Visions Design

BACKGROUND

Please describe your company and position.

 I am the CEO of a software company 

Describe what your company does in a single sentence.

We develop and provide web based digital experience platforms with interactive personalisation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visions Design to accomplish?

• Brand image
• Logo & Brand design

SOLUTION

How did you find Visions Design?

• Online Search
• Clutch Site

Why did you select Visions Design over others?

• High ratings
• Great culture fit
• Company values aligned
• Engaging & professional

How many teammates from Visions Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Full review of product, market, competitors, GTM strategy, differentiators, USP, client profile and company expectations, all were pulled together to Define the product brand image and voice. Prior to this the team helped us to review our overall brand strategy, and this enabled us to clearly define that we needed to take a brand first approach. This then enabled the development of the image, and influenced the development of the brand assets and the colour scheme.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There were several key elements. First they really understood our product, and what we are building. There was excellent communication, that resulted in quickly moving from possibilities to potentials to the final design schema. The willingness to engage was very much appreciated and valued. The final step was the management review meeting where everyone agreed that the design was excellent.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was good, virtual meetings were scheduled , timely and appropriate in number. Committed deliverables arrived on time, and there was flexibility to provide variants to enable decision making. The one communication errorwas quickly dealt with and resolved in a professional manner.

What was your primary form of communication with Visions Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The company has a personality, there is warmth and engagement from the team. Innovative and responsive are the other key qualities that were appreciated.

Are there any areas for improvement or something Visions Design could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Managing Director of Cape Executive

Describe what your company does in a single sentence.

Luxury travel chauffeur service

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visions Design to accomplish?

• To create a chauffeur website and branding that is unparalleled to any other within the industry.
• Website design
• Video content creation

SOLUTION

How did you find Visions Design?

• Online Search
• Referral

Why did you select Visions Design over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Visions Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The vision was to create a chauffeur website which stood out from the crowd, the vast majority of chauffeur websites are dull to look at and have little to no distinct difference from one to the other. Our website wanted to blend traditional values with a very modern look and feel and at the same time look simplistic and easy to navigate for our clients. We initially set out with a branding and logo strategy which would then mould the web design and development.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The main outcome for myself that demonstrated success was the feeling I had once everything had been done, it was a feeling of pride with how everything looked and that the brief had been nailed! As a person i'm not necessary creative but I feel that I had a vision for how i wanted this business to look and even though at times i'm not the best communicator or can change my direction visions kept the brief on track and in the end nailed it!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I worked closely on this project with Charlie and Dan initially who I sat with to discuss my idea, I felt that they both were happy to listen and at no point did I feel pushed for time or to hurry up which was nice as this was a meeting with no charge. After signing of on the costs and project plan I was contacted by Shelby who was a pleasure to work with nothing was too much trouble and she was always happy to help and quick to respond back to me with an answer to my question.

I worked with Dom on branding who showed me multiple concepts and gave me time to study all angles, he pushed the boundaries on where I thought the company was going with colour pallet and logo design and in the endI went with his wildcard suggestion and im so glad I did, it takes guts to not just show a client what they think they want to see but to show them in their own belief of what will look good and stand out.

What was your primary form of communication with Visions Design?

In-Person Meeting

What did you find most impressive or unique about this company?

To be able to reassure me when I would have a wobble with something and take the time to talk to me. Nothing felt like too much trouble. I am new to web design and branding concepts etc etc and sometimes when given a quote you can think this may look a little expensive but after finishing the process you actually see the amount of time and effort and hours that goes into a project and this is where you can really see the value for money.

This isnt a company that just throws a website together; they're a company that really cares and is passionate across all divisions about what they produce for their clients.

Are there any areas for improvement or something Visions Design could have done differently?

NA

BACKGROUND

Please describe your company and position.

 I am the Principal of a strategic communication services company.

Describe what your company does in a single sentence.

Assisting clients with communications needs, including strategic communications, internal and external communications. business development, branding and corporate identity, message development, public, media and investor relations, website and social media content management and campaign development.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visions Design to accomplish?

• Website Design and Development
• Video Production

SOLUTION

How did you find Visions Design?

• Online Search
• Clutch Site

Why did you select Visions Design over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Work for other clients

How many teammates from Visions Design were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design and Development of Webflow-based Website. 30 second Sizzle Reel (capabilities video)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Project was completed on time and on budget. Team was responsive, adaptable and delivered high-quality work. Excellent communication . High degree of creativity.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. They were extremely responsive to changes and met an accelerated deadline and demanding standards. They delivered on their promises and were easy to work with.

