Verstiuk Production

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an organization that produces x-ray products. We’re going by a different brand and are going in a new direction. 

We’re also developing a new, complex product which hospitals can use to store and transport emergency medication, supplies, and equipment. The creation of this product was necessitated by numerous problems around the management of hospital crash carts and emergency events — problems that are underappreciated but span multiple departments in a healthcare institution.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Verstiuk Production?

Even though our company has been around for a very long time, our latest brand and product are very brand new. No one else out there has streamlined the whole emergency care process in a way that is beneficial to hospitals like we have, so the challenge that we were facing was trying to sell a product that nobody has ever heard of.

We reached out to Verstiuk to develop an animated explainer video that could show the value of our product and the problems that it solves without the need for a demonstration.

SOLUTION

What was the scope of their involvement?

The proposal was actually the first deliverable that we required from Verstiuk. They created a structured process from the proposal all the way down to the delivery stage. We proceeded to carry out that process and began by filling out a questionnaire to give them information about what we do and what we were trying to accomplish. From that questionnaire, Verstiuk drafted a storyboard, script, and illustrations.

The team broke down the project into multiple stages to help facilitate the brainstorming process and the delivery. At each stage, we had the opportunity to make revisions.  

What is the team composition?

They have an account manager on the sales side who was involved in the pre-proposal process. We were then passed to their internal project manager who led the actual development of the animated video

How did you come to work with Verstiuk Production?

One of Verstiuk’s account managers reached out to me through LinkedIn. Seeing their proposal and drafts gave us confidence that they understood what we were doing and were be a low-risk vendor to go with, so we entered into a contract. 

What is the status of this engagement?

We started working together between July–August 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It's too early to completely understand the impact of their work since it was just completed last week. However, I will say that it already helps us tell our story way better. Employees and potential customers whom we’ve shown the video to have given really good feedback about it. 

How did Verstiuk Production perform from a project management standpoint?

All of our communication was done through email and I never had to wait for anything. The team is based in a different country, but they always got back to me the following day. They were responsive to my suggestions and we're not only quick to make adjustments but we're also effective in interpreting what I was asking for.

The Verstiuk team worked really fast. Every single stage of the project was completed earlier than expected. 

What did you find most impressive about them?

They did a great job of underpromising and over-delivering.

Are there any areas they could improve?

No, they exceeded my expectations and I was really happy with the decision to go with them. 

Do you have any advice for potential customers?

It’s on you, as the customer, to give thoughtful feedback on Verstiuk’s work to help them fulfill the project to its fullest potential.

BACKGROUND

Please describe your company and your position there.

With more than 200 years of history, Leica Geosystems, part of Hexagon, is the trusted supplier of premium sensors, software and services. Delivering value every day to professionals in surveying, construction, infrastructure, mining, mapping and other geospatial content-dependent industries, Leica Geosystems leads the industry with innovative solutions to empower our autonomous future. Hexagon is a global leader in sensors, software and autonomous solutions. Hexagon (Nasdaq Stockholm: HEXA B) has approximately 20,000 employees in 50 countries and net sales of approximately 3.9bn EUR.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Verstiuk Production, and what were your goals?

The company "Heinrich Wild, Werkstätte für Feinmechanik und Optik" was founded in Heerbrugg, Switzerland, on 26 April, 1921. Over the decades, this company developed into the world-renowned Leica Geosystems AG and is an essential component of the Hexagon technology group.

And Heerbrugg is continuing to add further chapters to its history of innovation. The challenge was to pack 100 years of history into a short compact video of a max of 4 min without losing the key message. And, if this was not enough, create an additional even shorter version of 1min

SOLUTION

How did you select this vendor and what were the deciding factors?

We have already worked with this vendor before. Their deliverables have always been in line with our requests. They are fast, uncomplicated, perfect project management, and flexible. They are always looking for the ideal solution giving valuable suggestions and proactive advice.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We had a first meeting where we gave our initial idea of what the outcome should be. Based on that, they came back with initial suggestions, ideas and guided us through the process. They set up timelines/milestones and expectations also towards us for them to deliver the project on time. This was very valuable as time was tight.

Who did you work with and what was the feedback process like?

We worked with a project manager (Vadym) who outlined the project and kept us on schedule. We were kept on track for every milestone. Furthermore, we gave feedback via InVision, discussed if something was not 100% clear and continued to the next milestone. We always felt perfectly guided.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The feedback we receive is great. The video/animation brings the key message to the audience and tells our history, present and future in such a simple and understandable way that it has become the "Welcome-intro" to so many opening ceremonies, exhibitions, customer meetings etc.

