Veza Digital

BACKGROUND

Please describe your company and position.

I am an executive of The Greenhouse

Describe what your company does in a single sentence.

Email, SMS and Retention marketing services for e-commerce brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Veza Digital to accomplish?

• Redesign and refresh The Greenhouse's website
• Build an optimized website with more case studies and testimonials

SOLUTION

How did you find Veza Digital?

• Online Search
• Clutch Site

Why did you select Veza Digital over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Their work samples

How many teammates from Veza Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We came to the Veza Digital team to help us refresh and redesign our website front and back end. Before Veza we had a one Landing page containing all the information. After working with Veza, we have a well-designed and optimized website with 5 different pages for case studies, services, about us... a

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Making sure that we stayed on schedule and achieved every milestone as planned.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Michael was our PM and he had done one kind of a job communicating everything along the way. They delivered everything on time and went the extra mile whenever needed. They always listened to and addressed our feedback in time and detail.

What was your primary form of communication with Veza Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• The onboarding set the tone to what to expect 
• The constant communication and feedback - 
• The quality of work between design and development was impressive.
• Fun to work with

Are there any areas for improvement or something Veza Digital could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Director, Brand & Creative of AdAdapted

Describe what your company does in a single sentence.

AdAdapted is an ad tech company that provides shoppable media solutions to CPG brands and agencies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Veza Digital to accomplish?

• Redesign our website
• Simplify our website UX (consolidate navigation)
• Improve SEO & functionality of our website
• Improve lead generation

SOLUTION

How did you find Veza Digital?

• Online Search
• Clutch Site

Why did you select Veza Digital over others?

• High ratings
• Pricing fit our budget
• Design style / founder support

How many teammates from Veza Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

AdAdapted had engaged a positioning consultant to help develop a streamlined position in the marketplace. This website project was intended to implement the new positioning and to create an easy to navigate website for visitors. 

AdAdapted also sought to strengthen online presence, build greater brand awareness and provide a clearer overview of our services in order to provide credibility to our clients and prospects, strengthen our SEO efforts, and enhance our presence as a thought leader in the industry. We wanted our redesigned website to reflect our culture and values to attract potential new hires. 

Primary goals for the website redesign included: 

1. Generate sales-ready leads for our sales team 
2. To educate prospective buyers on our services by providing helpful and engaging resources 

Key Deliverables Included: 

• Review of Current Site / Style / Brand 
• Information Architecture 
• Conceptual Design Options 
• UX/UI Mock Designs 
• Webflow Development 
• SEO Strategy 
• Training Workshop 
• QA & Launch

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We received weekly summary emails of our conversations, but in general, we didn't have clear outcomes each week which led to a lot of confusion, lack of next steps for client and consultant, and no clear follow-up. When the project started we were introduced to a tool called the project "pod" powered by Trumpet. It seemed like a great tool, but after our kick-off meeting it was never updated or used.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management appeared to start out well with the use of the "pod" and weekly summary emails, however, once the project got going management of timelines, deliverables, and communication of client feedback, decisions, etc. was poorly communicated to the internal Veza team. 

We actually had very productive and collaborative calls with the design team and the dev team and Veza responded to our needs during those calls. However, after each call, it felt like no one communicated or touched base, and during the next call we were left reviewing some of what we discussed the call before. 

Furthermore, the timeline had to shift a bit and that was fine, but what was not ok was that the agreed-upon shifted deadlines continued to not be met. It felt like the project manager wanted to tell us what we wanted to hear versus what was actually realistic. It was probably 3 or 4 times that the final deadline shifted and still no management effort to meet these new deadlines. Created real issues for me and my internal team's expectations.

After a while, it was clear that the team was really struggling to meet any deadline and so I had to reach out to the founder. We met to do a reset and align on clear expectations. Our project manager changed and we pushed ahead. Once we got to QA & launch it was a real struggle to get Veza to complete the feedback we discussed / recorded in the QA document. 

There were also some tasks I assumed would be completed as a part of the website project, i.e. tasks that you assume a website design team pays close attention to. Unfortunately, there were a variety of these kinds of tasks that were not properly tended. The biggest of these were: 

1. design responsiveness (our mobile site still does not function properly and if you resize a window text still overlaps) 
2. file sizes for proper load times 
3. blog/cms setup (this is still messy, but we are working to fix it on our end).

