seoplus+

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of Bergeron Clifford Injury Lawyers, a law firm based in Kingston, Ontario, with offices at four locations across Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with seoplus+?

We had multiple challenges from the SEO standpoint. We wanted to increase our website’s rankings and outreach for the locations we service, so we were looking for a few solutions. These solutions included optimizing our website design for SEO and increasing our site’s speed.

SOLUTION

What was the scope of their involvement?

seoplus+ has helped us with SEO and website optimization. Initially, they shared a document with us to gather information about our current status and our requirements. After filling out that document, I sent it back to them, and we had a couple of calls so that they could get a better understanding of the issues we were trying to address.

Since then, seoplus+ has helped us solve issues with our site’s speed and SEO. They’ve also optimized our site by increasing our keywords and creating content for our pages. We collaborate closely with them on a regular basis to address ongoing challenges and improvements.

seoplus+’s work has also included backlinking and website development focused on SEO. Moreover, their team offers PPC services, but we haven’t required those services yet. Still, we plan to do it in the future if needed.

What is the team composition?

We’ve worked with different people from seoplus+ throughout the project. During the initial stages, we met with 6–7 people. They’ve continued to stay in touch with me, but we now communicate directly with Derek (Senior Account Manager) and Cara (Account Coordinator), who manage our project. seoplus+’s team also includes an SEO expert, a content writer, and a website developer.

How did you come to work with seoplus+?

I was referred to them by one of my colleagues because they had already worked with them in other instances. At the time, Google had had some changes that affected our site’s speed, so I wanted to consult them and see how we could solve that problem. After reaching out to Derek and discussing our challenges, we realized that we could address more issues on our site.

How much have you invested with them?

We pay around $5,000–$6,000 CAD (approximately $3,600–$4,400 USD) per month. So far, we’ve spent around $72,000 CAD (approximately $52,000 USD).

What is the status of this engagement?

We began working together in January 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since working with seoplus+, we’ve seen a monthly 50% increase in our website traffic and visits. One of our main goals was to increase our engagement and rankings in a specific location. We used to appear on the fourth or fifth page of search results for this market, and we now appear on the second page, which is a huge improvement.

How did seoplus+ perform from a project management standpoint?

seoplus+’s processes are very good, and they’re very organized. We meet twice per month over Google Meet to address ongoing challenges: once with the whole team and once with Derek and Cara. Additionally, they’re very good at scheduling other meetings and keeping us posted about the next steps — we’ve never had any communication concerns.

As for project management, seoplus+ uses project management tools internally. They’ve also created a customized dashboard that combines information from Google Analytics and Google Search Console to show us updates and results regarding our ranking and results. Additionally, they leverage Google Docs and Google Sheets.

What did you find most impressive about them?

seoplus+ offers extremely good, transparent, frequent, and organized communication. They communicate very well and never leave their clients in the dark. Additionally, they have a very good number of team members to support different needs.

Are there any areas they could improve?

I can’t think of anything they could improve on. We’re very happy with what they do.

Do you have any advice for potential customers?

Get in touch with seoplus+. They have a fantastic and dependable team for SEO and web development.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing director for a dental practice.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with seoplus+?

We had a website built a few years ago, but we wanted a bigger online presence and wanted to stand out from our competitors.

SOLUTION

What was the scope of their involvement?

They initially reviewed everything we were doing, provided recommendations and strategies to help increase our SEO, and convinced us to start using Google Ads.

They currently manage our Google Ads, write website content and blogs, take care of backlinks and certain design pieces on the website, and look for PR opportunities for us. We give them the areas we’re trying to focus on, and they build out the strategy and execute it on their end.

What is the team composition?

We work with a team of at least 10 people. We have account managers, SEO specialists, blog and content writers, and a team that takes care of our Google Ads. 

How did you come to work with seoplus+?

We started with seoplus+ several years ago, and used their services for a while before moving on to a new company. We weren’t happy with what the new company was doing for us, so we decided to go back to seoplus+. 

How much have you invested with them?

We’ve invested more than $130,000. 

What is the status of this engagement?

We started working with them again in June 2018, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

seoplus+ hits targets, and we see the progress they make for us. 

How did seoplus+ perform from a project management standpoint?

We meet monthly for updates, and they let us know what they’ve completed and their next step recommendations. We primarily use Google Meet for communication. 

