SWOT Digital Marketing Agency

BACKGROUND

Please describe your company and your position there.

I am the marketing executive at PaymentPlus, Ireland's largest growing Merchant Services and Managed Payment Solutions Provider.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SWOT Digital Marketing Agency?

We were looking to improve our online offering, with particular focus on our website. We felt our site was under performing in both traffic and conversions and were looking for an agency that could drive this forward, looking after both our SEO and online advertising.

What were your goals for this project?

• Driving more leads for our sales team
• Customer acquisition through the different digital marketing strategies All to implemented by SWOT Digital

SOLUTION

How did you select this vendor?

We were recommended to them by another business who had worked for many years with them. We arranged a meeting with them and instantly were very impressed with both their knowledge and approach to digital marketing.

Describe the scope of their work in detail.

Initial meetings were followed with follow up phone calls and emails. We felt very much part of the entire process. Everything was explained and mapped out so we knew what they were doing and why. Their brief was to take over both the SEO and Google Ads management of the company, and we agreed to have ongoing feedback and monthly reports detailing progress on the KPIs we agreed with them.

What was the team composition?

I deal with Chris and Mark (the two directors) along with our Managing Director Cillian Wright.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results have exceeded our expectations. The website has improved drastically. The content was updated across the board and the metrics show this has had a very positive impact in our visitor engagement. From an SEO perspective, rankings and traffic are increasing month on month.

Google Ads is now generating significantly more leads than it did before we engaged them. Our spend is fairly static but the number of clicks and conversions we are getting is increasing and the quality of visitor coming from ads improves each month.

How effective was the workflow between your team and theirs?

Communication is excellent. We have an ongoing communications by email and telephone while the monthly reports are clear and informative. They are keen to keep us in the loop which is great as I’ve a better understanding of the whole process.

What did you find most impressive about this company?

Their reporting is excellent. They are proactive and on the ball, and we are getting great results and value for money.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

I am a qualified veterinary nurse who has worked at Palmerstown veterinary hospital for the past 9 years. PVH is a busy small animal hospital. We care for companion animals and all exotic species. As well as nursing, I also manage our social media platforms and create our website content.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SWOT Digital Marketing Agency?

We were part of an umbrella group of vets but when we became an independent vets, we decided we needed our own website. We engaged SWOT Digital to create a new, engaging website to showcase our pet care services and veterinary hospital. Once developed and launched we embarked on a Google Ads campaign which they set up and managed.

What were your goals for this project?

We were keen for our website to be a proper reflection of the services we provide, the level of care we give and get across how much we love animals and providing pet healthcare that is second to none. In addition we wanted to then reach more customers which is why we choose to run Google Ads advertising to drive more traffic to our website.

SOLUTION

How did you select this vendor?

We found them through Google search.

Describe the project and the services they provided in detail.

We spoke on the phone initially then followed up with a detailed scoping meeting for the website. A quote followed quickly which detailed their processes, costs etc. We then engaged them and got the site built. On going live, we engaged SWOT Digital to set up and manage Google Ads.

What was the team composition?

Maurice (web developer) Chris (Google Ads) Mark and Paulo (website optimisation)

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We love our website. It conveys the messages we want it to, and we are regularly complemented on it. Since launching the new site and implementing Google ads, we have seen a big increase in both website traffic and new business.

How was project management arranged and how effective was it?

Very effective. Always on hand. Regular reporting and analysis.

What did you find most impressive about this company?

They are quick to respond to our queries. Proactive.

Are there any areas for improvement?

Not that I can think of.

BACKGROUND

Please describe your company and your position there.

I am a Course Administration Manager at a specialist provider of bespoke training programs for adult learners working in the industry. We empower people with the capability to help their organizations reach the highest standards, maintain compliance and drive efficiency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SWOT Digital Marketing Agency?

We had a small amount of Digital Marketing capability within the company and so we outsourced our Google Ads/SEO to SWOT Digital on an on-going basis.

What were your goals for this project?

We wanted to improve our ranking for existing key terms and increase the traffic to our website. The overall goal was to increase our online presence.