What was your primary form of communication with Visions Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

From Day One, they evaluated our requirements, quickly familiarized themselves with our technology, and went above and beyond to ensure that our website not only showcased our solutions but captured our brand in an engaging way. Visions’ organized and structured process and their responsiveness and willingness to accommodate our specific needs made the entire process smooth and enjoyable.

Are there any areas for improvement or something Visions Design could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Head of Brand of Martin Aitken & Co Ltd.

Describe what your company does in a single sentence.

Martin Aitken & Co & Martin Aitken Financial Services Ltd provide accountancy, tax, payroll, business and financial advice for businesses, charities and individuals and has grown into one of the largest independent, medium-sized firms in Scotland.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visions Design to accomplish?

• Boost awareness of the Martin Aitken brand as an alternative to other medium-sized firms and the 'Big 4'.
• Attract 'bigger and better' recurring and advisory clients, promoting our key service areas to new and existing clients.
• Focus on our key sectors for new and existing SMEs and individual key clients
• Promoting our people services, our market insights, be regarded as thought leaders in our field via quality, regular content, newsletter updates and downloadable insights/guides
• Become an online destination for recent graduates and potential candidates for current vacancies giving them the overall 'why' and 'life' at Martin Aitken experience.
• Convey our values at all times

SOLUTION

How did you find Visions Design?

• Referral
• Referral through Linkedin

Why did you select Visions Design over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• An excellent understanding and fresh approach to what we were trying to achieve

How many teammates from Visions Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project brief is to design and build a visually appealing brand and an engaging website for Martin Aitken & Co. Ltd.

Website Design & Development:

• Design Workshop
• Up to 2 x Design Concepts (including mobile designs)
• Maximum Flexibility on both sites
• Fully Bespoke (No Templates)
• Google Optimised
• Mobile & Tablet Optimised
• SEO Yoast Plugin Installed
• Social Media Integration 
• SSL Installed For Security
• Content Management System

Maintenance & Hosting:

• One Update/Amend per month (One hour)
• Security monitoring, scans and malware checks
• Proactive WordPress plug-in updates
• Proactive WordPress updates
• Creating and storing back-ups
• Optimising performance
• Fixing broken links
• Hosting

SEO:

• Linked to your Google Analytics
• Monthly Reports
• 20 Keywords targeted
• Keyword research
• Site Health Checks and Improvements
• Track visibility against competitors
• Backlink Audit - monitor any toxic links
• Monitor Domain Authority Report of all keywords
• Authority Score improvements and checks
• Additional Backlinks per month.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Modern Design: Our new website sports a fresh, modern look that perfectly matches our brand identity and values.
• Improved Navigation: Revamped the site's structure and navigation, making it easy to find exactly what you're looking for.
• Enhanced Content: Valuable resources, updated content, and the latest news and insights that are easy to find.
• Mobile Friendly: Our website is fully responsive, a seamless experience on the go. New options for data capture and subscriptions to our exclusive newsletters to stay in the know about key updates and developments.
• Careers: Easy to apply for careers and graduate careers within the firm straight from the site. Focus on the sectors we work in and get to know the incredible people behind your success.

This has helped us achieve:

• 20% increase in visitors to our FS site 1 minute session time on our FS site (previously 26s)
• 101% increase in visitors to our MACO site
• Session time of 1m 29s on our MACO site (previously 56s)

As Google is still indexing our site, we still have a lot of work to do to keep us climbing up the rankings while we are re-indexing…but due to the complete UX overhaul, continued backlinking and ensuring both sites are up to date, functional and hold user attention, we have taken a massive leap in the right direction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent throughout and the response to any additional amendments upon the live date, were met within a realistic timescale. Communication was always constant. As we were flexible on a launch date, Visions still managed to ensure a soft launch and full launch of both sites well on time and within budget.

What was your primary form of communication with Visions Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Overall attitude, enthusiasm and determination to ensure that our requirements were realistically met within budget and a hugely impressive take on what an accountancy and financial services modern site should look andoperate.

Are there any areas for improvement or something Visions Design could have done differently?

If anything, there was just a little miscommunication/misunderstanding here and there, small errors such as placement of text, images, logos etc...but in all honesty, with a project as big as this...it's tough to say that improvement in these areas is required...these things are expected on a project of this scale.

BACKGROUND

Please describe your company and position.

I am the Global Brand Manager of Magnum Industries Limited

Describe what your company does in a single sentence.

MAGNUM is a company that has been innovating in the design and construction of door and two wheel security products for over 30 years, with our products being sold in almost 80 countries worldwide, aimed at keeping customers safe and secure when it matters most

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visions Design to accomplish?

• New Brand Design Development
• New Website Development
• UI application Design

SOLUTION

How did you find Visions Design?

