Verstiuk Production

BACKGROUND

Please describe your company and position.

I am the Founder of HPO Coach

Describe what your company does in a single sentence.

We provide marketing consulting services to startups and Fortune 500 companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Verstiuk Production to accomplish?

• Develop an explainer video for a complex enterprise/channel solution.

SOLUTION

How did you find Verstiuk Production?

Online Search

Why did you select Verstiuk Production over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Verstiuk Production were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

One of my clients, mFLEX.io, which had just gone through a re-branding, needed an explainer video to convey the benefits of their B2B software solution. mFLEX.io primarily services large multinational corporations that need to distribute HQ-approved digital ads and content around the world to local offices, retailers and resellers. This requires translation and localization while maintaining the brand attributes.

While I managed the design and creation of a new website, sales documentation, etc. I engaged with Verstiuk to develop the explainer video from scratch. We were looking for both a fast turn-around and high quality output - an explainer video which could be used in pre-sales presentations as well as on the website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. High quality explainer video
2. Within budget
3. Within time constraints
4. With full client approval

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Verstiuk team did a magnificent job of managing the project. Not only did they have a very clear roadmap and process to get us across the finish line, they were also very transparent about the status of the project as well as what to expect in terms of next steps.

They made it very easy for me to review content at every step of the way, were flexible in terms of making adjustments (especially since this was the client's first experience with creating an explainer video, and their messaging was evolving in parallel), and Verstiuk's turn-around time was nothing short of amazing. Verstiuk listens, and then they act. This truly made a potentially complex project simple.

What was your primary form of communication with Verstiuk Production?

Virtual Meeting

What did you find most impressive or unique about this company?

Flawless process, great listening skills, proactive initiative, creative and scripting quality, and transparency. Verstiuk delivered on time and on budget despite some "curve balls" that were thrown their way, and they did so very graciously and efficiently. Plus, they are so nice to work with. It felt like they were part of the team rather than an external vendor.

Are there any areas for improvement or something Verstiuk Production could have done differently?

Based on the project I worked on with Verstiuk, I don't see areas for improvement. I wish all the vendors/partners I engage with were as professional, friendly and proactive as Verstiuk.

BACKGROUND

Please describe your company and your position there.

TM Technologies is a wireless waveform research and development engineering company. It's primary technology - Transpositional Modulation or "TM" - has been developed and is operable and ready for commercialization. I, Dan Hodges, am founder, Chairman and CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Verstiuk Production, and what were your goals?

In order to properly market our technology, I needed a graphic demonstration, or "explainer video" showing how it is that TM functions and the benefits it provides.

SOLUTION

How did you select this vendor and what were the deciding factors?

Verstiuk listened, researched and taught themselves the fundamental principles needed to understand, visualize and portray the technology accurately. Additionally, the final cost was far below any others I had received bids from

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The flow was:

1. Interviews - Several - in order to understand what I wanted and how the technology worked.
2. Storyboards - 3 sets before final
3. Design choices
4. Pre-final review
5. Final video production and approval

Who did you work with and what was the feedback process like?

Olena handled all contracting and administrative functions. Vadym managed the project, worked on it and was the point of contact. Konstantine produced the electronic files and much of the coding.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Having shown the video to many colleagues in leading industry and government positions, the feedback has been absolutely perfect. The video helped non-technical customers understand its function finally and the technical people can see how it actually works.

Describe their project management style, including communication tools and timeliness.

They were professional, attentive, listened and responded quickly and finished the project early.

What did you find most impressive or unique about this company?

The personal research they did to understand our technology was impressive. They wanted to get it right, and did.

Are there any areas for improvement or something they could have done differently?

I wouldn't change a single thing and I will definitely be using them again.

BACKGROUND

Please describe your company and your position there.

Since 2007, LegitScript has been making the internet and payment ecosystems safer and more transparent. The company combines big data with a team of human experts skilled in monitoring, certification, and high-risk products and websites. The result? Unmatched accuracy and deep risk analysis that identifies which commercial entities play by the rules, and which do not. I work there as Senior Communications Manager on the Marketing team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Verstiuk Production, and what were your goals?

We needed a video for our company's annal kick-off meeting that highlighted our achievements from the previous year. Our timeline was short, so we need a team that could quickly turn around a video.

SOLUTION

How did you select this vendor and what were the deciding factors?

Verstiuk was referred to us by former colleagues.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

1. We emailed explaining the scope and timeline of the project.
2. They emailed back saying they could complete the work on that timeline.
3. I collected all of the data for the video and sent over a script
4. They created basic slides to give a sense of the design.
5. We gave feedback, and they revised.
6. They gave us a sample of the animated parts of the video.
7. We gave feedback and they revised.
8. Video complete.

