UX studio

BACKGROUND

Please describe your company and position.

I am the Manager Product Design of Brenntag

Describe what your company does in a single sentence.

Brenntag's Digital, Data & Technology (DDT) team drives digital transformation by building innovative platforms, leveraging data and technology to enhance customer experiences, streamline operations, and unlock new value across the chemical distribution industry.
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OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UX studio to accomplish?

• We hired UX studio to help us elevate the user experience across our digital platforms by conducting in-depth user research, improving usability, and aligning our interfaces with both customer and business needs

SOLUTION

How did you find UX studio?

Online Search

Why did you select UX studio over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from UX studio were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project is not a single initiative, but a collection of many projects that are part of Brenntag’s digital transformation efforts. The UX Studio has contributed to multiple projects across various user journeys

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased User Adoption
• Improved Task Completion Rates
• Customer Support Reduction
• Time Savings for Internal Users
•  Enhanced Self-Service Capabilities
• Positive User Feedback
• Consistency Across Journeys

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they consistently deliver on their promises and work efficiently

What was your primary form of communication with UX studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Good value for money, and the high quality of the team

Are there any areas for improvement or something UX studio could have done differently?

In the past, we experienced a lack of flexibility and empathy from the billing/financial team. At one point, they insisted that the team stop working exactly on time simply because we hadn’t completed the paperwork. This happened despite our long-standing relationship as a loyal customer, and it left us feeling disappointed. Thankfully, things have improved significantly with the new account manager/team, who has been much more understanding and flexible

BACKGROUND

Please describe your company and position.

I am the Head of Data & AI of a software company

Describe what your company does in a single sentence.

We make software for insurance companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UX studio to accomplish?

Design the front-end for a new machine learning product

SOLUTION

How did you find UX studio?

Referral

Why did you select UX studio over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from UX studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Build prototypes and wireframes for all aspects of the user interface for a complicated machine learning based data science tool for actuarial analysts working in insurance companies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Comprehensive set of wifreframes and a design system that enabled the developers to increase velocity and hit tight timelines.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

There was lots of daily contact with calls, slack, and email as needed. The general phases of project management were hit, but the real key was the collaboration and their willingness to learn about our difficult project.

What was your primary form of communication with UX studio?

Virtual Meeting

What did you find most impressive or unique about this company?

We thought it might be too obscure of a product to get anything beyond a simple color palette and overall design. Their ability to work with us and care about every element of the application exceeded our expectations.

Are there any areas for improvement or something UX studio could have done differently?

The project ended going a month longer than initially budgeted, but that wasn't a complete surprise given how complicated it was.

BACKGROUND

Please describe your company and position.

I am the Product Design Lead of Syskit

Describe what your company does in a single sentence.

SysKit is a software development company specializing in enterprise tools for SharePoint, Microsoft 365, Windows Server, Remote Desktop Services, Citrix.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UX studio to accomplish?

• Optimize existing UX processes
• Learn about specific UX methods we did not use

SOLUTION

How did you find UX studio?

Online Search

Why did you select UX studio over others?

• Close to my geographic location
• Nice website

How many teammates from UX studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to improve our current research and planning processes. We also asked for hands-on expertise from UX studio with reviewing what we already do. We were eager to learn how to better incorporate UX design within an Agile process and prepare to define a UX roadmap. Another thing we wanted to learn more about was how to optimize the Design System once we finish our upcoming rebranding.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Writing more compelling interview scripts, proficiency in constructing user journeys to gain a deeper understanding of our users' problems and creating effective personas that accurately represent our customer base. In addition, we learned how to create an agile UX Roadmap as well as how to improve our design system.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, everything was as we asked for. Delivered in a timely matter.

What was your primary form of communication with UX studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by their focus on understanding our work and the specific use cases we deal with.

Are there any areas for improvement or something UX studio could have done differently?

Not really.

BACKGROUND

Please describe your company and your position there.

I am the Chief Marketing Officer and also oversee UX/UI design of our platform product and public website. News Direct is a news & content distribution service provider for PR/IR/Corporate Communications professionals.

We distribute news releases and standalone multimedia content to a vast nationwide network (and soon to be, global) of media outlets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UX studio?

UX Studio was hired to lead UX/UI design for both our (SaaS) platform and public website. We asked UX studio to provide complete UX, UI design, discovery research and evaluative tests for this project.

