Performance Driven Influencer Marketing

We run UA, not PR.

 

We are proud partners of apps like Blinkist, Babbel, Meditopia, Finimize, and NordVPN (amongst others), helping them acquire users and subscribers via a traditionally non-performance channel: Influencers.

  • All these apps had massive growth already and were already successfully doing "the usual" app growth: ASO, Search, Display, Video ads, Incentivized downloads, etc
  • All these apps needed growth opportunities beyond the usual playbook, to innovate and fuel growth where competitors were not present.
  • All these apps decide budget allocation based on performance, so Influencers had always been a struggle for them due to the lack of a performance approach in the industry.

TATAM came to solve and unlock growth via Influencers, measuring and optimizing using the same logic and KPIs as the rest of their marketing efforts, which allows them to understand and compare performance viewing it as any other UA campaign on their marketing mix.

 

Facts About TATAM:

- 300% growth YoY company growth.

-Team growth from 6 to 20+ in 12 months.

- Projected 1200 collaborations with influencers in 2020.

- Average of 5 videos published every day for our clients.

- 150M video views projected for 2020.

 

 
$10,000+
 
Undisclosed
 
10 - 49
 Founded
2018
Show all +
Madrid, Spain
headquarters
  • Lopez de Hoyos 117
    Madrid, MD 28002
    Spain
other locations
  • Brickel Av. 777
    Miami, FL 33131
    United States
  • Av. Dorrego 2133
    Buenos Aires, C 1425
    Argentina
  • Winterfeldtstraße 94
    Berlin, BE 10179
    Germany

Portfolio

Key clients: 

Blinkist, NordVPN, Babbel, Scentbird, GoodHabit, HelloFresh, Meditopia, Papumba, Naranja, Abridge, Busuu, Fishbrain, Etermax

​In this talk, our co-founder Federico LLano shares TATAM's insights on:

  • What is influencer marketing and who is it for?
  • Beyond the likes: what you actually need to look for (and measure) when running performance-driven influencer marketing?
  • Organic Uplift Case Study.
  • ROI long-tail Case Study.
SVOD Influencer Marketing Landscape Image

SVOD Influencer Marketing Landscape

Using industry-leading tools to identify and track brand mentions (paid and organic) of top niche and general entertainment SVOD players, analyzing and comparing brand mentions between Jan 2019 and July 2020.

https://www.tatam.digital/svod-influencer-industry-landscape

Analyzed

Brands:
  • Masterclass​
  • CuriosityStream
  • Crunchyroll
  • Shudder
  • Netflix
  • Prime Video
Influencer Scalability Study Image

Influencer Scalability Study

What's the scalability of Influencer Marketing as a performance media and how increasing budgets impact CAC?

https://www.tatam.digital/influencer-scale-impact-on-cac

These are our main findings: ​

  • With more budget, the CAC stabilized.
  • The CAC not only did not increase with higher budgets but slightly
decreased.
  • It's hard to saturate influencers, especially when working in big markets and a wide range of content verticals.
  • TATAM Reel Image

    TATAM Reel

    TATAM 2019 Reel

    Reviews

    Sort by

    SMM for Nonficition Explainer App

    "They understand our needs and try to match their services and support to our expectations and go beyond."

    Quality: 
    4.0
    Schedule: 
    5.0
    Cost: 
    4.0
    Willing to refer: 
    5.0
    The Project
     
    Confidential
     
    Jan. 2019 - Ongoing
    Project summary: 

    A non-fiction explainer app partnered with TATAM Digital to add a YouTube channel to its performance marketing and add to its market research. The goal was to scale the channel while getting ROI.

    The Reviewer
     
    51-200 Employees
     
    Berlin, Germany
    Parastoo Hosseini
    Sr. Offline Marketing Manager, Blinkist
     
    Verified
    The Review
    Feedback summary: 

    The project was a success considering that the company got most of its ROI and have a better understanding of how to leverage YouTube to its advantage. The company appreciated the team's workflow which was flexible and ready to find a solution.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I am Offline Marketing Manager at Blinkist. Blinkist is an App that takes the key insights from over 3,000 nonfiction bestsellers in over 27 categories and gathers them together in 15-minute Blinks—text and audio explainers that help you understand more about the core ideas.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire TATAM Digital?

    We were looking to explore the social media marketing and add the channel into our Performance Marketing. We needed to focus in the market research, advertising opportunities and understand the Channel itself to draw a long term strategy.

    What were your goals for this project?

    We wanted to test the channel at first and scale it gradually meanwhile achieving a sustainable return on investment.

    SOLUTION

    How did you select TATAM Digital?

    We have done our research in finding a social media agency and pitch few agencies. Within 4 agencies who present us their solution to our request, we selected Tatam for a limited period of time as a test period.

    Describe the scope of their work in detail.

