Data-Driven Marketing And Sales

Square 2 Marketing is a strategic revenue generation firm obsessed with driving better results from marketing and sales.

Across five practice areas, we build revenue generation machines for our clients, combining the perfect blend of marketing and sales services. Our services range from inbound marketing to demand gen to marketing and sales technology. 

These strategies and tactics help our clients get found, get leads and close deals.

With an international client base, we help clients in all industries, but offer specialized experience in professional services, healthcare, technology, business services, manufacturing, distribution and financial services.

 
$5,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2003
Show all +
Conshohocken, PA
headquarters
  • Square 2 Marketing
    555 E North Ln #5050
    Conshohocken, PA 19428
    United States
    267.915.4188

Portfolio

Key clients: 

We have clients in a variety of different industries including software, technology, professional services, manufacturing, life sciences and healthcare. 

Reviews

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Inbound Marketing for Accounting and Business Consulting Firm

"No agency I’ve previously worked with lives and breathes HubSpot like Square 2 Marketing."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May 2017 - Ongoing
Project summary: 

Revamping the keyword and content strategy for a five-year-old website improved SEO and mobile responsive. The website updates will improve inbound functionality, highlight the firm’s strengths, and drive sales.

The Reviewer
 
201-500 Employees
 
Boston, Massachusetts
Arianna Noonan
Director of Marketing, Wolf & Company
 
Verified
The Review
Feedback summary: 

Added insight, newly crafted content, and repurposed copy strategically enhance the buyer’s journey and showcase the firm’s human element. Newly designed event preparation tools and nurturing workflows maximized HubSpot utility and increased sales. Square 2 Marketing’s flexibility and education empowered the firm to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the Director of Marketing of Wolf & Company, an accounting and consulting firm, and specifically head WolfPAC, our Integrated Risk Management branch. WolfPAC offers our financial institution clients a holistic, cloud-hosted software and service technology solution for their compliance needs and regulatory burden.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Square 2 Marketing?

We needed to improve the SEO and mobile responsiveness of our five-year-old website so it could function more effectively as an inbound engine. While our customers didn’t wholly buy on what they found online, they did seek out providers who offered an automated risk management platform. Square 2 Marketing has the proven track record of inbound methodology expertise to intensely treat these problems I lacked the resources to resolve internally.

SOLUTION

What was the scope of their involvement?

Square 2 Marketing designed and implemented the overall keyword and content strategy for our website update. They crafted new pieces for the actual webpages, and strategically repurposed our existing content for specific phases of the buyer's journey. They’ve added insight to both our websites. All new content will go live on WolfPAC’s resources section.

To maintain messaging consistency, they developed a voice and tone document which we will continue to build on internally. “The Remarkables,” namely their compilation of our company’s strengths, highlights what sets us apart, and provides a snapshot of WolfPAC’s personality. Together, these documents function as guidelines for our more static content, and we’ll use them in our personnel trainings, interactions with clients from our database, and internal sales.

Their team also designed event preparation tools and nurturing workflows that utilize our HubSpot technology. While not immediately revenue-producing, these projects empowered our sales team to start conversations that translated into quick wins for the fall sales season. After our initial proposal, we requested tools to highlight our team’s attendance at shows, and to follow up on sales. They work on an agile principle that lets us easily adjust allotted points to fit our changing needs.

 

What is the team dynamic?

The process has been incredibly collaborative. They utilize their knowledge experts’ entire spectrum of resources, and staff our meetings with talent that directly corresponds to our needs. Their specialists are always prepared with the correct answers to ideas we pitch ahead of time, and are willing to explain their methodology. Our conversations clarified timelines and hierarchies of importance, which made their decisions much easier to understand. Frank Tolkacz, Meghan Durett, and Dave Little are responsive and reliable. They’ll provide thorough follow-up to our questions within 1-2 hours of a call, rather than having to wait for the next meeting. Now that our project is in the website development phase, we meet on a weekly basis.

 

How did you come to work with Square 2 Marketing?

