WANDR

About Client

Appevate helps app owners to create more engagements within their mobile apps through a rewards program.

App owners can integrate the Appevate API into their software, define user rewards based on key performance indicators, manage the programs and reward their end-users with cash.

Process and Deliverables:

• UX Audit
• Design Thinking Workshop
• User Research
• Copywriting
• Usability Testing
• UI/UX Design for Website
• UI/UX Design for Web Application
• Design System
• Front-end development (Vue.js)

The Challenge

During the research phase, we found that non tech-savvy users that own digital solutions are the early adopters for Appevate, rather than technical Product Managers.

Therefore, our main challenge was to build an onboarding process that would optimize the API integration UX for users that don’t have technical expertise--a DIY without having to rely on the tech team to do it for them.

The Goal

Create an experience that is so easy, that even the non-technical users can integrate Appevate’s API to their apps.

An Experience for Everyone

One of the most important deliverables we shared with Appevate was the segmentation between the two main target groups who might be integrating the solution. We defined these two groups and created a unified experience for both. That way, we reduce churn caused by lack of technical expertise.

Additionally, we redesigned the marketing website with a fresh 3D animations. The final deliverable for the web application and the website was handed to their back-end engineering team in Vue.js.

Overall, we helped Appevate to be available to anyone who wants to grow their app’s business with engagement rewards.

"Without WANDR, we wouldn’t have been able to effectively communicate our product’s value proposition. They have nuanced B2B UX experience, so they understood our priorities. That was one of their standout qualities." -- Corey Mahan, Co-Founder & CEO at Vectrix

About Client

Vectrix, a Y Combinator cybersecurity startup, reached out because they wanted to understand their customers better and to build UX that satisfied their needs. Before the engagement with Wandr, Vectrix had a platform built based on assumptions of their customers’ behaviors.

Process & Deliverables

• Design Thinking Workshop
• User Research
• Product Market Fit
• UX Audit
• User Flows
• Prototype
• Usability Testing
• UI/UX Design for Web App

The Challenge

Because Vectrix had not launched yet, there was a lot of unknowns about the ideal product-market-fit.

Our process of UX research and usability testing led us to uncovering Vectrix’ ideal customers. One key insight we uncovered was that Vectrix’s solution was unique to the market and we had to understand the users’ needs, attitudes, and behaviors of why they found the experience delightful.

The Goal

Cybersecurity is known to be complex and often outdated. Our goal was to position Vectrix as a simple and modern solution for the cybersecurity industry. First, by uncovering the ideal customers, then building a product around their behaviors.

Heimdall Design System

In the end, our final designs proved to deliver satisfaction. During user testing, the SUS (System Usability Score) was 82, performing above average. We iterated based on the user testing findings and provided a robust and scalable design system that we named Heimdall.

The final tool we delivered was the Heimdall Design System. Heimdall’s principles (Empowering, Intuitive, Inclusive, Solution-driven) symbolized product development and the brand's unique value proposition. The principles defined here were incorporated throughout marketing and sales strategies; this created a truly customer-centric company.

About Client

ContractSafe is a secure and easy-to-use platform that helps you avoid contract hardships. Its mission is to help businesses stay in compliance with contractual deadlines, by storing everything securely on the cloud and sending email date reminders for all of your contracts. Contractual terms are also searchable via this tool--making things much easier than ever before!

Process & Deliverable

• Design Thinking Workshop
• User Research
• User Testing
• Art Direction
• Design System
• UI/UX Design for Web Application

The Challenge

Our biggest challenge was trying to meet a tight deadline for such a large project: we were given 2 months to create a new art direction, recruit users for testing, redesign the UX of 3 major user flows and create a design system to hand off to the development team.

The Goal

We wanted to make it easier for users to quickly navigate and access key features while also educating them on how they can be used. To accomplish this, we focused heavily on the onboarding flow where users were guided through features such as folders, team updates, and notifications.

Design System for Clickable Prototype

One of the most critical assets we delivered to ContractSafe was a solid Design System. We created a clickable prototype so the experience when uploading a contract and all the steps that come afterward were more accessible for the users to understand while testing.

We helped in building a smooth experience, easy to use and understand. The team, in the end, received high-fidelity CSS-ready wireframes and a packaged design system to provide to their development team.

