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Strategic Objectives is Canada’s most award-winning PR agency, and one of the country’s most creative, innovative, passionate, and successful marketing communications firms. Recipient of the Clutch 2020 Global Leaders Award and named Best Mid-Size PR Agency in the World at the IABC Gold Quill Awards 2019, Strategic Objectives is IABC/Toronto Agency of the Year 2023 and has been for 10 of the last 14 years.
  • $25,000+
  • $100 - $149 / hr
  • 10 - 49
  • Founded 1983
Average Review Rating
4.9
Total Reviews
23
Most Common Project Size
$50,000 to $199,999
Average Referral Rating
5.0 /5

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    Overall Review Rating

    4.9
    • Quality

      4.8 /5
    • Schedule

      4.7 /5
    • Cost

      4.3 /5
    • Willing to Refer

      5.0 /5
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    PR for Nonprofit Organization

    • Public relations
    • $50,000 to $199,999
    • June - Nov. 2022
    5.0
    Quality
    4.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    4.5

    "What was most impressive was they personable staff; We felt like we had the right people for the job from the start."

    Mar 27, 2023

    Strategic Objectives provides ongoing PR services for a nonprofit organization. They utilized a multi-pronged media approach and social media marketing to increase the client's brand awareness.

    SMM & PR for Grill Manufacturing Company

    • Social Media Marketing Public relations
    • $200,000 to $999,999
    • Nov. 2020 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    4.5
    Cost
    5.0
    Willing to Refer
    5.0

    "They focus on being a partner and dedicate themselves to know the brand."

    Dec 13, 2021

    Strategic Objectives provides PR and social media strategy support for a grill manufacturer company. They work on content calendars and content creation for Facebook and Instagram in English and French.

    PR & Marketing for Food Processing Company

    • Advertising & Marketing Public relations
    • $50,000 to $199,999
    • July 2019 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "From an overall program perspective, they bring a lot of creative, bold ideas that make our company stand out."

    Dec 18, 2020

    Strategic Objectives works with a large food processor on marketing initiatives. They’ve launched virtual programs and created strategies to adapt to COVID-19. They’ve also worked on sustainability strategies. 

    Media & Public Relations Services for Life Science Company

    • Branding Public relations
    • Confidential
    • Nov. 2019 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "Their knowledge on the tasks and the ease of communication in the engagement impress us."

    Nov 25, 2020

    A life science company hires the expertise of Strategic Objectives to oversee its media and public relations needs. The client wants to work with a local team to help them establish their reputation and brand.

    PR & Annual Retrospective for Tissue Product Supplier

    • Public relations
    • Confidential
    • Jan. 2003 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    "Strategic Objectives is a top-notch PR agency, and I have the utmost respect for their entire team.”

    Oct 15, 2020

    Strategic Objectives provides communications counsel, media relations, and event management for many projects, including an annual fashion fundraiser. They also helped develop COVID-19 response initiatives.

    Media Placements for Consumer Product Manufacturer

    • Public relations
    • Confidential
    • Dec. 2019 - Ongoing
    5.0
    Quality
    4.5
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    “The approach was logical, well thought out, and well-executed.”

    Aug 28, 2020

    Strategic Objectives provides earned media outreach for a consumer products manufacturer. Their work includes helping their client gain multimedia placement in the Canadian market.

    PR & Media Strategy for Market Research Innovator

    • Public relations
    • Confidential
    • Sep. 2019 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    “They’re eager to hear what you have to say before molding it into something they can build on.”

    Mar 31, 2020

    Strategic Objectives helped acquire media coverage for a major event held by a customer insights platform. The team conducted PR efforts in order to reestablish the client as a leading innovation company.

    Corporate PR Services for Packaged Goods Company

    • Public relations
    • $200,000 to $999,999
    • Jan. 2018 - Jan. 2019
    5.0
    Quality
    4.5
    Schedule
    4.5
    Cost
    4.0
    Willing to Refer
    5.0

    “I knew that if they were working on a project, everything would run smoothly. No detail was left out.”

    Nov 8, 2019

    Strategic Objectives drafted press releases, managed media relations, planned events, and provided corporate crisis management. They also established a corporate social responsibility program.

    PR Partner for International Development Nonprofit

    • Public relations
    • Confidential
    • Jan. 2013 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They’re always able to find really, really creative ways to raise our brand voice."

    Oct 15, 2019

    Strategic Objectives spreads brand awareness through national coverage spanning social networks, news outlets, and television. They've re-named the brand, crafted marketing assets, and driven a global campaign.

    Journalist Engagement for Nonprofit Hotline Launch

    • Public relations
    • Confidential
    • Mar. - June 2019
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    3.0
    Willing to Refer
    5.0

    "The support we felt at this very stressful point – since our marketing communications team was just me—was amazing." 

    Oct 11, 2019

    Strategic Objectives provided media outreach for a nonprofit. Their main deliverable was a new service press conference where they facilitated stakeholder interviews and set up a live-stream of the event.  

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