Tcules - UX design studio

BACKGROUND

Please describe your company and position.

I am the CEO of Singles Publishing

Describe what your company does in a single sentence.

Singles Publishing is a globally affiliated boutique music publishing administration services company representing thousands of compositions across dozens of composer/publisher clients, performed by artists including Anuel, Eladio Carrion, Drake, Charli XCX, Rina Sawayama, Kevin Gates, Machine Gun Kelly, Lil Baby, Meek Mill, & more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tcules - UX design studio to accomplish?

• UI Design

SOLUTION

How did you find Tcules - UX design studio?

• Online Search
• behance

Why did you select Tcules - UX design studio over others?

• Great culture fit
• Good value for cost

How many teammates from Tcules - UX design studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Singles Publishing worked with Tcules to turn my low fidelity wireframe design ideas into a full high fidelity UI in Figma in order to prepare for web app development.  I provided Tcules a low fidelity application mockup as well as the design system i wanted to use, and Tcules converted my mockups into a high fidelity figma file ready for development.    

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Tcules delivered the final figma that was required on time and within the budget that we had arranged.  
• The project was 1-2 months and involved multiple team members from Tcules side.  
• The design process with Tcules helped us further iron out the visual elements for the product as well as share the vision with potential investors, etc.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• The project was delivered on time and on budget.  
• We managed the project via daily remote zoom calls with screen share.
• Tcules made daily progress between calls until the project was completed.  

What was your primary form of communication with Tcules - UX design studio?

Virtual Meeting

What did you find most impressive or unique about this company?

The team delivered the project on time, with great pricing, and met all expectations. I would work with them again.

Are there any areas for improvement or something Tcules - UX design studio could have done differently?

-

BACKGROUND

Please describe your company and position.

I am the Creative Head of Knovos

Describe what your company does in a single sentence.

Knovos is a technology innovator providing AI-enabled software solutions in the field of Information Management, Data Risk Mitigation & Data Governance, and Compliance

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tcules - UX design studio to accomplish?

• To identify Usability related issues in one of our top-of-the line solutions
• To provide suggestions to improve UX issues

SOLUTION

How did you find Tcules - UX design studio?

• Online Search
• Clutch Site

Why did you select Tcules - UX design studio over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Tcules - UX design studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work involved researching the UX problem space, framing the problem(s) to be solved, and gathering enough evidence and initial direction on what to do next. 

Heuristics Evaluation:

• They conducted a cognitive walk-through of the functionality to see things from a user’s perspective. 

Gain Product knowledge : 

• understand the functionality of the Processing module by taking the Demo to develop a sense of the current state of design 
• Understand the system model and the approach used to build the system 
• Learn about the constraints, feedback, suggestions, and workaround used in the current functionality 

Stakeholder interviews (up to 2 stakeholders - Product manager & Training manager) Focus on extracting information from three main areas in UX design: 

• User needs. How will the design help the users? 
• Business goals. How will the design support business objectives? 
• Technical limitations. What technical obstacles need to be overcome? 

User research:

• Conduct 2-3 user interviews. The respondents will be the actual users of the data processing module. 
• This was qualitative research: Questionnaire creation, Interviews, Data analysis 

Audit report:

• Comprehensive review of module/functionality screens and write a report with our observations and recommendations 

Empathy workshop:

• Presenting the insights from the audit phase to help the key stakeholders understand and prioritize user needs before designing a solution. Through this workshop, we would explain how the user is and shift stakeholder perspectives from a features-first mindset to a users-first mindset. 

Deliverables: 

1. User Personas 
2. User Journey Maps 
3. Audit Report

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. There was a detailed Audit report submitted which had a step-by-step summary of the Goal and issues that users would face along with suggested solutions. This helped the stakeholders pinpoint real issues and re-prioritize the product roadmap with clear objectives. 
2. The conceptual gap within the skillset of the stakeholders was also identified and was addressed by organizing a series of workshops by Tcules members which led to a refined approach to product experience design.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Team Tcules was very precise and accurate in their approach to our needs. While there was always a lead who took care of the communication and coordination, whereas every stage was documented and planned well in advance. They were quite flexible on the payment terms as well. 

They were also flexible in terms of time, which was required to interact with our stakeholders from across the globe. The audit report submitted was detailed and had plenty of actionable insights for us. They also accepted our request to conduct a detailed workshop to elevate our awareness of UX processes.

What was your primary form of communication with Tcules - UX design studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The people working here are highly skilled. They have a great culture and are very empathetic towards people on the other side. Moreover, they provided honest feedback about the real issues and addressed them head-on with clients.

