Uplers

BACKGROUND

Please describe your company and your position there.

Marketing Design Manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers, and what were your goals?

We hired Uplers to develop and implement landing page templates on Marketo and Pardot instances.

SOLUTION

How did you select this vendor and what were the deciding factors?

I've been working with Uplers for 3 years now.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Uplers was given mockups which were then used to develop the templates.

How many people from the vendor's team worked with you, and what were their positions?

3

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Everything was delivered on time or ahead of time.

Describe their project management style, including communication tools and timeliness.

Communication was great. Mostly over email.

What did you find most impressive or unique about this company?

Their turnaround time was great.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

Digital Marketing Manager 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers, and what were your goals?

We regularly engage help from Uplers to create and build custom landing pages on Marketo for us.

SOLUTION

How did you select this vendor and what were the deciding factors?

Ongoing relationship with vendor before I joined the company.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick off call, shared our objectives, mock-ups and timelines through Zoom.

How many people from the vendor's team worked with you, and what were their positions?

2 people worked with us. Nisson and Jebin.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

NA

Describe their project management style, including communication tools and timeliness.

Very responsive, flexible and fast turnaround time from team Uplers.

What did you find most impressive or unique about this company?

Uplers was really patient with our requests and helped us through them in a quick turnaround time.

Are there any areas for improvement or something they could have done differently?

We had to follow up with the team on implementing GTM tags after we're done with the project, and the team gladly helped us with that.

BACKGROUND

Please describe your company and your position there.

I'm the marketing director for a division of a large food ingredients company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers, and what were your goals?

I used Uplers to translate a UX design for an online calculator into a Marketo landing page

SOLUTION

How did you select this vendor and what were the deciding factors?

Previous positive experience working with them. Very collaborative and efficient ways of working.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Designs, written copy and logic for calculator build were shared with the team who build in Marketo/HTML

How many people from the vendor's team worked with you, and what were their positions?

I would say about 5, we were joined by a large group on calls but worked mostly with Nisson and Jebin

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were very happy with the output

Describe their project management style, including communication tools and timeliness.

Nisson and I communicated mostly by email, with screenshots and video clips to better explain more complex QA reviews

What did you find most impressive or unique about this company?

Their speed and ability to be nimble and pivot a design were impressive.

Are there any areas for improvement or something they could have done differently?

I believe different developers worked on different versions of the template so old bugs would come through and previous fixes were lost if someone picked up an older version. A better protocol so all were working from the same version would be appreciated.

BACKGROUND

Please describe your company and your position there.

I'm the Director of Marketing for a Microsoft partner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers, and what were your goals?

Guided 2.0 Landing pages in Marketo - goal to standardize design and optimize code

SOLUTION

How did you select this vendor and what were the deciding factors?

Had worked with them before as Email Monks and for another Marketo development design project.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Standardized a set of landing pages that we had cobbled together over many years. Helped us enhance the design by learning what we liked about what we had and proposed additional options with animation we hadn't considered.

How many people from the vendor's team worked with you, and what were their positions?

Not sure, main account team was great

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Not yet -- but we are pleased with the final set of templates. It was worth the value to get their help instead of trying to design and develop Marketo templates in-house.

Describe their project management style, including communication tools and timeliness.

The responsive feedback process is structured and efficient

What did you find most impressive or unique about this company?

Worked with them in the past as Email Monks

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

Managing Partner of a small advertising agency

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers?

We outsource a lot of work and use Uplers for web and design work.

SOLUTION

How did you select this vendor and what were the deciding factors?

We've used them in the past and they do great work at a great price.

Describe the project in detail and walk through the stages of the project.

Project came up - I sent a brief to Uplers. We had a bit of a back and forth on scope and design. That's about it.

How many resources from the vendor's team worked with you, and what were their positions?

I think it was 4. Two on design, then two on building it

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Great work.

How effective was the workflow between your team and theirs?

Workflow between the teams went well. No issues.

What did you find most impressive or unique about this company?

They showed great knowledge and delivered high-quality work. They were efficient and at a great price.

Are there any areas for improvement or something they could have done differently?

We've used Uplers before and they do great work.

BACKGROUND

Please describe your company and your position there.

I am the graphic designer and marketing analyst for a software company. I am responsible for designing landing pages and email templates, and other marketing needs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers?

