SWOT Digital Marketing Agency

BACKGROUND

Please describe your company and your position there.

I am the VP of Business Development of YourHero/YourPro. The fastest growing home services platform in Europe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SWOT Digital Marketing Agency, and what were your goals?

SWOT Digital was hired to run PPC campaigns for several of our services offered in Ireland. Our goals were to increase volumes while decreasing our CPAs.

SOLUTION

How did you select this vendor and what were the deciding factors?

After speaking to several companies in Dublin, we decided that SWOT had the skills and capacity to cater to our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The scope of work included SWOT doing keyword research and setting up the campaigns for several of our services in Dublin. Throughout the cooperation we are having weekly meetings where SWOT is presenting their insights and suggestions in order to achieve our targets.

How many people from the vendor's team worked with you, and what were their positions?

A project manager and a PPC specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing SWOT's strategies on our campaigns, we managed to reach our targets as set at the beginning of the project. SWOT were very diligent in their method to reach the targets.

Describe their project management style, including communication tools and timeliness.

They were always available and responsive to our requests. Through weekly meetings and weekly reports prepared we were able to have full visibility of what is happening with our campaigns at all times.

What did you find most impressive or unique about this company?

There is always a willingness to deliver even if the targets set seem to be very challenging.

Are there any areas for improvement or something they could have done differently?

I'd like it if they had more people working on the project, just to make sure we are examining all possible ideas and scenarios that might be brought on the table from different people with experience in the field.

BACKGROUND

Please describe your company and your position there.

I am the marketing director for a SaaS company providing Visual-AI (Computer Vision) technologies/solutions to a wide range of B2B clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SWOT Digital Marketing Agency, and what were your goals?

We wanted to improve our online visibility in a very technical and niche area. Our goals move around a little, so we needed a supplier who could be agile to our needs. However, the underlying goal was to improve our rankings in key search terms and to run a paid search and display campaign on a relatively small budget, with a focus on awareness rather than conversions as our clients do not buy from a visit as more consumer focused companies would.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had heard of SWOT Digital before and so I approached them with this project. I also approached a number of other suppliers to get a benchmark. SWOT Digital displayed their understanding of our needs and supplied a proposal and plan that met them. They were not the cheapest or the most expensive, but cost was not my key criteria.

I am an experienced digital marketer, so I knew what a good digital marketing agency should be planning and executing. So I also needed an agency that would work with me on that level rather than working in the dark and simply sending monthly reports. Overall, they were the agency that displayed the best knowledge to cost ratio and could work with us to meet our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

For SEO, the first task was to work on our on-site optimization, both technical and content. They carried out a site and content survey and we then agreed the action plan from there. Secondly, and most recently, we have begun an off-site content and backlinks campaign.

For PPC and Display, we started by running a test with a small PPC campaign as we were not sure how much engagement we would get for our sector. It delivered reasonable results and so we scaled up a little.

As we developed our on-site content in key subject areas we then began a targeted display campaign. SWOT Digital deliver their reporting and results through Google Data Studio, which is great and allows me to interrogate the data in a more meaningful way than a PDF report could. And where I need to see more detail I can jump into Analytics.

How many resources from the vendor's team worked with you, and what were their positions?

We initially worked directly with the owners as they are a relatively small team. However, as our project has grown in complexity they have introduced other team members who specialise in certain areas.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen significant growth in targeted keyword rankings, with key content pages ranking higher than our major competitors, like Google, Amazon and Microsoft. This has allowed us to reach our goal of being seen as a major player in this sector and a definite consideration alongside these major competitors.

However, the most meaningful outcome is that when I started as Marketing Director the company received zero inbound enquiries, with all business generated through outbound sales activities. We now receive in excess of 15 to 20 (dependent on seasonality) qualified inbound enquiries per month.

How effective was the workflow between your team and theirs?

It took a little time to work out how to best work together, but we now have a weekly planning call of about 1 hour, which works really well and aligns both sides on what we need to focus on next and any issues that need attention.

What did you find most impressive or unique about this company?

For a small team, they pack quite a punch and cover a lot of ground. Most recently they started helping us with both on-site and off-site article creation, which is really unusual, but very helpful and welcome. But their openness and knowledge are really refreshing too.

