Superfried

BACKGROUND

Please describe your company and position.

I am the Head of Strategy and Marketing of Marlow Ingredients

Describe what your company does in a single sentence.

Marlow Ingredients is a division of Quorn that now supplies the original Mycoprotein discovered in 1967 to other food producers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superfried to accomplish?

• We were looking to fully explore the potential of Mycoprotein as an ingredient for food producers other than Quorn. This would be delivered via a new ingredients division. We approached design studio Superfried to help develop the name and branding strategy.

SOLUTION

How did you find Superfried?

Online Search

Why did you select Superfried over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Quality of design work

How many teammates from Superfried were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

In addition to helping us to research over 40 potential names for the division, Superfried developed a complete brand strategy and identity system. This included bespoke logotype and logo, typography, palette, graphic language, animated logo ident, art direction, and templates for our sales deck and social media advertising.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The response to the name and identity has been positive throughout the business and beyond. Already we have secured multiple new partners and are in active discussion with other potential customers across many other countries.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Relaxed and always on time.

What was your primary form of communication with Superfried?

Virtual Meeting

What did you find most impressive or unique about this company?

Mark always listens but is also prepared to offer alternative suggestions despite the level of seniority present. His scientific background made the process much smoother as he was able to grasp the technical process and associated challenges quickly. We have been very impressed with their work to date. Consequently, we are continuing to work with Superfried to develop the brand into the future, as we explore how mycoprotein can solve challenges in categories beyond alternative meat and dairy.

Are there any areas for improvement or something Superfried could have done differently?

Yes, his work rate is relentless and sometimes it is hard to keep up!

BACKGROUND

Please describe your company and your position there.

CEO of Managed Print Services Company with offices throughout the UK and Germany

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Superfried?

Numerous websites I am particularly impressed with the excellent SEO results they have achieved as well as very impressive websitesAll in All they are good at whatt they do and we are a long standing happy client

SOLUTION

How did you select this vendor?

Personal recommendation

Describe the scope of their work in detail.

As above

What was the team composition?

A very responsive team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All websites have been very productive and have exceeded our expectations

How effective was the workflow between your team and theirs?

Excellent communications and all time frames were achieved

What did you find most impressive about this company?

The end results

Is there any area for improvement or anything that could have been done differently?

I continue to use this team

BACKGROUND

Please describe your company and your position there.

I am the ECD of a public relations and communications firm, working in the public sector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Superfried?

We came to Superfried for an internal branding project for a major London council, who felt their current branding was outdated and not reflective of either the staff or the ambition of the organisation.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had worked with Superfried in a previous role where he had redesigned 'RR', the Rolls-Royce magazine for us.

Describe the project in detail and walk through the stages of the project.

We gave Superfried the initial brief and gave him free-reign to interpret it himself. As I was familiar with his work, I had a fair idea of the calibre of his contribution and did not want to restrain his creativity. He came back with a number of options, which quite frankly, move the design thinking to another level.

There were some particular deliverables we need him to resolve for the client presentation and once again he exceeded our expectations. The final designs were superb, and Superfried continued to work after we said we were happy as he could see further opportunities to stretch the design.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Superfried himself from beginning to end.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Everyone who saw the work on the client-side said it was the most challenging they had seen (in a good way, they wanted to be challenged). The designs themselves were very stylish and encapsulated the brand perfectly.

How effective was the workflow between your team and theirs?

The entire process was very simple. We laid out the timetable and the meetings were conducted on the phone or over Zoom. The schedule was tight but all markers were hit on time.

What did you find most impressive or unique about this company?

As always with Superfried, the quality of the design, particularly the typography is amazing. I have been in the advertising business for 30 years, working on big brands in big agencies. As a design typographer, Superfried is easily in the top three that I have ever worked with. The work is always super-stylish, accurate, and well thought through.

Are there any areas for improvement or something they could have done differently?

Not really.