We hired Uplers to assist with a custom Marketo landing page that needed complex functionality.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have always worked with the Uplers team so they were the first company I went with on this project.

Describe the project in detail and walk through the stages of the project.

1 custom guided Marketo landing page template. It had more than 12 sections and required a lot of different elements/variables. Also needed to be very user-friendly.

How many resources from the vendor's team worked with you, and what were their positions?

I had 2 primary contacts on this project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The landing page was great! Turned out beautifully and they even went above and beyond to provide a second version with animation.

How effective was the workflow between your team and theirs?

The team was very easy to communicate with. Very responsive and delivered the project ahead of schedule. Also quickly addressed any concerns I had with the landing page.

What did you find most impressive or unique about this company?

They can take my roundup of requirements and deliver exactly what I want, every time.

Are there any areas for improvement or something they could have done differently?

No I don't think so!

BACKGROUND

Please describe your company and your position there.

Im the Digital Marketing Manager for Churches of Christ. We are a Not-for-profit provider of retirement living, aged care, home care, foster and kinship care, family support, youth support and social housing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers, and what were your goals?

We run various digital paid media campaigns across search and social and need help to manage and optimise these campaigns on our behalf.

SOLUTION

How did you select this vendor and what were the deciding factors?

Uplers we referred to me by a previous colleague, as they were immensely happy with quality of work.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Uplers first undertook an in-depth discovery of our various business units, objectives, conversion points etc to really understand our requirements. They then came back with their recommendations, as well as benchmark performance expectations. This included recommended platforms, budgets and campaign structures. We finessed this together prior to launch and then optimised as required.

How many resources from the vendor's team worked with you, and what were their positions?

Aditya Pawar is our Project Coordinator and the day-to-day contact for us. He has incredible insights into the platforms themselves and able to communicate this very effectively. Aditya was also able to very quickly get across our business units to provide effective recommendations for our campaigns. Husna Pathan is our Account Manager and available to any concerns or top level requirements we have. To date, there have not been any concerns!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our cost per conversion has more than halved across all channels since Uplers have taken over management. This has not been at the cost of conversion volume or reach - so really is an incredible achievement! We are exceeding our targets and driving approx 70% of all leads through digital channels.

How effective was the workflow between your team and theirs?

Seamless. We now only require fortnightly WIPs with Uplers, as they are well across our business requirements and our campaigns. I have full confidence they require very little input from myself or my team to continue to achieve amazing results.

What did you find most impressive or unique about this company?

They really have very high quality solutions and service - I have zero complaints or areas for improvement in my partnership with Uplers.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

iOnline is a web design and digital marketing agency. I am a marketing assistant.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers?

We hired Uplers for In-house Google ads Management.

SOLUTION

How did you select this vendor?

After reviewing several competitors in the marketplace and we chose uplers as they had better reviews. They also came across as more professional in all our correspondents.

Describe the scope of their work in detail.

Google Ads creation and Management. They are currently running 2 campaigns for us.

What was the team composition?

We worked closely with a Project Coordinator and an Account Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have experienced more leads, that are of higher quality.

How effective was the workflow between your team and theirs?

We have monthly meetings with the Project coordinator and communicate regularly via email. They often give us updates on how the campaigns are performing.

What did you find most impressive about this company?

Their communication is clear and easy to understand.

Is there any area for improvement or anything that could have been done differently?

No.

BACKGROUND

Please describe your company and your position there.

Head of E-commerce at Misfits Gaming Group (eSports org).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers, and what were your goals?

Revamp of one of our shops. From visual to back-end changes.

SOLUTION

How did you select this vendor and what were the deciding factors?

Upplers have already refurbihsed one of our shops and we were satisfied with results.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Shopify store revamp:

• home page
• product listings
• collections
• header & footer
• backend work

How many people from the vendor's team worked with you, and what were their positions?

We had communication with one person which was Project Coordinator.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Shop looks exactly as we wanted it to look like. Everything was done in accordance with our requests.

Describe their project management style, including communication tools and timeliness.

Very responsive and adaptable. Their timeframe was also extremely satisfactory.

What did you find most impressive or unique about this company?

Communication.

Are there any areas for improvement or something they could have done differently?

Nothing that I can think of.