We hired them for a long-term collaboration throughout all phases - planning, development, and the launch of the new digital service.

What were your goals for this project?

To design a modern, best-in-class product that offers unparalleled efficiency, flexibility and control for PR & Corp Comms professionals when distributing their news or stories. And we wanted a long term partnership with a firm that can own the design process backed up by research.

SOLUTION

How did you select UX studio?

Our CTO was directly involved in reviewing their past work and overall design philosophy. He was impressed, as well, by the book their founder wrote on their design philosophy.

Describe the project in detail.

We aimed to disrupt the staid wire service industry by creating the first modern wire service that was designed and built from the ground up to meet the specific needs of media outreach today.

We worked together with UX studio’s experts and a team of developers, paired with the industry knowledge from the News Direct team to create an unparalleled experience.

We have designed a powerful platform for editing and distributing press releases, as well as a website for getting the word out to the industry.

What was the team composition?

From UX studio’s side, we had two UX/UI designers and one researcher working with us. Before the launch, we scaled back on the design and concentrated on testing and customer feedback supported by the UX researcher.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

UX studio has designed our website and platform end-to-end from idea, through iterations to the final pixel-perfect screens. From the research side, they have connected with over 40 professionals from the target audience bringing invaluable customer needs and insights to the table.

How effective was the workflow between your team and theirs?

We have a complicated setup with team members residing in different parts of the globe however, with everyone’s flexibility, all teams, including the development team managed to maintain close relationships with each other. Contact and responsiveness has never been an issue.

What did you find most impressive about this company?

They were a 'quick study' in terms of understanding our category rapidly. They also are very reactive, flexible, and transparent about every aspect of their design and research work. They are always bringing new ideas and solutions to the table.

Are there any areas for improvement?

The onboarding of our team to new tools for them could have been smoother, but we all learned from the experience.

BACKGROUND

Please describe your company and your position there.

I’m the Director of Product Design at goTRG. We specialize in Distressed and Returned inventory with implementation and execution of Fully Managed eCommerce, SaaS & Supply Chain Solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UX studio?

We hired UX Studio for a few projects-both B2B and B2C products ranging from business intelligence tools to e-commerce websites to conduct evaluative and generative research and user experience redesign.

What were your goals for this project?

We needed to know all our internal and external customer’s needs, and which are unmet, before investing the first dollar in development. We also wanted to make sure we delivered the user validated design to the development team. For the SaaS projects, our goal was to redesign the system to provide much more efficient, effective and pleasant usage. For the E-commerce projects, we aimed to increase sales and conversions by improving all the UX/UI aspects.

SOLUTION

How did you select this vendor?

I did some initial research and conducted several interviews with UX team business dev and the UX team lead. I came across UX studio through their blog posts and then compared a few agencies until I decided to go with UX studio based on their expertise and positive reviews.

Describe the project in detail.

The qualitative part, in-depth user interviews, rounds of usability tests, and expert reviews to provide valuable user insights for the design process. The results were also triangulated with quantitative findings from Google Analytics, Desired Outcome mapping surveys and Opportunity Scoring, and heatmaps.

What was the team composition?

The team consisted of 2 UX researchers and 1 UX designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The research findings from the projects were really helpful for our business decisions. The evidence-based approach helped us break away from many assumptions and deliver products that balance the needs of users, business, and technology.

How effective was the workflow between your team and theirs?

The workflow was quite effective, we communicated daily to update each other about the progress and any blocks.

What did you find most impressive about this company?

UX researchers were very proactive, responsive, and motivated. They went through details of the projects and were always ready to adapt to new circumstances effectively.

Are there any areas for improvement?

They managed to adjust to our time zone, but it would be easier if we made a fixed long-term agreement on that.

BACKGROUND

Please describe your company and your position there.

Zignaly is a crypto trading platform that focuses on copy-trading and trading signals. I am the founder and CEO of Zignaly.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UX studio?

We hired UX studio to increase our activation conversion rate by improving our onboarding process, as well as the management of multiple exchange accounts associated with one same user account.

What were your goals for this project?

To achieve a better activation rate and increase retention.

SOLUTION

How did you select this vendor?

UX studio is one of the most established design firms in the world and we like the fact that they make all design decisions based on solid user research. They also happen to be more affordable than other agencies, especially those based in the US.

Describe the project in detail.