    After we selected this agency, we communicated our objectives, Brand values and our expectations. We then had several meetings to integrate our process, build a short term strategy, tracking possibilities and reporting to find the best practice.

    What was the team composition?

    Different teams were involved from Performance, Brand and Content to work in this project. The vendor has given us reasonable number of their employees to work in this project and their team grow with the project.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    It took us few months to achieve our goals (mainly ROI) and we found the best strategy for Blinkist. We could also scale the channel as per our plan.

    In addition we also have found the solid base for evaluating Influencers and measuring their impact in our media plan.

    How effective was the workflow between your team and theirs?

    The whole communication was transparent and direct. We had several changing in the workflow in order to find the best process specially at every scaling stage.

    The vendor is always flexible and ready to find the solution.

    What did you find most impressive about this company?

    I was happy to find the vendor very good listeners with analytical mindset that tries to come up with possible solutions. They understands our needs and try to match their services and support to our expectation and go beyond.

    Are there any areas for improvement?

    We communicate any areas of improvement through our monthly reviews and always find a new process.

    4.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 4.0 Cost
      Value / within estimates
    • 4.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Social Media Marketing for Health Tech Company

    "We love how much the founders of TATAM cared about us and our product."

    Quality: 
    4.0
    Schedule: 
    4.5
    Cost: 
    4.0
    Willing to refer: 
    4.0
    The Project
     
    $10,000 to $49,999
     
    July 2019 - Feb. 2020
    Project summary: 

    TATAM Digital provided social media marketing efforts for a health tech company. The team handled the outreach, pitching, scheduling, reviewing, payments, and identifying influencers that can help the client.

    The Reviewer
     
    11-50 Employees
     
    Pittsburgh, Pennsylvania
    VP of Operations, Health Tech Company
     
    Verified
    The Review
    Feedback summary: 

    TATAM Digital's effort managed to attract the client's ideal target audience. The team effectively communicated throughout the project, using spreadsheets and Slack channels for followups. They were always open to feedback and adjustments.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I am an executive at a health tech company.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire TATAM Digital?

    We were looking to get influencers in certain communities to recommend our app.

    What were your goals for this project?

    We wanted to make sure our brand was represented in a trustworthy way, and to generate awareness about our app.

    SOLUTION

    How did you select TATAM Digital?

    We searched online, including through recommendations from other portfolio companies that shared our same VC.

    Describe the scope of their work in detail.

    TATAM helped us identify relevant influencers in the segments we were interested in. They handled outreach, pitching, scheduling, reviewing, and payments. They also helped us create proposed talking guides and contracts with influencers.

    What was the team composition?

    I've worked closely with the founders, as well as some managers and account managers on the team.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    We were able to get our initial user base from the work we did with TATAM. This allowed us to learn a lot about what kind of users got the most value from our product.

    How effective was the workflow between your team and theirs?

    Effective. We had a shared spreadsheet and Slack channel, and they were good about following-up.

    What did you find most impressive about this company?

    We love how much the founders of TATAM cared about us and our product. They came to visit us, and that meant a lot to us! They were also always open to feedback and adjustments.

    Are there any areas for improvement?

    Sometimes it felt like we were being handed off too frequently to new account managers, and there wasn't a lot of consistency in the leads identified. We brought up this concern to TATAM and after this, we were able to secure an experienced AM who produced consistently vetted, great opportunities.

    4.0
    Overall Score
    • 4.5 Scheduling
      ON TIME / DEADLINES
    • 4.0 Cost
      Value / within estimates
    • 4.0 Quality
      Service & deliverables
    • 4.0 NPS
      Willing to refer

    Multiple Campaign Dev with Advertising Agency

    "Their profound knowledge about influencers all around the globe and different networks...were impressive."

    Quality: 
    4.5
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Apr. 2019 - Ongoing
    Project summary: 

    TATAM Digital partnered with an advertising agency working with different clients in various industries. They focused on everything related to influencers' campaigns from planning to execution.

    The Reviewer
     
    11-50 Employees
     
    Buenos Aires, Argentina
    Julián Chadwick
    Founder & CMO, Zenda - Digital Marketing
     
    Verified
    The Review
    Feedback summary: 

    TATAM Digital's work helped grow several businesses and resulted in better budget allocation and better results. They collaborate well and have good communication skills. The team strives for the client's goals.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I am the Founder and CMO of Zenda, an Advertising Agency focused on Data Driven Campaigns & Models.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire TATAM Digital?

    We were looking for a partner to developt campaigns across Influencers channels, but with the challenge of finding one with a model that allowed us to compare those channels against networks as Facebook Ads, Google ads, etc. WE ended up working together with several clients, from different industries, Health Apps, Gaming Apps, Business looking for Leads, Financials Online Platforms.

    What were your goals for this project?

