Vector

BACKGROUND

Please describe your company and position.

I am the Marketing website and social media support of Habitude

Describe what your company does in a single sentence.

Workflow automation for the education sector

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vector to accomplish?

• creating of social media brandkit
• review and update of website

SOLUTION

How did you find Vector?

• Referral
• Other

Why did you select Vector over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Vector were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Develop a BrandKit of assets for use in social media marketing, predominantly LinkedIn 
2. Review and suggest changes to the website content and messaging 
3. Implement changes to website Landing Page and hero messaging 
4. Design and implement new website pages and content

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. A reusable pack of branded assets for LinkedIn 
2. A roadmap of changes to the company website 
3. A revised hero section of the landing page 
4. A new 'solutions' section of the website with custom design

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Vector did a great job at understanding our company needs and our timeline. They kept us on the path to delivering things on time, and without their proactive engagement, we likely wouldn't have delivered what we needed when we needed it.

What was your primary form of communication with Vector?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

For me the combination of overall marketing expertise as well as good quality graphic and UX/UI design brought exactly what we needed. The team very quickly understood our business and the nuances of our sector but were able to apply their wider expertise in marketing B2B SaaS to what we were doing. 
We have really benefited from both their direct outputs and their advice and guidance in general.

Are there any areas for improvement or something Vector could have done differently?

None I can think of.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of MeasureMatch

Describe what your company does in a single sentence.

MeasureMatch is a B2B marketplace technology company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vector to accomplish?
MeasureMatch web/app content development and reorganization

SOLUTION

How did you find Vector?

The Vector team worked in the same co-working building.

Why did you select Vector over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Vector were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Vector helped us in 3 key areas: 

1. Initially they did a UX review of the marketing and product and identified several areas where the UX could be optimised. This took the form of a report with annotated screenshots long with actionable recommendations for the dev team to work on straight away. 
2. We asked them to refresh the design of the homepage based on the work above. Working closely with me, they put together a number of wireframes with alternative layouts and then developed a hi fidelity design for what became the next version of the MeasureMatch homepage. This took the form of a Figma design for handover to our inhouse development team. 
3. They redesigned a key screen within the platform - the expert profile - to help us boost the engagement and ultimately the responses from potential customers. Very similar process to the above but this time they created a clickable prototype that we could test internally and iterate before creating hi-fidelity designs to handover to the internal development team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ultimately, we wanted to lift marketplace signups and customer spending. We achieved this goal over the following 12 months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Vector team was great. They were always detail-oriented and on time.

What was your primary form of communication with Vector?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Vector's experience with other B2B software companies was a big plus.

Are there any areas for improvement or something Vector could have done differently?

Very happy with how the engagement went and concluded.

BACKGROUND

Please describe your company and position.

I am a Director of Ticket Tailor

Describe what your company does in a single sentence.

Ticket Tailor is a white-labelled event ticketing platfom.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vector to accomplish?

• Develop a new brand that represents our values and identity as a company
• Deliver a new website
• Scale our content output as an ongoing design partner

SOLUTION

How did you find Vector?

Referral

Why did you select Vector over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Vector were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Vector at a critical stage of Ticket Tailor's growth, when the brand needed to mature to reflect our scale and broadening user base. They were primarily tasked with delivering a brand refresh, design concepts for a new website and managing 3rd party copywriters, illustrators and web developers to execute the site implementation. 

Such was the success of that project - and given we were a small team with no in-house design capabilities - Vector become our ongoing design partner, helping us with all content that required design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new website established Ticket Tailor as a leading white-labelled ticketing provider and was the foundation of our growth for the following years. Leads would often comment that "they knew they'd choose us just from the website alone"... and this was reflected in our sign-up figures which have grown annually by 40% since go-live. The website design successfully conveyed the reliability of our platform, the simplicity of the interface and the values we hold as a business. 

Sanjay and the Vector team have deep knowledge of the Saas sector and applied this to their work with Ticket Tailor - bringing valuable insights to improve lead conversion, SEO performance and increase product awareness. The project was delivered in record time and on budget, which is almost unheard of for large projects like new website implementations. Since then, Vector has continued to evolve our brand and ensure consistency across all channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was delivered on time and to budget. Project management was robust, well structured and ensured feedback cycles were short. The Vector team were on hand at all times and would respond quickly to any queries or last minute changes.