What did you find most impressive about them?

They care about our business and always treat us with respect. They’re very transparent when we bring things to them, and listen to our ideas and thoughts. They also take the time to walk through everything with us to explain why they think something might be a good idea, or why it might not be. 

They’re always up-to-date on the latest trends in Google, and willing to pivot their strategy if they think there is a better opportunity out there that we’re not taking advantage of. They’re consistently improving their services, and they have specialized teams that make the lines of communication very easy on our end because we always know where to go. 

Are there any areas they could improve?

There’s nothing they could be doing better for us. 

BACKGROUND

Introduce your business and what you do there.

I'm the marketing coordinator at Xfive. We're a web development studio and digital products agency specializing in building web apps, websites, and e-commerce solutions for companies, start-ups, NGOs, and universities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with seoplus+?

We hired them for our subsidiary brand because we wanted to spread the word about our platform's service that allows small business owners to hire freelance developers. Nonetheless, the market was extremely crowded, and we needed help with SEO to boost our position in the search results.

SOLUTION

What was the scope of their involvement?

seoplus+ does SEO for us. They started by suggesting changes to our website regarding usability and content. In addition, they do keyword research, and based on that, they produce content for us, like 3–4 articles per month that we publish on our blog. Moreover, their team helps us promote that content on several other external websites, does PR outreach for us, and takes care of link-building for us with those activities.

In terms of technologies, we use Google Analytics and Google Search Console and provide custom reports based on the data they collect within their dashboards. We also have a platform where we can access all the metrics, which helps present the progress.

What is the team composition?

We work with about five members of their team, including Eddy (CEO), a PR specialist, a content creator, and a project manager.

How did you come to work with seoplus+?

One of our clients recommended them to us.

How much have you invested in them?

So far, we've spent around $20,000 with them.

What is the status of this engagement?

We started working with them in August 2021, and the engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After three months of an increased number of blog posts and the PR outreach they did for us, we've seen an increase in the volume of searches for certain key phrases. Looking at the trends, I'm optimistic about the future results, which I expect to come soon.

How did seoplus+ perform from a project management standpoint?

They always remind us of pending tasks, take care of schedules, and stay within deadlines, which I appreciate.

Regarding communication and tools, we use email and Google Docs. We also have ongoing meetings and monthly calls to agree on upcoming activities; they present a clear and transparent content roadmap to which we stick and agree each month.

What did you find most impressive about them?

I have experience with several SEO companies, and I appreciate that seoplus+ is fair and they does everything by the book — we feel safe working with them because they do only 100% legal SEO-related activities. Additionally, they only use White Hat SEO, focusing on content, PR outreach, and all the SEO activities allowed. Moreover, we appreciate our great communication with them and their proactivity.

Are there any areas they could improve?

It may take time to see the results, but that is a consequence of their approach — if a company decides to go with 100% White Hat SEO, it takes time to see the results. The slight disadvantage of waiting a little longer to see the results is positive because it proves they're doing everything by the book.

Do you have any advice for potential customers?

Be open to their suggestions and expect they will advise on your site for improvements. Most of their recommendations make sense and work.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing and communications specialist at an IT consulting company that provides managed IT services for small to medium-sized businesses. We operate primarily in Western Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with seoplus+?

We reached out to them to get their expertise to optimize our digital presence; we wanted to improve our SEO ranking and generate new business in the local market. Our goal was to be able to reach out to companies in our area and let them know we’re here and that we can help them by managing their IT.

SOLUTION

What was the scope of their involvement?

seoplus+ provides SEO services for us, focusing on improving our Google rankings and optimizing and leveling up our website. In the first six months of our engagement, they did an audit of our site. The team looked through our blog posts, service offerings, past articles, and awards we'd won. They also analyzed our current SEO efforts and rankings. We also provided our marketing strategy for them to get to know who we are, what we do, and what we offer. 

Since then, seoplus+ has been working extensively to improve our SEO. They've done keyword research, site optimization, and backlinking. The team also delivers content guides and briefs for us, and we write articles based on their recommendations. We also let them know about topics we'd like to write about. Recently, we've revamped some elements of our website based on their advice to make our site look and read better. 

They manage our Google Business Profile and have direct access to our website's backend to improve its SEO, and they do some light coding on it. For example, they've helped us optimize our website's graphics. Although our internal team is in charge of our site's graphics, some of them require coding knowledge, and seoplus+ has helped us make those changes. 