    Our main goal was being able to achieve results measurable over hard to measure networks. Like Attribution of App Purchases inside an App after someone watch an Influencer Campaign, or the Real Reach & Impact of a Youtube Video made by an influencer on their own channel(where we are not able to measure).

    SOLUTION

    How did you select this vendor?

    We were recommended by a client who had great results working with them.

    Describe the scope of their work in detail.

    They focused on everything related Influencers Campaigns, from Planning(finding the best ones according to business target), to Excecution, with the remarcable side of developing great reportings to understand the real results and being able to optimice month after month.

    What was the team composition?

    I've worked mainly with the directors of TATAM, but also our teams were involved with their teams in daily operation.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    We growth several business, improving their results over the Branding aspect of their campaigns where they barely measure anything, suddenly their were able to understand which Influencer was the ideal one for them based on real results, which ended up resulting in a better budget allocation achieving better results in term of Costs per Acquisition.

    How effective was the workflow between your team and theirs?

    They both work greatly together from the begging, it's easier when both teams speak the same "performance" language since we all ended up going after the same KPIs.

    What did you find most impressive about this company?

    Both their profound knowledge about influencers all around the globe and different networks (really hard to find), and the models they used to understand their results, adapted to micro and macro influencers were impressive.

    Are there any areas for improvement?

    I believe that technology and more data will improve their models, it's like and algorithm thats learning and getting better each day, they should keep doing that.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
      Nothing to add in this aspect.
    • 5.0 Cost
      Value / within estimates
      In all the cases they adapted the model to the needs of the business.
    • 4.5 Quality
      Service & deliverables
      Amazing, there is always a place to improve with new technologies.
    • 5.0 NPS
      Willing to refer

    Influencer Marketing Campaigns for Consumer Goods Company

    "Satisfied with everything they do currently."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Jan. 2020 - Ongoing
    Project summary: 

    With the aim of increasing sales and brand awareness, TATAM Digital handled the influencer sourcing, outreach, and execution of the campaign for a beauty start-up.

    The Reviewer
     
    51-200 Employees
     
    New York, New York
    Kate Artemyeva
    Head of Influencer Relations, Scentbird
     
    Verified
    The Review
    Feedback summary: 

    TATAM Digital led a solid process, implementing great tracking of current work and communication. They were very effective. In the end, they managed to execute the campaign and met all the goals set for each month.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    Head of Influencer marketing at Scentbird

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire TATAM Digital?

    Influencer marketing campaigns.

    What were your goals for this project?

    Sales and brand awareness

    SOLUTION

    How did you select TATAM Digital?

    Referral from a friend

    Describe the scope of their work in detail.

    Influencer sourcing, outreach and execution of the campaign. Performance tracking. Strategy development.

    What was the team composition?

    Working directly with the whole team.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    Saved a lot of personal time, met all set goals each month, discovered new, performing influencers.

    How effective was the workflow between your team and theirs?

    Very effective, great tracking of current work and communication.

    What did you find most impressive about this company?

    Very efficient and easy to work with.

    Are there any areas for improvement?

    Satisfied with everything they do currently.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Influencer Marketing for Meditation App

    "They are quick to reply to our requests and very accessible in case of any urgent matters."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    4.5
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Oct. 2019 - Ongoing
    Project summary: 

    A meditation app sought to hire social media influencers in the Brazilian and Latin American marketplaces. They hired TATAM to generate brand awareness with influencers.

    The Reviewer
     
    11-50 Employees
     
    Berlin, Germany
    Head of Growth, Meditation App
     
    Verified
    The Review
    Feedback summary: 

    While their data is confidential, the app believes TATAM helped them achieve their goals. TATAM was always accessible and great with communication, creating a professional and supportive partnership.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I'm the Head of Growth for a leading meditation app that helps people to reduce stress, sleep well, love and find peace in today's hectic environment.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire TATAM Digital?

    We were looking for starting Influencer Marketing in Brazil and Latin America, and we decide to hire TATAM as our local partner.

    What were your goals for this project?

    Our goal was to generate more brand awareness towards our app but also reach our performance goals (cost per acquisition, in this case).

    SOLUTION

    How did you select this vendor?

    Recommendation from other companies in Berlin.

    Describe the scope of their work in detail.

    They get our feedback about our goals and expectations about the campaigns, and then they took care of everything: preparing the brief for our influencers, selecting them, preparing the agreement and creating the results reports - everything we need.

    What was the team composition?

    We have 2 account managers to support our account, an account executive and also access to the founder if needed.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    Unfortunately not, as our data is confidential, but we can say that they achieved our goals and we are increasing our budgets due to good performance.

    How effective was the workflow between your team and theirs?

    Always great - they are quick to reply to our requests and very accessible in case of any urgent matters.

    What did you find most impressive about this company?

    Their professionalism and support.

    Are there any areas for improvement?

    At this moment, our work together has been great.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 4.5 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer
      They are very responsive, attentive and focused on achieving our goals.