seoplus+

BACKGROUND

Please describe your company and your position there.

I work in the marketing department for an outsourced finance company called Positive Venture Group.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire seoplus+?

We hired Seoplus+ for their search engine optimization and PR services.

What were your goals for this project?

We launched our new website earlier this year and were looking to increase our organic rankings on search. We also wanted to increase our visibility within the digital space through public relations initiatives.

SOLUTION

How did you select this vendor?

We heard really good things about the team at Seoplus+ and reached out to them for an initial conversation. We were immediately impressed with their service offerings and their proven track record for success.

Describe the project in detail.

We hired Seoplus+ to increase our search rankings and provide us with better visibility within the digital space. Our project included a full website audit, keyword research, initial web page set up with H1s, meta descriptions and alt tags, Google Search Console optimization, Google My Business optimization, a backlink audit, citation building, bi-weekly SEO reviews/optimization and ongoing PR initiatives.

What was the team composition?

Seoplus+ provides a full team of SEO experts. Our direct team composition includes a Digital Marketing Coordinator, an Account Manager, an SEO Specialist, a Content Marketing Coordinator and a Digital PR Specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our project with Seoplus+ is still ongoing but we have been seeing significant improvement in our search rankings for relevant keywords. They have also provided us with valuable insight into our web analytics and have suggested strategies to improve key web metrics. Based on our keyword rankings, they have made recommendations for our website copy and structure, which are currently being implemented.

How effective was the workflow between your team and theirs?

The workflow with Seoplus+ and our team is very effective. Most of the communications with Seoplus+ are through email; however we set up a monthly phone call to review our metrics and discuss next steps. Our Account Manager is very accommodating and we appreciate that she is able to schedule a phone call whenever needed. The Seoplus+ team is also great with responding to emails in a timely manner.

What did you find most impressive about this company?

I'm very impressed with the team at Seoplus+. When you are outsourcing to a digital marketing company, communication is very important. The team at Seoplus+ responds to email communications in a timely manner and they are always willing to address any of our questions or concerns.

Are there any areas for improvement?

Since we are are an outsourced finance company, writing content about finance topics can be difficult. The content specialists at Seoplus+ are talented professionals; however, they don't have as much experience with writing about finance.

BACKGROUND

Please describe your company and your position there.

Car dealership. I am the Digital manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire seoplus+?

To drive traffic to our dealership/ increase exposure and to ensure we're relevant in searches and noticed.

What were your goals for this project?

This is and on-going, month over month project. Our goals tie into the reason we hired seoplus+. To ensure we maintain a top ranking in the area and appeal to relevant customers to increase business.

SOLUTION

How did you select this vendor?

Vendor was selected through research.

Describe the project in detail.

We work with seoplus+ month over month to ensure our dealership is noticed by the right people. We cover analytics/blogs and keywords to ensure we're placed in the right spots. The team at seoplus+ is always on top of our campaigns and the management team continues to show us that our businesses success is of high importance. We receive updates and relevant information on a regular basis.

What was the team composition?

We work closely with our account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We strive for overall success and the team works hard at keeping our rankings high. As mentioned, this is a month over month project and we're constantly updated with the changes made to ensure high ranking positions. The team ensures that our keywords are relevant to the type of traffic we want to drive. We noticed an increase in leads generate after updating our keywords with seoplus+ to stay relevant to the current month's campaign.

How effective was the workflow between your team and theirs?

Extremely effective!

What did you find most impressive about this company?

With all the companies they work with, it's nice to see that we're always updated with the changes made to increase business and maintain a healthy business. This shows us exactly what we want to see, that our success is always top of mind.

Are there any areas for improvement?

There is always room for improvement, but we're happy with what seoplus+ provides. Something we would appreciate : If there are new components coming to market from an SEO perspective, it would be nice to be kept in the loop on how it can or can not improve the business.

BACKGROUND

Introduce your business and what you do there.

I’m a graphic designer and marketing manager for a tract home builder. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with seoplus+?