Are there any areas for improvement or something Tcules - UX design studio could have done differently?

Since ours is a niche domain, maybe they could have taken more time or employed deeper methods of doing competitor research. While there is not much data available for free, so extensive methods are required at times to investigate and uncover competitor data :)

BACKGROUND

Introduce your business and what you do there.

I’m the COO of an email marketing software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tcules Infotech?

We had a very old web application that looked out of date, so we wanted to update it.

SOLUTION

What was the scope of their involvement?

Tcules Infotech helped us redesign our web application. This involved redesigning our screens and improving the UX flow. They used Figma to create the designs.

What is the team composition?

We worked directly with the owner of the company and two designers.

How did you come to work with Tcules Infotech?

We found out about them through Upwork.

How much have you invested with them?

We spent about $25,000.

What is the status of this engagement?

We worked together on this project from November 2021–May 2022. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our team was very enthusiastic about the improved look of the app, which is now more visually appealing and modern-looking.

How did Tcules Infotech perform from a project management standpoint?

Although the research phase took longer than expected, they still did a decent job of meeting our deadlines and staying on budget. Their team also sent us updates regularly via Slack.

What did you find most impressive about them?

We’re impressed by how good they were at documenting their research and creating the user interaction flow. They were highly methodical and process-driven as well. We also appreciated that their team was willing to interview a lot of users for us.

Are there any areas they could improve on?

They could do a better job of managing expectations in terms of timelines and communicating during the research phase.

Do you have any advice for potential customers?

Make sure to carefully define the research scope and how long it will take.

BACKGROUND

Please describe your company and your position there.

I am the founder of our company Auxentios Technology. We are building an SaaS based enterprise software.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tcules Infotech?

We hired Tcules to design our UX. We started with UX research and then worked together to develop the our enterprise UI.

SOLUTION

How did you select this vendor?

We searched online and spoke to couple of vendors in India and abroad before zeroing on Tcules. We had a conversation with their founder and were happy to engage with them

Describe the project in detail and walk through the stages of the project.

We started with UX research, we engaged with users from our previous engagements covering clients from Americas and India. After research phase we translated the research work into UX design.

How many resources from the vendor's team worked with you, and what were their positions?

four team members from Tcules worked with us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our aim was to build a consumer grade UI / UX for our enterprise application. We are pleased to work with the Tcules team. They helped us design what we were looking for. we validated their work with our potential users and few colleagues working at other big enterprise software companies. Everyone liked the UX.

How effective was the workflow between your team and theirs?

It was seamless. I found the lead designer to be very knowledgeable, friendly and research oriented. he came up with numerous design options. The founder was very approachable and helping. he guided us on few occasions.

What did you find most impressive or unique about this company?

Eager to learn and try out things. They were very professional and well mannered. We were impressed with their lead designer and team because they understood our complex concepts.

Are there any areas for improvement or something they could have done differently?

I found them to be very helpful. It would have been awesome had we started with the use cases. because we were developing a complex concept it took a while to design the right UX.

BACKGROUND

Please describe your company and your position there.

I am the founder of a marketplace platform for digital files, such as stock animation, stock GIFs and vectors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tcules Infotech?

Our company grew more and more and we got to a point where we needed to hire some experts to build a professional UI/UX design and address all existing issues we had in our original, more amateurish interface we built in-house.

SOLUTION

How did you select Tcules Infotech?

We interviewed a few companies, but Tcules was the only one who didn't only focus on aesthetics and making a pretty UI, but also put in a lot of effort and thought behind every single decision they made with the design.

Describe the project in detail and walk through the stages of the project.

It was a long, thoughtful and intensive process, with a lot of auditing going on, researching competitors or interviewing customers, before even starting the design phase. It was split in two main parts: 1) Audit / Research 2) Design

How many resources from the Tcules Infotech team worked with you, and what were their positions?

Our team worked directly with the head of UI/UX and had regular meetings to go over progress and provide feedback. Very easy to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcome of the project is a fully designed UI/UX delivered in Figma that our developers are now working on coding into the live website on the next release in a few weeks.

How effective was the workflow between your team and theirs?

Very smooth process, regular meetings to go over designs/audit and provide feedback.

What did you find most impressive or unique about this company?

The thought process behind every single decision they make. The team was skilled and knowledgeable in the workflow.

Are there any areas for improvement or something they could have done differently?

Maybe timelines/estimates a little bit, but it was also during a massive COVID crisis in India which definitely affected things.

BACKGROUND

Introduce your business and what you do there.

I’m the president of a printing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tcules Infotech?

