Visions Design

BACKGROUND

OPPORTUNITY / CHALLENGE

• Boost awareness of the Martin Aitken brand as an alternative to other medium-sized firms and the 'Big 4'.
• Attract 'bigger and better' recurring and advisory clients, promoting our key service areas to new and existing clients.
• Focus on our key sectors for new and existing SMEs and individual key clients
• Promoting our people services, our market insights, be regarded as thought leaders in our field via quality, regular content, newsletter updates and downloadable insights/guides
• Become an online destination for recent graduates and potential candidates for current vacancies giving them the overall 'why' and 'life' at Martin Aitken experience.
• Convey our values at all times

SOLUTION

• Referral
• Referral through Linkedin

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• An excellent understanding and fresh approach to what we were trying to achieve

• Design Workshop
• Up to 2 x Design Concepts (including mobile designs)
• Maximum Flexibility on both sites
• Fully Bespoke (No Templates)
• Google Optimised
• Mobile & Tablet Optimised
• SEO Yoast Plugin Installed
• Social Media Integration 
• SSL Installed For Security
• Content Management System

• One Update/Amend per month (One hour)
• Security monitoring, scans and malware checks
• Proactive WordPress plug-in updates
• Proactive WordPress updates
• Creating and storing back-ups
• Optimising performance
• Fixing broken links
• Hosting

• Linked to your Google Analytics
• Monthly Reports
• 20 Keywords targeted
• Keyword research
• Site Health Checks and Improvements
• Track visibility against competitors
• Backlink Audit - monitor any toxic links
• Monitor Domain Authority Report of all keywords
• Authority Score improvements and checks
• Additional Backlinks per month.

RESULTS & FEEDBACK

• Modern Design: Our new website sports a fresh, modern look that perfectly matches our brand identity and values.
• Improved Navigation: Revamped the site's structure and navigation, making it easy to find exactly what you're looking for.
• Enhanced Content: Valuable resources, updated content, and the latest news and insights that are easy to find.
• Mobile Friendly: Our website is fully responsive, a seamless experience on the go. New options for data capture and subscriptions to our exclusive newsletters to stay in the know about key updates and developments.
• Careers: Easy to apply for careers and graduate careers within the firm straight from the site. Focus on the sectors we work in and get to know the incredible people behind your success.

• 20% increase in visitors to our FS site 1 minute session time on our FS site (previously 26s)
• 101% increase in visitors to our MACO site
• Session time of 1m 29s on our MACO site (previously 56s)

• Virtual Meeting
• Email or Messaging App

BACKGROUND

OPPORTUNITY / CHALLENGE

• New Brand Design Development
• New Website Development
• UI application Design

SOLUTION

• High ratings
• Great culture fit
• Company values aligned

• UI Design: They crafted a UI that was intuitive and visually appealing, significantly improving UX and aligning with our brand identity.
• Website Development: The agency developed a responsive, SEO-optimised website that effectively showcases our products and brand story, enhancing our online presence. 
• Brand Guidelines: They provided a detailed set of brand guidelines, ensuring consistency in our visual and communication strategies across all platforms. 

RESULTS & FEEDBACK

• Preparedness for Launch: The project has equipped us with a robust set of tools essential for a successful launch, setting a strong foundation for future growth. 
• Brand Identity Consolidation: The development of comprehensive brand guidelines has unified our brand identity, positioning us for a cohesive market entry. 
• Website Readiness: The new website, is now fully optimised for launch, promising a user-friendly experience that aligns with our brand values. 
• Anticipated Market Impact: Based on preliminary feedback, there is a positive anticipation in the market, indicating potential for strong engagement post-launch.

• Virtual Meeting
• Email or Messaging App

BACKGROUND

Please describe your company and position.

I am the Senior Operations & Project Manager of a financial services company

Describe what your company does in a single sentence.

We are a leading Chartered Tax Advisory firm, specialising in R&D Tax Relief.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visions Design to accomplish?