We needed help building up our organic SEO, which we found to be important for our online marketing and consistent brand awareness. I’m not an SEO specialist, so we engaged seoplus+ to help us with that avenue

SOLUTION

What was the scope of their involvement?

We started with a small SEO package with seoplus+. We saw an immediate boost to our keywords rankings and our amount of traffic and leads, but our conversion rate wasn’t meeting our goals. We figured out it was our website, which was aesthetically outdated and not very user-friendly for mobile or desktop.

We expanded seoplus+’s scope by having them redesign our site. The new site launched in August 2018. Their team continues to provide organic SEO services and create blog content for us.

What is the team composition?

seoplus+ provides a manager as my main point of contact. For the website project, I worked with a website designer. There’s also a content person when it comes to blogging and keyword targeting, and another person who handles billing.

How did you come to work with seoplus+?

I used to network a lot in the area, so I did meet seoplus+’s owner many, many years ago and was aware of their team. However, for this project, we found them again when our third-party Google Analytics person brought us some options as SEO vendors. We interview each option and then picked seoplus+. 

How much have you invested with them?

We’ve spent $40,000 CAD (approximately $30,000 USD).

What is the status of this engagement?

We started working together in November 2016, and the collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As I mentioned, we have an independent Google Analytics specialist who double-checks our online marketing and tells us what’s working and not working. I’ve asked him to compare our organic traffic and leads in 2017 versus in 2018. 

According to his stats, within one year, our conversion rate grew by 80%. The conversion rate for leads who contacted us through email forms on our website grew by 71 percent. Overall, our keywords rose by 279 spots since November 2016, and we’ve seen 177,000 organic site sessions as a result. We’ve also netted 2,397 organic leads since we started working with seoplus+.

Their team also created a fresh-looking website with great usability. I was a little picky at times, and seoplus+ worked well with me.

How did seoplus+ perform from a project management standpoint?

seoplus+ has done a good job overseeing our account. It’s easy to work with their team. We typically communicate via email, but at the beginning of projects like the website redesign, we had in-office meetings where seoplus+ would give presentations of their plans and we’d discuss them. Whenever I have an issue, I can contact them directly. They’re very responsive.

What did you find most impressive about them?

seoplus+ has nice people to work with. We’ve had quite a few presentations throughout our collaboration, and seoplus+ always gets straight to the point. They never fluff up their decks, which we appreciate.

Are there any areas they could improve?

No, I’m really happy with them. That’s why we’ve worked with seoplus+ for years.

Any advice for potential customers?

Take seoplus+’s advice when it comes to SEO. They know what they're doing. 

BACKGROUND

Please describe your company and your position there.

St-Laurent Academy is a private school located in Ottawa. I am the Assistant Director of the school, and support Marketing and Communications alongside our School Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire seoplus+?

seoplus+ was hired to create, develop, implement and run our website. They currently also run our google ad campaigns and social media paid campaigns.

What were your goals for this project?

Our goals for the website was to have a fresh new look, with easy access to information for new families and current families. The goal of our marketing campaigns was to direct additional traffic to our website.

SOLUTION

How did you select this vendor?

We have been using this vendor for over 6 years.

Describe the project and the services they provided in detail.

seoplus+ was hired to create, develop, implement and run our website. They currently also run our google ad campaigns and social media paid campaigns.

What was the team composition?

We had one main contact, however, others were introduced depending on their area of expertise. All members of the team are very helpful, polite and are quick to respond.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We have seen population growth in our school. This is largely due to the website and our social media campaigns.

How was project management arranged and how effective was it?

We communicate directly with Derek, who is able to redirect to the appropriate personnel. It is nice to always have one main point of contact and Derek is a pleasure to work with.

What did you find most impressive about this company?

The company responds very quickly to emails and is able to make changes almost immediately or as required. This is something we really appreciate.

Are there any areas for improvement?

N/A

BACKGROUND

Please describe your company and your position there.

I'm the owner of an online retailer of drone products. We also design and manufacture our own products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire seoplus+?