Our UX & UI needed some work.

SOLUTION

What was the scope of their involvement?

Their team started from scratch. I gave them a lot of direction, building off my previous site and other websites. After I gave them some ideas, they put together a few design samples. They created black and white wireframes, and then made colored versions in Figma. In the end, they created HTML codes that they submitted to my developer. They worked closely together until launch.

What is the team composition?

I dealt with two designers.

How did you come to work with Tcules Infotech?

I found them online. We had a great interview where their team seemed responsive and professional. I thought we had a great connection.

We started off small, and I liked what they came back with, so we kept moving forward.

How much have you invested with them?

We’ve about $30,000 so far.

What is the status of this engagement?

We’ve been working with them for about a year. We’re still going through various phases.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had positive feedback from staff and clients. A lot of people comment on how easy our site is to navigate.

How did Tcules Infotech perform from a project management standpoint?

Their communication is very responsive. They’re very organized and punctual. We used Trello in the middle of the engagement to manage all of the tasks.

What did you find most impressive about them?

I’m mainly impressed with their professionalism and organization.

Are there any areas they could improve?

I can’t think of anything right now.

Do you have any advice for potential customers?

Be specific with what you want and know exactly what you’re looking for. Show them what you’re thinking.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director for an event planning company. We’re a brick and mortar business and we handle global events.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tcules Infotech?

We wanted to create an online site where our customers could provide their profiles and look at the services available via our organization and then book the sale through the website.

SOLUTION

What was the scope of their involvement?

Tcules Infotech is responsible for creating our website, designs, and artwork. We gave them our current operational setup and told them we needed to take it online. We had a conversation and they gave me the wireframes. Then, we ran it by our customers.

After getting the customer's approval, Tcules Infotech completed the entire project. The system we followed through multiple emails is now through one process. They did the platform design and the entire structure. They used AWS.

What is the team composition?

I coordinated with a project manager, a lead developer, and a lead designer.

How did you come to work with Tcules Infotech?

I’ve had a lot of people give me proposals. Tcules Infotech was referred to me by a friend who had worked with them before, but they thought out of the box. They gave me suggestions that I wouldn’t have thought of. They didn’t want me to spend the entire budget on creating wireframes or creating a sample for the customer.

They suggested doing a wireframe first and then if the customer likes it, then make it. They were honest enough to save our costs. That’s why I will be giving all of my future contracts to them. They were referred to me by a friend who had worked with them before.

How much have you invested with them?

We have invested between $25,000-$30,000.

What is the status of this engagement?

Our engagement ran from January-October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we got hit by COVID-19, we’ve not been able to look at the extent of the impact. It’s been there but we haven’t used it. COVID-19 has taken a big chunk of our event business right now and many events have been canceled completely.

We’ll be able to test the system in 2022. We’ve shared the website with our entire team and they love it. They tried the system themselves and loved it. All my clients in Singapore and Malaysia were already on test mode when we had to shut the business down.

How did Tcules Infotech perform from a project management standpoint?

They were excellent. They had out of the box thinking that I would not have been able to do as a layman. It was as if I had another partner on board. We had one-on-one contact with them through email. When things got complicated, we’d have a phone call once a week.

What did you find most impressive about them?

We had around 10 providers that came to us. Tcules Infotech looked at us as a partner and not just a client. I’m very spontaneous and like to do things quickly. They slowed us down and gave us the right direction. They helped us navigate the online space.

Are there any areas they could improve?

The speed of development could be improved. They have multiple projects on hand and this was the fastest they could get with the changes that we were doing. I’d love them to speed it up a bit. Instead of a six-month project, do it in at least four months.

Do you have any advice for potential customers?

Don’t get technical. Let them do their job. Give them your basics and they will give you the structure. If you try using technical points, they won’t be able to fit it into your project. They may give you a better solution than what you currently have.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of The Wandering Raven. We teach creative writing to kids, both online and in-person.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tcules Infotech?

Our website had been originally built by another company, but it was poorly done. The site crashed all of the time.

We approached Tcules Infotech for a website redesign that would fix the issues left by the previous company.

SOLUTION

What was the scope of their involvement?

We went to them for UI design. We wanted illustrations and custom characters, so they did some digital art for us as well. They did the brand design and set up user flows.

They helped us develop the platform, performing some user research as well. We’re using the Moodle platform for the site, along with other technologies.

We had a couple of calls with both of our teams to convey the idea of what we wanted from the site. It’s a unique and quirky site, unlike others in the area.