• Create a new website to align with our company's rebrand

SOLUTION

How did you find Visions Design?

Online Search

Why did you select Visions Design over others?

• High ratings
• Company values aligned
• Visions showreel

How many teammates from Visions Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Design and develop a totally new website, to support company rebranding 
• Create supporting videography for homepage ('showreel') 

Deliverables:

• Portray the company's values throughout site via design
• Interactive and engaging for all visitors
• Informative but streamlined layout 
• Unique and different design vs our competitors

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Project was delivered within scope and planned timeframe 
• Website design is great and what we wanted

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Project was delivered on time 
• Project timelines were adjusted as/when needed, within scope
• Quick responses to all queries 
• Comms always clear 
• Regular touch-base calls scheduled to keep us updated/ensure go-live was met

What was your primary form of communication with Visions Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Friendly and all staff very approachable/easy to work with 
• They were organized and highly knowledgeable in their field.
• Quick and efficient operations, with clear planning and communication throughout the process

Are there any areas for improvement or something Visions Design could have done differently?

PM to have mobile number for quick queries during dev/go-live phase

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder and the CFO of a medtech company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Visions Design?

We hired Visions Design for a rebranding effort. 

SOLUTION

What was the scope of their involvement?

We started with a discovery call where we talked about what we were looking for, and Visions Design conducted interviews with key stakeholders. Visions Design was responsible for logo design and creating branding guidelines to transform our old branding into something more modern and impactful. 

Visions Design also designed and developed our website from scratch and built animated and moving videos. The team created posters and banners for conferences and branding materials like business cards. Visions Design is also supplying maintenance services. 

How did you come to work with Visions Design?

We found them through a Google search. We got quotes from several companies but felt Visions Design most understood our vision. We liked the suggestions they were making and the ideas they brought to the table. 

How much have you invested with them?

We spent about £13,000 (approximately $16,500 USD). 

What is the status of this engagement?

We worked together between December 2022–May 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since our engagement with Visions Design, we’ve been more confident in advertising and social media because we have a brand that we’re proud of. The website is modern and dynamic and the team exceeded our expectations with the logo. We had to go back and forth with the website to ensure it was professional and fit our tone, but we were satisfied with the result. 

How did Visions Design perform from a project management standpoint?

They met deadlines and even though multiple amendments had to be made to the website, they stayed within the budget. Visions Design was organized; we had Zoom calls every two weeks and had a connected Slack channel. The team was responsive when we needed anything. 

What did you find most impressive about them?

We appreciated that they worked with us to understand what we were looking for. We were impressed with their openness to feedback; they were always more than willing to make changes. The team was friendly, invested in the project, and ensured their designs aligned with our needs. 

Are there any areas they could improve?

We think they could have done a bit more research for writing content specific to our website. 

Do you have any advice for potential customers?

Be open about your vision even if you’re unsure what you’re looking for. Be willing to collaborate with Visions Design. 

BACKGROUND

Please describe your company and position.

I am the Marketing Design Manager of Centurion Selection

Describe what your company does in a single sentence.

Recruitment consultancy for the property and construction sector

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visions Design to accomplish?

• Design and build a new website that reflected our new rebrand

SOLUTION

How did you find Visions Design?

Clutch Site

Why did you select Visions Design over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned
• They were extremely passionate and knowledgable about what they do

How many teammates from Visions Design were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To design and build a website that reflected our new branding and worked seamlessly between desktop and mobile views. The website had to be clean, modern and functional, as well as aimed at our audience which covered both clients, candidates and potential new employees.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We now have a website which reflects the new branding. Is clean, modern and functional across desktop and mobile. And most importantly one that reflects who we are as a business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Visions was very efficient in making sure that the time frames were always kept on track and deadlines always met. They constantly updated us about workflows and there was a constant flow of communication throughout.