In order to increase our activation rate, we knew that we had to improve our onboarding process, but didn’t know what we had to change exactly. Similarly, we knew the handling of multiple accounts had to be improved but didn’t know precisely how. UX studio’s dedicated researcher tested our existing platform with new users and interviewed existing users who had dropped off to understand the root of the problem.

Once the problems defined, the designer proceeded to prototype solutions, that were then tested and iterated on multiple times, until test participants were able to complete the tasks seamlessly and quickly understand the value of Zignaly.

Additionally, the designer revamped the look & feel of Zignaly and delivered the final designs in Zeplin along with an entire UI kit, which will help us keep consistency when building new features in the future. We also got a responsive version of all the screens for mobile, as well as a dark mode.

What was the team composition?

We worked with one designer and one researcher from UX studio. On our side, I (the CEO) was joined by our CMO and our lead developer, who collaborated closely with UX studio’s designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Although we haven’t yet implemented the new designs, we have been approached by multiple test participants who showed a strong interest in the platform and asked us to notify them when the new version comes out.

How effective was the workflow between your team and theirs?

We were in the same time zone, so the time difference wasn’t a problem

What did you find most impressive about this company?

The speed and quality of design were impressive, and they really went the extra mile by delivering the UI kit, mobile version and dark mode of Zignaly. Also, it was great to see that all the design decisions were carefully made based on solid research and UX expertise.

Are there any areas for improvement?

No, we loved working with UX studio and will surely work with them again in the future.

BACKGROUND

Please describe your company and your position there.

I am the General Manager at TrustDALE. We offer in-depth reviews and listings of local businesses. We connect consumers to good quality companies and investigate those who intentionally harm consumers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UX studio?

We hired UX studio for a user research study on our website, TrustDALE.com

What were your goals for this project?

We wanted to understand how users behave on our site and identify potential pain points in order to maximize our conversions.

SOLUTION

How did you select this vendor?

We needed an agency that specializes in User Experience, and more specifically in User Research.

We saw that UX studio had done user research for big companies in the past, so we decided to trust them.

Describe the project in detail.

This was a 3-week research-only project.

At the end of the project, the researcher presented the findings of the research, along with a list of suggestions to tackle the identified pain points. He also helped us gather better insights from our Google Analytics.

What was the team composition?

1 full time researcher

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were handed the presentation with all the findings of the research and suggestions, but this document contains confidential information we are not willing to share.

How effective was the workflow between your team and theirs?

Perfect. The researcher adapted to our time preferences and that of our clients for the user tests.

What did you find most impressive about this company?

The final report exceeded our expectations. The researcher was able to grasp the objectives of our company very quickly which led to a well-executed User Study.

Are there any areas for improvement?

Not that I can think of...

BACKGROUND

Please describe your company and your position there.

I am Head of UX at Magicbricks, a division of Times Group and India’s No 1 Property Site. We provide a common platform for property buyers & sellers to locate properties of interest and source information about all property related issues.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UX studio?

We contacted UX studio to help us with a comprehensive UX Evaluation of our multi-device platform.

We had conducted some previous research internally but we needed validation through professional, third-party user studies and expert review. UX studio offered a tailored solution that combined on-site and remote research.

What were your goals for this project?

To evaluate user experience across different segments and platforms, in order to prioritise usability issues to be tackled during an in-depth redesign. We also sought to collect information on user habits (journeys, pain points, motivations) and identify opportunities to increase user engagement.

SOLUTION

How did you select this vendor?

We reached to many agencies globally. UX studio outlined a proactive, solid approach and a very positive tone. They managed to overcome the existing concerns of hiring a foreign agency with a natural adaptability and openness to come to India and undertake most of the user research on-site.

Describe the project in detail.

We had a remote kick-off week with Antoine and Pablo, the UX studio researchers. In these meetings we highlighted project goals, discussed previous research and identified key user flows. Antoine and Pablo quickly got up to speed with the product via stakeholder interviews and competitors analysis.

On weeks 3 and 4 of the project both researchers carried out 40+ interviews and usability tests in Delhi, Bangalore and Mumbai. Some additional testings were done remotely. Expert reviews from UX studio designers were combined with the outcomes from user research in a final comprehensive presentation.

What was the team composition?

