Humanizing Experiences by Design
We are a human-centered product strategy and design firm backed by 20 years of experience shipping disruptive products. Committed to boost startups, SMEs and Enterprises by leap forwarding in to the future.
We craft digital products and experiences, rapid prototype and test early with real users, which helps improve product/market fit.
Focus
Portfolio
Chemarc, Beshak, Marketsmojo
Silverscoop | Showreel
Humanizing experiences by design.
360Quadrants
360quadrants is an unbiased software comparison platform designed to empower business to make better decisions.
It is a software rating and review platform designed to simplify and de-risk software buying decisions for businesses and their stakeholders.
CLIENT'S VISION
The vision was to design an interface for Software buyers and decision makers of their organizations without feeling overwhelmed by the plethora of options and the volume of information on available around software buying today.
Personalize experience for Buyers to find relevant answers to their queries in their journey to discover a potential technology vendor partner for their businesses.
OUR ROLE
We were brought in to craft a seamless customer journey that helps them find the right solution and vendors with ease. We decided to make the UI conversational. We took the prototype to research, performed user tests and it came out as a winner!
Users found buying a software by simply chatting to the vendors and experts super intuitive.
OUTCOME
We incorporated user’s feedback from research and improvised the App Experience to feel more Humane. We worked closely with engineering team to ensure the experience is delivered as it was enivisioned and designed to be. The AI is being devleoped to power the chat interface and show relevant recommendations.
RESULTS
The app was loved by B2B clients and the unique experience of conversing to buy a Software was well accepted and appreciated. Which is a big win for us!
CraftmyCV.com
CraftmyCV is a simple resume builder that helps job-seeker create stunning resumes in a few minutes. First platform to provide Mobile Resume. Automatically creates ATS-ready resumes and an Online Profile.
BUSINESS GOALS
The primary objective of the business was to enable job-seekers to create well formatted resumes with relevant content in few minutes. Applying to relevant jobs with minimal effort.
RESEARCH
Goal was to identify pain points of Students and young professionals looking for career opportunities.
- Most student have no direction on how to go about making the resume relevant to the job and industry.
- Drafting a unique resume in terms of design and content that stands out from other applicants is a constant struggle.
- Looking for relevant jobs that matches their skills and help them grow is very cumbersome and time-consuming.
RESULTS
We identified some key features that were unique to CraftmyCV such as Unique Pre-written Resume Templates, Content Suggestions, Mobile Resume, ATS-Ready Resume, Online Resume, Job Search.
The website is live with growing user base.
Portfolio Optimizer - MarketsMojo
Portfolio Optimizer is an AI driven stock portfolio optimizing tool by Marketsmojo - a mumbai based fintech startup that is dedicated to make investors life easier with technology.
BRIEF
Silverscoop was brought on to design a new feature for a fintech portal marketsmojo.
The idea was to help Individuals/companies import their existing portfolio and optmize their investments that helps yeild better returns.
We worked closely with the in-house product team to perform user research, interviews, and stakeholder meetings to understand the existing AI algorithms and its functioning to explore how we can leverage key data points that might excite investors.
OUTCOME
We designed the whole Experience and Interaction Design , UX/UI, and Visual Design to simplify Investors’ journey though a step by step wizard and dashboard views.
RESULTS
Portfolio Optimizer tool is well appreciated by the investor community in India and is currently being enjoyed by many Premium Subscribers of Marketsmojo.
This resulted in more subscriptions and renewals. Marketmojo is one of the very few startups in india which is self-funded and going global in 2020.
Fin-tech Project
Marketsmojo is fintech startup looking to disrupt the space with a powerful AI.
We were brought in at an early stage to help them design the interface that puts together all the critical decision-making information intuitively. We took an investor-centric approach which was supported by hueristic principles that crystallized how the product would express itself in a fintech market. A design system ensured a consistent and cohesive experience across all touch points.
Marketmojo's intelligent recommendation system adds boldsters the experience and takes it to another level.
Vixeo | An online video editing platform
Vixeo is an online video creating platform that helps you make professional videos in minutes. Making video can be a cumbersome task, Vixeo has made it super easy.
Remember the last time you tried to make a video to post on social media. You probably had to go through a perplexing process of putting together footages, images, text and sound etc. with massive amounts of editing and iterations. Why is it not as easy posting a picture on instagram and simply using filters.
WHAT IF
What if making videos was as easy as booking a ticket online. We worked with Vixeo in-house team using Design Sprint 2.0 methodology. We encouraged the team to sketch their ideas on paper and each stakeholder presents their ideas. Ideas are accepted by merit. The ones that are voted the most are considered for further and make it to the final Vixeo product vision.