What was your primary form of communication with Visions Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their innovative nature and approach to work. They are clearly extremely passionate about what they do, and this approach is definitely evident through the high standard of work that is produced. Furthermore, they are super personable and human in their responses and the way that they work, which made it easy to talk through the spec of work.

Are there any areas for improvement or something Visions Design could have done differently?

My only area of feedback for improvement would be to ensure that all amends had been actioned before sending back for review.

BACKGROUND

Please describe your company and position.

I am the Director of G A FABRICATION SERVICES LTD

Describe what your company does in a single sentence.

Our company fabricates pipe sections off site for delivery to our clients

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visions Design to accomplish?

• Make people aware that we exist
• Make people aware of the work we do

SOLUTION

How did you find Visions Design?

• Online Search

Why did you select Visions Design over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Visions Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To develop and build a website that from the outset it was easy to understand what the business activity was and the different aspects that we can undertake. To give the business visibility on the internet so in time we can bring in new business and continue to grow.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We now have a fantastic website that our clients & potential clients can view and instantly understand the business and the full range of services that we can offer.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were exceptional, listened to everything i put forward and managed the project in a meticulous way.

What was your primary form of communication with Visions Design?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their patience and professionalism but delivered in a very relaxed friendly manner making you feel part of the team striving for the end result together.

Are there any areas for improvement or something Visions Design could have done differently?

Nothing i can think off.

BACKGROUND

Please describe your company and position.

I am the Finance Manager of Cardinal Healthcare

Describe what your company does in a single sentence.

We are a national care home provider for adults.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visions Design to accomplish?

• Rebrand ourselves
• New website design
• New logo
• New colour pallet

SOLUTION

How did you find Visions Design?

• Online Search
• Referral

Why did you select Visions Design over others?

• Great culture fit
• Company values aligned

How many teammates from Visions Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to rebrand ourselves post Covid and we were also looking to improve our website primarily focusing on UI and UX. This was to include logos and colour pallet.

1. Project objectives 
2. Creative brief 
3. Design presentation
4. Design prototypes 
5. Style guidelines 
6. Accessibility 
7. Brand guidelines

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Improved customer experience 
2. Improved customer satisfaction 
3. Increased brand awareness

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was completed before the deadline due to quick and clear communication. They were available round the clock.

What was your primary form of communication with Visions Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are a great team. Everyone has a role to play and are experts in their fields. You get the sense of teamwork and clear communication. Their IT system is top-notch. It was easy to communicate with the team. It’s not always formal laborious meetings, they are available through WhatsApp and simple calls. It was less time-consuming. 

They understood exactly what we were looking for. They understood and appreciated our ethos and genuinely cared about what we do. They took interest in getting to know Cardinal Healthcare. We never felt left out of any suggestions or recommendations. They listened and delivered.

Are there any areas for improvement or something {provider_name} could have done differently?

Not a single one!

BACKGROUND

Please describe your company and position.

I am the Quality Assurance and Social Media Administrator of NLCS International

Describe what your company does in a single sentence.

NLCS International manages the international partnerships between NLCS (UK) and its family of international schools. Our role is to ensure that each NLCS International school delivers the same exceptional educational experience to every student, based on the three pillars of an NLCS education.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visions Design to accomplish?

• A website re-design
• create a website which gains more traction

SOLUTION

How did you find Visions Design?

Online Search

Why did you select Visions Design over others?

• Pricing first our budget
• Good value for cost

What was the size of Visions Design’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

NLCS International approached Visions Design with the offer to re-design our website. This was a large project for us as we felt our previous website did not function as best as we'd like it to. Visions design were great at chatting through the initial stage of the project and getting to know us as a company in order to understand what we want out of the collaboration. Visions Design stood out to us due to the very tentative project manager, Charlie.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• a successful re-design of our website
• a website that is appealing and immersive for users
• increased SEO

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Visions Design team work very well together which made it very easy for us to communicate across multiple staff. I was introduced to key members of the team by Charlie (our project manager) and understood who I should communicate with on different areas of the project.