I reached out to Mike Lieberman, one of the founders of Square 2 Marketing, after learning about his client interactions and agile organization at his Hotspot Inbound 2016 conference presentation. After speaking with Jeff Lynn and Eric Keiles, I circulated the idea internally to solidify the scope of our project and investment. After the final signing, the onboarding was very efficient.

 

How much have you invested with them?

Our monthly costs were as follows: May-$12,000 each for the first two months, and $10,000 thereafter. The website build phase will cost $25,000 monthly for October through December. Hopefully, our site will go live prior to 12/31, and starting in January, we anticipate decreasing our monthly point value to $9-10,000.. While they’re slightly more expensive than other providers, their work has proved much more valuable. I factor the education they provide into the overall cost, because it’s made us a better marketing organization.

What is the status of this engagement?

We started working together in May of 2017, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our website is now fully integrated and mobile responsive. We will host it on the Hubspot COS system for at least the next two years, and it’s optimized to utilize the system’s full array of tools and capabilities. This seems like a good investment, since we’ll need to change our website every three or four years.

While I don’t have quantitative metrics to share, the quality of their content writing and development is excellent. Following each meeting, they’ll compile a summary document that encapsulates how we want to frame our users, and capture this tone on the first attempt. I never have to edit, which is very rare, and they provide us with thoughtful feedback. We have yet to reject any of their suggestions.

While other organizations only delivered on one or two things after claiming the ability to complete a project, Square 2 actually delivered. Square 2 Marketing has pushed us faster than any other vendor, and it's making us more successful. We’ve had to slow the pace they’re used to from working with other clients, and we’ve still completed more in the nine months than we did in an entire year with another firm.

On a call within the first month, my director stated that he was "absolutely thrilled” with their work, which I’ve never heard him express about any vendor in the entire 12 years we’ve worked together —He does not give that level of praise lightly.

How did Square 2 Marketing perform from a project management standpoint?

I love working with them from this standpoint. We receive weekly status update by Monday morning, whether or not we had a scheduled call. Within an hour of our calls, they send summative e-mails. This documentation holds us accountable to promptly review and return materials. They keep their statements of work broad and flexible, and acknowledged any uncertainties about completing specific facets.

Communication has been fluid and responsive, and they don’t overwhelm us with superfluous contact. We hold monthly prioritization process to adjust our goals as needed. They have never told us we lacked sufficient points to complete a project, or that we’d have to wait. I no longer have to constantly say “no” to my colleagues’ ideas. Instead, they figure out what needs to be shifted from a 30- to a 60-day timeline, or what’s at stake if we pursue a “shiny” new idea. Rather than marketing against the service, we can collaboratively decide how to use the points and schedule the work. It was always our decision as to what was accomplished.

What did you find most impressive about them?

They’re definitely the best agency I've ever worked with. When we first brought them on, we were still working with a different agency, and the difference was night and day. Their value is tied to their agile marketing properties and principals, and exceeds what we pay for. In my experience with at least six other agencies, account managers are often reliant on a third party, and unequipped to promptly answer my questions. I’ve never experienced this lag in responsiveness from Square 2 Marketing, because I always have direct access to experts. The team is smart, accommodating, and has a good perspective. No agency I’ve worked with previously lives and breathes HubSpot like Square 2 Marketing.

Are there any areas they could improve?

While other agencies and service providers claim to want feedback, they often have a conflict-adverse mentality. Square 2 Marketing actually courts critique, asking tough questions and seeking brutally honest answers that will help them improve. This openness enables them to identify and overcome points of weakness things before they become debilitating

Advice for potential customers?

Patience is critical with anything in-bound related. It's a continual process. Many people expect miracle results when they begin working with SEO and inbound marketing, like a triple fold increase in visitors overnight, or metrics going off the charts in 30 days. Don't listen to fake emails that “guarantee results on first page of Google." Those people are lying. Even with the best content and agency in the world (including Square 2 Marketing), that's just not realistic. Aside from budget, it ultimately comes down to matching the content you feature to the search queries users care about.