Their current strategy focuses on improving our ranking for keywords such as 'IT support' localized to our specific markets. We've recently given them a list of new keywords we want to focus on based on their research, and seoplus+ is adding that to our Google Business Profile. We've been working on content briefs to update our articles and website content. 

They're also working on an additional project related to our backlinking strategy. Their PR team works with us, contacting our in-house experts for article content. seoplus+ constantly gives us guidance and advice to improve our website. 

What is the team composition?

My main point of contact is Derek (Sr. Account Manager). We also work with Cara (Account Coordinator) and Corey (SEO Specialist). Aside from them, we've spoken to a couple of other teammates in the content coordinating and PR teams. 

How did you come to work with seoplus+?

I found them on Clutch when googling 'top SEO agencies in Canada;' they were one of the companies featured on the site. I looked at seoplus+'s reviews and testimonials from previous clients. Then, I went to their website to see their mission, vision, and the services they offered. From there, we reached out to their business development manager and had a conversation that left a good impression on us. We met with other teammates and realized we were similar companies. 

At the time, we compared them against 2–3 other agencies and reached out to them to get some pricing. We also did our own research to decide what provider would be the best for us, and seoplus+ came at the top in terms of price and compatibility, so we decided to put our trust in them. 

How much have you invested with them?

We’ve spent almost $20,000 CAD (approximately $15,000 USD). 

What is the status of this engagement?

We started working together in December 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since the start of this engagement, we've seen significant improvements in our SEO; within 3–4 months, we started to notice some changes. We monitor our Google rankings through seoplus+'s dashboard and googling the keywords ourselves, and our rankings have been going up slowly but steadily. We also monitor results through Google Analytics as a third-party dashboard, and they match up. 

Their work has also helped us generate leads. We've been getting a steady amount of phone calls and emails from prospective clients who want to work with us. Every time we ask where they found us, they say it was through Google, which means the SEO is working. 

SEO is a long game, and getting results is taking longer than I expected. However, I don't think any other agencies would get there any faster than seoplus+. They work hard to ensure we achieve our goals and are very easy to work with. They understand us, and because of that, we've been able to build a good relationship. I'm glad that I picked them over other agencies. 

How did seoplus+ perform from a project management standpoint?

They always stay on budget. When we want additional work for the project, they never jump the gun; they offer a proposal and let us decide if we wish to move forward. We've never felt like they want to take our money without doing anything. 

The team is very open to feedback and communicates very well. Since they live on the other side of Canada, we've never met them in person. We have a monthly meeting via Google Meet to give each other updates, follow-ups, and to-do lists. In addition, we correspond through email about the to-do lists and digital reports. We communicate constantly; if either of us has any questions, we send each other an email.  

Overall, we have a good working relationship with them; the people we've worked with are pretty good. 

What did you find most impressive about them?

I'm impressed by seoplus+'s open communication; they're very honest. If we have questions, they're always very helpful. For example, Derek has gone out of his way to educate my team and me on Google Ads. He took some time to analyze our account, even though it was outside the scope of work and gave us some good recommendations. Although he offered to manage it for us, he didn't push us to sign up for that additional service and left the decision to us. Overall, they have a great attitude. 

Are there any areas they could improve?

Our monthly meeting is always about half an hour, and I wish we could have a full-hour meeting to get a bit more from that. However, I also know they're very busy, and they're always open to having additional meetings. 

Because they're SEO experts, they try their best to leave out the technical jargon and explain things in a way a non-expert can understand. Still, there are times when we don't know what they're talking about. We can always tell them that, though, and that's where open communication is also very helpful. Although we've run into some issues here and there, they're always open to educating and explaining things to us. 

Do you have any advice for potential customers?

My advice is to go in with an open mind and be assertive with your goals. The seoplus+ team is very smart, capable, and good at what they do, so you should have a little faith in them. Initially, we were very impatient and wanted to rank at number one right away, but SEO is more of a marathon than a sprint. 

You should have patience with the team, and hopefully, you'll see the results you want within six months. Sometimes, you won't see results so fast; that's not anybody's fault, just the reality of the digital space.

BACKGROUND

Introduce your business and what you do there.