Who did you work with and what was the feedback process like?

We initially worked with Iryna on the the deal, and the actual work was completed by Sergey. They were both extremely easy to work with and very responsive. Sergey listened to our feedback and turned around edits very quickly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video was finished on time and was exactly what we were hoping for.

Describe their project management style, including communication tools and timeliness.

Sergey showed us concepts as he developed them, so that we could give feedback early on. They helped ensure that the project was going in the direction that we liked and avoided major changes.

What did you find most impressive or unique about this company?

Iryna and Sergey were a pleasure to work with. They always responded quickly, and Sergey's work was wonderful.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I'm the Growth Marketing Manager for a data analytics platform for the energy industry. We help energy companies transform disconnected, incomplete data into clear and actionable pathways to emissions reduction and operational improvement.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Verstiuk Production, and what were your goals?

We run regular webinars to educate our prospects and customers about trends and topics in the energy and energy technology space. These webinars are a key source of engagement with our audience and a significant contributor to the marketing team's revenue goals. We were looking for a production agency to transform our raw speaker footage and slides into engaging and dynamic webinar videos that would help to break down complex topics and convey our messaging in clear and enticing ways.

SOLUTION

How did you select this vendor and what were the deciding factors?

We got referrals for video production companies from our network. Among the companies that were referred to us, we chose Verstiuk for the quality of their work, compatibility with the team, and their reasonable pricing.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

For each webinar (~1 per month) we send over raw speaker videos and slides. Verstiuk uploads one of the raw videos to frame.io and we make comments throughout the video (at the precise timestamps) to define our vision for the final product, suggested edits, and suggested dynamic components. Verstiuk takes all our feedback, asks any clarifying questions, and initiates the video production process. Within a few days we receive the first version of our video for review and feedback. We review and provide feedback on a couple more tweaks.

Verstiuk makes the necessary changes and comes back with the final version. Sometimes one more iteration is required to get it just right. At the beginning of our engagement with Verstiuk, we worked closely with them to create a template for the webinars, defining things like the intro, outro, how we wanted transitions to look, how the branding should come through in the videos. Once this was set up, the above process was able to be followed for quick asynchronous edits moving forward. Aligning and creating this standard at the beginning allowed us to move quickly and with minimal friction for all future webinars.

Who did you work with and what was the feedback process like?

We work with a Project Manager to communicate our requirements and timelines. He goes through them in detail (in frame.io), asks any clarifying questions, then passes the job to the designers to complete. We usually go through 2-3 rounds of feedback to make any additional tweaks required and to make sure the video turns out just right.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've been showing the videos during our regular webinars, and have received strong ratings and response rate to our post-webinar follow-ups, as a result of the quality of the videos being produced and the ability of the videos to break down the complex topics we discuss. From each webinar we generate calls with prospects and opportunities.

Describe their project management style, including communication tools and timeliness.

The Project and Account Managers are always extremely responsive and fast, and work hard to address our feedback down to the very last detail. We use slack to communicate, and frame.io to provide direction on the edits we're looking for.

What did you find most impressive or unique about this company?

The efficiency and quality of their work. They are set up to make things as seamless and frictionless as possible for us. Also the speed at which they work - we threw many tight timelines at them and they were able to meet them every time.

Are there any areas for improvement or something they could have done differently?

In the future it'd be great to see them suggest some of their own creative improvements or ideas, to take the edits to the next level.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a life-science technology company that helps the pharmaceutical space reach, engage, and understand their targets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Verstiuk Production, and what were your goals?

We wanted to create a 100 second snapshot for our primary product/platform, that would quickly explain the significance of what we've built to potential customers - get them excited, and interested in having a more meaningful demo.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at a variety of companies and reviewed their previous work/reviews.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The communication was flawless, but it was a very clear timeline created at the beginning and certain milestones had to be met in order to move to the next phase. It was a fluid, and professional experience.

Who did you work with and what was the feedback process like?

We worked with a primary project manager, and always had real-time access to the rest of the group. The feedback process was encouraged, and any/all requests were quickly discussed and implemented.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We showed the videos to potential investors, potential clients, and current climates and the response was overwhelmingly positive. It's changed the way we approach our sales strategy because we are able to make the entire process much less demanding due to the impact of this video.

What did you find most impressive or unique about this company?

They took the time to understand our business, our offerings and who the customer was. They didn't micromanage the budget, if they felt something was needed (or I had a request outside the original ask), they just did it. They were focused on success, no matter what. They had a great attitude and were true professionals the entire time.. I can't recommend them enough.

Are there any areas for improvement or something they could have done differently?

I think they did everything right, but would be nice to have more access to voice over artists as that was a bit limited.

BACKGROUND

Please describe your company and your position there.