5.0
Overall Score Perfect. Nothing has given me pause in that respect.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Everything is always on time, and they acknowledge and apologize for anything that does lag. They immediately rectified their sole instance of oversight without negatively adjusting our point value.
  • 5.0 Cost
    Value / within estimates
    We see the value in what they bring to the table, and we're willing to pay for it. I know that we will get a user-focused website with an excellent inbound methodology, and become better content producers.
  • 5.0 Quality
    Service & deliverables
    I'm absolutely thrilled with what they've provided.
  • 5.0 NPS
    Willing to refer
    I've already referred them to three or four other organizations at this point, which was very easy for me to do. I have no problem stating that.

Digital Marketing for Finance Solutions Company

"Our needs are clearly taken into consideration and well executed in all the materials they work on."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Feb. 2017 - Ongoing
Project summary: 

Square 2 partnered with a software developer to provide outsourced development and suggestions for a more effective product with the goal of building a durable marketing foundation for future projects.

The Reviewer
 
201-500 Employees
 
Boston, Massachusetts
Stephanie Vogel
Marketing Specialist, Wolf & Company, P.C.
 
Verified
The Review
Feedback summary: 

The website rebuild will be completed months faster than anticipated, with all content directly catering to the business needs. Square 2 asks the right questions and helps the in-house team to be more productive and work quickly. Communication has been very easy throughout the project.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Specialist for WolfPAC Integrated Risk Management, a software solution designed to assist financial institutions with the different types of risk they manage within their organizations.

OPPORTUNITY / CHALLENGE

For what reason(s) did your company hire Square 2 Marketing?

Our reasons for partnering with Square 2 were two-fold: We were low on resources and were looking to outsource some of the activities that were currently being implemented in-house. We've adopted an inbound marketing strategy and were hoping to receive expertise in effective ways to implement, broaden, and strengthen our message and marketing tactics. We were hoping to be more effective and efficient through the suggestions and actions of Square 2.

What were your goals for this project?

We wanted to build a strong marketing foundation that we could continue to build upon in the future. As an organization, we wanted to start completing projects and seeing results that we could measure and report.

SOLUTION

How did you select this vendor?

We spoke with many potential vendors, searching for a group that had the methodology that we wanted to align with, and the capabilities of each. We wanted to start a website rebuild, and the process of reworking the site was also a large component in our choice of vendor. We determined that Square 2 Marketing's unique website build plan and agile philosophy gave us the flexibility we needed, and the customer focus met our methodology requirements.

Describe the project in detail.

It isn't a project-based relationship, but rather, more of a partnership. My organization works with Square 2 to determine where our spend can have the most impact, and I value the recommendations they provide. They have experts from different marketing backgrounds to give us the most valuable insight possible and continue on to implementation as we require.

What was the team composition?

There are multiple people from Square 2 that work on this engagement. There is a project manager and a strategy manager on every call and meeting. We are also visited by SEO experts, development and website experts, and content strategists. This is not an exhaustive list but highlights the breadth of work they are capable of providing to their clients.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been very happy with the results we've received thus far from Square 2. The content that they have produced for us in terms of personal development and website creation has been strong, and our needs are clearly taken into consideration and well executed in all the materials they work on.

We will be able to complete our website rebuild months faster than if we had used a different partner, and we can already see that it will be a significant improvement over our current site.

How effective was the workflow between your team and theirs?

Communication and feedback have been a breeze with Square 2. Our project manager is efficient and ever-present. They are really great at asking the right question to get to the heart of the story we're trying to tell. It's clear that they are not simply trying to complete a task, but really thinking through what we are working to accomplish.

We were pleasantly surprised by how rapidly they work both within their team, and with our team to get feedback and to communicate questions/concerns. We have never felt that working with Square 2 has slowed us down - quite the opposite, in fact. Their effectiveness has allowed our team to work more quickly and complete projects faster than we could have ever done in-house.

What did you find most impressive about this company?

We have worked with various marketing vendors throughout the years, but we have never encountered a group that had this strong of a mix of expertise, communication, and vision. We truly think of them as partners and trust that they will continue supporting our marketing strategy as successfully as they have been thus far.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Wordpress Development for John Deere Dealer

"Website visitors saw a 24% increase month over month on the latest report in August."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2016 - Ongoing
Project summary: 

Square 2 Marketing was hired to develop a WordPress site.