I’m the director of digital marketing at a software company that deals with IoT and logistics tracking. We’re a B2B and global company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with seoplus+?

We hired them to advise us on how to improve our website and content to increase our organic traffic.

SOLUTION

What was the scope of their involvement?

seoplus+ provides us with SEO consulting services. They help us with three portions of SEO: technical, on-page, and off-page SEO. For the technical side, they identify things we can change on our website to improve our organic search rankings for keywords we’re interested in ranking for. As for on-page SEO, the team provides recommendations on content changes on our website to make it more appropriate for our keywords. Off-page SEO involves link-building between our site and other websites.

We’ve primarily focused on fixing our technical SEO issues regarding the structure of our site. We recently refreshed our website’s look and asked them to do a general audit once the site was up and running in May 2022; this was a milestone in our engagement. Since then, we have met with them monthly and come up with a series of tasks; they provide us with guidance, and we try to complete our tasks before the next meeting. As for tools, they use Semrush to run reports. 

Our company offers several solutions with different products underneath them. The primary solution we wanted to focus on was our transportation solution, which targets companies with their own fleet of trucks in any industry. seoplus+ focuses their efforts on increasing traffic from transportation companies or large companies with their own logistics to engage with our content. 

What is the team composition?

We work with Cara (Account Coordinator) and an SEO specialist who produces the reports. Additionally, we have Derek (Sr. Account Manager), who joins our calls and is the person I’d talk to if I wanted to open a new project. 

How did you come to work with seoplus+?

I joined the company in January 2022, and seoplus+ was already working for us; my predecessor hired them. 

How much have you invested with them?

They’re on a retainer, and we spend about $3,500 monthly with them for eight hours of SEO consulting. For our current project, we’ve spent around $20,000. 

What is the status of this engagement?

We started working with them in September 2021, and our current project began in May 2022, when our new website launched. Our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

When we changed our website, we expected a 30% drop in our traffic just because it was a significant change, and we expected it to take six months to win it back. Thanks to seoplus+'s work, we only saw a 25% drop, and it took us 70–80 days to start recovering. Although someone that doesn't know about SEO could take that as a bad result, that's exceeded our expectations for SEO growth after a website relaunch. 

Moreover, seoplus+ works well with us: they're very consistent and provide good recommendations. However, we haven't been able to follow through with some of their best advice, and we've had some internal issues with tracking. Nevertheless, seoplus+ is a great agency to work with. 

How did seoplus+ perform from a project management standpoint?

They deliver items on time, respond to our needs, and stay within our budget. Our primary form of communication with them is through Zoom meetings. 

What did you find most impressive about them?

I'm impressed with seoplus+'s exceptional technical SEO knowledge. The teammates working on our project are well-experienced. Moreover, their level of ownership over our results exceeds most agencies'. We've told them we're happy with the results, but the team isn't — they want to do more. 

Additionally, the fact that they're local is quite useful because our market requires localized knowledge. I'd recommend them to anyone because they provide the best advice; they're the best agency I've worked with so far. 

Are there any areas they could improve?

I don't have constructive feedback about their work; we're satisfied. The one thing that limits our engagement is that they're a bit expensive for our budget. 

Do you have any advice for potential customers?

I'd advise checking your budget and making sure you can afford them. While they're not crazy expensive, it's something to consider. 

BACKGROUND

Please describe your company and your position there.

My name is Amanda Woodman and I am the Director of Creative and Marketing for Life Insurance Canada Inc., an online life insurance brokerage.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire seoplus+, and what were your goals?

We hired SEO+ to run our PPC campaigns and overhaul our website for optimal SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

We hired a company to review our options for us and they presented the top 3 companies. SEO+ came out on top by a land slide. We also like to shop local (Canada) whenever possible and the other options were in the US and UK.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Google Ads, Facebook Ads, Backlinking, PR, Content Recommendations, etc.

How many people from the vendor's team worked with you, and what were their positions?

Not sure of their positions but we had at least 5 people working with us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our goal was to get 20 leads per day, which was ambitious in a competitive financial space but we did it.

Describe their project management style, including communication tools and timeliness.

Great communication skills, love that we had access to a dashboard to view our metrics at any given time.

What did you find most impressive or unique about this company?

They had so many different areas of expertise, which helped us get everything done.

Are there any areas for improvement or something they could have done differently?

