or something they could have done differently?
The quality of the content improved significantly after a few episodes were out. We’ve learnt from the data.
Since We Are Kitty joined the project, the client's sales have increased by 30% within the first month after launch. They've also secured over 1,500 visitors on the site and the conversion rate has also dramatically improved. Their thoughtfulness and timeliness strengthen the ongoing partnership.