Online Search

Why did you select Visions Design over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Visions Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Vision for a comprehensive project to enhance our brand presence and digital interface. The scope of work included the development of UI design, website creation, and establishing brand guidelines. Key deliverables were: 

• UI Design: They crafted a UI that was intuitive and visually appealing, significantly improving UX and aligning with our brand identity.
• Website Development: The agency developed a responsive, SEO-optimised website that effectively showcases our products and brand story, enhancing our online presence. 
• Brand Guidelines: They provided a detailed set of brand guidelines, ensuring consistency in our visual and communication strategies across all platforms. 

Their expertise and creativity have notably elevated our brand, providing us with tools to effectively engage our customers and stand out in a competitive market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Preparedness for Launch: The project has equipped us with a robust set of tools essential for a successful launch, setting a strong foundation for future growth. 
• Brand Identity Consolidation: The development of comprehensive brand guidelines has unified our brand identity, positioning us for a cohesive market entry. 
• Website Readiness: The new website, is now fully optimised for launch, promising a user-friendly experience that aligns with our brand values. 
• Anticipated Market Impact: Based on preliminary feedback, there is a positive anticipation in the market, indicating potential for strong engagement post-launch.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management by Vision was exceptional. They consistently delivered items either perfectly on time or, impressively, ahead of schedule. This punctuality greatly contributed to the smooth progression of our project. Furthermore, their response to our evolving needs throughout the project was extremely helpful. 

They showed remarkable flexibility and adaptability, ensuring that each phase of the project aligned with our changing requirements and objectives. This level of responsiveness and proactive engagement was crucial in achieving our goals and set a high standard for collaboration and project execution.

What was your primary form of communication with Visions Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect of Vision was their exceptional ability to blend creativity with technical proficiency. Their innovative approach to UI design and brand development for our brand was not only aesthetically pleasing but also highly functional, enhancing user experience significantly. 

Additionally, their project management skills stood out, particularly their punctual delivery and responsiveness to our evolving needs. This combination of artistic talent, technical skill, and efficient project management set them apart and was instrumental in providing us with the tools for a successful product launch.

Are there any areas for improvement or something Visions Design could have done differently?

Vision exceeded our expectations in every aspect of the project, making it challenging to pinpoint any areas needing real improvement. Their impeccable handling of the project, from the innovative UI design to the seamless project management, left us thoroughly impressed. 

Their work was flawless, meeting our high standards and project objectives with remarkable precision and creativity. In essence, their performance was so outstanding that we found no fault in their approach or the final deliverables.

BACKGROUND

Please describe your company and position.

I am the Senior Operations & Project Manager of a financial services company

Describe what your company does in a single sentence.

We are a leading Chartered Tax Advisory firm, specialising in R&D Tax Relief.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visions Design to accomplish?

• Create a new website to align with our company's rebrand

SOLUTION

How did you find Visions Design?

Online Search

Why did you select Visions Design over others?

• High ratings
• Company values aligned
• Visions showreel

How many teammates from Visions Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Design and develop a totally new website, to support company rebranding 
• Create supporting videography for homepage ('showreel') 

Deliverables:

• Portray the company's values throughout site via design
• Interactive and engaging for all visitors
• Informative but streamlined layout 
• Unique and different design vs our competitors

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Project was delivered within scope and planned timeframe 
• Website design is great and what we wanted

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Project was delivered on time 
• Project timelines were adjusted as/when needed, within scope
• Quick responses to all queries 
• Comms always clear 
• Regular touch-base calls scheduled to keep us updated/ensure go-live was met

What was your primary form of communication with Visions Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Friendly and all staff very approachable/easy to work with 
• They were organized and highly knowledgeable in their field.
• Quick and efficient operations, with clear planning and communication throughout the process

Are there any areas for improvement or something Visions Design could have done differently?

PM to have mobile number for quick queries during dev/go-live phase

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder and the CFO of a medtech company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Visions Design?

We hired Visions Design for a rebranding effort. 

SOLUTION

What was the scope of their involvement?

We started with a discovery call where we talked about what we were looking for, and Visions Design conducted interviews with key stakeholders. Visions Design was responsible for logo design and creating branding guidelines to transform our old branding into something more modern and impactful. 

Visions Design also designed and developed our website from scratch and built animated and moving videos. The team created posters and banners for conferences and branding materials like business cards. Visions Design is also supplying maintenance services. 

How did you come to work with Visions Design?

We found them through a Google search. We got quotes from several companies but felt Visions Design most understood our vision. We liked the suggestions they were making and the ideas they brought to the table. 

How much have you invested with them?

We spent about £13,000 (approximately $16,500 USD). 

What is the status of this engagement?

