TOKYO MARKETING

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director at an international Employee Benefits company in Japan. My role is to expand the lead acquisition and brand awareness in the local market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KOCHI, and what were your goals?

Need to improve the execution of our SEM activities and launch a proper SEO activity.

SOLUTION

How did you select this vendor and what were the deciding factors?

Requested proposals from 5 vendors, after receiving the it did a cut to top 3 providers and reviewed the contents with Head quarters and regional members to decide the proper partner.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Update of the quality of our existing Landing Page Take over and re-structure our SEA campaigns and launch new ones if needed Take over the management and updating of the blog

Deliverables: CV, CPC, # impressions, Workable leads

How many people from the vendor's team worked with you, and what were their positions?

2 members, one SEA and one SEO specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They have created a new LP that has helped us improve the Ad Score rank Overall improvement from all the KPIs on both SEA and SEO activities

Describe their project management style, including communication tools and timeliness.

Communication is very good, we have a weekly meeting to review the campaigns and budget allocation. Separately we have real time communication via MS Teams and most of the time the responses are quite fast. They also provided a report that updates daily and allows me to check the KPIs on a regular basis.

What did you find most impressive or unique about this company?

They are experts on the topics they handle. As a new company I feel they ambition to bring value to their customers. I liked the feeling of having a very dedicated support team.

Are there any areas for improvement or something they could have done differently?

The SEO activity has had some roadblocks, due to both delays and our side and from the team not sending the articles for review.

BACKGROUND

Please describe your company and your position there.

I'm Webmarketing Manager Junior at a SaaS company- Translation solution for any website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KOCHI, and what were your goals?

Our company aims to develop its presence and activity on the Japanese web market.

So we needed optimized content in Japanese for our front website, on marketplaces and we also needed more visibility on search engines.

SOLUTION

How did you select KOCHI and what were the deciding factors?

Kochi perfectly understood our needs and have the necessary knowledges of the market and of both English and Japanese languages to help us in our project.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Kochi firstly translated all our content in Japanese and optimized it in order to be more relevant and efficient for SEO. This content included our front website and our app pages on WordPress or Shopify.

Thanks to this great job, we noticed an increase of traffic and conversion from Japanese speaking people. Then Kochi worked on the set up of new Google Search Ads for us and the Japanese audience.

They provided us with good insights and feedback in order to improve our results. We're using their ready-to-launch ads to improve our presence in Japan and they're monitoring these ads in order to optimize them.

How many people from the vendor's team worked with you, and what were their positions?

2 people worked on both translation/optimization and SEA.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

More than 55% increase in traffic to target audience from August to January

Describe their project management style, including communication tools and timelines.

They've been great to work with as they're always communication, despite the time difference between Japan and France, where our company is based.

What did you find most impressive or unique about this company?

Their desire to help beyond the scope of their mission, their ability to adapt and their good communication.

BACKGROUND

Introduce your business and what you do there.

I am a project manager for a computer software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KOCHI?

We were looking for a team that could help with our growth marketing in both digital marketing and growth operations.

SOLUTION

What was the scope of their involvement?

They worked with us to provide both digital marketing strategy and actual execution. That included developing business model validation methods for one of our clients, as well as strategies to test and tools for monitoring our own advertising performance. We gave them a weekly marketing plan and they executed it, targeting increased users and reporting the results.

Alongside that, they helped us to design and develop landing pages that we could route potential customers through our various channels of marketing. From there, we experimented with social media marketing and SMS marketing as well.

How did you come to work with KOCHI?

They were referred to us by someone else in the industry who we trusted, so we reached out to them and started conversations from there.

What is the status of this engagement?

The project started in February 2020 and we are continuing to work together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Working with them was excellent. They were able to produce outstanding results across the board on our efforts despite the fact that we were operating in a very tight timeline. We were targeting both user acquisition as well as conversion rates from that traffic and both of those metrics improved significantly over the course of our work with them.

How did KOCHI perform from a project management standpoint?

Some of the results that we saw were surprising, but we gained very good insights from all of the data we collected. The biggest value that we have received from the partnership was in the strategies and methods employed by KOCHI to deliver that data and make it digestible for our team. We will be able to use that information to shape our efforts going forward.

They have handled communication very smoothly so far, and everything has always been delivered exactly on time. We were always up to date about the schedule and what progress was being made, and if anything ever changed, they made sure to let us know well in advance so that we could decide how to react.

What did you find most impressive about them?