We used to do all of our SEO and digital marketing work in house and it was taking our team a lot of time with inconsistent result. We decided to outsource the SEO function and found SEOPlus on the internet. After discussing our goal and reviewing the budget, we determined that SEOPlus is a right fit for us. The project is to maintain our website SEO on a monthly basis.

What were your goals for this project?

We want to increase organic search traffic to the site as well as conversion. So far we've seen our ranking and conversion increase steadily

SOLUTION

How did you select this vendor?

It comes down to

1. Price
2. Industry fit
3. processes

Describe the project in detail.

1. Maintain website SEO on monthly basis, there are 25 keywords to rank for
2. Optimize web listing on a monthly basis, we get new products to the store every week and those need to be optimized as well
3. Write content once a month

What was the team composition?

Several people are involved in different department, we have a content coordinator, a SEO specialist, a project manager and a few others in the background

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Organic traffic has increased steadily over the last 4 months Ranking for many of our products are now on the first page, many products are first result Conversion slowly increased We spent a lot less time on our website as the result of the project

How effective was the workflow between your team and theirs?

SEOPlus took over everything, we didn't have to do much other than approving their work. The communication is timely and efficient

What did you find most impressive about this company?

Their young team is committed to helping clients and is very knowledgable.

Are there any areas for improvement?

Not i can think of right now

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager at an IT services and consultancy company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with seoplus+?

My company didn’t have an in-house developer. We wanted to hire an agency that could help manage our website while also providing marketing services.

SOLUTION

What was the scope of their involvement?

seoplus+ is managing and developing our WordPress website. They’re rebuilding different sections of the site and making it as secure and efficient as possible. They’re also providing more technical SEO and keyword research, and they did a small audit for us. seoplus+ is on a thirty-hour monthly retainer, of which they spend about twenty hours on website management and development and the other ten hours on SEO and any small projects we have. Their work varies from day-to-day management to fixed time projects.

We have plans to pursue lead-generation SEO and build more content and web pages. We will also likely engage seoplus+ for PPC projects.

What is the team composition?

We work with an account manager who facilitates conversations. If we have new projects, he connects us with the right team members. Our project manager Amanda (Digital Marketing Manager, seoplus+) handles scheduling and ticketing. She’s also our digital marketing specialist, so she helps us with our longer-term SEO roadmap and our goals and KPIs. Luliia (Lead Web Designer, seoplus+) and Brandon (Web and Graphic Designer, seoplus+) work on the design and development side, and they design wireframes and build out templates.

How did you come to work with seoplus+?

I’ve seen their content over the past several years because Brock (COO and Co-Founder, seoplus+) does guest-posting in high-end marketing publications. We wanted to hire a local company that would manage our site and marketing. seoplus+ was the only agency I could find that would be flexible and work on a variety of smaller-scale projects.

How much have you invested with them?

We’ve spent around $40,000 CAD (approximately $29,600 USD). Over the next year, we’ll probably spend $100,000 CAD (approximately $74,000 USD).

What is the status of this engagement?

Our engagement began in August 2018, and we’ve been working on a monthly retainer since then.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The site’s speed and general performance have improved. seoplus+ does excellent across all operational metrics because they complete projects quickly and have fast response times. The work they deliver requires minimal changes, which is refreshing.

How did seoplus+ perform from a project management standpoint?

Everything’s been extremely fast. When we’ve tasked them with redoing big sections of our website, which entails review cycles, design brainstorming sessions, and development, they’ve delivered in less than a month. They begin projects immediately, and our teams work well together. We have a large backlog of ideas, and seoplus+ helps us prioritize them.

What did you find most impressive about them?

Their designers are also developers who understand our vision and act on it. Their wide breadth of knowledge and capabilities means they can help us in everything from SEO to web design. Unlike other agencies and freelancers we’ve worked with, seoplus+’s work requires minimal review cycles. They deliver what we’re asking for in the first iteration, which is phenomenal.

Are there any areas they could improve?

No, I haven’t seen anything.

Any advice for potential customers?

Share your entire roadmap and all of your KPIs with seoplus+, because they offer a wide variety of services and will likely be able to help you in several areas. When I gave them a full picture of what we needed, they helped resolve multiple issues at once.

BACKGROUND

Please describe your company and your position there.

I’m a real estate agent with RE/MAX Affiliates Geoff & Bobbie McGowan Realty. We’re a leading player in the residential sales space in the Ottawa area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire seoplus+?

We wanted to increase our search rankings and improve our digital brand and presence.

What were your goals for this project?

We were ultimately looking to generate a higher volume of quality leads and calls.

SOLUTION

How did you select this vendor?

We’d been working with another SEO company for about three years, and we were very disappointed with the results. They promised us a lot, but they failed to deliver on any of it. We decided to find a new SEO partner, so we did quite a bit of online research. The seoplus+ team really stood out for their highly positive reviews. We scheduled an initial meeting with their team, and we were impressed with their energy, knowledge, and professionalism. Overall, they seemed like a perfect fit for our project.

Describe the project in detail.

The seoplus+ team started with an analysis of our website, taking note of our performance in search results. They also conducted some extensive keyword research to help them create unique titles, descriptions, and tags for all of our web pages. After those SEO efforts were in place, their team helped us devise a content strategy for our website, blog, and social media accounts. Currently, seoplus+ is supporting all of those efforts. They routinely analyze our competitors and monitor our search rankings, as well as publish keyword-focused content for us each month.

What was the team composition?

We work with a project manager, a digital coordinator, an account manager, and a content marketing coordinator.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We’ve experienced a steady increase in traffic, and our search rankings have improved dramatically. We’re now showing up on the first page for multiple key terms and phrases. Most importantly, we’re receiving much more high-quality leads. We can attribute that directly to the seoplus+ team’s efforts.

How did the seoplus+ perform from a project management standpoint?

The seoplus+ team’s performance in terms of project management is praiseworthy. Our project manager provides us with detailed reports on a regular schedule. He is readily available at all hours to help us with anything related to our account. Moreover, he’s assembled an extremely capable team to support us as well. Everyone at seoplus+ is communicative and accessible.

What impresses you about the seoplus+?

There are three things that set seoplus+ apart from other agencies: the results of their work, their customer service, and their commitment to excellence.

Are there any areas for improvement?

No, I can’t think of anything.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Ottawa Moving Logistics, a family-owned moving company for the local region.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with seoplus+?

We hired seoplus+ to rebuild our website and provide SEO services. We wanted to reach the first page of search results for critical terms in our industry.

SOLUTION

What was the scope of their involvement?

To begin, seoplus+ rebuilt our website with new elements. We gave them our content, existing logo, and approved their plan. They host our new platform and handle any technical issues for us.

From there, they started managing our online presence with Facebook and other platforms. They create monthly blog posts for us. In addition to the social media support, they created a portfolio of important, relevant keywords for our business. Because we’re in our off-season, we’re holding off on investing in a GoogleAds campaign but we’ll be doing so with seoplus+ in the future.

What is the team composition?

Our two main contacts at seoplus+ are Derrick (Account Manager, seoplus+) and Brock (Co-Founder, seoplus+). They also provide a website designer.

How did you come to work with seoplus+?

One of our partners found seoplus+ online and, based on reviews, decided to set up a meeting. After meeting with them, we felt they were genuine people and they’re a group young entrepreneurs like my team. We decided to give them a try for these reasons.  

How much have you invested with them?

Overall, we’ve spent between $20,000–$25,000 CAD (approximately $15,000–$18,900 USD).

What is the status of this engagement?

We began working together in November 2017, and we renewed our contract for another year of their service.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a substantial jump in our ratings and visitors. Commercially, we’ve ranked on the first page for our keywords, and we’re still working to achieve that success locally.  Internally, we feel that the site has paid for itself many times over. Our customers find it modern, clean, and easy to navigate. The content they’ve posted for us have been received positively on Facebook and other sites.

How did seoplus+ perform from a project management standpoint?