The two UX researchers from UX studio were in direct collaboration with the in-house team of +16 designers and myself.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

UX studio provided genuine feedback and evidence-based suggestions to improve the design of our platform. Having an external opinion helped the team to recognise insights that were hard to identify otherwise. We are already implementing many of these and plan to continue involving UX studio in future stages.

How effective was the workflow between your team and theirs?

Time difference was not a major problem due to the adaptability of the researchers. We had regular calls and updates that kept us informed throughout the project.

What did you find most impressive about this company?

UX studio made collaboration very easy, maintaining good communication throughout all project stages. Researchers showed a high professionalism and ability to understand an unfamiliar context, industry and product very quickly.

I would also highlight their adaptability to real-world situations. We had a tight schedule, but they complied with the original project plan and covered all tasks on time.

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and your position there.

I am the Strategic Development Director at a company that provides marketing and software automation for Higher Education. Our multilingual platforms provide students with an opportunity to search for and compare international university programmes from Bachelor to PhD-level.

Universities can reach potential students and share valuable information with them with the help of our service. I am responsible for traffic generation and product development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UX studio?

Our platform needed to be redesigned in order to fit the needs of our users even better and make sure that they are able to find what they are looking for on our sites.

Hence, we asked UX studio to rethink the user journey based on thorough user research. Based on the results, they created a new Look and Feel and a final UI to match these improved journeys better.

What were your goals for this project?

With the UX studio’s help, our aim was to increase our conversion rates whilst improving user experience by eliminating friction in the user journey and ensuring that the UI of our platform communicates and align our values perfectly.

In order to achieve these goals, UX studio collaborated with us in creating improved user flows to lead forms and individual pages, improving our internal search function, filtering system for several devices as well as ideating about a new Tone of Voice.

SOLUTION

How did you select this vendor?

Beyond the typical availability, timeline and cost factors, we had a long list of requirements before searching for a new UX partner. Some factors included: size of company, experience from similar niche, multidisciplinary roles within the company, excellent customer satisfaction, high quality output and of course good reputation.

An initial search locally in Scandinavia rendered fewer options than hoped for and we decided to broaden our search. That’s when we discovered UX Studio which ticked all our boxes.

Describe the project in detail.

Our websites have millions of users every month from high-ranking keywords in Google. Today’s users of Generation Z are picky, impatient and still expect high quality content, flawless UI & UX, fast loaded websites and apps. Thanks [insert your favorite unicorn company here]!

Providing the best user journey with matched user intent requires a well-thought out process for each device but also unified across several languages. We knew from user feedback and our web analytics that it was time to step up our game. When we approached UX Studio our main goal was to improve conversion rates of our lead forms.

Secondary metrics included increasing time spent on site, avg. pageviews per user and lowered bounce rates. In order to achieve that, we had to take a holistic approach and explore the whole user journey from search to landing pages and engage with our lead forms.

With the help of UX Studio we identified several bottlenecks where students drop off, and also gained new insights into what makes users stay longer and get more engaged.

What was the team composition?

We worked with 2 UX Designers and a UX Researcher during this project with UX studio.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Due to the large scope of the project we decided to launch in multiple phases focusing on different areas. So the real business impact is yet to be seen but we have plenty of test users and recordings to show that our user engagement metrics have increased and proven successful. We are very happy with the end result.

The improved user flow and UI is incredible and no details are left to chance. In the meantime and based on the user insights of this project, we are working with UX studio on new features to improve user experience even more.

How effective was the workflow between your team and theirs?

We were thrilled by UX studio’s process. During the two day intensive and fun Kick-off meeting, they acquired domain knowledge and got a good understanding of our products and unique challenges.

Their vast experience in driving the research process and guiding us forward the whole time was reassuring. During the weekly meetings, they presented research insights and design decisions in a detailed manner and always aligned with our project and business goals.

We also organized cross-team meetings with our Conversion, SEO and Development teams to make sure that the efforts of all parties were aligned to maximize chances of success.

What did you find most impressive about this company?

We really appreciated the user-centricity they brought to the table and how they advocated user needs while still understanding and considered our business challenges, too. The deep collaboration between our two teams was impressive and they really felt like our own in-house team members from the start.

Their professional insights and the way they explained each process and step, helped us not only understand their design-decisions and their value, but we learned more about our own users and product, too.

Are there any areas for improvement?

No, we were amazed by UX studio’s dedication and professional approach. This is why we have decided to continue our collaboration with them.