Their team possesses a lot of expertise in growth marketing, SEO, and PPC efforts which we were able to leverage to our great benefit. On top of that, they had no trouble keeping up with the fast pace of our company so that we were never waiting on them for any part of the project.

Are there any areas they could improve?

No, I really don’t have any specific criticisms for them at all.

BACKGROUND

Please describe your company and position.

 I am the Representative Director of a Nutritional Supplement Company

Describe what your company does in a single sentence.

Importing, Marketing, Selling nutritional supplement products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TOKYO MARKETING to accomplish?

• maximize sales conversion on digital marketplace
• obtain digital marketing experiences and related advices

SOLUTION

How did you find TOKYO MARKETING?

Online Search

Why did you select TOKYO MARKETING over others?

• Pricing fits our budget
• Great culture fit
• Good value for cost
• People

How many teammates from TOKYO MARKETING were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Digital marketing on amazon marketplace and Brand store (shopify) with focusing on sales conversions. Additionally blog development, Social media (instagram, facebook) communications are put in the scope. Achieved 1+ million JPY sales in the month of Black Friday, but couldn't reach out to 1.5 million sales with ROAS 300%

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Achieved 250% level of ROAS on amazon marketplace, and captured loyal users at Brand store (shopify)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes. They ensured timely responsiveness throughout the engagement.

What was your primary form of communication with TOKYO MARKETING?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Chiro (main contact, CEO) is outstanding in terms of agile approach to breakthrough difficult situations. Very good communicator in bilingual environment (English and Japanese)

Are there any areas for improvement or something TOKYO MARKETING could have done differently?

Reporting format can be sophisticated further though the current format achieved a certain level.

BACKGROUND

Please describe your company and position.

I am the Vice President of Instinct Japan

Describe what your company does in a single sentence.

Pet Food Manufacturing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TOKYO MARKETING to accomplish?

• Develop & optimize eCommerce channels
• Manage social media & eDM

SOLUTION

How did you find TOKYO MARKETING?

Clutch Site

Why did you select TOKYO MARKETING over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from TOKYO MARKETING were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Developed brand page & A+ contents on Amazon & Shopify to increase sales. Manage online advertising & daily postings on social media for FB & IG to increase followers & active engagement %. Develop monthly blog contents & bi-monthly emails to consumers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Higher traffic & increasing sales on eCommerce sites, namely Amazon & Shopify. Increased followers & increased active engagement on social media.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Weekly 30 mins online meeting held to track progress against KPIs set. Agency is flexible and always willing to help outside their scope of work.

What was your primary form of communication with TOKYO MARKETING?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Native Japanese who understand needs of the local market with ability to communicate in English which is essential for foreign companies planning to enter the Japanese market. Tokyo Marketing is proactive in suggesting what works or doesn't work, and they're always willing to help resolve issues outside of the project's scope.

Are there any areas for improvement or something TOKYO MARKETING could have done differently?

Nothing at the moment.

BACKGROUND

Please describe your company and position.

I am the Sr. Demand Generation Manager of Research Square

Describe what your company does in a single sentence.

Academic Editing Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TOKYO MARKETING to accomplish?

• Facebook Ads
• Google Ads
• Revenue

SOLUTION

How did you find TOKYO MARKETING?

Online Search

Why did you select TOKYO MARKETING over others?

• High ratings
• Good value for cost

How many teammates from TOKYO MARKETING were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

TOKYO MARKETING ran our accounts across multiple channels, such as Facebook, Yahoo, and Google. They'd send us weekly reports and action items. And they made all the creative.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

TOKYO MARKETING got us many sales and many leads. They helped us get thousands of new registrants to our webinars and tens of thousands in sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very active and followed up with action items.

What was your primary form of communication with TOKYO MARKETING?

Virtual Meeting

What did you find most impressive or unique about this company?

We loved TOKYO MARKETING's enthusiasm and the fact that they spoke Japanese fluently because we advertise in Japan.

Are there any areas for improvement or something TOKYO MARKETING could have done differently?

TOKYO MARKETING did everything great. I think the environment right now makes everything hard.

BACKGROUND

Please describe your company and your position there.

Marketing Manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KOCHI?

SEO and Digital Advertising

SOLUTION

How did you select this vendor?

Price point, communication and results driven

Describe the scope of their work in detail.

Improve our SEO and manage our advertisements

What was the team composition?

I worked closely with their digital team, they lead a lot of the SEO and adverting strategies.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our e-commerce was very new to our business and it's our first advertising to the domestic market. We saw a massive growth through the ads that Kochi provide. We were very impress and happy about it.