What was your primary form of communication with Veza Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Veza started out really strong with its sales and kick-off organization, but this quickly changed as the project progressed. They also appeared to have strong design acumen. The Veza founder did a great job talking to my founders in the sales process, but unfortunately, this kind of customer service did not continue into the project.

Are there any areas for improvement or something Veza Digital could have done differently?

Opportunities for improvement: 

• Project management - started out strong, but was very weak across the entire project 
• Attention to detail - especially in the QA phase, had to repeat updates multiple times before they were executed 
• Adherence to timelines - timelines shifted many times; they need to set more realistic deadlines 
• Need to improve communication efforts - both externally with the client and internally with their team

BACKGROUND

Please describe your company and your position there.

I'm the CMO of a VC investor in early stage fintech and crypto start-ups.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Veza Digital, and what were your goals?

We launched earlier this year with a very basic yet clunky wordpress website. We brought Veza Digital on as a technical partner to re-design and build our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online globally for design and web development agencies and shortlisted 4 companies. After speaking with each, we chose Veza Digital based on their experience in webflow, depth of knowledge in web ux, and enthusiasm for our sector. Their cost estimate was on the higher end of other quotes we received, however we felt confident in the team's technical capabilities to help us long term based on their portfolio.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting to discuss our goals and objectives. From there, the team delivered a sitemap, followed by high fidelity wireframes for the site. After a few iterations, the team designs and developed our website on webflow. The team also shared in-depth tutorials to help us understand how to update and maintain the website.

How many people from the vendor's team worked with you, and what were their positions?

We had a dedicated project manager as our main point of contact. As we picked up during the summer months, we also had a back-up project manager - both were across details of the project. We also had a lead designer and developers working in the background.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our overall site speed has considerably increased despite more content on our site. The site is easy to update and both internal and external stakeholders have complimented the website. Furthermore, the website is future-proof, being responsive to mobile and tablets and changes/new pages are much easier to spin up when needed.

Describe their project management style, including communication tools and timeliness.

We had a dedicated slack channel to communicate with the project team. We were also sent a weekly update from the team via email.

What did you find most impressive or unique about this company?

The speed and professionalism of the team are mention-worthy. The project which could have easily taken 6 months to 9 months was completed within 6 weeks. Furthermore, the team are very responsive to feedback.

Are there any areas for improvement or something they could have done differently?

While the team are really responsive to ideas and feedback, there isn't a neat way to capture this - it's either shared in meetings, slack or email. Introducing a way to direct this feedback could limit the amount of adhoc comms that come through via the different communication channels we use.

BACKGROUND

Please describe your company and your position there.

We are a company that offers educational products geared toward Virtual Production. I am the Director of Operations and Business Development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Veza Digital?

We hired Veza for Web Design and web development. We needed a more robust website for our company.

SOLUTION

How did you select this vendor and what were the deciding factors?

I researched several vendors through google and clutch. Veza was already a top selection based on their website. I liked their portfolios and the clarity of their product offerings.

Describe the project in detail and walk through the stages of the project.

After several discovery calls, Veza sent us a statement of work that defined the project deliverables and timelines. After the project launched and we sent our assets along with creative expectations, they ran with the project and sent us weekly progress reports.

How many resources from the vendor's team worked with you, and what were their positions?

I worked directly with three people. Director of Partnership, Creative Director, and Coordinator.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Project in progress.

How effective was the workflow between your team and theirs?

The Veza team is very collaborative and supportive. We ran through some technical issues when we launched our new landing page, and they were tremendous in helping us push our website live.

What did you find most impressive or unique about this company?

They have a great design sense and they're easy to collaborate with. They take feedback very well and they respectfully reach out to us when they need something. They are very professional, and I truly respect that.

Are there any areas for improvement or something they could have done differently?

Weekly reports - more clarity or details would be great. Feel free to give your clients due dates on notes or required assets and let us know what the dependencies are.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at Webconnex, a software company based in Sacramento, California. We make event, ticketing, and fundraising software.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Veza Digital?

