What evidence can you share that demonstrates the impact of the engagement?
They definitely produced a beneficial deliverable in the sense that we immediately dropped it into our pitch deck and threw it on our website. It’s not the only thing driving, but it’s definitely helping us get some fundraising attention. It answers questions very quickly. We were looking for the “wow” factor, and, so far, we’ve been able to produce it. We’ve been so happy with the product and how we got there. We got a lot of value and a beneficial deliverable fast.
How did SynergyTop perform from a project management standpoint?
The biggest thing, other than the value we got from the cost-effectiveness, was that they were able to complete the project in such a short timeframe. The truncated schedule required a ton of communication back and forth, and the team was super responsive. They worked really hard to get this done.
There were a lot of emails going back and forth. Because it’s a video format, there were some very specific questions and answers. We did through written communication and immediate follow-ups by phone. They were very receptive to having calls and always asked great questions we expounded upon. At the end of every call, we made sure we understood what the expectations for both sides were in terms of requirements, schedules, etc. I was very pleased.
What did you find most impressive about them?
I would say it’s their passion for the work, along with their willingness to undertake the challenge of our short timeframe. Sometimes, when you talk to partners like this, they’ll commit to the short timeframe but you can hear in the voice that there’s a question if they can get it done. With SynergyTop, there was no question.
Are there any areas they could improve?
Communication is always a challenge. Because we hadn’t worked together before, it took a few days to establish the correct communication cadence. I won’t say that’s an improvement that we or they could have done, but it’s definitely something we’ll sort out quickly when we use them again.
There was a huge difference between the tone, content, and pace between the kick-off meeting and final delivery. We gained comfort with each other and learned how the other worked.
Do you have any advice for potential customers?
Number one, make sure SynergyTop’s management is fully committed and has the knowledge base to help guide the project along. The second thing is to absolutely make sure to align expectations right from the very beginning. Where a lot of projects go sideways is when partners have different expectations. In our case, we were both clear about our expectations and needs.