What was your primary form of communication with Vector?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Vector had exceptional design capabilities with the added benefit of it being sector-specific to our needs. They are also nice people.

Are there any areas for improvement or something Vector could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Brand and website design and build for travel SaaS of Lumis

Describe what your company does in a single sentence.

Travel Management Platform for DMCs

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vector to accomplish?

• Branding
• Website
• Video Demo

SOLUTION

How did you find Vector?

Online Search

Why did you select Vector over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Vector were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The key deliverables for the project were:
● Brand assets including logo, typeface, colour and imagery
● Marketing website design and build
● Sales/media pack
● Demo videos
● HTML email onboarding sequence

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Created new brand 
• Design and build of website
• Video demos
• Sales pack
• HTML email

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sanjay and the Vector team were very switched on to our requirements and understood what we needed from the start and then throughout the project. 

What was your primary form of communication with Vector?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The company was very good at understanding and listening to our requirements and then doing the hard bit of implementation.

Are there any areas for improvement or something Vector could have done differently?

We fell a liottle behind in terms of our initial time line but this is inevitable in these types of projects. 

BACKGROUND

Please describe your company and position.

I am a Director of Tilney

Describe what your company does in a single sentence.

Pensions and investments

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vector to accomplish?

• Redesign the website, ensuring it was responsive
• Increase web conversions
• Create a more engaging design

SOLUTION

How did you find Vector?

Online Search

Why did you select Vector over others?

• Great culture fit
• Good value for cost

How many teammates from Vector were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Vector was bought in to support the in-house marketing team in improving the website's user experience across desktop and mobile to increase traffic and conversions. They were responsible for overhauling the information architecture, page structure and design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Traffic increased by 8% year on year Leads rose to 50,000 from 4,000 Transfer requests increased by 128% year on year

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Vector were very professional. They delivered high-quality work on time and as agreed. And they were adaptable and responsive.

What was your primary form of communication with Vector?

In-Person Meeting

What did you find most impressive or unique about this company?

Their expertise matched the care they take over understanding your needs and delivering high-quality work.

Are there any areas for improvement or something Vector could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Chief Operating Officer of EmailOctopus

Describe what your company does in a single sentence.

An email marketing SaaS platform, which offers email marketing for less.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vector to accomplish?

• Brand and marketing site redesign to drive growth
• UX redesign of product to accommodate new features and improve overall usability

SOLUTION

How did you find Vector?

Referral

Why did you select Vector over others?

• Close to my geographic location
• Referred to me
• Company values aligned

How many teammates from Vector were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Vector were hired initially to conduct a full design overhaul of our Dashboard. This is where our users spend the majority of their time, so is a crucial part of the application. The project involved: 

• User research 
• Ideation 
• Wireframing 
• Completed designs for our own developers to implement 

The re-design was incredibly successful and as a result we subsequently hired Vector to do a full brand redesign for EmailOctopus. This included a new logo and marketing website. As part of this Vector conducted team and user interviews, to understand what the brand meant to us and our customers. The final deliverable was a complete re-brand including the logo, merchandise and marketing websites

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• LTV of customers increased by 37% in the first 12 months after the product redesign 
• Revenue grew 105% within 2 years of engaging Vector 
• User churn fell from 8% down to 6.2% since the first engagement
• Conversion rate increased by 73% after the brand and website redesign

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Vector continually sought to improve the project management process. They came to us, using our existing processes, which like most startups – barely existed. Early on in the project Vector implemented project management software such as Trello and regular progress check-ins.

What was your primary form of communication with Vector?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Vector is a small business that really understands branding and SaaS. They come without ego and are receptive to feedback and industry trends. It's rare to find a design agency who are genuine experts, but who are still willing to learn.

Are there any areas for improvement or something Vector could have done differently?

No. We opted to hire in-house expertise (which previously didn't exist) as a result of the design improvements made by Vector. It opened our eyes to the capabilities of knowledgeable and embedded designers.