Sales Made Easy
Super Stars Promotions Limited (ssp.ng) is a Creative Marketing & Advertising Agency, operating to global standards; offering marketing solutions to businesses across different sectors including Health, Financial, Educational, Telecommunications, Pharmaceuticals, Agricultural, Food, Oil & Gas, Factories, Real Estate, and Individuals.
Super Stars Promotions helps businesses and individuals, promote their brands more efficiently through strategic marketing management approaches that optimize people, processes, assets, and the sales environment to achieve business objectives.
SSP understands how best to create compelling, interesting, and emotionally engaging contents that bring brands to life; encouraging the target audience to take positive actions.
The bottom is a ‘no-headache’ solution, designed for maximum return on investment and up-time, to keep your brand competitive in today's ever-changing business climate.
Customers’ satisfaction and is the soul of business.
Focus
Recommended Providers
Portfolio
GlaxoSmithKline Nestle Kiddies Hall of Fame HyperGold Ltd. Opay Zubi Technologies IDRK Satgurus Travels & Tour, AnchorHealthcare Limited Echostone Limited Z&A American Company, Neimeth Pharm PLC, Ablat Pharm Ltd. Reals Pharm Ltd Geneith Pharm Ltd Greenlife
FLEX IMC
A young entrepreneur walked into our Lagos business office/premises and requested to see any of our consultants, he had limited budget to launch his brand of household products within the local market. He needed help. We saw his passion and soon what began like an enquiry, now ended up into a full brand –FLEX- with the local market agog in less than 90 days.
We started with a dedicated market survey, taking cues from the brands millennials have embraced over the past few years. It was important to develop clearly differential image - one rooted in the identity it stands for and positioned in a younger, fresher and more dynamic direction.
For the logo, we created a perfectly structured solution that communicates the brand identity. We developed a series of engaging brand messages designed to live across a wide number of (multiple) channels; online and in-app.
Peridot Parkland Sales-Oriented Brand Awareness Campaign
Our client (in the real estate sector), had partnered with the Lagos State government ministry of housing and was on a mission to rapidly construct high quality housing for low and middle income communities at a scale.
We were required to lead major brand activation/experiential sales and drive community-based awareness at select demographical categories.
Pyrantrin IMC
Our client, a major player within the Pharmaceutical sector and as at the time, its brand of worm expeller still struggled with a low awareness level, and the market share besieged by generic products.
Worm infestation had become (and still is) a major public health problem in many countries in Africa. Consequences of worm infections on younger generation (children) has attracted medical and social concerns, hence de-worming has become an essential component of school health programmes.
Our task became to break a campaign that cuts across all publicity media channels, generating an easy top of the mind recall amongst the lay; to establish family/kids friendly jingles that would effect a strong brand identity; establishing school awareness programs that buttress effective de-worming using Pyrantrin.
Z&A Market Survey
An American investment company was to embark on a massive digital technology project, targeted at employed middle class Nigerian citizens.
It required valuable data on average specific computer technology needs of these group.
It was an amazing revelation that influenced key decisions.
Satgurus Experiential Project
Our client was a major travel service provider, challenged with a very minimal budget to target class A & B potential travelers with her various travel packages.
With major strategic partnership deal with our regular events, we rolled out promo offers for families and young couples.
We developed series of engaging brand messages designed to cut across all lifestyles, with the brand identity at the center of the audience’s emotional perspective.
To further ensure no effort leaked through the cracks, we engaged high-skilled brand ambassadors and direct sales agents who market with greater efficiency; building a formidable sales team with the right message to the right people, at the right time.
This went viral within target demographic /geographical categories, generating leads and huge sales turnover.
Reviews
the project
Advertising for Household Items Store
"The coverage I got was massive. I actually saw the impact."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the general manager of Domestic Partners.
What challenge were you trying to address with Super Stars Promotions Limited?
I wasn’t getting sales and needed help with advertising. I’d hired services from some companies but they weren’t delivering what I wanted, so I turned to Super Stars Promotion
What was the scope of their involvement?
Super Stars Promotions advertised on various platforms. We did billboard and lamp posts — they focused on very wide coverage. They also did experiential sales.
The team provided resources on the ground who met with people and told them about our services.
I left everything to them. They created the content and did some social media and digital advertising for me.
What is the team composition?
I had one main point of contact, but there were up to 10 salespeople. They also had somebody handling the digital aspect.
How did you come to work with Super Stars Promotions Limited?
I found them in an online search. I saw their profile and gave them a call.
What is the status of this engagement?
We started working together in June 2019-July 2020.
What evidence can you share that demonstrates the impact of the engagement?
I like what they did for me. The coverage I got was massive. I actually saw the impact. Prior, I only had one branch and now I have two more branches, as people outside my locale are requesting my services. Super Stars Promotions really helped me.
We were able to recoup what I spent within two months. We’ve already adopted them as the team that handles all of our marketing activities, both online and offline.
How did Super Stars Promotions Limited perform from a project management standpoint?
They met my deadlines. I was able to get back my investment within two months. I continue to get good income. They did very well with project management. I recommended them to some of my other colleagues in other industries.
What did you find most impressive about them?
They delivered what I wanted. They even gave me other suggestions that they applied and it’s helped me over time. They’re very thorough. They stick to the job until it’s done. I like everything that they did.
Are there any areas they could improve?
They gave me more than I expected. There’s nothing I’d have Super Stars Promotions improve.
Do you have any advice for potential customers?
Anyone who wants to work with them should. They’re very good. I haven’t had any reason to look for any other person to handle my marketing activities.
the project
Marketing & Communications for Healthcare Institution
"Their creativity was top notch."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CEO of one of the foremost Pharmaceutical/Healthcare institutions in Nigeria.
For what projects/services did your company hire Super Stars Promotions Limited?
We were looking to hire an agency to help us actualize our set marketing goals for the year 2020. This was at a critical stage when most businesses were heavily laden with the economic downturn resulting from the effects of the COVID-19 pandemic. With the fiscal year almost half spent and revenue nosediving, we needed not just an advertising agency, but more of a brand management solutions that can help us create differentiation among competition and position our brand and its ingenious categories to compete more favorably.
How did you select this vendor?
Indeed, there is quite a cluster of various advertising agencies within the advertising space, which made decision making a bit tedious (we needed to manage our risks to the barest minimum) - we had just about several offers to consider. Deep within, I knew what I wanted for my brand, and my team had a clear brief, so on one of those instances, I sought the opinion of one of my trusted friend and senior colleague who was equally doing well with his brand.
We had a hearty conversation and he recommended two (best) Agencies he had worked with in the past, and stressed particularly Super Stars Promotions (ssp.ng); on the basis of value, effectiveness, prompt delivery, and affordability. That was just the recommendation I needed, so I jumped into action, put a call through and was attended to. The decision to hire them came freely from the demonstration of expertise in the way they addressed all our concerns with practicable solutions to meet all our needs (we could feel it already).
Describe the scope of their work in detail.
They provided us a robust solution that helped us first measure our position in the market, consumer perception, opportunities. It was an integrated Marketing & Communication solution that cut across all areas of our business viz: the message designs, promotional content such as graphic designs of e-fliers, Radio jingles & TV commercials for our OTC brands, website editing, social media management, Profile management across numerous digital touchpoints. etc. They conducted robust training for our field sales staff on detailing techniques, cold-calls, presentation skills for key players. It was indeed a robust approach.
What was the team composition?
True professionals. Their Senior Brand Management Consultant who prefers to be addressed as the Chief Servant, is a man of enormous talents. Always patient and listens to every detail.
Can you share any outcomes from the project that demonstrate progress or success?
We have pulled our revenue beyond 200% There was a lasting imprint of the Professionalism brought in by Super Stars Promotions on my team members.
How effective was the workflow between your team and theirs?
There was a total overhaul. The professionalism & vibe brought in by Super Stars Promotions is quite indelible and they have always been a backbone throughout the term of the contract and beyond.
What did you find most impressive about this company?
Their creativity was top notch.
Is there any area for improvement or anything that could have been done differently?
Well, maybe, but none for now.