We needed some new websites. Our previous sites were good, but they lacked depth, optimization, and credibility. For SEO, some things were missing. We had a few pain points and needed to upgrade; it was the right time to push forward towards something new with a lot more power behind it. We needed an agency to help us address some challenges in this new growth phase.

SOLUTION

What was the scope of their involvement?

Veza Digital provides us with web development. They’ve built a website for one of our products from scratch using Webflow, Figma, and InVision. We had some specifications from a branding standpoint, and we provided them with a branding style guide. Our previous websites served as a foundation from a copy standpoint. Additionally, we looked at a few other websites and pulled a few samples that we gave Veza Digital. 

As a part of the new website, they helped us with images and animations. Adding to that, they built SEO work into the site. Currently, we’re in the maintenance stage, and Veza Digital is working on web optimization, including Google Analytics and A/B testing of landing pages, buttons, and site performance. We have plans for them to build three other websites.

What is the team composition?

We worked with Stefan (Founder & CEO) to start, and then he passed us over to the team. Jamal (Director of Partnerships) is our project manager and lead, and we’ve worked with designers. In total, we’ve worked with 5–6 people from Veza digital throughout the process. 

How did you come to work with Veza Digital?

My colleague found them through an organic search. We were looking for someone to drive us forward from an SEO standpoint. Veza Digital was really strong there, and they'd helped many other companies.

How much have you invested with them?

So far, we’ve spent about $50,000. 

What is the status of this engagement?

We started working together in January 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The main metric is that the new website is live — Veza Digital got the project over the finish line. Now, we’re in the process of optimization and maintenance, which will take some time to figure out. 

How did Veza Digital perform from a project management standpoint?

We’ve been really impressed with their team through the whole process, ever since the initial conversations. Like with all big projects, there have been things we’ve had to update and change, coming back to the drawing board. Veza Digital has been attentive, skillful, and on top of things. Jamal is talented at managing his team, keeping us updated, and translating our needs. We’ve felt taken care of the whole way, and I would surely recommend Veza Digital to others if they want a world-class web-building experience. 

In terms of communication, we have Slack, and we use Google Docs and Google Sheets to lay things out. Figma has played a big role in collaboration as well. Although they use other tools, we don't see them. 

What did you find most impressive about them?

Veza Digital’s relation-building elements distinguish them from other providers. They deliver on a human level, making an experience like this really positive. While you can always find a place to get a good website, we’ve built authentic and genuine friendships with Veza Digital’s team — that’s what makes them stand out.

As professionals and as people, we’ve been really impressed with who they are and how they operate. As we’ve moved into the project, working with Veza Digital has been a tremendous experience from personal and business standpoints. They understand who we are and what we want to accomplish. We see them as team members now; we were looking for a long-term partner to create many websites and provide ongoing maintenance, and we found that with Veza Digital. 

Are there any areas they could improve?

They could have had a little more care and attention when we first started. There was a slight miscommunication during our first review meeting, and they missed the mark on some things that we wanted. This stumble out the gate was due to a lack of clarity. However, Veza Digital rectified the issue and by the next meeting, we were dynamite and ready to rock thereon. 

Do you have any advice for potential customers?

Veza Digital is 100% worth the investment! They will bend over backward to ensure that you get exactly what you need. They’ll build great relationships and be more than just an agency creating a product; you’ll add members to your team, which feels really good. 

My advice is to stop trying to get some cut-price deal somewhere else and sacrifice things when it’s well worth the investment to do this right the first time. That’s what Veza Digital offers, and it’s why we’ll continue to work with them.

BACKGROUND

Please describe your company and your position there.

I am the product manager for an end-to-end tire solution software.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Veza Digital, and what were your goals?

Our website was created many years ago and was out-dated. So we needed to redesign and incorporate new content and wording for our solutions and newer products that were not on the older website.

SOLUTION

How did you select this vendor and what were the deciding factors?

I searched online for a few web development agencies and had a shortlist and final interviews and ultimately made a selection.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick off meeting to discuss the deliverables both for projects design and the architecture of the website. We made a move away from Wordpress and adopted the new web development client Webflow. The key deliverables were a refreshed design and to structure some of the original content of our older website that needed to be transferred over to the new website, along with new content that we had procured based on internal meetings.

