Social House, Inc.

BACKGROUND

Please describe your company and position.

I am the Head of Trade Marketing of Flow Kana

Describe what your company does in a single sentence.

The company partners, and gives scale, to premier craft farmers in the Emerald Triangle who focus on small-batch boutique strains.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SOCIAL HOUSE, INC. to accomplish?

• Create collateral for in-store promotions
• Create physical shelf displays for use in-store
• Store retention and acquisition concepts

SOLUTION

How did you find SOCIAL HOUSE, INC.?

Referral

Why did you select SOCIAL HOUSE, INC. over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

What was the size of SOCIAL HOUSE, INC.’s team?

15

Describe the scope of work in detail. Please include a summary of key deliverables.

1. PROGRAM: The “Program” shall mean the creation, development and production of terpene wheel display boxes, interactive bingo experience, gift boxes, and in-store tables.
2. SERVICES: The “Services” shall include:
   • A) TERPENE WHEEL DESIGN AND PRODUCTION:
     • 1) TERPENE WHEEL COUNTER DISPLAY - DESIGN AND PRODUCTION:
       • a) Terpene box to include fifteen (15) terpene wheel jars for patrons to smell at the table display (total box quantity = 15)
       • b) Ideation, production and sourcing of terpene wheel components including bottles/jars, terpene fragrances, and all included materials
       • c) Agency to provide Company with design artwork for Terpene wheel
       • d) Company to be provided with up to two (2) rounds of creative edits
       • NOTES:
       • 1) Terpene oil costs are incremental. Agency to provide Company with a list of 5 potential terpene oil providers. Company to select one for Agency to procure.
       • SUBTOTAL: $19,960
   • B) BINGO CAGE SOURCING AND BINGO CARD DESIGN:
     • 1) BINGO CAGE SOURCING AND BINGO CARD DESIGN:
       • a) Sourcing of bingo cages for table gaming experience
       • b) Design and printing of bingo cards indicating to patrons the prize won
       • c) Agency to design and produce bingo cards
         • a. Includes branded design of bingo card with prizing options
         • b. Includes printing of 8 ½” x 11” bingo cards (one-sided, laminated)
       • SUBTOTAL: $14,460
   • C) GIFT BOX DESIGN AND FABRICATION:
     • 1) BOX DESIGN AND FABRICATION: Our creative teams will conceptualize and creatively direct up to one (1) box to be used for new client activation gifts. Box Fabrication Design Details:
       • a) Agency to provide Company with up to (2) box fabrication design illustrations o Company to select (1) design o Company to be provided with up to (1) round of creative feedback
       • Box Fabrication Production Details:
         • a) Includes the production of up to (500) gift boxes
       • NOTES:
       • 1) Company to provide formal written approval of box design to Agency prior to production.
       • 2) Delivery fee of $750 is incremental, pickup in Burbank is available at no additional cost.
       • SUBTOTAL: $9,150 D) IN-STORE TABLE FABRICATION AND DESIGN:
         • OPTION A 1) IN-STORE TABLE FABRICATION & DESIGN:
         • a) Creation and development of table design, including renderings for fabrication
         • b) Creative development and sourcing of retractable banner sets to accompany each table design Table and Banner Fabrication Design and Production Details:
           • a) Agency to provide Company with up to two (2) table fabrication design illustrations o Company to select one (1) design o Company to be provided with up to two (2) rounds of feedback
           • b) Agency to provide up to one (1) banner design illustration o Company provided with up to two (2) rounds of creative feedback
           • c) Includes the production of up to fifteen (15) in-store tables o Option A - (1) White Glossy Table Display with wood grain counter top d) Includes production of up to fifteen (15) retractable banner sets (includes three (3) panel retractable stands with graphics) e) Includes packaging and delivery of tables and banners
       • NOTES:
       • 1) Company to provide formal written approval to Agency prior to production on all table fabrications
       • SUBTOTAL: $67,960 E) IN-STORE TABLE FABRICATION AND DESIGN:
         • OPTION B 1) IN-STORE TABLE FABRICATION & DESIGN:
         • c) Creation and development of table design, including renderings for fabrication
         • d) Creative development and sourcing of retractable banner sets to accompany each table design Table and Banner Fabrication Design and Production Details:
           • f) Agency to provide Company with up to two (2) table fabrication design illustrations o Company to select one (1) design o Company to be provided with up to two (2) rounds of feedback
           • g) Agency to provide up to one (1) retractable banner design illustration o Company provided with up to two (2) rounds of creative feedback
           • h) Includes the production of up to fifteen (15) in-store tables o Option B - (3) Wood grain Table Displays with white glossy counter top
           • i) Includes production of up to fifteen (15) retractable banner sets (includes three (3) panel retractable stands with graphics)
           • j) Includes packaging and delivery of tables nd banners
       • NOTES:
       • 1) Company to provide formal written approval to Agency prior to production on all table fabrications
       • SUBTOTAL: $87,025 III.