Are there any areas for improvement or something they could have done differently?

I think having a more clearly defined structure for client engagement and management at the start would have been great and would have sped up our ramp up, but they embraced the challenge and we quickly found a solution.

BACKGROUND

Please describe your company and your position there.

I am the B2B Ecommerce Manager for a company that operates 3 divisions across Industrial Digital Print Media, Architectural Interior Films and Construction sheet materials.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SWOT Digital Marketing Agency, and what were your goals?

We hired SWOT digital to help grow our online presence across the industrial plastics sector with SEO and PPC campaigns

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at case studies, reviewed at their own online presence for relevant search terms and also spoke to the SWOT digital team. Their passion for the work they do and their commitment to making their services work for us were vital in our decision to choose them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Review of our business and requirements and then creation of both PPC and SEO campaigns to enable us to compete online in the B2B space. The project involved creation and ongoing maintenance of Google Adwords campaign for plastics division and similar creation and management of SEP campaign for our industrial plastics web site.

How many people from the vendor's team worked with you, and what were their positions?

2 specialists worked with us, one on our PPC campaign and one on our SEO campaign

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

definite uplift in 1st page positioning, more engagement online and increased level of sales enquiries to our office and online channels.

Describe their project management style, including communication tools and timeliness.

They show professional and timely communication and excellent monthly reporting. There are continuous suggestions for improvement and growth.

What did you find most impressive or unique about this company?

Knowledge of PPC and SEO and on industry best practices. Transparency on costs with no hidden charges or surprises.

Are there any areas for improvement or something they could have done differently?

Very happy with the service supplied

BACKGROUND

Please describe your company and your position there.

I am the owner of a project management led supply & install company. We are involved in the field of commercial space interior design wall and glazing finishes and Audio Visual / Digital Signage solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SWOT Digital Marketing Agency, and what were your goals?

Our business was charging head strong into a metamorphosis; from originally being suppliers of traditional print & signage to a new and energetic AV and Digital Signage solutions provider. We needed to quickly become an instantly recognisable and easily found brand in a very competitive market. We knew what we had to do ourselves from within to make this happen. More importantly, we knew what we needed help from the professionals.

SOLUTION

How did you select this vendor and what were the deciding factors?

SWOT was recommended to us by our Marketing consultant. If Sue said they were the best; then they were the best. It was an easy decision. We met with the SWOT team, on Zoom of course. Covid Style. We knew we were in good hands from the get-go. It was obvious that my fellow directors and I were most certainly not the smartest people in the room. The way it should be!

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our brief to SWOT was to make us noticed, findable and established through whatever tools they had at their disposal. We needed brand awareness over a number of varied facets within our business. We needed a strong brand identity imprinted in the digital landscape. We needed sales inquiries that were targeted and high quality. In essence, we needed a sales wing, a marketing ethos and a presence in the marketplace. SEO, digital marketing, and an incredible on-note website were the tools that SWOT used.

How many people from the vendor's team worked with you, and what were their positions?

Three people work with us. One covers paid advertising channels and monthly report back of same. Another covers SEO services and a third works on copy and content of web pages and blogs.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The phone has started and continues to ring. We are amazed by the immediate responses to everything that SWOT implement for us. We are rising to the top in all of the search words that we focus on. We wanted a sales wing and we got one. The results are staggering. SWOT's activity delivers for us continuously.

Describe their project management style, including communication tools and timeliness.

SWOT is always a step ahead of us. When we are busy working IN our company; SWOT takes up the mantle and works on our company. We never need to remind them. They've never missed a deadline and are always proactive in offering solutions. I welcome the gentle reminders they send me to get the information needed and to follow up on the tasks that I undertake to do. It's a good system. A partnership. It's got the job done.

What did you find most impressive or unique about this company?

SWOT operates like an iron fist in a velvet glove. Truly professional, composed, and serenely brim-full of knowledge but when they go to work they shoot from the hip; like Bond but without the tux.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

We have developed effective wound care products for people living with a disease called hidradenitis suppurativa (HS), which requires regular wound management. We sell online directly to patients. I am the CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SWOT Digital Marketing Agency, and what were your goals?