I am the Head of Business Development for an enterprise software company. We make a complex market intelligence product for large customers. I oversee our marketing activities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Verstiuk Production, and what were your goals?

We hired Verstiuk Production because we were looking for help with a 90 second explainer video as part of our marketing collateral. Our goal was to have a high quality video that we could share on our website and with prospective customers to explain our approach to market intelligence.

SOLUTION

How did you select this vendor and what were the deciding factors?

I evaluated 9 vendors for this project. The primary reason we selected Verstiuk because of the high quality and variety of their video portfolio. They had multiple examples and styles to choose from that gave us confidence in what their final output would look like. Other reasons we selected Verstiuk was their responsiveness to our inquiries, and a good price point.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Verstiuk had excellent project management throughout the entire process. The stages of production were script-writing, story-boarding, illustration, voiceover, and animation. They were very clear on how many revisions were available at each stage of production.

At first, I was worried that two revisions per stage would not be sufficient, but I quickly saw that Verstiuk was very good at digesting a large amount of feedback on the first iteration, and the second iteration was near perfect each time. They were also very responsive to written feedback and rough visuals that I provided electronically.

Who did you work with and what was the feedback process like?

We worked initially with our account manager, Olena, and subsequently with our project manager, Sergey. Both were immensely professional and responsive. They took feedback very well and our requests were immediately incorporated.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our team internally loved the video, and found it to be a fresh visual take on our product and approach. Our advisors and social media followers also complimented the video. Our CEO also was extremely happy with the final output.

Describe their project management style, including communication tools and timeliness.

Verstiuk had incredible project management and I could not find a single fault with their process. They made excellent use of asynchronous collaboration tools. I had not previously used these tools. They were very intuitive and made it very easy to provide feedback without tying up my time on long calls.

What did you find most impressive or unique about this company?

Verstiuk Production is based in Ukraine, and our project coincided with the Russian Invasion. Despite a very stressful situation in their personal lives during this time, Verstiuk was still able to deliver our video on time and maintained excellent communication throughout the process. I am grateful that we were able to continue working together.

Are there any areas for improvement or something they could have done differently?

No, I have zero reservations about recommending Verstiuk to others and I look forward to the next time I can contract them for a project.

BACKGROUND

Please describe your company and your position there.

I'm a Content Writer at MarineTraffic, and my team and I wanted to create a video to use as a promo for our new solution regarding fleet operations and management.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Verstiuk Production, and what were your goals?

MarineTraffic is the world's most complete ship tracking and maritime analytics platform, and we hired Verstiuk to help us create 2 nice short videos including content that will help us explain and demonstrate what our platform and specific solutions built for our users can do.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for Video Production Companies in Greece and in Europe mainly as remote work now facilitates this, and we decided on this vendor based on final due dates and time of deliverables, cost and responsiveness to the request.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We first shared our storyboards, then had a meeting altogether, discussed our needs, and then moved on with the visuals, colours and anything we needed to provide the vendor with.

They came back with the first drafts, we checked and reviewed the illustrations, had another meeting (virtual) and reshared some details, then kept an online communication to make sure all was agreed upon, and we had the chance to send our comments and edits several times throughout the project.

Then the video scripts were sent and we were asked to choose over voiceovers, the sound was added, colours and the final draft was ready for us to review. More comments were added, and then we also requested some subtitles - in English and in Greek - to be added, and the final videos were ready within a very timely timeframe. All files were sent to us, and our collaboration was complete.

Who did you work with and what was the feedback process like?

Initially and sometimes after that, we worked with the Account Manager to set due dates and costs, as well as discuss major changes after the project had begun, and mainly we collaborated and communicated mostly with the Project Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Anyone who has watched the video (Fleet Operations) has liked or loved it. We are happy we now have a clear, easy to understand visual type of content to share with our users - and which will bring us more interesting discussions with customers.

Describe their project management style, including communication tools and timeliness.

Very organised and timeline oriented, they stick to the dates they say the project will be based on, and the communication was mainly through emails. Sometimes, calls were also scheduled to help us sync over project details. I found their deliverables always ready on time and as agreed.

What did you find most impressive or unique about this company?

They were very open to discussing with us details even after the project started and when we needed extra help with subtitles and voiceovers, they also delivered promptly.

Are there any areas for improvement or something they could have done differently?

We needed a few meetings to clarify details but any time that was needed, they reached out first we did, so all good.

BACKGROUND

Introduce your business and what you do there.

I’m the solutions marketing director at a digital marketing platform company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Verstiuk Production?

We hired Verstiuk to create a marketing video.

SOLUTION

What was the scope of their involvement?

This was an urgent project, and I’d worked with other agencies that didn’t meet my expectations. As a result, we started the engagement with Verstiuk with a tight timeline. We needed them to create an animated video. Their team also handled the editing and audio-mixing process. 