Describe their project management style, including communication tools and timeliness.

Very easy to communicate with, providing frequent and short updates. If there was something they needed to change, amend or add, we were informed straight away.

What did you find most impressive or unique about this company?

Our initial brief was not extensive. We overwhelmed them with so much content and they managed to work their way through making suggestions. They wrote a fantastic storyboard which brought everything to the point.

Are there any areas for improvement or something they could have done differently?

They did an impressive job and I just want them to keep on going as they already do.

BACKGROUND

Introduce your business and what you do there.
I’m the CEO of a visual studio that produces visuals for the healthcare and medicine fields.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Verstiuk Production?
We outsource our animations to Verstiuk Production. We had a medical animation to do for a client and tasked them to handle it for us.

SOLUTION

What was the scope of their involvement?
We explained the animation project to them, and Verstiuk Production gave us a quote for the work. After signing a contract, they asked questions to get the information they needed to fulfill the project. My studio did some collaboration on the script with the client. When the script was final, we did the storyboarding and gave Verstiuk Production the voiceover.

They took the art assets from those storyboard files and animated them according to the voiceover. Then, their team sent a rough cut of the animation. I provided my own feedback as well as the client’s feedback to them, and they made the necessary revisions. There were 1–2 rounds of revisions and then the animation was complete.

What is the team composition?
I corresponded with a project manager. There was one animator but I’m not sure if there were others behind the scenes.

How did you come to work with Verstiuk Production?
I found Verstiuk Production through Upwork, went to their website, and contacted them through their site. I liked their portfolio. They appeared to have some experience with medical and healthcare topics. It’s not their specialty, but based on their portfolio, it seemed like they were willing to take on those topics.

How much have you invested in them?
We invested around $3,000.

What is the status of this engagement?
The project started in early November 2020 and was completed at the end of March 2021.
 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
The end client was very happy with the animation. The client said they were pleasantly surprised by the refinement and attention to detail in the animation and that the team at Verstiuk is an absolute pleasure to work with.

Verstiuk Production did the whole process, but because we’re a visual studio, we collaborated on certain parts. We did all of the artwork at our studio. Our team sent Verstiuk Production the artwork, and then they made the animations move. They’re very good at what they do.

There were very few revisions to the animation or the movement in the video which was a good sign that Verstiuk Production does great animation in the rough cut. Additionally, there were very few changes that had to be made in the revised version.

How did Verstiuk Production perform from a project management standpoint?
They were easy to work with and took artistic direction very well. Their team also provided their expertise on what works well in terms of animation. It was a great give-and-take partnership because they did everything they could to fulfill our requests.

Verstiuk Production has the knowledge and confidence in their own abilities to say if something will or won’t work. In the end, the final product was the beneficiary of their expertise. We typically communicated through email but did have a few video calls.

What did you find most impressive about them?
We were most impressed with the high quality of natural movement in their animations.

Are there any areas they could improve?
No, there’s nothing in particular. Every company has areas to improve on, but I wouldn’t necessarily be critical. Our studio specializes in visuals for healthcare and medicine, so my team and I have more expertise than the average studio in those topics. I have high expectations as far as the accuracy of scientific content, and that’s the area where I provide the most direction.

As far as what Verstiuk Production claims to be and the services that they advertise, they were excellent. I challenged them with the content I gave them, and they were very open to feedback and learning. They tried to get all of the scientific content correct so I don’t have any complaints.

Do you have any advice for potential customers?
Have a clear idea of what you’re looking for.

BACKGROUND

Please describe your company and your position there.

I am the Senior Marketing Communications Manager at Leica Geosystems AG, creating integrated multi-channel marketing campaigns for 3D Laser Scanning and Reality Capture. Revolutionising the world of measurement and survey for 200 years, Leica Geosystems, part of Hexagon, creates complete solutions for professionals across the planet. Known for premium products and innovative solution development, professionals in a diverse mix of industries, such as aerospace and defence, safety and security, construction, and manufacturing, trust Leica Geosystems for all their geospatial needs. With precise and accurate instruments, sophisticated software, and trusted services, Leica Geosystems delivers value every day to those shaping the future of our world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Verstiuk Production, and what were your goals?

We hired the team to support us with the production of an animation. The main goal is that we wanted to create a dynamic, visual representation of a new software release.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were recommended to use the team through a colleague at Leica Geosystems who used them before, saying that their work is excellent!

