Verseo

BACKGROUND

Please describe your company and your position there.

I am Head of Digital Sales in Santander Leasing, a company from Santander Group focused on financing assets. Our business is carried out as standard through human contact and contracts on paper. We are currently significantly expanding our digital sales channel through various services and processes that reduce personal contact in favor of digital

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Verseo?

We’ve hired Verseo to run a UX audit consisting of research, analysis and recommendations for increasing conversion and traffic value on our website.

SOLUTION

How did you select this vendor?

We selected Verseo base on their qualifications and their expertise in the field of UX. When we received Verseo’s offer we were not disappointed as they were very particular about the results we can achieve.

Describe the project in detail and walk through the stages of the project.

Verseo conducted a detailed UX audit of one of our websites. The process was divided into two stages. The first one consisted of an interview (debriefing, analysis of competition and trends in the industry), as well as an assessment of the website's UI, using the method of the cognitive walkthrough, interface tests, and widgets on various devices, systems, and browsers, carried out by artificial intelligence. The second stage includes qualitative analysis of data about users and customers with a detailed heuristic analysis of the website in relation to UX, UI standards as well as business goals. Verseo also conducted A/B tests of the proposed solutions.

How many resources from the vendor's team worked with you, and what were their positions?

We’ve worked with a team of experts in the field of UX and Web Development including Anna (Head of Business Development & UX Senior), Kajetan (UX & Web Analyst), and Adam (UX Specialist).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Implementation of UX solutions rapidly delivers competitive advantages. Verseo, by providing feedback on our website’s UX, gave us the knowledge on how to increase the conversion rate and reduce the number of abandoned carts. As a result, we are able to grow our profits.

How effective was the workflow between your team and theirs?

The communication was seamless, transparent, and reliable throughout the entire process. The team’s approach towards their duties was undoubtedly professional.

What did you find most impressive or unique about this company?

The team's knowledge, the ability to draw conclusions from the conducted research and present reports in a clear form are at a very high level. The advanced research methodology proposed by the Verseo team, along with the implementation of the agreed solutions, provided us with knowledge useful for website development.

Are there any areas for improvement or something they could have done differently?

No, we are satisfied with the cooperation and the results.

BACKGROUND

Please describe your company and your position there.

Since 2008 we have been specialising in the sale of mateiral packaging. Pouches are available in a wide range of sizes and colours, we offer over 1000 different models. We have 13 online shops dedicated to different countries in Europe. In the company I hold the position of CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Verseo, and what were your goals?

Due to a massive growth and dynamic brand’s expansion to other markets (9 countries) we wanted to hire a reliable marketing agency to improve our Google Ads campaigns. Every market is characterized by different customer types, therefore demands tailored solutions.

During our cooperation Verseo except for everyday campaigns management helped us in the rebranding process which was quite a challenge taking into consideration the number of markets the brand was in and the need to maintain marketing communication consistent.

SOLUTION

How did you select this vendor and what were the deciding factors?

The decision to cooperate with Verseo was made after a thorough analysis of recommendations and reviews about the company.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

At first Google Ads campaigns were targeted solely at the Polish market. After some time with Verseo we started advertising also on other European markets, successfully setting up business activities in Germany, Belgium, Italy, UK, Spain, France, Ireland, Austria, Netherlands and Czech Republic.

Verseo team has prepared a detailed plan and started to create and run Google Ads campaigns, modifying the projects on a daily basis in order to achieve satisfying profitability.

How many people from the vendor's team worked with you, and what were their positions?

The team of assigned specialists consisted of an Account Manager, an Analytics Specialist and three UX Specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In November 2020, the value of all conversions of campaigns conducted on the German market exceeded approximately $100 000. This result was 63% higher than in the previous year and 53% higher than two years earlier.

Describe their project management style, including communication tools and timeliness.

Verseo focuses on proper communication that helps maintain a stable and successful cooperation. Due to the policy of mutual transparency we have avoided any misunderstandings.

What did you find most impressive or unique about this company?

Their effectiveness and versatility are huge advantages against similar businesses in the same industry.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

Google Cloud Partner Marketing Specialist

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Verseo?

We hired Verseo as a consultant in the field of digital marketing & PR.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have cooperated with Verseo earlier as their IT solutions provider. And decided we could benefit from Verseo’s specialists’ knowledge and expertise.

Describe the project in detail and walk through the stages of the project.

At first, we explained the core values of our company and the technical specifics of our services. Then Verseo’s team prepared a valuable strategy regarding marketing & PR activities. Verseo also had its share in creating content for an industry conference.

How many resources from the vendor's team worked with you, and what were their positions?

The consulting team consisted of ten highly qualified specialists including high management. All team members were experts in the field of online marketing.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

PR and marketing benefits are not easily definable but in the long term they have a direct influence on the business’s financial results. However, we have noticed that thanks to the marketing efforts we have been able to gain more customer trust and loyalty. Customers believe in our practices as we have become more transparent.

How effective was the workflow between your team and theirs?

The workflow between our companies was organized perfectly. Exchange of information was fast and the set of advice we got was very specific and detailed.

What did you find most impressive or unique about this company?

The cooperation was exceptionally transparent and based on mutual trust, which was unique to the marketing industry.

Are there any areas for improvement or something they could have done differently?

There were no problems during our cooperation and we can highly recommend Verseo’s know- how.

BACKGROUND

Please describe your company and your position there.

I am the CEO in summ-it. It is consulting company in the sector IT. We started our journey in 2011 and from that time we deliver IT solutions, especially in database and data analytics areas. In 2012 summ-it joined to Microsoft Partner program and in 2015 to Oracle Partner Network. The company is a Gold Microsoft Partner. Our core competences are MS SQL Server and Oracle systems.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Verseo?

The challenge for us was to effectively advertise ourselves as a very technical company with specific services. It is difficult to build a brand image on the IT market when the customer's decision-making process is usually long and the service is very individual. Initially our aim was to take advantage of benefits of the internet advertising, focusing on Google Ads.

Now we are working on building a new website and its effective positioning. Each of our projects grows and generates new ones (marketing materials, new logo, video advertising, strong marketing strategy).

SOLUTION

How did you select this vendor and what were the deciding factors?

We began our cooperation in 2020, starting with talking about marketing strategy to check the contractor’s commitment and creativity. We started with smaller common projects. summ-it has the know-how that Verseo lacks, and we use their experience and knowledge, so we complement each other on an ongoing basis. We decided quickly to extend our partnership with bigger projects.

Describe the project in detail and walk through the stages of the project.

The basis of our cooperation was internet marketing with a focus on the benefits of Google Ads. While talking about the details of the project, we found many sectors for improvement. (Google Ads, building a new website, website positioning, creating marketing materials together, new logo, video advertising, building a marketing strategy).

We got access to VCM, where we have constant access to the customer panel. There we can check keywords related to our marketing campaigns. Many of our discussions concern the creation of a new website, which will respond to current customer needs and present our services in the most understandable way. Our main goal of the new marketing strategy is to build the image of an expert in order to reach international customers.

How many resources from the vendor's team worked with you, and what were their positions?

The team consists of 6 people who are in constant contact with us. (dedicated Account Manager, Google Ads specialist, SEO expert, marketing person, graphic designer, programmer).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We use a new logo that has been approved as our trademark. We have published our marketing video on the Internet and our advertising banners are displayed. Soon, we will be able to show off a new website. We implement a marketing strategy together.

We plan to develop our competences and implement further, even more advanced projects. Verseo will support summ-it in our expansion into new markets by preparing a marketing strategy in many channels: Youtube Ads, Google Ads, social media and SEO.

How effective was the workflow between your team and theirs?

All project assumptions were implemented on time. High flexibility and adaptation to customer needs contributed to our success. We are in constant contact with our dedicated project coordinator. It is valuable that we know the entire team that is responsible for our good results.

What did you find most impressive or unique about this company?

We appreciate that Verseo in every aspect shared knowledge and experience that we can use in everyday marketing activities. We feel the full commitment of the company, despite our specific activities. It was a challenge for them that they willingly took up.

Are there any areas for improvement or something they could have done differently?

Our cooperation is transparent in action, which gives us full understanding.

BACKGROUND

Please describe your company and position.

I am the Development Director of Premium Solutions Polska

Describe what your company does in a single sentence.