The Reviewer
 
51-200 employees
 
Philadelphia, Pennsylvania
Dave Little
Owner, Robert E Little Inc.
 
Verified
The Review
Feedback summary: 

The client has seen an increase in prospective clients and in August saw a 24% increase in website traffic. They appreciated the fact that the agency was professional and always got their work done on time.

BACKGROUND

Introduce your business and what you do there.

Robert E. Little Inc. is a four store John Deere dealership. I am the Dealer Principal Owner and General Manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Square 2 Marketing?

We had a relatively old website that was not generating leads or anything for us. It was more of an informational type of thing. We were looking to update that and our SEO to generate traffic and business at our dealership, in both sales and service.

SOLUTION

What was the scope of their involvement?

In the beginning, we went over what our needs were, and they developed a new website on WordPress for us. With our input, they developed the content and look of it, how it should be, and what’s working today versus what we’ve done in the past. The content development they did was for the website. That being said, we are hoping in the future they’ll help with social media content and blogs. We were limited on the budget for the first year. We let them know what we wanted to see on the website and they created the look and presented it to us. We had changed some things around, but it was pretty much their ideas.

How did you come to work with Square 2 Marketing?

Many years ago I went to a seminar that they held. One of my advertising reps for television at the time suggested I take a look at it. I was impressed with them talking about doing advertising that was quantifiable because I always disliked advertising because you spend a lot of money and you never knew what worked and what didn’t. They had ideas that seemed a lot better than what we were doing. When we got to the point where it was time to do something with our website I looked back to them and talked to their sales team. We met and went from there.

How much have you invested with Square 2 Marketing?

We've spent over $100,000.

What is the status of this engagement?

We’re still in the development stage. We’re working with them on ongoing programs and sales and things we can do to use the website to create more and more traffic in our dealerships.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

One thing they added to the website was some links where you could click on and schedule service and maintenance for your equipment. We get a direct email from that telling us somebody’s interested in service. We’ve probably had 30 or 40 requests which were new for us since we weren't receiving anything in the past. It was really good for us that we were getting that information. They have provided us reports as part of the program we signed up for and tell us how many visitors we had and what the increase was. Website visitors saw a 24% increase month over month on the latest report in August.

How did Square 2 Marketing perform from a project management standpoint?

They were very proactive. We realized what we could afford to do at this point and getting the website up and running in just a matter of months where it could’ve taken up to a year to get it done. They were proactive in managing that and getting us this far. Now we’re working on getting more and more of the marketing in the future. They met deadlines 100% of the time.

What did you find most impressive about Square 2 Marketing?

I felt it was professional. They told us what it was going to cost and did it on time. We certainly see a much better product than what we had.

Are there any areas Square 2 Marketing could improve?

I’m a cheap person, so everything’s too expensive to me. I know you get what you pay for.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Not everything went perfectly smooth. There was a lot more work involved than I expected on my end. We’re still very pleased with it.
  • 4.0 Cost
    Value / within estimates
    Probably because I would like it to be less expensive. It was more expensive than I could’ve done it for but I don’t know if my outcome would have been as positive.
  • 5.0 Quality
    Service & deliverables
    I strongly feel that what they’ve done is very professional and we’re very satisfied with it.
  • 5.0 NPS
    Willing to refer
    I am satisfied.

Content Development for Machinery Company

"They are very professional about everything which is why we want to continue with them."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

Square 2 developed and implemented a full digital marketing strategy to include a website and content writing and editing. They also provided SEO and social media services.

The Reviewer
 
201-500 Employees
 
Brookville, Pennsylvania
Eric Miller
VP of Marketing, Miller Welding & Machine Co.
 
Verified
The Review
Feedback summary: 

Site visits and media engagement have increased significantly, and the products have received positive feedback. Square 2 delivered excellent project management and extensive industry expertise.

BACKGROUND

Introduce your business and what you do there.

