SEO & Web Design for Personal Training & Fitness Provider
- Search Engine Optimization Web Design
- Confidential
- Jan. 2023 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"When specific needs arise, they respond promptly and adapt their approach to meet requirements."
- Wellness & Fitness
- Cheshire, Connecticut
- 1-10 Employees
- Online Review
- Verified
SERP WIZARD provides SEO services for a personal training and fitness company. The team is also responsible for website audit, keyword research, on-page optimization, content creation, and link building.
The client has been pleased with the engagement's results. SERP WIZARD has helped the client achieve organic traffic growth, higher keyword rankings, and improved Google Business Profile metrics. Moreover, the team is highly professional and responsive to needs and requirements.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Owner of the company.
Describe what your company does in a single sentence.
Offering personal training and fitness services
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire SERP WIZARD to accomplish?
SEO
SOLUTION
How did you find SERP WIZARD?
Online Search
Why did you select SERP WIZARD over others?
- High ratings
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Company values aligned
How many teammates from SERP WIZARD were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Scope of Work for SEO
The SEO process involves a combination of on-page, off-page, and technical strategies aimed at improving a website's visibility on search engines like Google. Below is a detailed breakdown of the SEO scope of work, followed by a summary of key deliverables:
1. Website Audit
Objective: Perform a comprehensive audit to identify SEO issues and opportunities.
Key Actions:
Technical analysis (crawl errors, page speed, mobile usability, etc.)
On-page analysis (title tags, meta descriptions, content optimization)
Backlink profile assessment
Competitor analysis
2. Keyword Research
Objective: Identify high-value keywords that align with business goals and target audience search behavior.
Key Actions:
Research and select target keywords based on search volume, competition, and relevance.
Long-tail keyword identification for niche ranking opportunities.
Competitor keyword analysis.
3. On-Page Optimization
Objective: Optimize website elements to align with SEO best practices for improved rankings.
Key Actions:
Optimization of title tags, meta descriptions, and header tags (H1, H2, etc.).
Image alt text and file name optimization.
Internal linking structure improvements.
Content optimization for keyword integration, readability, and relevance.
Creation or enhancement of existing pages with rich content for target keywords.
4. Technical SEO
Objective: Ensure that the website meets all technical requirements for optimal search engine crawling and indexing.
Key Actions:
XML sitemap creation and submission to Google Search Console.
Robots.txt optimization.
Canonicalization issues fix.
Schema markup implementation for structured data.
Page speed and Core Web Vitals improvement.
Mobile-first indexing readiness.
5. Content Creation & Optimization
Objective: Develop high-quality, engaging content that aligns with keyword strategies and user intent.
Key Actions:
Blog post creation and optimization.
Content updates for existing pages.
Landing page creation for local SEO or specific keyword targeting.
Crafting FAQs, guides, and other informational content to support SEO efforts.
6. Link Building & Off-Page SEO
Objective: Develop high-quality backlinks to enhance domain authority and improve rankings.
Key Actions:
Outreach for guest posting on authoritative websites.
Local citation building (for local SEO).
Directory submissions, where relevant.
Link reclamation and toxic link removal.
7. Local SEO (If Applicable)
Objective: Optimize local business profiles for higher rankings in location-based searches.
Key Actions:
Google Business Profile (GBP) optimization (title, description, images, posts).
Local citation consistency (name, address, phone number).
Local keyword optimization.
Localized content creation.
8. Analytics & Reporting
Objective: Measure SEO performance and adjust strategies for continuous improvement.
Key Actions:
Setup and monitoring of Google Analytics and Google Search Console.
Monthly reports detailing organic traffic growth, keyword rankings, website clicks, conversions, and more.
Actionable insights for ongoing improvements.
Conversion rate optimization (CRO) recommendations.
9. Ongoing SEO Maintenance
Objective: Continuously monitor and adjust SEO efforts to maintain and improve rankings.
Key Actions:
Ongoing keyword tracking and adjustments.
Content refreshes based on new trends and search behaviors.
Regular backlink analysis and disavowal of toxic links.
Competitor SEO strategy monitoring.
Key Deliverables
- Initial Website Audit Report: Detailed report on the current state of SEO and key areas for improvement.
- Keyword Research Report: List of target keywords with analysis of search volume, competition, and relevancy.
- On-Page Optimization: Fully optimized website elements including metadata, content, images, and internal linking.
- Technical SEO Fixes: Improvements to crawling, indexing, and site speed with a focus on technical best practices.
- Content Strategy: A content calendar and creation of SEO-optimized blog posts and landing pages.
- Link Building Strategy: High-quality backlinks and outreach reports showing link-building efforts.
- Local SEO Setup (if applicable): Fully optimized Google Business Profile and citations for local SEO performance.
- Monthly SEO Performance Reports: Custom reports that highlight progress, insights, and next steps.
- Ongoing SEO Adjustments: Continuous improvements and optimizations based on SEO data and algorithm changes.
Each of these components is critical to developing a comprehensive and successful SEO campaign aimed at improving visibility, driving organic traffic, and increasing conversions.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
- Organic traffic growth
- Higher keyword rankings
- Improved Google Business Profile metrics
- Higher conversion rates
- Lower bounce rates
- Improved backlink profile
- Technical performance gains
- Increased click-through rates
- Greater visibility in SERPs
- Stability and growth over time
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Their project management is highly efficient and well-organized, consistently delivering items on time and adhering to agreed-upon deadlines. They communicated regularly, providing progress updates and proactively addressing potential delays or challenges. When specific needs arise, they respond promptly and adapt their approach to meet requirements, demonstrating flexibility and attentiveness. Overall, their professionalism and commitment to delivering quality work on schedule made the process smooth and aligned with expectations.
What was your primary form of communication with SERP WIZARD?
Email or Messaging App
What did you find most impressive or unique about this company?
What stood out most about this company was their exceptional level of responsiveness and personalized approach. They consistently go beyond just delivering standard services, taking the time to understand unique business needs and tailoring their strategies accordingly. Their ability to blend creativity with technical expertise while maintaining clear communication and a client-first mentality sets them apart. This combination of adaptability, professionalism, and customer-centric focus made their work both impressive and impactful.
Are there any areas for improvement or something SERP WIZARD could have done differently?
While SERP WIZARD performed exceptionally well in most areas, there is always room for improvement. One area they could enhance is providing more proactive recommendations for future SEO strategies, especially as trends or algorithm changes emerge. Additionally, offering more detailed insights on long-term growth projections and actionable steps for continued optimization could further strengthen their service. Overall, while they excelled in responsiveness and delivery, a stronger focus on ongoing innovation and strategic foresight could elevate their offerings even further.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS