TOKYO MARKETING

BACKGROUND

Please describe your company and your position there.

I am the CEO of food-tech start-up in Japan. We are the platform to deliver on-demand personal chef service.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KOCHI, and what were your goals?

We asked KOCHI to build growth strategy through SEO development.

SOLUTION

How did you select KOCHI and what were the deciding factors?

KOCHI was recommended from the start-up related community where they achieved a solid track record in SEO growth strategy.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They started with a kick-off session where they understood our business, problem we faced, and goals through discussion. Then they spent some weeks to analyze data deepening understanding and prepare improvement plan.

The final output was list of actionable tasks with guidance, those were submitted in spreadsheet, neatly organized. They also set extra follow-up weeks for us to ask helps for free.

How many people from the vendor's team worked with you, and what were their positions?

1 person, a company representative.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were very impressed by their professional work.

Describe their project management style, including communication tools and timelines.

We mostly used slack communication and they always responded timely and met the deadline.

What did you find most impressive or unique about this company?

The proposal was very professional based on their knowledge and experience and way beyond expectations. I really appreciate that we had chance to have work together with this project. We definitely come back to them for further development not only for SEO improvement but growth strategy.

Are there any areas for improvement or something they could have done differently?

not applicable.

BACKGROUND

Please describe your company and your position there.

• Company: Venture capital for early stage startups
• Position: Talent Manager to help support recruiting for portfolio startup

Coral Community is a platform service to support job change for startups in Japan.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KOCHI?

To increase the number of registrations and CVR (hiring) for our job change platform service.

What were your goals for this project?

To increase the number of registrations and CVR (hiring) for our job change platform service.

SOLUTION

How did you select KOCHI?

Referral

Describe the scope of their work in detail.

Increase the number of registrations and CVR (hiring) for our job change platform service by following means:

1. SNS Ads
2. SEO
3. AB testing the landing page

What was the team composition?

2 members, Koki and Chihiro.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

• Achieved #1 in search at Google for some of our SEO target words in only 3 month
• Dramatic increase in registration from paid social and the quality of candidates were outstanding as well

How effective was the workflow between your team and theirs?

Koki has a strong communication skills so although the meeting was done all online, there was no stress relating to communication.

What did you find most impressive about this company?

Their response and action speed have always been very fast. They are Eager to come up with new creative ideas to reach the ultimate goal

Are there any areas for improvement?

None