We would like them to be a little more innovative, we found that we were driving a lot of the ideas. That being said, they are in a phase of massive growth and I think once they settle in and have enough staff they are going to crush it.

BACKGROUND

Please describe your company and your position there.

I am the President of a mediation and consulting firm. I have been in operation for over 30 years. My business is very successful in large part due to the services of SEOPLUS+ Richard Merrill Haney, Ph.D. (613) 234-5678

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire seoplus+?

SIMPLY...THE BEST!! My high profile counselling, mediation and consulting firm has been successfully utilizing SEOPLUS+ for over 15 years. Much of our success is due to the incredibly high quality of their website design, hosting, advertising and connectivity skills. They have negotiated on our behalf with Google and a number of other platforms on several occasions. They have always solved challenges that we have encountered on the Internet. I highly recommend anyone to Brock Murray and his efficient and thorough staff!! We have never had a single problem with their services.

They always complete tasks and projects with accuracy and speed. They go that extra mile to ensure that we are satisfied. I highly recommend Seoplus+ to anyone who enjoys quality service!! Richard Merrill Haney, Ph.D., President, Ottawa Counselling and Mediation Services, Inc. (613) 234-5678

SOLUTION

How did you select this vendor and what were the deciding factors?

Brock Murray was/is a very, very intelligent and skilled professional.

Describe the project in detail and walk through the stages of the project.

Basically SEOPLUS+ has been involved with almost all of my IT, marketing, advertising and customer relations for over 15 years.

How many resources from the vendor's team worked with you, and what were their positions?

Over one dozen. Financial Manager. Digital Advertising Manager. Website Designers. Internet Specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They were able to interact with the Google Team to fix many problems.

How effective was the workflow between your team and theirs?

Extremely effective.

What did you find most impressive or unique about this company?

They solved all my problems very quickly.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Introduce your business and what you do there.

I'm the director of sales and marketing at AMBICO, a manufacturer and distributor of specialty, commercial, and industrial-grade doors, frames, and windows. 

Our products typically meet performance rating standards, so they are acoustic-resistant, blast-resistant, bullet-resistant, radio frequency-shielded, and more. We also manufacture our products with decorative materials, such as stainless steel, brass, and bronze.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with seoplus+?

We needed help trying to improve our organic online reach and driving our SEO. Our team also needed some assistance in digital marketing.  

SOLUTION

What was the scope of their involvement?

seoplus+ is improving our website’s keyword structure — they ensure we have good content on our website and social media pages. Their team reviews and offers edits to our video and photo content, while our team handles the technical aspect.

Additionally, seoplus+ is managing our paid ad campaigns on Facebook and LinkedIn. They’re also enhancing our WordPress website — we provide the content and develop its layout and landing pages. 

What is the team composition?

Their team consists of a team lead, SEO specialists, content creators, and web developers. At any given time, 3–4 resources are working on our account.  

How did you come to work with seoplus+?

Our former marketing coordinator took a course where seoplus+ was the speaker, and they connected at the event. The coordinator recommended them to me.

How much have you invested with them?

We’re spending around $1,500–$2,000 CAD (approximately $1,200–$1,600
USD) a month.

What is the status of this engagement? 

We started working together in September 2017, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen our search rankings, leads generation, and sales conversion trending up. Metrics ebb and flow for various reasons, including Google’s constant play with their algorithms. It’s not a direct line, but we’ve seen significant improvement. 

We don’t have a way to measure our return on ad spend. We had paused our paid ads campaigns for a while after realizing that its cost per conversion was high. However, that pause harmed our organic traffic. We think people get to us through our paid ads, but they don’t immediately convert. They come back sometime later, but they eventually convert. 

How did seoplus+ perform from a project management standpoint?

We meet monthly through a video conference to review our SEO performance and any ongoing trends. 

We didn’t have any problems with their scheduling. However, there has been a cost escalation on our web development project because of some scope creep. 

What did you find most impressive about them?

seoplus+ is good at communication — we don’t have to reach out to them to make sure they’re on task. We have regularly scheduled meetings, which allow us to grasp what they’re doing and its impact on our programs. 

Are there any areas they could improve?

They could make sure that their client understood the project’s scope to avoid cost escalation.

Do you have any advice for potential customers?

Be as clear and thorough as possible about the engagement to allow both sides to understand the project scope clearly. That said, seoplus+ has been good with communication, and it’s one of the reasons why we do well together.

