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Strategic Objectives is Canada’s most award-winning PR agency, and one of the country’s most creative, innovative, passionate, and successful marketing communications firms. Recipient of the Clutch 2020 Global Leaders Award and named Best Mid-Size PR Agency in the World at the IABC Gold Quill Awards 2023, Strategic Objectives is IABC/Toronto Agency of the Year 2023 and has been for 10 of the last 14 years.
  • Min project size
    $25,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    10 - 49
  • Locations
    Toronto, Canada
  • Year founded
    Founded 1983

1 Locations

  • Toronto , Canada
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    Pricing Snapshot

    Min. project size $25,000+
    Avg. hourly rate $100 - $149 /hr
    Rating for cost 4.3 /5

    What Clients Have Said

    Strategic Objectives offers competitive pricing based on project size, with client investments ranging from $30,000 to over $3 million. Clients consistently report high value for cost, noting effective project management and exceeding performance metrics.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    $50,000 - $199,999 based on 14 reviews
    < $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000
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    Strategic Objectives Review Insights

    Overall Review Rating

    4.9
    • Quality 4.8
    • Schedule 4.7
    • Cost 4.3
    • Willing to Refer 5.0

    Top Mentions

    Review Highlights

    • High Client Satisfaction

      Overall client feedback indicates high satisfaction with Strategic Objectives' performance. Many clients express their intent to continue or renew engagements due to the positive outcomes achieved.

    • Effective Use of Influencers

      Several clients highlight the effective use of influencer partnerships by Strategic Objectives to boost brand awareness and engagement. Their ability to identify and collaborate with the right influencers is a noted strength.

    • Data-Driven Approach

      Strategic Objectives employs a data-driven approach to measure the impact of their campaigns, providing clients with quantifiable results and insights. This focus on metrics ensures accountability and continuous improvement.

    • Commitment to Client Success

      Strategic Objectives is recognized for their commitment to client success, going above and beyond to achieve desired outcomes. Their dedication and passion for excellence are evident in their work.

    • Need for Early Communication

      Some clients suggest that early communication of project needs and timelines could be improved. Providing detailed requirements upfront can help avoid delays and ensure smoother project execution.

    • Strong Leadership Involvement

      The involvement of senior leadership, including co-founders and VPs, in client projects is highly valued by clients. This hands-on approach from top executives ensures high-quality service and strategic oversight.

    Strategic Objectives Reviews

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    Press Release for an On-Demand Delivery Service

    • Public Relations
    • $50,000 to $199,999
    • Aug. - Sep. 2019
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “Their pure ability to surpass our KPIs was really impressive.”

    PR & Influencer Marketing Specialist, foodora
    Anonymous
    • Food & Beverages
    • Toronto, Ontario
    • 1,001-5,000 Employees
    • Phone Interview 
    • Verified

    Strategic Objectives developed a news release to raise brand awareness for an on-demand delivery service. They created mailer kits for local influencers, designed materials, and executed a media event.

    Ongoing PR Campaigns for Snack Company

    • Public Relations
    • $1,000,000 to $9,999,999
    • Jan. 2009 - Ongoing
    4.5
    Quality
    4.5
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    “I was taken by their enthusiasm and their genuine drive to represent the brand to the best of that brand’s potential.”

    Export Account Manager, Packaged Food Company
    Anonymous
    • Food & Beverages
    • Birmingham, England
    • 10,001+ Employees
    • Phone Interview 
    • Verified

    Strategic Objectives provided PR solutions for the brands of a confectionary conglomerate. From conception to launch, they annually manage a seasonal proposal for marketing and campaign initiatives.

    PR & Brand Reputation Services for CPG Organization

    • Public Relations
    • $1,000,000 to $9,999,999
    • Feb. 2007 - Ongoing
    4.5
    Quality
    4.5
    Schedule
    4.0
    Cost
    3.5
    Willing to Refer
    5.0

    "They bring in-depth knowledge to each project and adapt to last-minute tasks and scope changes with ease."

    National Marketing Manager, CPG Organization
    Anonymous
    • Consumer Products
    • Toronto, Ontario
    • 5,001-10,000 Employees
    • Phone Interview 
    • Verified

    Strategic Objectives provided PR and marketing strategy to shrink a public perception gap on a product’s quality. They led research studies, engaged spokespeople, and delivered a video to review their results.