SOLUTION

How did you select this vendor?

SWOT Digital came highly recommended to us through a referral.

Describe the project in detail.

Initially, we held meetings with SWOT Digital to enable them to become familiar with our company, our processes, our brand. We provide a wide range of training programs so it was important that they understood our offerings, how they can complement and differ from each other. When we got to the point that we felt we could self sustain things, they were very accommodating in reducing the amount of support needed. Likewise, when our internal capabilities changed again, they were able to jump straight back in and take the reigns.

What was the team composition?

We usually go through our Project Manager, who we find extremely helpful, accommodating and knowledgeable.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have noticed a huge difference in the traffic to our site. Our rankings have definitely improved and traditionally where some of our training programs may have been in less demand, we have seen increases in these inquiries for these.

How effective was the workflow between your team and theirs?

We have been extremely happy with the level of service received to date. Our Project Manager is always available and extremely responsive and has a really good understanding of our business and how we operate.

What did you find most impressive about this company?

We were really surprised how much time they spent getting to know our business and tailoring their services to our exact requirements. The level of customer service is exceptional and the turn around time on any requests is outstanding.

Are there any areas for improvement?

No, we are presently very happy with our relationship with SWOT Digital.

BACKGROUND

Please describe your company and your position there.

Our company has custom built storage facilities across North & South Dublin, Cork, Waterford, and Belfast. We are the largest storage providers in Ireland. I look after operations across the group.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SWOT Digital Marketing Agency?

We were referred to SWOT Digital by another company. We retained them to take over our digital marketing from another agency. Their main role is creating, managing & executing our digital marketing strategy with the main work on Google Ads and SEO

What were your goals for this project?

We wanted better transparency on the digital marketing campaigns we were running and better results as well.

Our goals centred around:

1. Improving organic rankings and organic traffic
2. Better visitor engagement on the website
3. More leads coming from digital marketing efforts
4. Visibility on what was working

SOLUTION

How did you select this vendor?

We were recommended to SWOT Digital by another company who had used them. We considered a number of options but a referral goes a long way. From our first meeting, I liked their attitude. Their approach was customer-centric and professional. And also their pricing was very competitive.

Describe the scope of their work in detail.

Project is ongoing. They've provided the following services:

1. SEO
2. Tecnhnical audit to identify any on page issues
3. Competitor review
4. Keyword research
5. Content creation
6. Link buiding Google Ads
7. Audit existing account
8. Overhaul as needed
9. Restructure ads campaigns
10. Create new ads
11. Refine keyword
12. Run ads
13. Ongoing changes to improve performance of account.
14. Monthly Reporting & analysis

What was the team composition?

Four 2 x SEO 1 x PPC 1 x Web dev

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Results continue to impress us after over 2 years working with them Better rankings. More organic traffic. & More leads from all online sources.

How effective was the workflow between your team and theirs?

The team is hands on and always available to jump on a call. We feel part of the process which is really important to us. We get monthly reports with real insight and meat regularly.

What did you find most impressive about this company?

They're proactive, accessible, and good listeners. They and don't overpromise, but get results & they can stand over their work

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

I’m the owner of C&S Roofing LTD. We provide high quality roofing solutions, serving Dublin and surrounding counties. We specialize in zinc, copper, and flat roofs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SWOT Digital Marketing Agency?

We recognized that we needed a better online presence. Our website was old-fashioned and it needed a revamp. In terms of advertisement, print was on the demise. We had to find a company that could help us succeed in digital.

What were your goals for this project?

I wanted to be proud of our new website as a showcase for our products and services. It’s also essential to drive new business from our website.

SOLUTION

How did you select this vendor?

I found them through a Google search. I was impressed that they came up organically for SEO services. We had a couple of meetings and I was immediately drawn to their work ethic and knowledge of their field. I felt very much part of the process because they explained concepts to me in language I could understand. 

Describe the scope of their work in detail.

SWOT Digital Marketing Agency helped us with website development, I provided imagery and content where I could, and they created a lot of it themselves. They provide our SEO services for the last five years. They also lead our Google Ads advertising campaigns. 