How effective was the workflow between your team and theirs?

We have weekly meetings to go through all the updates and we also get a very thorough monthly report. It was very easy to track and analyse our spending and conversion and come up with new strategies to get more conversions. Overall very happy with the workflow.

What did you find most impressive about this company?

Their commitment towards work and trying to understand all aspects of our product and services are impressive. They were also very responsive alway making sure we are reaching the goal.

Is there any area for improvement or anything that could have been done differently?

Would be good to use slack over email, and updating assets and budget needs to be a bit more clearer.

BACKGROUND

Please describe your company and your position there.

Insurance company / Innovation project lead

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KOCHI, and what were your goals?

Launched an innovation initiative. Entered product-solution fit test phase in 2020 June. We launched MVP and needed digital marketing expert.

SOLUTION

How did you select this KOCHI and what were the deciding factors?

Our external expert team introduced kOCHI as a digital marketing expert. Solid experience, clear communication, and KOCHI's personality.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Through low-fi MVP to hi-fi MVP, we needed to find ways to acquire users. Mainly focusing on social media platforms to find most suitable marketing channels and creatives. Also, user acquisition funnel including landing page and registration forms were the key deliverables as well.

How many resources from the KOCHI team worked with you, and what were their positions?

Mainly one person worked with us. Added another creative expert if we needed extra support.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We targeted super niche segment. KOCHI achieved 800 user registration within very limited resource at the low-fi MVP phase. 5000 registration at the hi-fi MVP phase.

How effective was the workflow between your team and theirs?

High interaction at the beginning of the project to understand what we are working on. Then became KOCHI fully handle digital marketing campaigns. Sometimes we hired external marketing manager between us and KOCHI. All the situation, KOCHI kept professional performance.

What did you find most impressive or unique about this company?

KOCHI found a way to achieve the marketing target goal. They know ways to segment niche users effectively. Building landing page, tracking multiple media, KOCHI is the one-stop digital marketing vendor.

Are there any areas for improvement or something they could have done differently?

KOCHI is a very talented small team. They might expand the team but I assume that's not what KOCHI does.

BACKGROUND

Please describe your company and your position there.

I own a recruiting agency and I am a head of operation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KOCHI, and what were your goals?

Create a landing page to acquire candidates who have experience in hospitality industry.

SOLUTION

How did you select KOCHI and what were the deciding factors?

People at KOCHI has great achievement in the past and covered various industries. And they explained veru clearly the steps to the goal we were setting.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

• Make a concept of the project including targeting.
• Create a landing page linsteing to our image.
• Always aware of effective KW and communicated with us about next action to make.
• Set up advertising cost in each term.
• Constantly commucate with us how to react to market change.

How many people from the vendor's team worked with you, and what were their positions?

2 people and they are co-founders.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We had tremendous applications from candidates looking for next opportunities and saved lots of cost compared to acquiring methods we used to do before.

Describe their project management style, including communication tools and timelines.

We had weekly meeting on Google meet.

What did you find most impressive or unique about this company?

Very quick response and always shared market trend with us that helped to make decisions to achieve a goal.

Are there any areas for improvement or something they could have done differently?

We are very happy with their service.

BACKGROUND

Please describe your company and your position there.

I am the CEO of food-tech start-up in Japan. We are the platform to deliver on-demand personal chef service.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KOCHI, and what were your goals?

We asked KOCHI to build growth strategy through SEO development.

SOLUTION

How did you select KOCHI and what were the deciding factors?

KOCHI was recommended from the start-up related community where they achieved a solid track record in SEO growth strategy.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They started with a kick-off session where they understood our business, problem we faced, and goals through discussion. Then they spent some weeks to analyze data deepening understanding and prepare improvement plan.

The final output was list of actionable tasks with guidance, those were submitted in spreadsheet, neatly organized. They also set extra follow-up weeks for us to ask helps for free.

How many people from the vendor's team worked with you, and what were their positions?

1 person, a company representative.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were very impressed by their professional work.

Describe their project management style, including communication tools and timelines.

We mostly used slack communication and they always responded timely and met the deadline.

What did you find most impressive or unique about this company?

The proposal was very professional based on their knowledge and experience and way beyond expectations. I really appreciate that we had chance to have work together with this project. We definitely come back to them for further development not only for SEO improvement but growth strategy.

Are there any areas for improvement or something they could have done differently?

not applicable.