How many people from the vendor's team worked with you, and what were their positions?

Project manager was our main point of contact, we also had meetings with a designer and a few web developers during the course of the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are finished with the project now, but we are not launched yet as we still have to make adjustments to the copy and schedule a launch date that required approvals.

Describe their project management style, including communication tools and timeliness.

We had a weekly update and a number of meetings to review bigger milestones. We used Slack and Email to ensure we are communicating efficiently.

What did you find most impressive or unique about this company?

They use Webflow for web development and encouraged us to leave Wordpress for Webflow. They trained us on how to use Webflow and were always available to answer our questions for navigating how to use the new web client

Are there any areas for improvement or something they could have done differently?

They could improve on using more original designs as some of the design content were taken from stock websites.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at an internet publishing company; we do three-dimensional audio in real-world spaces.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Veza Digital?

We needed help creating a website for our business.

SOLUTION

What was the scope of their involvement?

Veza Digital redesigned and redeveloped our website from an existing Webflow platform. We did most of the design internally using Figma and provided those files to Veza Digital so they could build the UI starting from there. In addition to that, they also did animations and converted our mockups into a responsive web- and mobile-friendly design.

Currently, we’re about to start with maintenance and SEO.

What is the team composition?

We’ve worked with seven members of their team, including developers, account managers, and technicians.

How did you come to work with Veza Digital?

We found them through the Webflow website.

How much have you invested in them?

We’ve spent $18,500 with them so far.

What is the status of this engagement?

We started working together in January 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their responsiveness and quick turnaround times have been key to the engagement’s success — I’d hand designs to them, and they’d get them developed within a couple of days. Additionally, we’ve received good and positive feedback from the website users. Overall, we’re 100% with their work on meeting our expectations.

How did Veza Digital perform from a project management standpoint?

Project management has been excellent; they’ve delivered everything on schedule and within budget. In terms of communication, we use Slack, Zoom, Google Meets, and emails.

What did you find most impressive about them?

Their ability to turn Figma designs into Webflow products is outstanding — their experience in their area is their strength.

Do you have any advice for potential customers?

I recommend people to work with them because they do a great job.

BACKGROUND

Introduce your business and what you do there.

I’m the lead engineer at Assignments.ca, a Canada-based pre-construction and assignment contracts sales company. We’re the first to launch a marketplace that connects people buying and selling such contracts. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Veza Digital?

Currently, assignments are traded through word of mouth, eBay, and Craigslist. We wanted a centralized marketplace where folks could safely buy and sell pre-construction and assignment contracts. 

Although I could handle the development myself, we had a tight timeline to get to market. With that, we needed development support for this project.

Additionally, we needed support in social media marketing and SEO. We were looking for someone to set up our Facebook, LinkedIn, Instagram, and Twitter accounts. We also wanted a partner that could help us design our website.

SOLUTION

What was the scope of their involvement?

Veza Digital provided us with frontend development for our prototype, and they also helped us build some of the required custom plugins. They used WordPress, PHP, HTML, and CSS throughout the process. 

They also helped us structure the site’s information architecture, working on our site map and Google index. They set up our on- and off-page SEO and designed our platform’s UI/UX. Their team developed our online strategy and figured out the keywords and descriptions for each of our site’s pages. They also helped us set up email marketing templates. 

In addition, Veza Digital assisted us in gathering the information that we needed for our site, including pre-construction locations, prices, details, and amenities. They collected the data from various sources and helped me build scripts to scrape data about the builders and properties.

What is the team composition?

Stefan (CEO) was our primary contact, and we also worked with Jamal (Director of Partnerships), Julian (Chief Delivery Officer), and a designer. 

How did you come to work with Veza Digital?

I met Stefan through a networking event, which led to some small projects. 

How much have you invested with them?

We’ve spent about $20,000 CAD (approximately $16,000 USD).

What is the status of this engagement?

Our engagement lasted from December 2020–April 2021. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

After launch, we’ve seen fast growth with our platform, gaining close to 2,000 users and 150–200 leads per month.