We’re a company that focuses on metal fabrication for large world-class companies. We do custom work for people, from very small orders up to very large, multimillion-dollar accounts. Some of our clients provide construction or mining equipment, oil and gas, or transportation like locomotives for passenger rails. Others offer services such as fabrication, welding, machining, or painting a mechanical assembly that weights up to 40,000. I am the Vice President of Sales and Marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Square 2 Marketing?

Over the last several years, the markets have been a little more volatile. The cycles have been more compressed than what we were used to. One of the largest business challenges we have is that our company has grown organically. We’ve always grown by word of mouth and we’ve never really had much of a sales team out there. That’s great because we have relationships with clients that really appreciate what we’re doing for them.

One of the biggest goals with Square 2 Marketing was to grow our diverse sales segment. We want to grow through more business in additional segments. 

SOLUTION

What was the scope of their involvement?

We are not experts in marketing or sales, we’re experts in fabricating metal part products. That’s why we relied on Square 2 Marketing to guide us. With today’s analytics and the different tools that are out there, it’s an excellent time to advertise. Now, you know exactly where you’re spending your money. We believe online marketing can be a core function here.

We asked Square 2 Marketing to provide a full digital marketing strategy. After they did that, we chose a path that included the website. They did a lot of content writing and editing. Since we’re an organization full of engineers, we’re not the best at creative content. Square 2 Marketing also knew how to optimize content for search engines. They helped build our site, managed the content, and rolled everything out from start to finish. It’s been a good relationship thus far. In addition, Square 2 Marketing is advising us on social media. We’re trying to leverage the articles and content they’re building. They were instrumental in helping us build our blog and get it up and running. They’d take our input and generate content, and that’s what we’d use on our social media platforms. The next goal is to leverage what we have and start driving opportunities into the funnel.

How did you come to work with Square 2 Marketing?

I saw them give a talk in Pittsburgh. I sent my sales director down, and he came back and said it was something we might want to think about. We reached out to them, had a first conversation that seemed to make some sense. We went further and eventually decided it was the way we wanted to go. We had considered other options, but Square 2 Marketing were very highly recommended. They’ve lived up to their reputation as far as I’m concerned.

How much have you invested with Square 2 Marketing ?

Off the top of my head, we’ve spent about $160,000 for the year.

What is the status of this engagement?

I think our contract with Square 2 Marketing ends this month. We’ve told Square 2 Marketing that we want to continue working with them. We’ll soon start looking at plans for next year.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Since our engagement with Square 2 Marketing, site visits have increased. We’ve also gotten feedback from people who watch us. We’re getting a lot more engagement for that type of media than we ever have before. When our first email blast went out, I got a number of calls within 24 hours that said everything looked great. When we received some constructive criticism and we relayed that to Square 2 Marketing they immediately made changes. Those changes were noticed by the same people who gave the constructive criticism.

As I mentioned before, they also helped us get our blog up and running. Once a week or every other week, their content editors would call us and have an interview-based session. We’d run through enough content to for 3 to 5 blog posts. We’d spend an hour and a half, 2 hours on the phone getting that content out and then we were good for another couple of weeks.

How did Square 2 Marketing perform from a project management standpoint?

Square 2 Marketing has been terrific with project management and they’ve been really wonderful to work with. Their project management is very much on task. We did run behind on a couple of items, but that was 100% on our side.

At the start, we weren’t ready for how fast we needed to move. We’d never done this before, so we didn’t really know what we were up against. They helped guide us through that. If I sent an email to our contact at 11 PM on Saturday night, I would not at all be shocked if she replied in 50 minutes. There’s no way I would expect that. They were very professional about everything which is why we want to continue with them.

What did you find most impressive about Square 2 Marketing?

It’s clear that the Square 2 Marketing team is made up of are experts in the field who are very intelligent about the industry. They seem to care a lot and are very thoughtful.

Are there any areas Square 2 Marketing could improve?

From my perspective, not really. I can’t think of anything that they need to change drastically. They’ve done everything I’ve asked them to do. 

5.0
Overall Score They’ve been a really wonderful partner.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I’ve been very impressed with the speed at which they work.
  • 4.0 Cost
    Value / within estimates
    They were very patient, got us going, were always on schedule and exceptionally responsive.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer