What evidence can you share that demonstrates the impact of the engagement?
It was a bigtime project, and ultimately the client ended up really pleased.
This client had lost hundreds and hundreds of keywords that they used to rank for, and we were able to get 90% of those keywords back three days after the launch, which was huge for us. That is the type of thing that Sixth Media was able to do. They are more technical than a lot of other SEO folks that I know, which I like about them.
I had already known they were good to work with, that they were amicable, friendly, and communicative, but when I saw that three days after launch, not only did we restore those keywords, but we also had record traffic for a single day on the site was huge. It was a fun email to send to the client.
For me, the big thing is customer service. I want to have a very open conversation with people. The thing that I appreciated, and I imagine that Sixth Media is like this with all their clients because, as I was working with them, it was really awesome on this front.
In business, you have to read different people’s personalities a lot. In this instance, they were very amicable. I am a high energy person, and I like to joke around, smile and have fun, but at the same time, I like it when you give it to me straight. I don’t want someone who is going to beat around the bush or over complicate things, and the communication was pretty solid, and I appreciated that element. I didn’t feel at any time like they were trying to pull the wool over my eyes or made recommendations just to make more money.
I was evident in my communication with them on whether or not it was something the client needed, and they were very clear where we could skimp or where we should go heavy. Alex was honest with me on what he thought the client needed. That was really cool because there was transparency and honesty, and it wasn’t just about the dollar for them. It was a good experience that way.
How did Sixth Media perform from a project management standpoint?
It was good. I don’t know exactly how many people are on the team, but I was able to get in touch with them quickly, and we were able to move things along fairly quickly. We had the interesting hiccup of COVID-19 right in the middle of the project, but that was nothing on his end.
Sometimes the client would tell us to pause something, and we would and just wait. If anything, from a project management standpoint, Alex was pretty good because while working on this particular project, there were a few curve balls that he had to be patient with. He was very prepared.
When you’re working with an SEO company, you have to give them access to a lot of things, whether it is your Google analytics or access to your actual website, so they can go into the backend. In that case, it was all very natural, and Alex was very quick to let me know what he needed access to and walked me through it.
I knew what to expect for a few things, but there were some that I didn’t know what to expect. He even went as far as sometimes sending me screenshots on where to find things to give him access. He did the appropriate hand-holding, and I thought that was cool. We mostly communicated via email.
What did you find most impressive about them?
For me, there are two main things. One was the technical element. I used to work at an SEO agency, and while I was on the content side, I did know a lot of SEO people.
I appreciate how technical Sixth Media is compared to the average SEO company.
The second aspect was that I like working with like-minded people. They’re the type of people who would shoot straight, but they would also have a good laugh.
Are there any areas they could improve?
The only thing I can think of is periodically emails would come through super late at night or really early at 4 a.m., and that didn’t bother me from the standpoint of my phone chiming or anything. I could care less when I receive an email. The only thing was that it made me wonder if he was okay and not burning the candle at both ends.
Part of the reason for some of that is that I got the impression that one of the team members is remote in the UK, and so I think that for this particular project, Alex may have been working some wonky hours to then communicate with that other person. It wasn’t a negative because it didn’t affect the project, but it was more me wondering if he sleeps.
Just the whole idea of if I have more projects, and wondering if they will be able to take them on if they’re already not sleeping. Once again, I didn’t have to address those concerns because the project went smoothly and it worked it very well, and it technically can’t be labeled as negative from my point because it didn’t affect the work, but it was more in the back of my mind, I was concerned if he was okay. Unless there is a problem, I won’t bring it up.
Do you have any advice for potential customers?
Work with them and give them a fair shot. I’ve recommended them to several of my clients without me getting any sort of payment in return.
Engage with them as quickly as you can and be open about what you need. I get shopping around, but a lot of people play the game of not revealing their whole hand in hopes that they can save a little bit of money here or there.
With Sixth Media, my recommendation is to tell them what you need, and they will give you a fair bid. If you don’t like the bid, ask if there are any ways to cut corners or where to make it less expensive so you can hit your margins. They’re going to work with you, so from the get-go, have strong, open, and candid communication.