What was the team composition?

I liaise with four members of their team depending on the specific task. The number has grown over the last few years.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My business has grown massively as a direct result of their work. We now have a professional website that ranks well on Google both through organic SEO efforts and paid ads. I’m also seeing an increase in leads converting to customers. The money we have spent with SWOT Digital Marketing Agency has generated a fantastic ROI.

How effective was the workflow between your team and theirs?

SWOT Digital Marketing Agency’s communication is always first class. I receive excellent and intuitive monthly reports. The reports give me the information I need to understand where we are, where we rank, and what leads are coming in.

What did you find most impressive about this company?

I 100% believe that they care about my company nearly as much as I do. SWOT Digital Marketing Agency is always proactive and available to help. Their customer service is top notch and the results speak for themselves. 

Are there any areas for improvement?

No, there are no areas for improvement.

BACKGROUND

Please describe your company and your position there.

I am the managing director of Breckland Training Services, a local authority-owned training consultancy based in Norfolk, England. We deliver all types of training to our customer base of local authorities across the UK.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SWOT Digital?

We needed an SEO strategy that would help drive more traffic to our website.

What were your goals for this project?

Our goals were to secure a higher ranking on search engines like Google, have better online authority, and, ultimately, generate more sales.

SOLUTION

How did you select this vendor?

SWOT Digital had a great track record of improving the organic visibility of services by increasing their search engine rankings. We were impressed by this. They also provided us with a website audit, which proved invaluable.

Describe the project in detail.

We met virtually several times to scope out the project and to discuss goals and objectives. The SWOT Digital team then got to work, keeping me updated on the progress and clearly highlighting the actions required on our end to compliment the hard work they were putting in behind the scenes.

What was the team composition?

We dealt with Chris (Director, SWOT Digital). He was super-efficient, really knowledgeable, and gave us the confidence that we needed.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

They produced fantastic results. Our Google rankings improved dramatically, and the traffic to our website has increased by over 200%.

How did the SWOT Digital perform from a project management standpoint?

They were an absolute pleasure to work with. They had an in depth knowledge of Google’s algorithm and simplified the technical aspects so that we could understand. Everything was delivered right on time and on cost.

What impresses you about the SWOT Digital?

Aside from the results, it was their knowledge, efficiency, and value for our money that impressed us. They were also easy to get along with.

Are there any areas for improvement?

I’m not sure if you can improve on perfection! They were really that good.

BACKGROUND

Please describe your company and your position there.

Our company offers architectural presentation services to architects, developers, and other members of the design team. Specific services include 3D images, animations, website development, brochure design.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SWOT Digital?

SWOT Digital came on board to improve our web presence for prospective clients in the construction industry.

What were your goals for this project?

The main goal of this project was to re-introduce our company to the construction industry. We wanted to improve our existing website, with the aid of SWOT Digital’s SEO support.

SOLUTION

How did you select this vendor?

When we worked with SWOT Digital on previous projects, we found them to be very knowledgeable in the areas of SEO and Google Ads.

Describe the scope of their work in detail.

SWOT Digital first advised us on our website content to help improve our ranking in organic searches. They assisted us with Google Analytics and showed us how to check and report on our hits.

What was the team composition?

We worked with Chris (Director, SWOT Digital) and Mark (Director, SWOT Digital).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This project is still ongoing, so I don’t have many results to share yet.  So far, SWOT Digital has provided us with great suggestions about how to make progress with improving our web presence.

How effective was the workflow between your team and theirs?

We held a few meetings over the past few months, but we mostly communicated via email.

What did you find most impressive about this company?

The company’s knowledge of SEO, Google Analytics, and Google Ads was most impressive.

Are there any areas for improvement?

No, there are none.

BACKGROUND

Please describe your company and your position there.

I’m the owner of All Financials, a financial services advisory firm. Our advisers have over 40 years of relevant industry experience.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SWOT Digital?

We did not have an online presence, let alone the ability to rank organically or advertise on Google. We retained them to implement digital marketing.

What were your goals for this project?