The seoplus+ team clearly explained their approach and guided us through the process. Our project lead is a hands-on leader and very professional.

What did you find most impressive about them?

The personal touch and expertise they provide to the project make them stand out from other vendors. They are an extremely professional team and we regard them highly because of it. They bring their modern, wide skill set to each task.

Are there any areas they could improve?

I don’t have anything negative to say about my experience working with seoplus+.

Do you have any advice for potential customers?

I’d highly recommend working with them; they’ve upheld their end of the bargain and I won’t shy away from doing more projects with them.

BACKGROUND

Please describe your company and your position there.

I’m the owner of Fence One. We’re a Canadian fencing company with a presence in Ottawa and Ontario.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire seoplus+?

We needed digital marketing and web development assistance to build our brand.

What were your goals for this project?

We wanted to establish ourselves as a recognized leader in our industry.

SOLUTION

How did you select this vendor?

We did some research and found that seoplus+ seemed to be an appropriate fit for our company. After a meeting with their owner and senior management team, we chose to engage them.

Describe the project in detail.

The seoplus+ team developed an SEO strategy that focused on relevant keywords and phrases. They implemented additional PPC campaigns. The team also optimized our website, highlighting our company’s notable strengths. They continue to help us increase our digital visibility.

What was the team composition?

We work with the owner, a project manager, and other senior staff members.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We’ve climbed to the top of all results pages for searches relevant to our company. We currently have a steady flow of leads generated by the seoplus+ team’s efforts.

How did the seoplus+ perform from a project management standpoint?

We have strong inter-team communication. I always feel like we’re in good hands with seoplus+.

What impresses you about the seoplus+?

They’re focused and responsive. They’re always available to help us, even over the weekend if we run into an urgent need. They follow up on every detail and consistently deliver a high quality of service.

Are there any areas for improvement?

We hope that their standard of service stays the same as they continue to grow. At this point, everything is running smoothly.

BACKGROUND

Please describe your company and your position there.

I’m the president of The Smith Investigation Agency. We’re an international private investigative firm based in Canada.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire seoplus+?

I needed assistance with SEO and other digital work.

What were your goals for this project?

The investigative sector is pretty competitive, especially in Ontario. Many of the top search positions were occupied by competitors. I needed a vendor to improve our rankings and bring more visibility to the quality of our service.

SOLUTION

How did you select this vendor?

I searched across Canada for the best vendors, and seoplus+ stood out.

Describe the project in detail.

First, I shared some details about my company and my goals for the project. They put together a team and a plan of action. Once I approved, the seoplus+ team implemented several SEO strategies designed to improve my search rankings and increase the firm’s digital visibility. They also helped manage my Google Ads account, create web and blog content, and make changes and updates to my website. They continue to support all of these efforts.

What was the team composition?

I have an account manager that handles my high-level needs, but they also assigned various specialists for my specific requests. I can trust them to provide an experienced resource for each task.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

When I was doing digital marketing in-house, I wasn’t ranking high for any of my keywords. After multiple changes at the direction of seoplus+, I’m now one of the top three positions in organic search results of all keywords and the map section for a few specific ones. Since the beginning of the partnership, I’ve secured about 830 new positions across a variety of searches. I’m extremely happy with their team and the work that they continue to put into my business. They represent my brand well.

How did the seoplus+ perform from a project management standpoint?

They’re fantastic. I can expect prompt responses to my emails, and I’m never left waiting. The team always resolves problems quickly. They’re committed to completing their work on time and within budget.

What impresses you about the seoplus+?

I’m most impressed by the quality of their staff. They’re knowledgeable in the field of SEO and digital marketing, and they truly enjoy what they’re doing. They understand each other’s strengths and leverage their skills in their respective areas of specialty. I feel comfortable trusting every one of their staff.

Are there any areas for improvement?

I’m constantly asking them for new ways to improve my SEO performance and digital marketing efforts. I’m a hands-on company owner, so I’m very focused on maintaining our top positions. seoplus+ is very accommodating of my management style and always ready to help.