All key checkpoints were delivered on time, minus a minor set back for our 'go live' date. However it was explained by Visions Design that this was needed in order to make sure everything was 100% ready for our launch, which I appreciated and was not rushed at any point.

What was your primary form of communication with Visions Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was very impressed by Charlie (Vision Designs Project Manager) as she was very easy to communicate with and always made an effort to call me if I ever had any questions - Charlie was the defining factor in why we chose to work with Visions Design. They had a unique approach to designing websites and from seeing their portfolio I was very confident in their ability to create a modern, sleek website for us.

Are there any areas for improvement or something Visions Design could have done differently?

The only area of improvement would be to cross reference the mobile site with the desktop browser as I felt the mobile site was slightly neglected and had quite a lot of errors and bugs during the development stage.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Pebbles Care Ltd

Describe what your company does in a single sentence.

We offer specialist Residential Child Care across loving and nurturing homes in Scotland and England, where our children and young people experience a genuine sense of family and feel safe and valued.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visions Design to accomplish?

• Refine a new logo design
• Create brand guidelines
• Create new website

SOLUTION

How did you find Visions Design?

• Online Search
• Clutch Site

Why did you select Visions Design over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of Visions Design’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

When we first got in touch with Visions we already had a very rough first draft version of what we wanted our new logo to look like. Visions helped us to refine the logo through their knowledge of both digital and print uses ensuring we ended up with a logo that could scale effectively for all possible uses.

They created all iterations of our new logo plus additional versions for each of our service offerings:

• care
• education
• therapy

Visions also helped us to select new brand colours taking into consideration colour psychology which was particularly important to us as a business as we place a strong focus on our therapeutic parenting model and our therapy offering. The thought that went into each of the colours was a great touch that further exemplified Visions' knowledge of our sector. Visions then used all of this to create new brand guidelines for us. The final part of our project with Visions was the build of our new website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased applications for roles
• Decreased bounce rate
• Increased time spent on site

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I came into the project when it had already started due to my predecessor going off on maternity leave and I have to say the transition was seamless.

Charlie and the rest of the team were super welcoming and made themselves available to speak to me on the phone, by email, or via video call with any questions and queries I had throughout the process. Everything was delivered on time or even ahead of time which was fantastic, giving us more time for internal sign-off.

What was your primary form of communication with Visions Design?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Visions Design genuinely cares about our sector and has previous experience working with companies like us which made things so much easier as they already understood the challenges we face in our sector.

I also found the fact that the team could give us feedback on why/why not it was a good/bad idea to do certain things, drawing from their expertise in branding and web design and not just go along with something they knew wouldn't work because we said we wanted it. I feel this dynamic has helped us end up with an even better outcome.

Are there any areas for improvement or something Visions Design could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the owner of Hikitia and also an artist at the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Visions Design?

I wanted a website that looked high end, the standard that the company deserves. Something that stands head and shoulders above the crowd. Only visions could do that

SOLUTION

How did you select this vendor and what were the deciding factors?

Their portfolio left me feeling that they were the ones for the job. Plus they equally engage in SEO, which is what I will need after design. I’d prefer to have it all in house.

Describe the project in detail and walk through the stages of the project.

A website needed designing to suit the strong, classy brand. It needed to be a gallery of all of our work. Branding was also included in this project with logo design.

How many resources from the vendor's team worked with you, and what were their positions?

A good three vendors were on the project but I also had the opportunity to meet others. Dom branding Dom designer Charlie relations manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I was very impressed with the presentation of the site. As are my family members who I have shown. If their SEO work is as good as their design work then I will have no problems at all :)

How effective was the workflow between your team and theirs?

They were incredible. I particularly liked the fortnight meetings and getting regular updates.

What did you find most impressive or unique about this company?

They made things fun at the same time as serious. Had a family feel. I like that.

Are there any areas for improvement or something they could have done differently?

I wish I could think of some constructive feedback but actually…they nailed it.