We worked together between December 2022–May 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since our engagement with Visions Design, we’ve been more confident in advertising and social media because we have a brand that we’re proud of. The website is modern and dynamic and the team exceeded our expectations with the logo. We had to go back and forth with the website to ensure it was professional and fit our tone, but we were satisfied with the result. 

How did Visions Design perform from a project management standpoint?

They met deadlines and even though multiple amendments had to be made to the website, they stayed within the budget. Visions Design was organized; we had Zoom calls every two weeks and had a connected Slack channel. The team was responsive when we needed anything. 

What did you find most impressive about them?

We appreciated that they worked with us to understand what we were looking for. We were impressed with their openness to feedback; they were always more than willing to make changes. The team was friendly, invested in the project, and ensured their designs aligned with our needs. 

Are there any areas they could improve?

We think they could have done a bit more research for writing content specific to our website. 

Do you have any advice for potential customers?

Be open about your vision even if you’re unsure what you’re looking for. Be willing to collaborate with Visions Design. 

BACKGROUND

Please describe your company and position.

I am the Marketing Design Manager of Centurion Selection

Describe what your company does in a single sentence.

Recruitment consultancy for the property and construction sector

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visions Design to accomplish?

• Design and build a new website that reflected our new rebrand

SOLUTION

How did you find Visions Design?

Clutch Site

Why did you select Visions Design over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned
• They were extremely passionate and knowledgable about what they do

How many teammates from Visions Design were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To design and build a website that reflected our new branding and worked seamlessly between desktop and mobile views. The website had to be clean, modern and functional, as well as aimed at our audience which covered both clients, candidates and potential new employees.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We now have a website which reflects the new branding. Is clean, modern and functional across desktop and mobile. And most importantly one that reflects who we are as a business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Visions was very efficient in making sure that the time frames were always kept on track and deadlines always met. They constantly updated us about workflows and there was a constant flow of communication throughout.

What was your primary form of communication with Visions Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their innovative nature and approach to work. They are clearly extremely passionate about what they do, and this approach is definitely evident through the high standard of work that is produced. Furthermore, they are super personable and human in their responses and the way that they work, which made it easy to talk through the spec of work.

Are there any areas for improvement or something Visions Design could have done differently?

My only area of feedback for improvement would be to ensure that all amends had been actioned before sending back for review.

BACKGROUND

Please describe your company and position.

I am the Director of G A FABRICATION SERVICES LTD

Describe what your company does in a single sentence.

Our company fabricates pipe sections off site for delivery to our clients

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visions Design to accomplish?

• Make people aware that we exist
• Make people aware of the work we do

SOLUTION

How did you find Visions Design?

• Online Search

Why did you select Visions Design over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Visions Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To develop and build a website that from the outset it was easy to understand what the business activity was and the different aspects that we can undertake. To give the business visibility on the internet so in time we can bring in new business and continue to grow.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We now have a fantastic website that our clients & potential clients can view and instantly understand the business and the full range of services that we can offer.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were exceptional, listened to everything i put forward and managed the project in a meticulous way.

What was your primary form of communication with Visions Design?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their patience and professionalism but delivered in a very relaxed friendly manner making you feel part of the team striving for the end result together.

Are there any areas for improvement or something Visions Design could have done differently?

Nothing i can think off.

BACKGROUND

Please describe your company and position.

I am the Finance Manager of Cardinal Healthcare

Describe what your company does in a single sentence.

We are a national care home provider for adults.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visions Design to accomplish?

• Rebrand ourselves
• New website design
• New logo
• New colour pallet

SOLUTION

How did you find Visions Design?

• Online Search
• Referral

Why did you select Visions Design over others?

• Great culture fit
• Company values aligned

How many teammates from Visions Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to rebrand ourselves post Covid and we were also looking to improve our website primarily focusing on UI and UX. This was to include logos and colour pallet.

1. Project objectives 
2. Creative brief 
3. Design presentation
4. Design prototypes 
5. Style guidelines 
6. Accessibility 
7. Brand guidelines

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Improved customer experience 
2. Improved customer satisfaction 
3. Increased brand awareness

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was completed before the deadline due to quick and clear communication. They were available round the clock.

What was your primary form of communication with Visions Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are a great team. Everyone has a role to play and are experts in their fields. You get the sense of teamwork and clear communication. Their IT system is top-notch. It was easy to communicate with the team. It’s not always formal laborious meetings, they are available through WhatsApp and simple calls. It was less time-consuming. 

They understood exactly what we were looking for. They understood and appreciated our ethos and genuinely cared about what we do. They took interest in getting to know Cardinal Healthcare. We never felt left out of any suggestions or recommendations. They listened and delivered.

Are there any areas for improvement or something {provider_name} could have done differently?

Not a single one!