OUTCOME
The desktop UX is being progressively released, but is already seeing significantly increased engagement and repeat usage. The Mobile apps will be released shortly basis the learnings, feedback and insights from the desktop users.
MasterStroke
Cricket app
Bollywood Music App
Bollywood Music OTT Platform designed for Indian music listeners across the globe.
Travel App Workflow
Silverscoop.co help a london based hospitality brand define a User Workflows and Wireframes for a mobile app.
Chemarc.com - B2B marketplace for chemical industry in India
Chemarc is a Chemtech startup with a vision to create a One stop platform for all things chemicals in India. From business listing to community engagement all at one place.
THE BRIEF
The brief was to create a responsive website for professionals in the chemical industry. Key features to be build included Chemical product details, Supplier Listings, Articles and Business Hub for Enterprises, Activity Feeds and Advertsiment Module etc.
THE APPROACH
The Chemarc project began with a lean UX approach. Lean UX aligns business strategy with lightweight design process through constant learning loops: build – measure – learn. The first step was to look into analytics and user research to quickly validate assumptions. Our job was to direct and create UI assets and visual design. We worked closely with the development team to deliver the user experience during the build.
THE RESULT
Chemarc has 1000+ Chemical Suppliers and Large Enterprises subscribed to their digital services. It is helping these subscribed companies grow their businesses online.
Reviews
the project
UI/UX Design for Insurance Awareness Platform
"Extremely professional - delivers right, delivers on time."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the founder of Beshak.org - We are a consumer awareness information platform in the insurance space.
For what projects/services did your company hire silverscoop?
We wanted to build a state of the art - Review and Ratings Platform.
What were your goals for this project?
This is a very boring product with complex information. It required a design and user experience that made it look very simple, inviting, easy to understand.
How did you select silverscoop?
We chose Silverscoop on account of two things:
- Their depth of understanding of what we needed. This came from their experience delivering on several similar projects in the past.
- The business acumen, thinking the startup way.
We were an organization that was not formed as a legal entity - yet Jai trusted us and offered to put his skin in the game, which is extremely rare in this world.
Describe the project in detail.
Product Rating Product Reviews Product Comparison
What was the team composition?
We did not have to worry about the team composition. We always had a single SPOC to talk to who ensured everything was well communicated, and executed.
Can you share any outcomes from the project that demonstrate progress or success?
The product, UX looks fabulous, very professional. It clearly reflects Jai's passion in delivering world-class user experience.
How effective was the workflow between your team and theirs?
Excellent.
What did you find most impressive about this company?
Jai is a joy to work with. It's very rare to find a product/UX professional with so much depth and immense business acumen. Being a business/outcome focussed professional, you get way more in delivery than your initial specs.
Very responsive. Extremely professional - delivers right, delivers on time. Would really like to work with him again for our future projects.
Are there any areas for improvement?
None. It was all really good. We would love to work with the team again :)
the project
UI/UX Web Design for Technology Company
"Silverscoop was involved at every step in the entire project."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I was the Product Head of a technology company and was responsible for the overall product development and its GTM strategy
For what projects/services did your company hire Silverscoop?
User Experience and User Interface. The entire Design of the website and application
What were your goals for this project?
Neat Design. Also wanted to increase traction on both i.e. website and application and wanted the design to be user friendly and intutive.
How did you select this vendor?
Through reference and based on their previous work. Also conducted some discussion sessions and asked them to create some designs which they did and we liked them, hence they came onboard.
Describe the project in detail.
Wanted to build Chemical community website and application in b2b segment with stellar design and user interface. There were lot of other features involved in it which made the entire project very challenging and also difficult to give users the same user experience on all the features.
What was the team composition?
CEO, CTO Marketing Head, 2 Product Heads, User Interface and User Experience Designer, Sales Head were the main management team and others from various dept, consisted a team of 20+ members
Can you share any outcomes from the project that demonstrate progress or success?
On launch, we could see an increase in traffic by 37% and customers also liked the design and overall content of the website. Another win was our subscription also increased and within 3 months more than 500 customers were onboarded.
How effective was the workflow between your team and theirs?
Silverscoop was involved at every step in the entire project and also their CEO used to be actively involved in all phases of the project. They always came with new designs which were innovative ans also user friendly.
What did you find most impressive about this company?
Options of Design, user friendly designs and the User Interface was also very good.
Are there any areas for improvement?
May be on the project execution side.
the project
UX Design for Financial Platform
"Their knowledge and understanding of the UX and behavior space impressed us."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Marketsmojo is a financial website and mobile application that operates in the fintech space, it is a multi-algorithm-based financial investment analysis platform which offers full coverage every listed stock and is unbiased.At Marketsmojo.com I was part of the core, founding start-up team that conceptualised and built a radical approach to stock market investing. I was also the Chief Product Officer of marketsmojo.com.