Premium Solutions is a company focused on CAD/CAM/CAE/PDM solutions. As an Authorized Distributor of SOLIDWORKS and SolidCAM in Poland we sell and implement various products, services and know-how - software, hardware (work stations etc.), but also manufacture prototypes as well as low and medium series production using CNC technology and 3D printing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Verseo to accomplish?

• We wanted to enrich our marketing activities with Google Ads as an additional marketing channel.

SOLUTION

How did you find Verseo?

Referral

Why did you select Verseo over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Verseo were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to enrich our marketing activities with Google Ads as an additional marketing channel.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were presented with a transparent brief, then the account was configured by a Verseo specialist, and the campaign has been launched and they run to this day.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We’ve been working together with Verseo for the past 2 years without any major issues, and we hope our cooperation will be continued.

What was your primary form of communication with Verseo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We are fully satisfied with the services offered by Verseo.

Are there any areas for improvement or something Verseo could have done differently?

No

BACKGROUND

Please describe your company and your position there.

Costway offers premium home goods at affordable prices. For more than a decade, Costway has been one of the American and European customers' first choices when it comes to buying indoor and outdoor accessories. Costway serves 10 million customers monthly and is constantly improving to create better products and services. In 2020 Costway launched a platform for Polish users.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Verseo, and what were your goals?

We started our cooperation with Verseo in 2020. Once costway.pl launched, we hired Verseo to do our SEO services.

Our goal was to improve the Google ranking and generate more traffic to the website. One of the steps in this process was extending the product descriptions. We have entrusted Verseo with this task as well.

A year later we decided to extend our cooperation with Verseo. Now they are running Google Ads for us. Our most recent project was implementing Google Analytics 4.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose this company because of its high standards, good brand reputation, and impressive level of knowledge. What’s more, Verseo presented us with a result-oriented but at the same time doable growth strategy for our brand.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Since SEO takes time, we could see the first results after a few months and since then metrics such as users, organic traffic, and sessions are gradually growing. As we were satisfied with the SEO services we decided to do Google Ads with Verseo and expand the area of our marketing activities even further. The combination of SEO and Google Ads helps our brand constantly grow and brings optimal results.

How many people from the vendor's team worked with you, and what were their positions?

We have worked with an impressive team of experts, including:

• Senior SEO Specialist
• SEO Editor
• Strategy & Business Development Manager
• Web Analytics
• UX Specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Comparing year on year, we saw an improvement in the organic reach of costway.pl and an increase in traffic by 116 percent. We have achieved this by reshaping our SEO content strategy to be more aligned with searcher intent. We have also made a big leap forward when it comes to the top 10 keywords. The number has gradually increased over the months and now we have 3253 keywords in the top 10.

Describe their project management style, including communication tools and timeliness.

We were impressed by Verseo’s management and communication style. Verseo team was approachable, easy to get in touch with, and shared regular updates throughout the process. They were always ready to answer any questions or dispel any doubts.

What did you find most impressive or unique about this company?

We highly appreciated Verseo’s vision, expertise, and motivation. We could easily notice that not only are they good at what they do but also that they are passionate about marketing - full of ideas and foresight. We are delighted with Verseo's services, and the fact that we constantly expand our cooperation's scope proves that.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I was a Performance Marketing Team Leader of a furniture online store

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Verseo, and what were your goals?

We were growing our business and hired them to take care of our Facebook Ads campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had a trade to choose a right partner. We felt their team was the perfect fit, because they were proactive and ambitious, but realistic.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started with sharing all the informations about or business and marketing strategy as well as with defining our goals and estimations. Then they proposed the marketing tactics.

How many people from the vendor's team worked with you, and what were their positions?

They assigned an Account Manager, a Senior Advertising Specialist and an Analytics & Optimization Specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We had even more than 100% growth on some campaigns.

Describe their project management style, including communication tools and timeliness.

They’ve been great at managing our expectations and meeting deadlines. We used task-management system, e-mail and chat to communicate.

What did you find most impressive or unique about this company?

Their level of professionalism and engagement is the most important and efficient.

Are there any areas for improvement or something they could have done differently?

It would be great to expand planning fase and make it more long-term.