Vector

BACKGROUND

Please describe your company and position.

I am a Director of Tilney

Describe what your company does in a single sentence.

Pensions and investments

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vector to accomplish?

• Redesign the website, ensuring it was responsive
• Increase web conversions
• Create a more engaging design

SOLUTION

How did you find Vector?

Online Search

Why did you select Vector over others?

• Great culture fit
• Good value for cost

How many teammates from Vector were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Vector was bought in to support the in-house marketing team in improving the website's user experience across desktop and mobile to increase traffic and conversions. They were responsible for overhauling the information architecture, page structure and design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Traffic increased by 8% year on year Leads rose to 50,000 from 4,000 Transfer requests increased by 128% year on year

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Vector were very professional. They delivered high-quality work on time and as agreed. And they were adaptable and responsive.

What was your primary form of communication with Vector?

In-Person Meeting

What did you find most impressive or unique about this company?

Their expertise matched the care they take over understanding your needs and delivering high-quality work.

Are there any areas for improvement or something Vector could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Chief Operating Officer of EmailOctopus

Describe what your company does in a single sentence.

An email marketing SaaS platform, which offers email marketing for less.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vector to accomplish?

• Brand and marketing site redesign to drive growth
• UX redesign of product to accommodate new features and improve overall usability

SOLUTION

How did you find Vector?

Referral

Why did you select Vector over others?

• Close to my geographic location
• Referred to me
• Company values aligned

How many teammates from Vector were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Vector were hired initially to conduct a full design overhaul of our Dashboard. This is where our users spend the majority of their time, so is a crucial part of the application. The project involved: 

• User research 
• Ideation 
• Wireframing 
• Completed designs for our own developers to implement 

The re-design was incredibly successful and as a result we subsequently hired Vector to do a full brand redesign for EmailOctopus. This included a new logo and marketing website. As part of this Vector conducted team and user interviews, to understand what the brand meant to us and our customers. The final deliverable was a complete re-brand including the logo, merchandise and marketing websites

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• LTV of customers increased by 37% in the first 12 months after the product redesign 
• Revenue grew 105% within 2 years of engaging Vector 
• User churn fell from 8% down to 6.2% since the first engagement
• Conversion rate increased by 73% after the brand and website redesign

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Vector continually sought to improve the project management process. They came to us, using our existing processes, which like most startups – barely existed. Early on in the project Vector implemented project management software such as Trello and regular progress check-ins.

What was your primary form of communication with Vector?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Vector is a small business that really understands branding and SaaS. They come without ego and are receptive to feedback and industry trends. It's rare to find a design agency who are genuine experts, but who are still willing to learn.

Are there any areas for improvement or something Vector could have done differently?

No. We opted to hire in-house expertise (which previously didn't exist) as a result of the design improvements made by Vector. It opened our eyes to the capabilities of knowledgeable and embedded designers.