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started the briefing with a storyboard and sent it to Vadym and Stanislav. The project was fully assigned to Vadym and he had only a few questions relating to the information we shared before starting with the animation illustrations. I was able to review all the illustrations provided in a timely manner to provide Vadym with areas that needed to be slightly changed. We only communicated via email because the information provided was thorough and the information back from Vadym was just as thorough.

Who did you work with and what was the feedback process like?

I worked directly with Vadym and I can honestly say he was amazing to work with! He kept me up to date on all steps of the process and understood very quickly what we needed. In fact, the animation production was so perfect that we didn't even to need to make changes after receiving the first draft.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I shared the animation with various stakeholders in my company and they love it! Officially we release the animation to the public on the 10th May so I cannot wait to see the reaction from our customers. Overall, the animation has surpassed expectations from our stakeholders and we now plan to work on a second animation!

Describe their project management style, including communication tools and timeliness.

Vadym was great to work with! He is professional, polite and friendly and executed this project perfectly. I cannot praise enough how good it was to work with him.

What did you find most impressive or unique about this company?

They took the time to read the brief, understand it and ask questions. We accompanied the brief with some short videos to show how our software works because explaining it can be difficult and Vadym took the time to review everything I shared with him to make his consultancy on the project seamless.

Are there any areas for improvement or something they could have done differently?

I think I have no comments for this section because everything they have done (from invoicing to production) has been perfect for me.

BACKGROUND

Please describe your company and your position there.

I am the Director of World Wide Digital and Process Transformation at HP Inc

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Verstiuk Production?

Our company has a lot of information locked in enterprise systems such as SAP and Microsoft Dynamics. My team recently procured process mining software to help the company use the data in an automated fashion. Verstiuk built a video for us to communicate to our stakeholders what process mining is and why it is important for them to engage.

What were your goals for this project?

Write the script and deliver a video which clearly explains what is process mining and how to engage - within 8 weeks

SOLUTION

How did you select Verstiuk Production?

We searched online and selected them because their portfolio was most similar to what we were looking for

Describe the video(s) and the process in detail.

Verstiuk kicked off with a script for the video which needed minimal editing. The color board, voice artist, and style of video options were presented and easily chosen. The frame by frame example of the video was developed and a few edits were made for approval. The illustrations were sent for my approval and then it was all assembled into the video which needed only a few timing edits and was ready

What was your vendors' project management or feedback process?

They sent through scripts, color boards, illustrations, voiceovers all for feedback and approval. I was able to make changes every step of the way until the video was how I liked it

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video was delivered on time and on budget and we love it

How effective was the workflow between your team and theirs?

Work flowed easily even with the Europe / US timezone

What did you find most impressive about this company?

Their ability to take a complicated topic of process mining and produce an effective script to explain it is amazing.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

UpSwell is a hyper local marketing agency that offers print and digital marketing to small businesses and specialize in auto repair, fitness, and dental. I am the marketing manager, so I handle all of the internal marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Verstiuk Production?

We hired Verstiuk to produce an animated video

What were your goals for this project?

The goal of the project was to create a short video that clearly explained a new digital product that we were rolling out

SOLUTION

How did you select Verstiuk Production?

We had previously worked with them and they did great work for us before

Describe the video(s) and the process in detail.

I took over the project a little further in - so I wasn't there in the beginning

What was your vendors' project management or feedback process?

They would keep us updated on their status consistently and would send us the script, animation, and everything else for approval to make sure that they were getting us the product that we truly wanted

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We haven't shared the video yet, but I'm sure that it will get a lot of good response

How effective was the workflow between your team and theirs?

Very effective! We were able to get everything done in a reasonable amount of time and it seemed very hassle free and organized

What did you find most impressive about this company?

How quickly they got the product back to us - they would always provide a date for the deliverable and most of the time they would deliver way before time

Are there any areas for improvement?

Not that I can think of

BACKGROUND

Please describe your company and your position there.

CEO of a developer of long-duration energy storage

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Verstiuk Production?

Video production

What were your goals for this project?

Create a marketing video that communicated our technology and market opportunity

SOLUTION

How did you select this vendor?

Referral

Describe the video(s) and the process in detail.

The overall scope included script writing, storyboarding, animation and production

What was your vendors' project management or feedback process?

The team did many rounds of feedback that were timely and effective

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video is an excellent piece of marketing collateral for us to communicate e-Zn's story! The video looks extremely professional, with superb animations and a great voiceover!

How effective was the workflow between your team and theirs?

The workflow was great. I appreciated the responsiveness of the team.

