Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Since our engagement with Square 2 Marketing, site visits have increased. We’ve also gotten feedback from people who watch us. We’re getting a lot more engagement for that type of media than we ever have before. When our first email blast went out, I got a number of calls within 24 hours that said everything looked great. When we received some constructive criticism and we relayed that to Square 2 Marketing they immediately made changes. Those changes were noticed by the same people who gave the constructive criticism.
As I mentioned before, they also helped us get our blog up and running. Once a week or every other week, their content editors would call us and have an interview-based session. We’d run through enough content to for 3 to 5 blog posts. We’d spend an hour and a half, 2 hours on the phone getting that content out and then we were good for another couple of weeks.
How did Square 2 Marketing perform from a project management standpoint?
Square 2 Marketing has been terrific with project management and they’ve been really wonderful to work with. Their project management is very much on task. We did run behind on a couple of items, but that was 100% on our side.
At the start, we weren’t ready for how fast we needed to move. We’d never done this before, so we didn’t really know what we were up against. They helped guide us through that. If I sent an email to our contact at 11 PM on Saturday night, I would not at all be shocked if she replied in 50 minutes. There’s no way I would expect that. They were very professional about everything which is why we want to continue with them.
What did you find most impressive about Square 2 Marketing?
It’s clear that the Square 2 Marketing team is made up of are experts in the field who are very intelligent about the industry. They seem to care a lot and are very thoughtful.
Are there any areas Square 2 Marketing could improve?
From my perspective, not really. I can’t think of anything that they need to change drastically. They’ve done everything I’ve asked them to do.