The team asked us a lot of questions and gave me some rough sketches. I also gave them design examples. Along with my feedback, we worked iteratively until we came up with designs that both teams were comfortable with.

What is the team composition?

I started working with two team members who were in charge of design and development. One of them was a UX/UI designer, and I spoke to him the most.

There were 2–3 people on the design team. They brought in a Moodle developer at the implementation stage. In total, I’ve worked with about six people.

How did you come to work with Tcules Infotech?

They responded to the open proposal we had on Upwork. We had a couple of calls, and I took them through our original site. Their team understood quickly what needed to be done.

My team was very cautious because of our experience with the previous web developer. After a few calls with Tcules Infotech, we realized that they would pay attention to our needs and to the different aspects of the site that were important to me.

How much have you invested with them?

We’ve invested between $4,000–$5,000.

What is the status of this engagement?

We started working with Tcules Infotech in November 2019, and the engagement wrapped in April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The most important thing for me was that parents that weren’t very familiar with technology would understand the registration process easily.

It’s step by step, and it’s all very intuitive, so not many clients call our customer service number with questions. I also wanted to stand out to people through how attractive and engaging the site design is, and a lot of parents have told us that they find the site unique, and that’s why they chose to give us a shot. People take another look and stay a little longer.

We still go to Tcules Infotech for minor fixes. They’re always happy to make changes for us.

How did Tcules Infotech perform from a project management standpoint?

Everything went smoothly. The only hiccup in the beginning was during the design stage. I don’t think they realized how much work would need to go into it since it was all custom design. It wasn’t a big hiccup, and we figured it out pretty quickly. It was pretty smooth from there.

They were really good from a project management standpoint. They sent us meeting minutes after every call, along with the next action points for their team and ours. They sent us follow-ups if we were even a day late on something we were supposed to give them, and they let us know in advance if they’d be late.

The timeline matched what we discussed in the beginning, and we were happy with the project management.

We didn’t use management tools on our side. Most of the work was done through email.

What did you find most impressive about them?

The team at Tcules Infotech invested time into getting to know our company’s vision. They never made me feel that they wanted to rush.

I don’t think that a lot of the other companies I’ve interacted with would’ve done that for me, and it’s something I really appreciated with their team.

Are there any areas they could improve?

The world of creative writing and education was a bit different for them, especially given the quirkiness of our company. They weren’t completely sure in terms of design.

They could’ve done a bit more research on the inspiration sites I sent them, but it wasn’t a big hiccup. There wasn’t much else I could’ve asked for with the team I worked with. It was a very smooth process.

Do you have any advice for potential customers?

Their team is invested in getting to know the company as much as possible. Anything an organization might have in mind, however big or small, they should just communicate that to their team.

The client shouldn’t think that it might be a bother or waste of time. Their team takes the full picture into account when coming up with designs.

BACKGROUND

Introduce your business and what you do there.

I’m the director of an advertising company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tcules Infotech?

We went to them for UX/UI design and improvement of our organic search results on Google.

SOLUTION

What was the scope of their involvement?

We started with SEO. Even though we have some of our own ideas on what the keywords should be, Tcules will do research to validate that those keywords are viable enough to put effort into.

Regarding the UX/UI, Tcules did an initial heuristic audit of the website, identifying issues and delivering a report. We could only afford to improve certain pages at that point in time, so we did the homepage, the product page, the listings page, and the checkout pages. Later, in 2020, we reworked the information pages, contact pages, and the customer dashboard.

Tcules is also doing the technical work behind developing the wireframes and implementing the designs. Some out-of-the-box thinking has gone into their translation and migration of the wireframes into the Magento foundation of the website. Tcules also does a lot of CSS, HTML, and JavaScript work.

We finished phase three of the redesign in 2020, and the SEO is ongoing.

What is the team composition?

We’ve worked with an account manager and a UX/UI designer. The resource who did the wireframing did the UX audit, and he handled the CSS work as well. The third person is a technical resource. There’ve been 3–4 people in total.

We’ve also had a lot of contact with the director as well because he’s very enthusiastic about our project. We get hands-on advice from him.

How did you come to work with Tcules Infotech?

Our first introduction to them was through their sales resource who acquires customers. He’d worked on another project as part of a previous company, and that company wasn’t doing so well. That company didn’t offer SEO services, and at the time, we were looking for an SEO company to work with, so he helped us with that. From there, we were introduced to the UX/UI aspect of tackling the website’s design.

How much have you invested with them?

The total is around $50,000–$200,000.

What is the status of this engagement?