What did you find most impressive about this company?

High quality of the product!!

Are there any areas for improvement?

The only thing I didn't like was that everything was done on a running email (perhaps because the vendor liked to keep everything in one email), but it made it difficult for me to go back and see what was exchanged in the past (because it's difficult to search a thread versus separate emails)

BACKGROUND

Please describe your company and your position there.

I am a Business Development Manager at Daphne Technology, swiss start up developing and exhaust gas cleaning system for marine engines.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Verstiuk Production?

3d video product video production

What were your goals for this project?

Create a first product video explaining the marine industry struggles and how our product answers them. Bran awareness + explanation of the product

SOLUTION

How did you select this vendor?

Base on clutch review and price

Describe the scope of their work in detail.

Script review and improvements, storyboard, images and 3 design preparation, soundtrack and voice advisory

What was the team composition?

I worked with project manager and account manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Too early to describe the outcome but the team and Board of directors were very happy with the result

How effective was the workflow between your team and theirs?

Very effective and timely

What did you find most impressive about this company?

Their close follow-ups, well-timed delivery, and price competitiveness stood out.

Are there any areas for improvement?

no

BACKGROUND

Please describe your company and your position there.

I am a MarCom manager at a manufacturer responsible for product launches within the total station range.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Verstiuk Production?

We worked with Verstiuk Production on an animation to promote one of our software apps.

What were your goals for this project?

We were looking for something fresh, informative, well-designed.

SOLUTION

How did you select this vendor?

I was contacted by Verstiuk Production via LinkedIn. Because I was in the phase of finding a new vendor, this was perfect timing. That’s how the cooperation started.

Describe the project in detail.

The animation is meant to raise awareness on our app among our existing and new customers. The challenge Verstiuk Production faced was to really understand our needs and bring our storyboard to life. In an understandable way.

What was the team composition?

Internally, I was working on the project with my division. Working with Verstiuk Production was really easy, as I was communicating to the designated project manager. He was incredibly responsive and completely understood our position.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still prior to launching this - but the acceptance among our stakeholders is really high. So we are already happy with what we have achieved.

How effective was the workflow between your team and theirs?

Amazing - definitely the best agency I have ever worked with. They kept me informed at all times, there were no surprises, I felt really involved in the process.

What did you find most impressive about this company?

Their creativity and how they work with customers set them apart. They were extremely responsive.

Are there any areas for improvement?

Absolutely not. They just need to focus on keeping up the good work.

BACKGROUND

Please describe your company and your position there.

I am the Digital Marketing Manager at GiveGab, the leading Giving Day and year-round fundraising platform for nonprofits, education institutions, and community foundations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Verstiuk Production?

Verstiuk helped our Marketing team create a 20-second animated video highlighting what a Giving Day is and how GiveGab is the leading technology partner to run a Giving Day.

What were your goals for this project?

This 20-second short video will be used on our website, Facebook, and Youtube to strengthen our brand awareness and engage fundraisers already running a Giving Day.

SOLUTION

How did you select this vendor?

Verstinuk reached out to me on LinkedIn! We were not actively looking to create an animated video, but it was in the back of my mind that if my marketing budget allowed to move into video production for a few campaigns, we would. The timing of their outreach was right, and their portfolio of work was impressive.

Describe the video(s) and the process in detail.

The Verstinuk team was very upfront about pricing and provided a complete document walking me through the production process. I really appreciated the transparency up front! I knew exactly how many rounds of edits we would have at each stage (scriptwriting, mood board, storyboard, illustrations, animation, etc.) The whole process to make this 20-second short was 5 weeks from payment to final video in hand.

What was your vendors' project management or feedback process?

Their project managers were very quick to reply (always the same day) and with every round of edits, they understood exactly what I was looking to see in the next version and delivered what I was picturing.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We just completed this project and I expect it will integrate into our digital marketing brand awareness strategies seamlessly.

How effective was the workflow between your team and theirs?

I think the collaboration was great! Whenever I couldn't get back to their team with feedback on a draft right away, they were always quick to check in the following day to keep the project top of mind. There were no Zoom or conference calls, everything was taken care of over email, and I think that process was the most effective because all notes and feedback were documented in our message thread and kept both teams on the same page.

What did you find most impressive about this company?

Their project management is what led to the perfect end product. They clearly have creative minds on their team and impressed us right away how they took our script and made a story out of it through the visuals.

Are there any areas for improvement?

Because their company is based out of Ukraine, we ran into a high credit card payment fee.