SLON Media

BACKGROUND

Please describe your company and your position there.

Head Of Marketing at WANNABY. -

I have 6 years of experience in social media and mobile marketing. My key working areas within this role are: coordinating and supporting Social Media marketing strategies and product implementation for largest marketplace in Eastern Europe, creating mobile marketing growth plans, working with communicating insights, brainstorming ideas / initiatives and driving the mobile business.


OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Slon Media?

Create a special video for our startup WANNABY's app. 

Dubbed “Wanna Kicks,” the iOS app uses augmented reality to let you “try on” various pairs of sneakers. You simply choose a pair of kicks from the list of 3D models, point your camera at your feet and — bingo — you’re now virtually wearing your chosen footwear. 

The effect is pretty instant and tracks reasonably well as you move and rotate your feet or change camera angle. You can even try walking and the AR app will follow your footsteps.

What were your goals for this project?

My main goal and project: our startup WANNABY based in Belarus that is building “AR commerce” experiences, has launched a beta of its latest app, aiming to make it easier to find the perfect sneakers. We wanted to introduce our startup for all the worlds.

SOLUTION

How did you select this vendor?

We considered: 

• Ability to collaborate with creative partners on concept and create innovative, effective and on brand writing across channels and platforms.
• Experience in developing narrative concepts for marketing campaigns that come to life online and off.
• Ability to manage projects and provide editorial direction to guide the work of external agencies.

Describe the scope of their work in detail.

SLON Media helped us create stunning digital videos for App Store and social media. They did a wonderful job covering video for our new application WANNA NAILS.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Working with SLON Media has been great. They are very professional and accommodating handled these challenges very well and delivered a quality product.

How effective was the workflow between your team and theirs?

They are very flexible and willing to accommodate changes as required.

What did you find most impressive about this company?

The team was very creative and captured so many beautiful moments.