How did Veza Digital perform from a project management standpoint?

Veza Digital was outstanding at project management. We had 2–3 meetings per week to keep us on track and updated. They were responsive to our questions and accommodating to our schedule, even though they were located in different time zones. 

They were agile, and everything was delivered on time. We communicated through Slack, Google Meet, phone calls, and face-to-face meetings.

What did you find most impressive about them?

Veza Digital’s project management skills and technical leadership were impressive. When I felt something needed improvement, I would tell them. They would react right away and give me what I needed.

Are there any areas they could improve?

I can’t think of anything. I didn’t have any high-level issues with their work. 

Do you have any advice for potential customers?

Know your goals and requirements before working with them to avoid scope creep.

BACKGROUND

Please describe your company and your position there.

I'm the Director of Content Marketing and editor/admin for our website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Veza Digital, and what were your goals?

We hired Veza Digital to help migrate our website from Wordpress to Webflow as well as help maintain our web development going forward.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did some research and narrowed our list down to a handful of vendors. We chose Veza based on their response time, amount of resources, quality of work we could see, cost, timeline, and 24/7 support.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off call to set the scope, process, and timeline for our project. We handed over access to Wordpress and our audit, and Veza proceeded to get to work, giving us weekly email updates + having a weekly recurring meeting to check in.

How many people from the vendor's team worked with you, and what were their positions?

In our initial kickoff, we met with the founder and CEO, along with their Director of Partnerships and Client Experience, and CDO/co-founder. Their Director of Partnerships, Jamal, is our main POC and we continue to work with them, their CDO, and their main dev team member.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are yet to launch our website in Webflow, but I've been impressed at the speed at which Veza has been working to meet our deadline and I suspect the new site will perform well for us.

Describe their project management style, including communication tools and timeliness.

We used a Slack channel for communication, Veza sends a weekly email update and we have a recurring check-in meeting with both teams.

What did you find most impressive or unique about this company?

I'm continually impressed at the speed and quality of their communication, as well as their ability to handle our questions and requests and professionalism.

Are there any areas for improvement or something they could have done differently?

Not at all.

BACKGROUND

Introduce your business and what you do there.

I’m the special projects manager for an agricultural innovation and sustainability company. We have several projects in agriculture and related industries. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Veza Digital?

We needed help in website and software development.

SOLUTION

What was the scope of their involvement?

Veza Digital created our website. We provided them with our preferred copy and content, since we were very specific about that. We also gave examples of website designs that we liked. 

From there, they proceeded to develop the website — they took our copy and content and organized everything into a logical flow. After that, they worked on the site’s domain hosting. Once the site was built, they onboarded our team on using the platform, and they also handled its launch. 

We wanted the site to contain the information we needed. We also made sure we could capture the email of our site’s visitors and metrics about the site’s performance. That way, we could understand how our target audience engages with the site. 

Additionally, Veza Digital developed a software solution for our team. First, we explained the tool’s functionalities and specifications. They then created the program and designed its UI/UX. Again, after finishing development, they trained us on using the tool.

They’ve already finished the bulk of the work, but they provide us with ongoing support. 

What is the team composition?

I’ve worked with their CEO, a designer, a web developer, and two other resources. 

How did you come to work with Veza Digital?

They were recommended by a company that had worked with them before. 

How much have you invested with them?

We’ve spent under $10,000.

What is the status of this engagement?

We started working together in August 2021, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The project has been successful — we’re starting to see a lot of traction on our website and develop an email list for our newsletter. 

How did Veza Digital perform from a project management standpoint?

I’m impressed with Veza Digital’s outstanding project management. Communication has been excellent — they send us weekly updates and let us know what information they need from us. Whenever we request changes, they’re quick to do it. We collaborate through emails, phone calls, and Zoom.

What did you find most impressive about them?

I love their communication — it’s strong, making it easy to work with them. 

Are there any areas they could improve?

They should stick to the recommendations we send. There have been times when our copy has been paraphrased. 

Do you have any advice for potential customers?

Communicate your expectations right from the beginning — they’re wonderful at delivering exactly what you need and want.