Our first website was highly customised with a lot of unique code which made it difficult to add any quick changes. Our SEO rankings were not great, and traffic was low. Our goal was to redesign the site and optimise for SEO

SOLUTION

How did you select SWOT Digital Marketing Agency and what were the deciding factors?

We shortlised 6 companies, and all were excellent. The deciding factor came down to SWOTS proposal and solutions they proposed to increase our SEO and enthusiasm they had for the project.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Site map for new site and proposed changes New theme for our site, and addition of new features like chat box, integration of our CRM, cart optimisation, new pages for SEO and design makeover.

How many people from the vendor's team worked with you, and what were their positions?

5 key members 2 x directors, PPC manager, SEO Manager and Senior Web developer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Website traffic has already doubled and people are staying longer on the site. The content is more engaging and easier to navigate.

Describe their project management style, including communication tools and timelines.

SWOT are very responsive. We use a project management platform for most of our correspondence, and to keep track of our timelines and tasks. WE have regular meetings also to discuss new tasks and projects.

What did you find most impressive or unique about this company?

They are a one stop shop- We don't need to work with multiple companies - they have lots of expertise under the one roof.

Are there any areas for improvement or something they could have done differently?

Nobody is perfect! There will always be snags along the way in every project with any company, but they are on the ball and always address issues quickly when they arise.

BACKGROUND

Please describe your company and your position there.

FMCG. We make, sell and market a Premium Irish Spirit - Coole Swan. I am the CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SWOT Digital Marketing Agency, and what were your goals?

• SEO
• Web Development
• Digital Advertising
• Build Digital Footprint

SOLUTION

How did you select SWOT Digital Marketing Agency and what were the deciding factors?

We got a referral from a trusted source. The deciding factor was the level of service, the attention to detail; the openness and honesty of the principals and the availability, solution-orientated attitude. SWOT can do...

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

1. Scoping Meeting - to understand the work.
2. Planning meeting - detail and Timeline complete the project agreed
3. Project Review - we revoiew once a week at a set time
4. Month on Month - we work a month ahead. Agree next month activity by 30th of this month.

How many people from the vendor's team worked with you, and what were their positions?

6 - CEO / COO and programmers, designers...

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We grew our digital presence; traffic to our website increased 50 fold our rankings increased (we went from 120 to 25 in 6 months); award-winning website..won for deign and functionality; Digital Adverts are responsible for driving over 35% of our Revenue and it's significance continues growing

Describe their project management style, including communication tools and timelines.

Focused, measured, experienced, through, professional; supportive and over and above. All lead times were met. Communication tools included zoom; teams; woo commerce;

What did you find most impressive or unique about this company?

They have a solution-oriented attitude with attention to detail and commitment to their industry. They're supportive; creative and how personable and responsive they are.

Are there any areas for improvement or something they could have done differently?

Nothing we are 100% satisfied. SWOT are really an amazing company to work with.

BACKGROUND

Please describe your company and your position there.

Lynn Communications Ltd is a leading provider of communication and critical alarm system. An Irish family run business founded in 1992 we specialize in critical communication system across many sectors including pharmaceutical, manufacturing, construction, hospitality and retail to name just a few. My role as operations manager is to oversee the day to day running of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SWOT Digital Marketing Agency, and what were your goals?

Our website was over 3/4 years old and we wanted to refresh the image of where the company is today and where it intends to be in 2/3 years time. Swot Digital provided us a new website along with marketing advice and management of all our marketing campaigns across various platforms.

SOLUTION

How did you select SWOT Digital Marketing Agency and what were the deciding factors?

We selected Swot Digital because they are a forward thinking company that provide a professional service while maintaining the personal touch.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Design Planning Proof Draft 1 Draft 2 Final draft Delivery

How many people from the vendor's team worked with you, and what were their positions?

We worked with 5 members of Swot Digital throughout the build from the managing directors to the website designers/builders.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

General feedback from our customers is excellent we have not seen any down time and everything is working 100%.

Describe their project management style, including communication tools and timelines.

We were not that strict regarding timelines as we were looking to get the project completed and working 100% rather than rushing to meet a timeline and find we have overlooked certain areas. Thankfully this wasn't the case and we are extremely happy with the outcome.

What did you find most impressive or unique about this company?

Personal touch is the most impressive thing about Swot Digital. Their team grew since we started, but they still retained their focus on our vision throughout the partnership.