For what projects/services did your company hire Silverscoop?
We hired Silverscoop to architect the user experience on both desktop and the mobile application with a card-based approach to cut the clutter of the vast stock market data and present relevant and simplified information to the investor.
What were your goals for this project?
The goal was to build a seamless and clutter free experience for users to sift the vast financial data. We also want to bring about a radical approach by presenting only relevant data in bite size cards. as opposed to listing pages
How did you select this vendor?
We have a strict selection policy of interviewing vendors who we have worked with in the past and finding if their design sensibilities aligned to our product goals. We wanted a team that clearly understood user nagivation and behaviour as opposed just a design partner. We zeroed in on this vendor based on the design mockups they presented after our brief.
Describe the project in detail.
Once the vendor was selected we had a series of meetings brainstorming on the approach we wanted to take. Once several mockups we decided the design and then a brief was given based on the unique designs to be created. After every page/design was submitted there was a ideation and iteration process if required. The style guide was provide once the designs were fully handed over
What was the team composition?
We had a one point of contact with whom we did all our dealing with.
Can you share any outcomes from the project that demonstrate progress or success?
Marketmojo was nominated for the FinovateAsia and FinovateEurope awards for being a pioneer in the fintech space.
How effective was the workflow between your team and theirs?
It was a seamless process with the deadlines being promptly met.
What did you find most impressive about this company?
Their knowledge and understanding of the UX and behavior space impressed us. Also, the willingness to try new innovation in user behaviour was the reason we found them a perfect fit
Are there any areas for improvement?
We were very satisfied with their work
the project
UI/UX & Brand Asset Design for Computer Software Business
"They were quick to implement any changes."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My company Craftmycv Ventures is a digital services company where we launch subscription based Apps on Web and Mobile environments. I am the business head and co-founder for the company.
For what projects/services did your company hire Silverscoop?
We hired Silverscoop to design the UI/UX and Brand Assets for one of our products.
What were your goals for this project?
Our goal was to simplify the experience of making resumes.
How did you select this vendor?
We scouted for companies online and interviewed five potential partners before finalising Silverscoop.
Describe the project in detail.
The project involved creating a responsive web application that would help job seekers to create resumes in less than 10 minutes. It was an extensive project that included Resume Builder, Resume and Email Templates, Pop-ups, Responsive Web Pages and Online Profile Engine.
What was the team composition?
The project was lead by their chief designer along with 3 team members under him.
Can you share any outcomes from the project that demonstrate progress or success?
We are very happy with the response after closed beta launch. We are still working with Silverscoop for the second phase of development.
How effective was the workflow between your team and theirs?
The work flow was smooth and we did weekly review calls. The entire project was well managed and they were quick to implement any changes done by us at later stages several times.
What did you find most impressive about this company?
The most impressive aspect was their approach towards design and user experience.
Are there any areas for improvement?
A bigger team in future will help them.
the project
Branding & Web Development for Real Estate Company
“They went out of their way to help us, showing cooperation along the way.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a partner with a company that handles construction projects in the residential sector in Mumbai, India.
What challenge were you trying to address with Silverscoop?
We were looking to implement a new model that revolves around this segment. Our next steps were to create a website and platform to help us market this new solution.
What was the scope of their involvement?
They created a website for us. That involved them mapping past successful projects that were built and executed. There was a feedback option that is open for customers to use. All of the basic coordination for the features was handled on their end. They were also responsible for the design elements of the solution.
What is the team composition?
We had one main point of contact who was fronting the vast majority of the job for us.
How did you come to work with Silverscoop?
We had plenty of vendor options within the real estate industry. But, because we were trying to move into more of a consulting role, those who were serving us in the past couldn’t understand everything we wanted to offer. So, we started our discussion with their team. They were very openminded about our model, showing confidence in their ability to create a solution that matched our needs.
What is the status of this engagement?
The collaboration took place in 2018. It lasted for about three months.
What evidence can you share that demonstrates the impact of the engagement?
Our internal team was very satisfied with the work. We haven’t needed to track any hard metrics for their work.
How did Silverscoop perform from a project management standpoint?
We were largely on time because they were quite dedicated throughout the engagement. Their team met all deadlines.
What did you find most impressive about them?
They went out of their way to help us, showing cooperation along the way. Their open-mindedness to working within new industries was essential to their understanding of our message.
Are there any areas they could improve?
I can’t think of anything at the moment.
The company is quite satisfied with the end product, noting that the UX looks professional. The company appreciated how the team was responsive and professional when it came to providing their deliverables. The company would not mind working with the team again.