"WANDR delivers high-quality work while remaining flexible to change requests. They are a solution-oriented team with an organized project management process, and their ability to listen to what the business wants and deliver accordingly has made for an ideal partnership. They are agile and accommodating to our specific needs." -- Leigh Erickson, Chief Creative Officer

About Client

ModFi (Modern Finances) is a financial empowerment platform that helps users build a better relationship with their money. It empowers them to control their finances by providing everyday easy-to-use features and high-leverage strategies to achieve their financial goals.

It incorporates all the features consumers need to manage their finances, like banking, credit cards, budgets, saving goals, credit monitoring, and more.

Process & Deliverables

• Design Thinking Workshop
• User Research
• Custom 3D Ilustrations & Icons
  Design System
• UI/UX Design for mobile, desktop and Marketing Website
• Development Handoff

The Challenge

Because this was a new concept, our main challenge was to identify who would be the potential early adopters for the solution. We conducted extensive research to identify the early adopters and to create a smooth experience for them.

The Goal

Our goal was to help users feel in control of their finances by creating a fun and modern interface for their entire financial ecosystem. We incorporated all the most widely-used financial app features for both its mobile and web app.

Design System & Continuous Delivery

One of the most critical assets we delivered to ModFi was a solid Design System that evolved for more than a year. We assisted the development stage, enhancing and improving the designs over time, while building a consistent and modern experience.

Through this experience, we were part of shaping the product, ideating in the strategy, structure, and design of potential features, always focusing on the target customer's needs.

"I really like Wandr’s hands-on approach because it made them feel more like a partner. It was huge that they were flexible, too. That made for amazing customer service. Finally, their design process was great. That was the kind of engagement that I was looking for: someone who would be more of a partner rather than just a vendor." --Doug Mansion, VP of Creative at BuildBox

About Client

Buildbox is a no-code game design platform that empowers anyone to create, publish and monetize their games without coding skills.

Process & Deliverables

• UX Audit
• Design Operations Audit
• User Research
• UI/UX for Desktop Application
• Design Thinking Workshop
• Usability Testing
• Design System

The Challenge

Buildbox had user acquisition but were not able to retain those users due to its complex product and lack of proper onboarding.

This was primarily due to new features being added in without evaluating the overall user flow and usability prior to implementation.

Our main challenge was to drive design as the starting point of all user-related decisions within the company: ultimately changing the entire product management cycle across multiple teams.

The Goals

1. Re-design and simplify the product to increase user retention for new users while keeping the power users continuously engaged.

2. Migrate company culture and process to be design-centric.

The Graphic Design System

One of the most important tools we delivered to Buildbox was the Graphite Design System. Graphite’s principles (Inspiration, Consistency, Creator Focused, Flexibility, and Revolutionary) permeated not only through product development but also the team culture.

Now, Buildbox is on its track to become a Design-Centric company that focuses on the user.

About Client

Ellipsis is a mobile app that helps to quantify the symptoms of anxiety and depression by using speech. The user can record their voice for 2-3 minutes, which then analyzes acoustics and words with machine learning to find out how they are feeling on any given day.

Ellipsis is a mobile app that helps to quantify the symptoms of anxiety and depression by using speech. The user can record their voice for 2-3 minutes, which then analyzes acoustics and words with machine learning to find out how they are feeling on any given day.

Process & Deliverables

• User Research
• Design Thinking Workshop
• Custom Illustrations
• Usability Testing
• Design System
• Animation
• UI/UX for mobile app

The Challenge

The biggest challenge in our design process was conducting research and usability testing for its target base:

(1) identifying who will be the early adopters for this solution and,

(2) discretely recruiting users with mental health challenges and extracting information from them without being too invasive.

The Goal

The goal was to ensure that the user should feel comfortable and trust the app to share their deepest feelings and emotions.

Our team created an overall structure of how a new user would flow from beginning to end with deep focus on onboarding them into the app's features as they search for comfort.

Lana & Custom Illustrations

Ellipsis is on track to become an app that helps users journal through voice memos and provide coping tools for their mental health.

We found during our research that users would prefer to interact with visual elements and friendly avatars. As a result, Lana, your personal journal assistant was born and we strategically designed the user experience so people could find what they need easily by interacting with an avatar concierge throughout their entire process.

In addition, we created a full suite of custom illustrations, avatars and animation to create better interactions with the end-users.