What is the team composition?

We worked with their account manager. 

How did you come to work with Verstiuk Production?

Verstiuk was referred to us by a friend. 

How much have you invested with them?

We invested around $5,000. 

What is the status of this engagement?

This project lasted from October–November 2021. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Verstiuk worked faster than expected, and the results were amazing and incredible — we had plenty of views and impressions. Overall, we were pleased with Verstiuk’s work. 

How did Verstiuk Production perform from a project management standpoint?

Verstiuk resources were highly professional, and I was amazed at how fast they worked without compromising quality. Moreover, their attitude was amazing; they were open to receiving feedback, and our back and forths were quick. Whenever we asked them to change something, they worked on it quickly. To communicate, we used emails. 

What did you find most impressive about them?

They worked like a true partner for us. I could get on the phone and ask them if my request was reasonable, and I could rely on them to deliver quickly and with high quality. Once they committed to the project, they were truly into it — it was impressive. 

Are there any areas they could improve?

No, there weren’t any. 

BACKGROUND

Please describe your company and your position there.

I am the CEO of an independent software vendor based in Australia, but with a development team in Australia and the Ukraine. Our product is a revolutionary digital clinical assistant and dynamic documentation tool for use by medics in the prehospital space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Verstiuk Production, and what were your goals?

We wanted to help potential customers understand how our product was different from their current tool, and why it offers so many more benefits. We decided on a 90 second 2D animated explainer video.

SOLUTION

How did you select this vendor and what were the deciding factors?

I researched on the internet the types of videos and a lot of suppliers. I read supplier reviews, their websites and looked at examples of their work. I reached out to Verstiuk because of their good reviews and the quality of the videos on their website.

I also expected that, being based in the Ukraine, they would be cost competitive. Verstiuk were very responsive and helpful during the initial discussions, added value during the discussions and were cost competitive. So we signed them up.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We had prepared a draft script with ideas for the visuals. Verstiuk reviewed the script and made some edits to improve it. We gave them our very basic brand guidelines, a 10 minute walkthrough of our product and they proceeded to the storyboard. For a few scenes they storyboarded alternatives in addition to our original ideas, and theirs were much better.

For the other scenes they took our idea and created great visuals. They really nailed our software. Two revisions of the storyboard and we were onto the illustrations.

Again, two minor revisions based on comments I wrote in frame.io and we proceeded to animation. I valued that I could write general comments and they then implemented them, in addition to the specific comments. By the time we were at animations there were no revisions.

Who did you work with and what was the feedback process like?

Dmytro was our project manager. His communication in written English was great - friendly, comprehensive and clear. Nothing was a problem and he always gave me alternative solutions to any issues.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Not yet. The video is only just finished.

Describe their project management style, including communication tools and timeliness.

Communication was via email and comments in frame.io. It was always clear and comprehensive. If any of our comments were unclear, they came back and asked for clarification. Estimations on timing for the next step were always given and kept (or exceeded)

What did you find most impressive or unique about this company?

They took our rough idea to the next level, creating a highly professional and engaging video.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I'm the business development manager for a health tech company. We provide a cardiovascular disease prevention program based on the latest in genomics & precision medicine to employee populations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Verstiuk Production, and what were your goals?

Our program is really innovative on the market and we need to develop engaging, informative content to explain how the program works and promote it. We hired Verstiuk Production to produce a custom video for us which we can use with prospective clients to show how the program works and highlight its main benefits.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for creative video production companies with experience in healthcare.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a discovery call and moved forward every step of the way. They drafted the script and sent it for review. They sent us requests for approval and feedback along every step (storyboard, illustration, voiceover). Once they had confirmation from us, they moved forward to the next step up through final production.

Who did you work with and what was the feedback process like?

I worked with Ira, Account Manager, and Vadym, project manager. Once a stage of the process was completed, Vadym contacted me via email to ask for feedback. His response was always timely and effectively addressed my questions and comments.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It is a bit early to describe outcomes, but the video produced by Verstiuk has certainly enriched our webpage for the program it promotes and provided us with high quality, educational content we can use to promote the program.

Describe their project management style, including communication tools and timeliness.

Vadym communicated with me via email, as per my request, and always replied in timely, thorough manner. He used Boords to share storyboard and illustration production and receive feedback.

What did you find most impressive or unique about this company?

They were were very thorough and professional from start to finish. They listened to all feedback and made changes straight away. Their follow up communication was effective and never bothersome.The video was beautiful and creative and met all our objectives.

Are there any areas for improvement or something they could have done differently?

The only possible thing that comes to mind is the price, but I think the quality they produce is aligned with the slightly high price point.