• GENERAL NOTES: The following includes general information for client reference.
  • IV. FEES: The “Fee” shall be $TBD. Will vary based on services selected. As set forth in more detail below, the first invoice of 80% is due upon receipt and the second invoice of 20% is submitted at the start of the final month with NET 30 terms. Timing of Payments:
    1. Payment #1: $ (80%)
       • a. Invoice Submitted: February 08, 2019 (or upon signature)
       • b. Payment Due: February 15, 2019 (due upon receipt)
    2. Payment #2: $ (20%)
       • a. Invoice Submitted: March 01, 2019
       • b. Payment Due: March 31, 2019 *Fee will vary depending on final table selection, terpene oil and pick up/delivery choice.
  • V. STATEMENT OF WORK TERM: Agency shall provide the Services to Company from February 15, 2019 – March 31, 2019 or until the above “Services” are complete or the Agreement is terminated, as provided for herein. (the “Term”).
  • VI. MISCELLANEOUS:
    • A. In the event Company requests services beyond the scope of the Services described hereinabove, Agency and Company shall work in good faith to determine appropriate changes in work product delivery and/or compensation.
    • B. While this SOW governs the Parties’ rights and obligations as set forth herein and shall not be modified by any other agreement except for as provided herein, any other social media agreements between the Parties shall remain in full force and effect and shall not be affected by this separate SOW.
    • C. This SOW shall not be binding on Company and/or Agency until accepted by Company and Agency and executed by duly authorized officer of each team.
      This SOW (including any exhibits and schedules that are attached hereto and made a part hereof by reference) cannot be modified except by a written instrument signed by the Parties hereto, nor may it be modified, amended or rescinded, other than as provided by its terms, except by a writing a duly executed by an authorized officer of the Party to be charged.
      This SOW may be executed in counterparts, all of which are taken together shall constitute one and the same instrument and shall become binding on the Parties at the time the last of them executes it below, which shall be the effective date hereof.
    • D. The parties acknowledge that the primary purpose of this SOW is for the Services described above. Once the Services have been provided and paid for, the parties agree that there is no right to audit amounts paid or to claim that additional compensation is owed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Sales growth: One of the most important metrics associated with the shelf displays and marketing collateral created by Social House is the impact on sales growth.
• Brand awareness
• Customer engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Regarding their project management and responsiveness to clients' needs, Social House emphasizes collaboration and communication throughout the project lifecycle. They work closely with their clients to understand their goals and develop customized strategies that meet their unique needs.

They also prioritize transparency and accountability, providing regular updates and reporting on their progress to ensure that clients are informed and involved in the process. Overall, Social House has a reputation for delivering high-quality work and exceptional customer service and I have used their services time and time again since.

What was your primary form of communication with SOCIAL HOUSE, INC.?

Virtual Meeting

What did you find most impressive or unique about this company?

Their sheer talent and imagination and a fantastic company culture.

Are there any areas for improvement or something SOCIAL HOUSE, INC. could have done differently?

no