    PR & Marketing for Global Automotive Company

    • Public Relations
    • Confidential
    • July 2018 - Ongoing
    5.0
    Quality
    4.5
    Schedule
    4.0
    Cost
    4.0
    Willing to Refer
    5.0

    "They're accommodating, strategic, and very creative."

    Corporate Communications Manager, Automotive Company
    Anonymous
    • Automotive
    • Toronto, Ontario
    • 201-500 Employees
    • Phone Interview 
    • Verified

    After brainstorming ideas and developing a strategy, Strategic Objectives spearheaded a PR and marketing campaign. They developed key messages to target a new audience and helped set the goals for KPIs.

    Media Exposure for Global Automotive Parts Company

    • Public Relations
    • $200,000 to $999,999
    • Jan. 2017 - Ongoing
    5.0
    Quality
    4.5
    Schedule
    4.0
    Cost
    5.0
    Willing to Refer
    5.0

    “I’m completely satisfied with their services at this point.”

    Director of Brand Communications, Automotive Parts Company
    Anonymous
    • Automotive
    • Toronto, Ontario
    • 11-50 Employees
    • Phone Interview 
    • Verified

    Strategic Objectives helped establish a relationship with Canadian media representatives and influencers to increase brand familiarity and visibility within the target market.

    Public Relations for Educational Facility & Cosmetics Company

    • Public Relations
    • Confidential
    • Feb. - Aug. 2017
    5.0
    Quality
    4.0
    Schedule
    4.0
    Cost
    4.0
    Willing to Refer
    5.0

    “They have a personal approach… and made sure we were well represented.”

    Director of Operations, Education & Cosmetics Company
    Anonymous
    • Beauty & Cosmetics
    • New York City, New York
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Strategic Objectives provided PR support for a Canadian market debut. They supplemented an existing partner’s advertising channels by identifying key publications and influencers.

    Public Relations for Chocolate Product Company

    • Public Relations
    • $10,000 to $49,999
    • Aug. - Sep. 2017
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “I really liked their ideas, energy, and vision… [Strategic Objectives] reached more people than I could have imagined.”

    President, Chocolate Product Company
    Anonymous
    • Consumer Products
    • Toronto, Ontario
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Strategic Objectives launched an effective PR campaign for the back-to-school season in a matter of weeks. They conducted outreach to both traditional and social media outlets.

    Public Relations for Large Retail Organization

    • Public Relations
    • Confidential
    • Dec. 2015 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    4.0
    Cost
    4.0
    Willing to Refer
    5.0

    "They are a constant force to be reckoned with."

    Director of PR, Retail Organization
    Anonymous
    • Retail
    • Toronto, Ontario
    • 5,001-10,000 Employees
    • Phone Interview 
    • Verified

    Strategic Objectives expanded their initial brand awareness engagement to encompass all PR and communications. Programming includes social media, influencer campaigns, product promotion, and media monitoring.

    Public Relations for Trampoline Company

    • Branding
    • $50,000 to $199,999
    • Mar. - Sep. 2017
    4.5
    Quality
    5.0
    Schedule
    4.5
    Cost
    4.0
    Willing to Refer
    5.0

    "They really understand how a brand can benefit from creating relationships with bloggers and influencers."

    Director of Marketing, Trampoline Company
    Anonymous
    • Retail
    • Markham, Ontario
    • 51-200 Employees
    • Phone Interview 
    • Verified

    Looking to widen their brand awareness and consumer reach in Canada, a trampoline company solicited Strategic Objectives to generate earned media impressions, blog posts, and overall social engagement.

    Public Relations for Tissue Product Manufacturer

    • Public Relations
    • Confidential
    • Jan. 2003 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "In terms of creativity and innovation, they go beyond what one could expect."

    VP of Marketing, Tissue Product Company
    Anonymous
    • Manufacturing
    • Canada
    • 201-500 Employees
    • Phone Interview 
    • Verified

    In collaboration with other agencies and suppliers, Strategic Objectives has served as the primary PR provider for a tissue company, aiding them in media outreach, impressions, and other metric-based objectives.

    Locations (1)

    31 - 40

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