What evidence can you share that demonstrates the impact of the engagement?
The primary metrics were the number of screens that we set up to design, all of which Rakesh completed. Another metric was the timeframe, and Rakesh met that, both in terms of the actual numbers of hours he put in as well as the 2–3 weeks he said it would take his team to do the design.
The rest of the metrics were anecdotal: how the design looked, felt, and operated. My partners and I took a look at their work, as did 20–30 people who we’ve leaned on for feedback. Everybody thought the app looked great. It was an infinite improvement over the placeholder designs I’d done. Even since the project ended, we’ve had to go back to Rakesh to ask for another component to be created, and he’s been extremely responsive and thorough.
How did Seraphic Infosolutions perform from a project management standpoint?
Rakesh’s communication was great. He posed questions to me. It was never he or his team holding things up; if anything, I was a bit of a roadblock. They met deadlines, and I think they accelerated their work toward the end to get the project done on time. From a project management perspective, he handled everything as well as we expected.
What did you find most impressive about them?
I was impressed by the quality of their work, including the color schemes they were able to come up with and the designs. I don’t have any design hand whatsoever, and I roughly explained what I wanted. I was shocked that the majority of their designs came out in ways that I had envisioned but couldn’t fully communicate.
Are there any areas they could improve?
No, I can’t think of anything offhand.
Any advice for potential customers?
Put in the time and effort to communicate with them so that what they give back to you is as close to what you want as possible. I worked up a 4–5-page document that outlined the app and went through each section of the screens, explained what they did, who they were geared toward, and what the purpose and point of them were. I don’t know if he would’ve designed the same screens with or without this doc, but it seems like it gave him a better feel of how to design based on who’s using it and what they’re using it for.