Silverscoop

Introduce your business and what you do there.

I’m the chief content and product officer at Scatter, India’s first content marketing firm.

What challenge were you trying to address with Silverscoop?

We’re coming up with a new product offering that will help content teams manage the bulk of their content better. Silverscoop helped us with the UX/UI design.

What was the scope of their involvement?

We had a prototype ready. Silverscoop took us through a two-day design workshop, which helped us align our goals and figure out how we wanted to approach some of our critical processes, keeping the user journeys in mind.

The team did the entire UX/UI design, putting a lot of thought behind the critical junctures, in terms of how users might drop off and how we could keep them on. They looked at the current pain points prototype users were facing, and they used that to make user journeys better.

They also helped us with HTML and JavaScript translation.

What is the team composition?

Two people were involved in the workshop, two others handled design, and one took care of the HTML process. There was one common person between those, so in total, we worked with four people.

How did you come to work with Silverscoop?

A long time back, I’d done a small project with Jai (Co-Founder). He met with us a few months ago to discuss the company he was starting. We floated the requirement to multiple UX/UI agencies, and Silverscoop was one of them.

Jai worked in the marketing space, and he had the best understanding of our project. He was also competitive in his pricing, which didn’t hurt.

How much have you invested with them?

We’ve invested roughly 700,000 Indian rupees (approximately $9,500 USD).

What is the status of this engagement?

We started working with Silverscoop in December 2020.

What evidence can you share that demonstrates the impact of the engagement?

We hope to continue working with Silverscoop. The app is still in development, so we’re yet to see feedback from paying clients. We’re quite happy with how the designs have come out.

The final output is very different from what we got in the prototyping stage. The design looks modern, and it is aligned with other products in the marketing space. We had a few problems in the HTML phase, but Silverscoop quickly stepped in and corrected them for us.

We’ve given them another project to build one of the landing pages.

How did Silverscoop perform from a project management standpoint?

The experience has been very good. Silverscoop helped us at every step of the way, from thinking to execution. They’ve been very responsive. Communication hasn’t been a problem, other than a few stray incidents.

What did you find most impressive about them?

They identified best practices to bring into our designs.

Are there any areas they could improve?

We faced a few problems, but Silverscoop was quick to step in and correct them. That’s all we could ask from a partner.

Do you have any advice for potential customers?

Silverscoop might not be the right agency for clients that like to micromanage. They have experience in industry best practices from around the world, and I think that they should be allowed to bring that to the table.

They’re a creative bunch of people who like to solve real-world problems. As a client, it’s great to have a vision for my product, but if I’m going to dictate every step along the way, I might as well do it myself.

Please describe your company and your position there.

I am the founder of Beshak.org - We are a consumer awareness information platform in the insurance space.

For what projects/services did your company hire silverscoop?

We wanted to build a state of the art - Review and Ratings Platform.

What were your goals for this project?

This is a very boring product with complex information. It required a design and user experience that made it look very simple, inviting, easy to understand.

How did you select silverscoop?

We chose Silverscoop on account of two things:

1. Their depth of understanding of what we needed. This came from their experience delivering on several similar projects in the past.
2. The business acumen, thinking the startup way.

We were an organization that was not formed as a legal entity - yet Jai trusted us and offered to put his skin in the game, which is extremely rare in this world.

Describe the project in detail.

Product Rating Product Reviews Product Comparison

What was the team composition?

We did not have to worry about the team composition. We always had a single SPOC to talk to who ensured everything was well communicated, and executed.

Can you share any outcomes from the project that demonstrate progress or success?

The product, UX looks fabulous, very professional. It clearly reflects Jai's passion in delivering world-class user experience.

How effective was the workflow between your team and theirs?

Excellent.

What did you find most impressive about this company?

Jai is a joy to work with. It's very rare to find a product/UX professional with so much depth and immense business acumen. Being a business/outcome focussed professional, you get way more in delivery than your initial specs.

Very responsive. Extremely professional - delivers right, delivers on time. Would really like to work with him again for our future projects.

Are there any areas for improvement?

None. It was all really good. We would love to work with the team again :)

Please describe your company and your position there.

I was the Product Head of a technology company and was responsible for the overall product development and its GTM strategy

For what projects/services did your company hire Silverscoop?

User Experience and User Interface. The entire Design of the website and application

What were your goals for this project?

Neat Design. Also wanted to increase traction on both i.e. website and application and wanted the design to be user friendly and intutive.

How did you select this vendor?

Through reference and based on their previous work. Also conducted some discussion sessions and asked them to create some designs which they did and we liked them, hence they came onboard.

Describe the project in detail.

Wanted to build Chemical community website and application in b2b segment with stellar design and user interface. There were lot of other features involved in it which made the entire project very challenging and also difficult to give users the same user experience on all the features.

What was the team composition?

CEO, CTO Marketing Head, 2 Product Heads, User Interface and User Experience Designer, Sales Head were the main management team and others from various dept, consisted a team of 20+ members

Can you share any outcomes from the project that demonstrate progress or success?

On launch, we could see an increase in traffic by 37% and customers also liked the design and overall content of the website. Another win was our subscription also increased and within 3 months more than 500 customers were onboarded.

How effective was the workflow between your team and theirs?

Silverscoop was involved at every step in the entire project and also their CEO used to be actively involved in all phases of the project. They always came with new designs which were innovative ans also user friendly.

What did you find most impressive about this company?

Options of Design, user friendly designs and the User Interface was also very good.

Are there any areas for improvement?

May be on the project execution side.

Please describe your company and your position there.

Marketsmojo is a financial website and mobile application that operates in the fintech space, it is a multi-algorithm-based financial investment analysis platform which offers full coverage every listed stock and is unbiased.At Marketsmojo.com I was part of the core, founding start-up team that conceptualised and built a radical approach to stock market investing. I was also the Chief Product Officer of marketsmojo.com.

For what projects/services did your company hire Silverscoop?

We hired Silverscoop to architect the user experience on both desktop and the mobile application with a card-based approach to cut the clutter of the vast stock market data and present relevant and simplified information to the investor.

What were your goals for this project?

The goal was to build a seamless and clutter free experience for users to sift the vast financial data. We also want to bring about a radical approach by presenting only relevant data in bite size cards. as opposed to listing pages

How did you select this vendor?

We have a strict selection policy of interviewing vendors who we have worked with in the past and finding if their design sensibilities aligned to our product goals. We wanted a team that clearly understood user nagivation and behaviour as opposed just a design partner. We zeroed in on this vendor based on the design mockups they presented after our brief.

Describe the project in detail.

Once the vendor was selected we had a series of meetings brainstorming on the approach we wanted to take. Once several mockups we decided the design and then a brief was given based on the unique designs to be created. After every page/design was submitted there was a ideation and iteration process if required. The style guide was provide once the designs were fully handed over

What was the team composition?

We had a one point of contact with whom we did all our dealing with.

Can you share any outcomes from the project that demonstrate progress or success?

Marketmojo was nominated for the FinovateAsia and FinovateEurope awards for being a pioneer in the fintech space.

How effective was the workflow between your team and theirs?

It was a seamless process with the deadlines being promptly met.

What did you find most impressive about this company?

Their knowledge and understanding of the UX and behavior space impressed us. Also, the willingness to try new innovation in user behaviour was the reason we found them a perfect fit

Are there any areas for improvement?

We were very satisfied with their work

Please describe your company and your position there.

My company Craftmycv Ventures is a digital services company where we launch subscription based Apps on Web and Mobile environments. I am the business head and co-founder for the company.

For what projects/services did your company hire Silverscoop?

We hired Silverscoop to design the UI/UX and Brand Assets for one of our products.

What were your goals for this project?

Our goal was to simplify the experience of making resumes.

How did you select this vendor?

We scouted for companies online and interviewed five potential partners before finalising Silverscoop.

Describe the project in detail.

The project involved creating a responsive web application that would help job seekers to create resumes in less than 10 minutes. It was an extensive project that included Resume Builder, Resume and Email Templates, Pop-ups, Responsive Web Pages and Online Profile Engine.

What was the team composition?

The project was lead by their chief designer along with 3 team members under him.

Can you share any outcomes from the project that demonstrate progress or success?

We are very happy with the response after closed beta launch. We are still working with Silverscoop for the second phase of development.

How effective was the workflow between your team and theirs?

The work flow was smooth and we did weekly review calls. The entire project was well managed and they were quick to implement any changes done by us at later stages several times.

What did you find most impressive about this company?

The most impressive aspect was their approach towards design and user experience.

Are there any areas for improvement?

A bigger team in future will help them.

Introduce your business and what you do there.

I’m a partner with a company that handles construction projects in the residential sector in Mumbai, India. 

What challenge were you trying to address with Silverscoop?

We were looking to implement a new model that revolves around this segment. Our next steps were to create a website and platform to help us market this new solution.

What was the scope of their involvement?

They created a website for us. That involved them mapping past successful projects that were built and executed. There was a feedback option that is open for customers to use. All of the basic coordination for the features was handled on their end. They were also responsible for the design elements of the solution. 

What is the team composition?

We had one main point of contact who was fronting the vast majority of the job for us. 

How did you come to work with Silverscoop?

We had plenty of vendor options within the real estate industry. But, because we were trying to move into more of a consulting role, those who were serving us in the past couldn’t understand everything we wanted to offer. So, we started our discussion with their team. They were very openminded about our model, showing confidence in their ability to create a solution that matched our needs. 

What is the status of this engagement?

The collaboration took place in 2018. It lasted for about three months.  

What evidence can you share that demonstrates the impact of the engagement?

Our internal team was very satisfied with the work. We haven’t needed to track any hard metrics for their work.  

How did Silverscoop perform from a project management standpoint?

We were largely on time because they were quite dedicated throughout the engagement. Their team met all deadlines. 

What did you find most impressive about them?

They went out of their way to help us, showing cooperation along the way. Their open-mindedness to working within new industries was essential to their understanding of our message. 

Are there any areas they could improve?

I can’t think of anything at the moment.