Performance Driven Influencer Marketing
We run UA, not PR.
We are proud partners of apps like Blinkist, Babbel, Meditopia, Finimize, and NordVPN (amongst others), helping them acquire users and subscribers via a traditionally non-performance channel: Influencers.
- All these apps had massive growth already and were already successfully doing "the usual" app growth: ASO, Search, Display, Video ads, Incentivized downloads, etc
- All these apps needed growth opportunities beyond the usual playbook, to innovate and fuel growth where competitors were not present.
- All these apps decide budget allocation based on performance, so Influencers had always been a struggle for them due to the lack of a performance approach in the industry.
TATAM came to solve and unlock growth via Influencers, measuring and optimizing using the same logic and KPIs as the rest of their marketing efforts, which allows them to understand and compare performance viewing it as any other UA campaign on their marketing mix.
Facts About TATAM:
- 300% growth YoY company growth.
-Team growth from 6 to 20+ in 12 months.
- Projected 1200 collaborations with influencers in 2020.
- Average of 5 videos published every day for our clients.
- 150M video views projected for 2020.