We wanted to be ranked for important keywords and get online inquiries.

SOLUTION

How did you select this vendor?

They were recommended to us by a third party. The initial meetings were good and I felt they were a good fit for my business.

Describe the scope of their work in detail.

They conducted an audit of our website, did on-page and off-page SEO, created content, and ran Google Ads campaigns.

What was the team composition?

We started out working with two people and now we work with four.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our phones ring more. We are getting more and more business from the website, which is a direct result of their work.

How effective was the workflow between your team and theirs?

They’re proactive and always on hand. Their reporting is transparent so we can see exactly what is working every month.

What did you find most impressive about this company?

They work to improve the success of our website.

Are there any areas for improvement?

No, we’re very satisfied.

BACKGROUND

Please describe your company and your position there.

I am the owner of Grasshopper Services, a landscaping company that provides nationwide service throughout Ireland. We offer a range of gardening services such as tree surgery, landscape construction, and design.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SWOT Digital?

Our website was not ranking as well as I wanted it to. We also were not happy with our website content and the way our Google Ads were shaped. As a result, we hired SWOT Digital to manage our SEO and Google AdWords account.

What were your goals for this project?

Our goals were to rank high on Google for the main keywords associated with our industry and to get more business through our website, both from SEO and paid advertising.

SOLUTION

How did you select this vendor?

We had worked previously with Chris Wanger (Director, SWOT Digital) in another company and knew what he could bring to the table. His hands-on approach, ability to deliver great results, and the fact that he was always available to help us was a significant factor in retaining SWOT Digital.

Describe the project in detail.

SWOT Digital has helped with all aspects of digital marketing with great success. They modify our site content to be more SEO-friendly and refine our Google AdWords. We continue to retain them to this day.

What was the team composition?

We work with four people: two SEO specialists, a PPC specialist, and a designer/developer.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We now rank on the first page of Google for our main keywords and our organic traffic is growing month over month. We are also getting more qualified visitors to our site, evidenced by better engagement metrics and higher-quality acquisitions.

How did the SWOT Digital perform from a project management standpoint?

Their project management is excellent. They are hands-on, approachable, and dynamic.

What impresses you about the SWOT Digital?

They are a proactive, effective team that is always available to help and answer any questions. I am also impressed by how cost-effective and result-driven they are. They provide great reporting that explains what is going on.

Are there any areas for improvement?

No, there is nothing to improve.

BACKGROUND

Please describe your company and your position there.

I'm the managing director of a small to medium sized bathroom company. We specialize in full bathroom renovations. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SWOT Digital?

We hired SWOT Digital to improve our ranking on Google and maintain our Facebook page. We wanted them to take full responsibility for our online advertising. 

What were your goals for this project?

We wanted to show how our services differed from our competitors. 

SOLUTION

How did you select this vendor?

I met with a lot of companies, but many of them didn’t understand my company or wanted to perform a more costly, widespread campaign. SWOT Digital was recommended to me by a web designer, so I met with the team. They wanted to learn about my business, clients, and differentiation from competitors. When they asked those questions before talking about the budget, I knew I could work with them.

Describe the scope of their work in detail.

SWOT Digital organized a campaign with messaging directed at our target audience. After our initial meeting, the team performed a lot of research on our competitors. In our next meeting, they presented a strategy that would get our message out to the right audience. Their services included updating my old website, including SEO. They also enhanced our Facebook account and ran some special offer campaigns. We agreed on different budgets for certain campaigns.

What was the team composition?

I have always worked closely with the directors of SWOT Digital.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since I started working with the team, I have seen my rankings on Google dramatically improve. Now, our online presence competes with bigger companies.

How effective was the workflow between your team and theirs?

Our working relationship with SWOT Digital is excellent. I get monthly reports that are easy to follow and very transparent. I don't need to check on everything they do, as the reports show every detail and breakdown.

What did you find most impressive about this company?

I’m most impressed with their ability to learn about my business and then use that knowledge to target my customers. They customized their services and made recommendations after listening to my needs. I’m not always the quickest in responding to their requests, but the team communicates in an efficient and patient way.