Are there any areas for improvement or something they could have done differently?

No everything was 100% we are very happy.

BACKGROUND

Please describe your company and your position there.

I am the owner of OBUS an a holistic training centre offering training in a wide range of complementary therapies

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SWOT Digital Marketing Agency?

We needed to raise our online profile to get more customers for the different courses we run

What were your goals for this project?

(1) Improve website performance (2) Rank better in Google (3) Get more website visitors. (4) Improve visitor engagement (5) Get more customers

SOLUTION

How did you select this vendor?

We were recommended to them by another company who had worked with SWOT Digital for a number of years.

Describe the project in detail.

We mainly dealt with Mark in the early stages of this project. He set out from the beginning the scope of the work he proposed would be done and set expectations as to the results that could be achieved. At the beginning a website audit and competitor review provided the foundation for the work that followed.

What was the team composition?

I work with Mark and Chris mainly but I know the team has grown in recent years

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Bottom line is, year on year, we get more business from our website and I can see very clearly this is as a result of what SWOT Digital do for us. The excellent reports we get every month back this up and I can see improvements across the board

How effective was the workflow between your team and theirs?

Excellent. We speak regularly. They guys are ultra-responsive and proactive as well. We interact on an ongoing basis which for me, has made this project a success.

What did you find most impressive about this company?

They get right to it. There's no waffle. They explain clearly what they're doing and why. They feel like part of my own team, and I am delighted to be working with them.

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and your position there.

I am the owner of an auctioneering business for 20 years

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SWOT Digital Marketing Agency?

We noticed our Google presence was very low in Lucan

What were your goals for this project?

To get to page one in Google

SOLUTION

How did you select this vendor?

Referrral from a friend

Describe the project in detail.

Getting to page one in Google. We also did some Google ads

What was the team composition?

I head my own Team and I drive the business

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Got great results and are continuing getting great result. SEO is not a sprint but a marathon but we are making great strides. I have found Mark and Chris in SWOT to be absolute Gentlemen to work with and very helpful and very kind.

How effective was the workflow between your team and theirs?

The team has been a dream to work with and very accommodating always.

What did you find most impressive about this company?

Customer care, genuine interest in getting the best results for their customers. They are absolutely brilliant.

Are there any areas for improvement?

No everything is excellent. Thank you. Very impressed and I am very happy.

BACKGROUND

Please describe your company and your position there.

I am the marketing executive at PaymentPlus, Ireland's largest growing Merchant Services and Managed Payment Solutions Provider.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SWOT Digital Marketing Agency?

We were looking to improve our online offering, with particular focus on our website. We felt our site was under performing in both traffic and conversions and were looking for an agency that could drive this forward, looking after both our SEO and online advertising.

What were your goals for this project?

• Driving more leads for our sales team
• Customer acquisition through the different digital marketing strategies All to implemented by SWOT Digital

SOLUTION

How did you select this vendor?

We were recommended to them by another business who had worked for many years with them. We arranged a meeting with them and instantly were very impressed with both their knowledge and approach to digital marketing.

Describe the scope of their work in detail.

Initial meetings were followed with follow up phone calls and emails. We felt very much part of the entire process. Everything was explained and mapped out so we knew what they were doing and why. Their brief was to take over both the SEO and Google Ads management of the company, and we agreed to have ongoing feedback and monthly reports detailing progress on the KPIs we agreed with them.

What was the team composition?

I deal with Chris and Mark (the two directors) along with our Managing Director Cillian Wright.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results have exceeded our expectations. The website has improved drastically. The content was updated across the board and the metrics show this has had a very positive impact in our visitor engagement. From an SEO perspective, rankings and traffic are increasing month on month.

Google Ads is now generating significantly more leads than it did before we engaged them. Our spend is fairly static but the number of clicks and conversions we are getting is increasing and the quality of visitor coming from ads improves each month.

How effective was the workflow between your team and theirs?

Communication is excellent. We have an ongoing communications by email and telephone while the monthly reports are clear and informative. They are keen to keep us in the loop which is great as I’ve a better understanding of the whole process.

What did you find most impressive about this company?

Their reporting is excellent. They are proactive and on the ball, and we are getting great results and value for money.

Are there any areas for improvement?

No