We started the SEO work with them in November 2017. We weren’t happy with some of the aspects of our website, and we mentioned them to their director. He advised to have a UX audit done, so, at the beginning of 2018, we took the leap to do the UX audit.

Starting in 2018, we decided to take a structured approach to redesigning the website. Thankfully, even though we didn’t have the budget, they were able to accommodate us with a phase-by-phase approach.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Much of the data we monitor is linked to multiple processes, some of which Tcules touches and some of which they don’t. Apart from that, it’s been very difficult in the last year with online sales. Because of the switch to online shopping, it’s very difficult to work out where the growth is coming from at the moment.

The target metrics for the e-commerce site are sales numbers and conversions, while for the SEO side we focus on growing organic visitors. Unfortunately, there’ve been some slight discrepancies because the analytics software didn’t allow us to monitor microdata until recently, in terms of conversions per acquisition type — paid advertising versus organic. This stems from some technical issues we had implementing Google Tag Manager. We’ve only had that running since the end of October 2020.

While our conversion data was unreliable, we focused on bounce rates using Google Analytics, looking at the details of mobile devices versus desktops. We hoped to see bounce rates shrink after each phase of development, as well as the pure numbers of the business increase.

How did Tcules Infotech perform from a project management standpoint?

It’s not a very formal relationship because we’ve been working together for so long. We have continual reviews where we look at what’s going on with the numbers, and their director is very enthusiastic about our project. If something isn’t going right, we can reach out to them, and they give us suggestions. For example, the search functionality on our website isn’t very good at the moment, and they’ve suggested certain things we could try to improve that. Rather than requesting an entire analysis (and being charged for it), quick advice can make a difference.

We use Google Sheets for updates, and Skype for communication, which is almost daily. If we need something improved on an ad-hoc basis, we’ll speak directly with the UX/UI team. We try not to waste their time too much, however, because we like to work on just one thing at a time, rather than having several ideas bouncing around.

Despite us being time zones apart, we get great responsiveness. I haven’t received any complaints, either, which is why we’re still working with them.

What did you find most impressive about them?

We’ve learned a lot as a business about how to approach our website, including lessons we hadn’t even thought of. Previously, we believed that the best way to design a website was to sketch it out and tell Tcules what we want, but we realized that a better way to do it was to look at microdata. There’s a whole industry of people that specialize in heuristic evaluations, UX/UI audits, surveys, and customer research — even on topics like colors, fonts, and the sizes of buttons.

Are there any areas they could improve?

I don’t know what could be done better because I’ve never worked with another company, outside of one that was shockingly bad. If there has been something Tcules could improve, it probably isn’t significant because it’s not coming to my mind straight away.

There are certain aspects that both sides are responsible for, however. If they suggest a type of design that we’re not happy with, we’ll let them know what we prefer, and they’ll accommodate us. They go beyond the level of service we expect from them based on their cost. In some respects, we’re doing better than what we’re paying for.

When they did the first phase of the development, which was the redesign in 2018, they actually lost out on quite a lot because they underestimated the size of the project. Magento wasn’t letting them do a lot of the things they thought they’d be able to do with design, so they spent extra hours on the project without charging us extra. They were transparent about the technical issues, and we were willing to wait a bit to let the project launch the way it ought to be.

Do you have any advice for future clients of theirs?

Ensure that the time zone works for you. We’ve worked pretty hard on this project, including outside our normal hours, and Tcules is available most of the time.

BACKGROUND

Please describe your company and position.

I am the Sr. Solution Architect of Novus Insights Pvt. Ltd.

Describe what your company does in a single sentence.

A leading research and analytics services company that leverages data to derive meaningful insights and enable its global clients to take smart, fast and precise decisions helping them to expand as well as surpass their goals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tcules - UX design studio to accomplish?

• UX Design of our new product

SOLUTION

How did you find Tcules - UX design studio?

LinkedIn

Why did you select Tcules - UX design studio over others?

Pricing fit our budget

How many teammates from Tcules - UX design studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• User Interface of all the pages of our product. 
• Low-fedelity design
• High-fedelity design with user prototype.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Regular reviews
• Feedback
• Changes incorporation
• Weekly review with stakeholders

Describe their project management. Did they deliver items on time? How did they respond to your needs?

T-Cules team are highly proffesional on their commitments. They understand the requirements first and prepare wireframe before starting the final design. The delivery was on time with stakeholders satisfaction.

What was your primary form of communication with Tcules - UX design studio?

Virtual Meeting

What did you find most impressive or unique about this company?

Their young team has always keen to learn new things.

Are there any areas for improvement or something Tcules - UX design studio could have done differently?

They are good at their expertise.