BACKGROUND

Please describe your company and your position there.

I am the VP & General Manager of a company that sells Home Healthcare products

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire seoplus+, and what were your goals?

Our website was outdated and required an overhaul and a new domain . Is a bit of a sensitive market so proper SEO was required.

SOLUTION

How did you select this vendor and what were the deciding factors?

SEO and in particular Derek Cosgrove was referred to me by a friend who has a business and has utilized them in the past.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

we had a kick off meeting to discuss our goals and objectives. From there we had various members of the team contribute ideas and was a pretty seamless process.

How many people from the vendor's team worked with you, and what were their positions?

A project manager was our main contact and he always took the lead. Probably at least 4 or 5 other s involved at various stages.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The website looks great and our sales are increasing every month

Describe their project management style, including communication tools and timeliness.

we had meetings every couple of weeks to discuss the development. Various staff members joining in at appropriate times.

What did you find most impressive or unique about this company?

They are very easy to work with. They could also explain processes and functions in a way I could understand.

Are there any areas for improvement or something they could have done differently?

Maybe could have used a tutorial at the beginning to help with the language etc...or I could of done more research myself.

BACKGROUND

Please describe your company and your position there.

I'm the VP of a Health & Wellness firm that specializes in 1 on 1 coaching for women, to help them permanently lose the stubborn excess weight that often accompanies menopause. This personalized program, created based on a blood test and personal assessment, provides a 34-page customized eating plan, an online video information portal, private Facebook group, as well as personal coaching to help women lose weight and adjust their eating habits and patterns in a gradual, achievable and permanent way. All by eating only real whole foods they buy at their grocery store. No shakes, bottles, pills or shots.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire seoplus+?

We were looking for an online marketing and advertising firm to help us develop a strategy and implement a Google ad program to drive traffic to drive sales through our online webinar/masterclass and website

SOLUTION

How did you select this vendor?

We were referred to this company by another respected business contact who uses their services

Describe the scope of their work in detail.

After several discovery meetings, we were introduced to a team of about 6 people who would assist in the market research, keyword/phrase and SEO data creation, creative development of graphics and copy of our website landing pages as well as the overall strategy for bringing our program and ads to Google in a coordinated way. Further, the process continues to be monitored since launch in order to allow for adjustments to improve response.

What was the team composition?

Our experience began with an Account Manager who assessed our needs and introduced us to an Ads Manager who was supervised our work. She brought in a team of specialists including a Paid Ads Manager who helped develop the key wording and copy, as well as monitor and adjust our keywords as time progresses, a creative web design person, who put together the creative and functionality for our landing pages and links to our online resources, as well as two other specialists at the beginning who helped develop our copy and functionality of the marketing process. Our Account Manager has continued to monitor progress and hold periodic progress meetings

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within the first 4 weeks we'd seen a steady increase in both clicks and conversions, which lead to our first sale closing from the campaign. The team has continued to monitor campaign progress and send us data updates as well as make adjustments to suit the trends and results of the campaign. These efforts have kept our click percentage rate quite high for our industry, as well as keeping our cost per click down. Results have continued to improve, driving additional closings.

How effective was the workflow between your team and theirs?

During the initial stages of campaign development, online meetings were regular, with as many as 6 people on the coordinating team in attendance. Follow up work and reporting after the meetings was always quick and thorough. Response to questions was typically within 12-24 hrs, with either Zoom calls or emails being exchanged depending on importance of issue. All members of the seoplus+ team are skilled, courteous, and pleasant to deal with.

What did you find most impressive about this company?

How quickly the team was brought together and not only demonstrated their vast understanding of how online marketing works, and should be approached, but also how quickly they developed a good understanding of what we do and how quickly they came up with different strategies to approach different parts of the demographics within our prospects. The assembly of key phrases and wording was remarkable in a very short time

Is there any area for improvement or anything that could have been done differently?

It is very difficult to be critical of the process and how we've been handled so far. If anything, with the number of specialists who went to work on our project at the outset, it was challenging at first to keep track of who was doing what. It took about a week to settle into who everyone was. But I'd say that's a little like the first day on a cruise, as you try to figure out where things are on the ship taking you on this fabulous journey. Perhaps having a more regular weekly check-in report as the campaign evolves would be more convenient.